acellen - business plan

Accelerator of Electronics Nusantara

Feiza Alfi / 29111367

Business Plan

Overview

A. Executive Summary

B. Company Summary

C. Products & Packaging

D. Market Analysis Summary

E. Financial Plan


1. Vision

2. Mission

3. Objectives


Accelerator of Electronics Nusantara (Acellen) is a firm that provides modules, kits, equipments, instruments, and training for electronics and electrical physics practicum in education environment.

A.1. Vision

Our vision is to make young generationbecome more interested and learning fasterabout technology especially in electrical and electronics engineering scope in order to develop our own technology in Indonesia.

A.2. Mission

Technology is growing faster each day in all over the world, but Indonesia still have not enough system and infrastructure to support the development of Indonesia's technology, especially for human resource itself.

We are here to support the development of human resource in technology scope in early of their education level.

A.3. Objectives

• Our brand is known by several famous school in Indonesia.

• Get trust from government especially national education office.

• Costumers are satisfied with our products and services.

B. Company Summary

1. Background

2. Organization

3. Location & Facilitation

B.1. Background

Acellen was founded in March 2012 by six students of electrical engineering ITB 2007. Most of them have experienced in research and became assistant of electronic basic laboratory.

B.2. Organization

CEO

Feiza Alfi

R&D

Module

RachmadVidya

Training

YanwarArditiyas

Marketing

ArafPratamanaim

Finance

Arkan M. Irsyad

Production

M. Musyafa’

Outsourcing

B.3. Location & Facilitation

(Provisionally)

PAU ITB

IC Design Laboratory

C. Products & Packaging

1. Modules

2. Kits, Equipments, &

Instruments

3. Training

C.1. Modules

• Modules are consist of basic theory, guide of work step, component description, etc.

• The content of modules should be synchronized by curriculum in school.

• To make it interesting, the content of the modules should be tailored to the target reader. For example, for primary school children, the modules must be filled with pictures and illustrations.

C.2. Kits, Equipments, &

Instruments

We divide the kits into three level category, each level has different image, there are:

1. Fun

2. Curious

3. Challenging


Instruments

1. Fun

Kits in this category are focused to make students happy when they learn basic of electronics such as switch, close circuit, serial and parallel circuit, ohm laws.

In order to do that, we will make each component inside a package, so it is looks like playing “lego”.


Instruments


Instruments

2. Curious

Kits in this category are focused to make students curious what happened and why. So, in this part they can configure the circuit.

The example kits are running led and seven segments.


Instruments


Instruments

3. Challenging

Kits in this category are focused to challenge the students about how to make a complex circuit. Maybe some of them are interesting to join competition

The example kits are RC Car, line-follower robot, hexapod robot.


Instruments

C.3. Training

• Training is one of our service.

• In this training we will explain how to use our products.

• The targets are teachers or directly to the students.

D. Market Analysis Summary

1. Business Environment

2. Segmentation

3. Targeting

4. Positioning

5. Competition

6. Marketing Strategy

D.1. Business Environment

Every school, especially those in urban areas, should do lab practicum. Some of them have local content subjects, one of which is electronic. Moreover, in physics, there is one subject relating to electricity. furthermore, many vocational school of electronics established in Indonesia. Thus, the potential market for electronic lab requirement still quite large.

For rough count, if each school needs 50 packets of our product, then there are 20 schools use our product in each city, and we distribute to 10 big cities, then we can sell 1000 packets. If one packet price is IDR 500.000, we can get IDR 500.000.000.

D.2. Segmentation

geographic

Genre: male, female

Occupation : student, college, employee,

hobbyist

Place of Living: urban, rural

Place of Work : urban, rural

Lifestyle: study oriented, gadgets user, hi-tech

Interest: technology, new invention, gadgets

Benefit: get more insight and experience

Age : 6-11, 11-14, 14-17, 17-21, >21

demographic

psychographic

behavioral

D.3. Targeting

Place of living : urban

Place of work : urban

Lifestyle: study oriented, gadgets user, hi-tech

Interest: technology, new invention, gadgets

Benefit: get more insight and experience

Age : 6-11 (elementary school), 11-14 (junior

high school), 14-17 (senior high and vocational school), 30-50

(teacher)

Gender : male, female

Occupation : students, teachers, hobbyist.

D.4. Positioning

• We concern about education and human

development.

• Provide best way to fast and fun learning of

technology.

• New invention is our breath.

• Together we build our country.

D.5. Competitor

Because we have a new concept, as this far

there are no competitor, but we must do

penetration to the market. The main

constrains to sell our products to school are

school budget and bureaucracy.

D.6. Marketing Strategy

• Offline:

• Direct presentation to schools

• Educational exhibits

• Competition

• Seminar

• Online:

• Social network

• Website

F. Financial Plan

1. Capital Needs

2. Project Schedule

3. Products Price

4. Cash Flow Prediction

5. Profit Share

E.1. Capital Needs

Needs Cost (IDR)

Development 4.000.000

Company's Legality 5.000.000

Marketing and Support 1.000.000

Prototype 10.000.000

Total 20.000.000

This is our capital needs.

E.2. Project Schedule

This is the project schedule in 2012.

E.3. Products Price

We sell the products in packet. The packet is consist of module, kit, and we provide free training once.

The price of each packet is IDR 500.000,00

Production cost of each packet is IDR 200.000,00

E.4. Cash Flow Prediction

From sub project nett we can see BEP can be reached in three months.

Cash flow prediction in 2012.

E.5. Profit ShareWe offer profit sharing:

Three months first:

70% us, 30% investor

Next:

60% us, 40% investor

Thank You