ace lenkrad - media kit 2020 · particular advantages of ace lenkrad extremely high consumption...
TRANSCRIPT
Media Kit 2020
2 Magazine Portrait
3 Readership Structure
6 Magazine Introduction
8 Publisher Details
9 Circulation Details
10 Ad formats and Prices
12 Ad Specials
16 Deadlines
17 Focus Topics
18 Travel Topics
20 Your Contact
2 Magazine Portrait
Content
Rate card No. 57, effective 1 January 2020
ACE LENKRAD is the member magazine of theACE Auto Club Europa with around 600,000 members. For over689.000 readers* each month, the club magazine is an important,editorially independent source of information that enjoys a highlevel of trust and focused consumption: 96 % of members read
ACE LENKRAD – 85 % particularlythoroughly and regularly, a further11 % read the magazine occasio-nally. Only 1 % are non-readers.**
ACE LENKRAD is dedicated tomobility. The primary content comprises soundly researched car, tire and further product tests, new vehicle presentations, e-mobility, car accessories, purchasing recom-mendations, in-depth travel reports, leisure tips, extensive advice topics and service threads, bicycles and e-bikes as well as articles on
camping and caravaning. In addition: reports on fairssuch as the Caravan Salon Düsseldorf and the car IAA.
Particular advantages of ACE LENKRAD extremely high consumption quota very high proportion of exclusive readers very high proportion of core users top probability of exposure very intense reader loyalty enjoys high level of trust among readers Ad Specials with target-group selection high response figures
*ma 2019 Pressemedien II / **representative member survey with more than 6.400 participants.
Magazine Portrait
ACE LENKRAD readers are mainly men with a high net income. Their elevated average age of 53 years is attributable tothe two main target groups that make up the readership: readers aged 40 to 49, and Best Ager aged 50+.
Sector-specific structure data can be supplied on request.Phone: +49 711 5303-4011E-mail: [email protected]
2 | 3
Men in their best years with avery high net income
Men*Women*
Age 18 – 29*Age 30 – 39*Age 40 – 49*Age 50 – 59*Age 60 – 69*
Age 70 years and over*working*
Net monthly household income 3,000 EUR and over* Respondent‘s net monthly income 2,500 EUR and over*
Socio-economic segment ‚top‘Midlife plus & Enjoyment of life
Golden Retirement & activeUpwardly mobile milieu
80 %20 %
8 %9 %
21 %31 %18 %13 %74 %57 %33 %28 %17 %17 %36 %
ø personal net income: 2.312,00
ø net household: 3.621,00
ø age: 53 years
Source: *ma 2019 PM II Index 100 = German-speaking population (70.60 million) best4planning 2018 III Index 100 = German-speaking population (70.45 million)
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209
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164
139
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Readership Structure
Media Kit 2020
Index 100
40
48
77
The readers of ACE LENKRAD are not only avid motorists, extremely fond of travelling and very active in their leisure time, but inmost cases are also homeowners with a particularly pronounced health awareness and need for security. Their many different interests andsignificant purchasing power make them a highly relevant target group for numerous sectors.
