05/03/23 1© 2015, Perfecto Mobile Ltd. All Rights Reserved.

Achieve a Winning Digital User ExperienceIntroducing Real World User Condition Testing

Rainer GawlickPresident, Perfecto Mobile

Julie AskVice President, Principal Analyst – Forrester Research

A few housekeeping items

Problem

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The Digital Reality

Users expect apps to work in the mobile moment

(regardless of conditions)

Failure to satisfy is costly

Digital QualityA Working Definition

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A Working Definition of Quality:

Designed for mobile moments & works in the moment of truth

Useful

Context Aware

Functional

Available

Responsive

Delightful

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The Real World

Your users may not engage with you in the conditions you planned for…

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Perfecto Wind Tunnel

Easily bring your end user experience into the lab

Offer a test environment that expands coverage to real world user conditions

So that,1.User experience blind spots are exposed2.Mobile-user expectations are met3.Business outcomes are assured

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Meet Georgia

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• Georgia• 47 year old high income, corporate road

warrior living in Manhattan

• Traits• Network: Constantly connected, frequent

network switches across various WiFi and cellular networks

• Brand of choice: Apple• Device(s): phone, tablet & Smartwatch• App loyalty: Intense social user, WhatsApp,

Mobile Banking and PO & Expense Report approvals

User Condition Profile #1

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• Georgia• 47 year old high income, corporate road

warrior living in Manhattan traveling to San Fran & London

• Traits• Network: Constantly connected, frequent

network switches across various WiFi and cellular networks

• Brands of choice: Apple & Verizon• Device(s): iPhone 6S, Smartwatch & iPad Pro• App loyalty: Intense social user, WhatsApp,

Mobile Banking and PO & Expense Report approvals

Location

Verizon cellular

Device coverage

Background apps

Summary

• Digital Reality• Quality• Real World Conditions• Maturity• Wind Tunnel

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Thank You! And please complete the survey.

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