Readership Structure
Extreme car affinity I am a total car enthusiast 55 % For me the car is the expression of an attitude to life 58 % Car purchase (maybe) planned in the next 1 – 2 years 36 % Basis car buyers: More likely to buy a new car 31 % Basis car buyers: More likely to buy a used car 47 %
Possible type of drive at purchase: Hybrid 17 %Brand orientation: car 28 %
Strong / very strong product interest: car 62 % Strong / very strong product interest: car accessories 48 %
Great interest in insuranceStrong / very strong product interest: Insurance products 37 %
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149
143
160
117
144
Index 100
151
169
162
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Media Kit 2020 4 | 5
best4planning 2018 III Index 100 = German-speaking population (70.45 million)
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169
169
114
117
118
129
120
117
109
151
187
174
231
139
276
Health-consciousStrong / very strong product interest: over-the-counter medicines 31 %
Tyre purchase planned for next 12 months Summer tyres 21 % Winter tyres 19 %
All-season tyres 6 % Brand orientation: tyres 23 %
Travelled a great deal in the last 12 months One or more proper holidays 78 % One or more short holidays 51 % Very active in leisure: hobbies frequently / occasionally
Cycling, mountain-biking 47 % Hiking, walking 20 %
Do sports 49 %Camping, caravanning 11 %
Photography 53 % Home improvements, DIY 50 %
Gardening 46 % Occupy with cars (e.g. repair) 28 %
House, apartment and garden owners In rented flat 52 % Self-owned house 36 %
Property: detached house 23%Back garden 46 %
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Magazine Introduction
Test & Technology
All topics about cars: Car tests, driving reports and Introduction of new cars Electromobility Buyer guidance Summer and winter tyre tests Alternative drives, new technologies Extensive practise tips and accessories Introduction of new motorcycles
Media Kit 2020 6 | 7
Transport & Environment
Leisure & Travel
Insurance advice Latest jurisdiction Introductions and tests of the latest
E-Bikes, baby seats and accessories such as automotive carrier systems.
Enviroment protection Road safety Different means of transport News from politics and business
Detailed reports and advice aboutworldwide destinations and to all kinds of travel, as for example:
City trips Camping and caravanning Ferries Wellness Cruises Tours Activity holiday such as cycling,
hiking and winter sports.
PZN56 54 50
Founded in1965
Publication frequency Monthly, 10 times a year,on 1st of each month
Cover price / Subscriber price2.00 EUR / 20.00 EURincluded for ACE-members
Magazine formatWidth 210 mm, height 265 mmsaddle stitching
Terms of paymentPayment immediately on publication net cash. For payments that reach the publisherby the first day of sale, a 2 % discount isgranted (provided no older invoices are stilloutstanding). All prices are subject to thestatutory value-added tax. The publisherreserves the right at any time to requirepayment in advance by the closingdate, suchas in the case of new business relationshipsand for classified ads.
Bank details Hamburg Commercial Bank AGBIC HSHNDEHHIBAN DE39 2105 0000 1001 3594 49
ACE Verlag GmbHSchmidener Straße 22770374 StuttgartGermany
Phone: 0711 5303-4011Telefax: 0711 5303-4018E-Mail: [email protected]
CEO: Karlheinz Stockfisch
VAT IDDE261883965
General terms and conditionswww.ace-lenkrad.de
Publisher Details
8 | 98 | 9
Schleswig-Holstein
1
Hamburg
Nieder-sachsen
Bremen
Mecklenburg-Vorpommern
Sachsen-Anhalt
ThüringenHessen
Saarland
Nordrhein-Westfalen
Baden-Württemberg
Sachsen
Berlin
Brandenburg
Bayern
4
3b
3a
3a
3a7
7
6
1
1
1
2
6
6
5
Rheinland-Pfalz
Circulation according to IVW report (Q2/2019)Circulation: 554,332 copies
Paid circulation: 598,058 copiesTotal circulation: 600,555 copies
Including ePaper: 47,491 copies
Average paid circulations 2014 – 2018
Members by Nielsen (without ePaper)Nielsen region Total circulation Percentage
1 94.000 17 %2 120.000 22 %3a 81.000 15 %3b 88.000 16 %4 87.000 16 %5 – 7 80.000 14 %Total 550,000 100 %
Status: September 2019
Print run: 550,000 copies
604.400 604.378
569.983
580.945597.092
2014 2015 2016 2017 2018
Media Kit 2020
Circulation Structure
Ad Formats and Prices 2020
1/1 page 185 × 236 210 × 265 22,390.–
3/4 page vertical 132 × 236 147 × 265 17,630.–3/4 page horizontal 185 × 182 210 × 199 17,630.–
2/3 page horizontal 185 × 160 210 × 177 15,670.–
1/2 page vertical 95 × 236 110 × 265 11,750.–1/2 page horizontal 185 × 116 210 × 133 11.750.–
1/3 page vertical 56 × 236 71 × 265 8,060.–1/3 page horizontal 185 × 72 210 × 89 8,060.–
1/4 page vertical 1-column 45 × 236 60 × 265 6,050.–1/4 page 2-column 95 × 116 – 6,050.–1/4 page horiz. 4-column 185 × 50 210 × 67 6,050.–
b
b
a
b
c
(a)
(b)
(c)
(a)
(b)
(a)
(b)
(a)
(b)
Change of platesA change of plates is possiblein line with Nielsen split.Booking: complete print run.
Format Size in mm [w × h] Price in EUR*Page fractions Type area Trim size** b/w, spot and 4c
Discounts
Frequency discount 3+ ads: 3 % 6+ ads: 5 % 12+ ads: 10 % 24+ ads: 15 %
Volume discount3+ pages: 5 %
6+ pages: 10 % 9+ pages: 15 % 12+ pages: 20 % 18+ pages: 21 % 24+ pages: 22 %
a
a
b Vertical format on request only. Limited placement option.a
10 | 11Media Kit 2020
Classified section / Millimetre display adsSample sizes width × height [mm] Price in EUR*
1/8 vertical 1-column 43 118 1,758.20 1/8 2-column 90 57 1,698.601/8 horizontal 4-column 185 27 1,609.201/16 vertical 43 57 849.301/16 horizontal 90 27 804.601/32 43 27 402.30
The ACE LENKRADGelegenheitsbörse
is a separatesection for classified
text ads anddisplay ads.
Price per millimeter / column14.90 EUR for b/w, spot colour and 4cPrice calculation: No. of columns× height in mm × 14.90 EUR
2/1 page 390 × 236 420 × 265 44,780.–
2 × 3/4 page across gutter 390 × 182 420 × 199 36,940.–
2 × 2/3 page across gutter 390 × 160 420 × 177 32,840.–
2 × 1/2 page across gutter 390 × 116 420 × 133 24,630.–
2 × 1/3 page across gutter 390 × 72 420 × 89 16,420.–
Technical detailsThe current binding technicalspecifications can be found atwww.duon-portal.de
Delivery of printing materialsDigital printing data should bedelivered via DUON, the VDZpublishers‘ central portal, atwww.duon-portal.de
Support For help, contact [email protected] contact them on: +49 40 374117-50
Colour-calibrated proofsare not necessary and will not be used.
*All prices without VAT (value added tax) ** For bleed ads: allow 5 mm trim on all sides
Other formats on request
DUON-Portal
Ad Special-Portal
Ad Specials
ACE LENKRAD offers a wealth of different Ad Specials –Target group selection by age, sex and region (also combinationsthereof) is even possible for selected special advertising forms.
Virtually all special advertising forms in the area of consumer magazines can be provided on request.
The following list shows the most frequently requested Ad Specials for ACE LENKRAD.
Please contact us well ahead of time, as availability is limited.
Your contactPhone: +49 711 5303-4011Telefax: +49 711 5303-4018E-Mail: [email protected]
The latest technical information for ad specials can be found on www.adspecial-portal.de
12 | 13
Loose Inserts
Media Kit 2020
per 1,000 or part there ofup to 25 g: 91.– EUR up to 30 g: 95.– EURup to 40 g: 102.– EUR up to 50 g: 110.– EURPrices for higher weights on request
Complete print run or split runs, details on request. Minimum print run: 50,000 copies By age, gender and/or region. Surcharge per 1,000 copies or part thereof:For one criterion: 8.– EURFor two criteria: 18.– EURFor two criteria: 28.– EUR
Minimum size: 95 × 148 mm Maximum size: 200 × 255 mm
2-page inserts: min. 100 g/m2
4-page inserts: min. 70 g/m2
Thicker inserts: min. 50 g/m2
See page 16.
A sample (10 copies) must also be supplied at the time of ordering. The order becomes binding for the publisher only after the content and technical feasibility have been approved.
In perfect condition and perfectly packed, delivered DDP to the printer at: Stark Druck GmbH & Co. KG, Waren-eingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit
Loose inserts are mechanically inserted into the maga-zine and must therefore fulfil certain requirements. For multiple-page inserts, the closed side always lies parallel to the spine of the magazine. Accordion-folded inserts or inserts with a postcard stapled to them cannot be processed by the inserting machine. Postcards must al-ways be affixed to the left edge of the loose insert with strip adhesive so that they cannot become detached during mechanical processing. Should any processing problems arise, completion of the printing run takes priority over the processing of the inserts.
Loose inserts are products enclosed loose in the magazine, delivered ready for processing.
Prices*
What can be booked
Selections
Formats
Weight ofPaper
Dates
Sample
Delivery
Technicalspecifications
*All prices without VAT (value added tax)
Bound Inserts
Price per 1,000 or part thereof. Pages up to: 4 pages: 77.– EUR 8 pages: 84.– EUR 12 pages: 91.– EUR 16 pages: 98.– EUR Others on request.
Complete print run or split runs.Minimum print run: 100,000 copies
By age, gender and/or region. Surcharge per 1,000 copies or part thereof:For one criterion: 8.– EURFor two criteria: 18.– EURFor two criteria: 28.– EUR
Magazine formatUntrimmed format: 216 × 273 mmFinal, trimmed format: 210 × 265 mmBleed trim allowance: 4 mm (head and foot trim)
4 pages: min. 80 g/m2
8 pages: min. 70 g/m2
12 pages: min. 65 g/m2
16 pages: min. 60 g/m2
See page 16.
A sample (10 copies) must also be supplied at the time of ordering. The order becomes binding for the publisher only after the content and technical feasibility have been approved.
Tipped inserts must be perfectly packed and suitable for mechanical processing, and delivered DDP to the printerat: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Mechanical processing (back lip: 10 mm; head trim, foot trim and to front: 5 mm). Delivery must be in untrimmed format. Bound inserts that deviate from the magazine format are possible by special arrangement. Should any processing problems arise, completion of the printing run takes priority over the processing of the inserts.
Bound inserts not recognisable as advertising must be marked with the word „ANZEIGE“ (advertisement) in10-point, semi-bold capitals. Precise details on submis-sion of a sample.
Bound inserts are printed material/brochures from an advertiser bound into the magazine. They can be delivered ready for processing or produced by us on request.
Prices*
What can be booked
Selections
Formats
Weight ofPaper
Dates
Sample
Delivery
Technicalspecifications
14 | 15
Tipped Inserts
Media Kit 2020
Price per 1,000 or part thereof– Postcards: 45.– EUR– Booklets: 64.– EUR Product samples on request
Master ad in the complete print run as specified in price list. Format: 1/1 page or 2/1 page. For tip-ins certain parts of the print run can be excluded. Details on request. The necessary quantity of inserts must be agreed before placing the order. Minimum size: 55 × 85 mm Maximum size: 200 × 255 mm
max. 40 g per copy
The final acceptance of an order is conditional on the provision of a binding sample of the tip-in and, for product samples and brochures, also the performing of a test-run. For this, 1,000 original samples must be provided free by the customer.
See page 16.
Tipped inserts must be perfectly packed and suitable for mechanical processing, and delivered DDP to the printerat: Stark Druck GmbH & Co. KG, Wareneingang, Im Altgefäll 9, 75181 Pforzheim, GermanyThe accompanying documents must contain details of the number of units in the shipment, magazine title and issue number. A sample of the insert must be attached visibly to the outside of each packing unit.
Paper weight for unfolded printed matter as a rule 150 g/m2, for other printed materials by arrangement. Maximum weight for envelopes with content: 20 g.
Product samples may contain no dangerous content or impede the processing and mailing of a mass print run. Heat-sealed plastic bags must withstand a burst pres-sure of at least 1,000 kp without harm.
www.adspecial-portal.de
Tipped inserts are products glued to a master advertisement in such a way as to allow the reader to detach them. They are delivered ready for processing.
Prices*
What can be booked
Formats
Weight ofPaper
Sample
Dates
Delivery
Technicalspecifications
*All prices without VAT (value added tax)
Issue No. On-sale date Closing date* Submission Deadline Delivery Ad Specials
earliest latest
02-2020 01.02.20 02.01.20 08.01.20 15.01.20 21.01.20
03-2020 02.03.20 03.02.20 07.02.20 13.02.20 19.02.20
04-2020 01.04.20 02.03.20 06.03.20 16.03.20 20.03.20
05-2020 02.05.20 01.04.20 07.04.20 14.04.20 20.04.20
06-2020 02.06.20 04.05.20 08.05.20 14.05.20 20.05.20
07/08-2020 01.07.20 02.06.20 08.06.20 15.06.20 19.06.20
09-2020 01.09.20 03.08.20 07.08.20 14.08.20 20.08.20
10-2020 01.10.20 01.09.20 07.09.20 15.09.20 21.09.20
11-2020 02.11.20 01.10.20 07.10.20 15.10.20 21.10.20
12-2020/01-2021 01.12.20 02.11.20 06.11.20 13.11.20 19.11.20
*Order- and cancellation-date for display ads and Ad Specials
Dates 2020
16 | 17
Issue No. Topic Details
02-2020 Alternative motor drives Interesting facts about hybrid, gas and hydrogen drives
03-2020 Summer tyre test Test: Current summer tyres compared
04-2020 Car care Guide: What care does my car need to make it fit for summer?
05-2020 Rear carrier guide Instructions for correct assembly and handling
06-2020 Emergencies on the road How to react correctly to fire, rockfall, etc.
07/08-2020 Have a good trip The perfect travel preparation
09-2020 Caravan Salon Düsseldorf 2020 The caravaning-trends 2020/2021
10-2020 Test: Current winter tyres comparedWinter tyre tests Car insurance New types and regular classes
11-2020 Car insurance How the change of car insurance works
12-2020/01-2021 Ski rack Advisor and current carrier systems
Subject to change without notice
Focus Topics 2020 For travel topics, see the following pages
Media Kit 2020
02-2020 Ferries Ferry offers in the North Sea, Baltic Sea and Mediterranean Sea
03-2020 France Discovering some of the best cheeses in France
04-2020 Hiking The most beautiful hiking routes for all ages
05-2020 Czechia On a voyage of discovery
Issue No. Topic Details
Travel Topics 2020
The travel category is one of the most important pillars of the magazine.
Travel topics make up around 30 % of the editorial content.
Several times a year ‚Travel‘ is title topic in ACE LENKRAD.
Each issue contains one main travel topic and several smaller travel topics
ACE LENKRAD introduces the most desirable destinations across Europe and worldwide.
All kinds of travel are represented: beach holidays, active holidays, city trips and camping / caravanning.
18 | 19
06-2020 The perfect bike tour Fascinating bike tours, helpful apps and e-bikes
07/08-2020 Portugal The cave worlds of the Algarve
09-2020 Norway With the motorhome to Lofoten
10-2020 Poland City trip to Krakow, Wroclaw and Gdansk
11-2020 Ski areas Holidays in sustainable winter sports areas
12-2020/01-2021 Winter vacation Family-friendly destinations in the cold season
Media Kit 2020 Subject to change without notice
E-Mail: [email protected]
Advertising Sales Consultant Bianca Zickner Phone: +49 711 5303-4013Telefax: +49 711 5303-3013E-Mail: [email protected]
Nielsen 1KONTOR MMedienvermarktung GbR Goldbekplatz 322303 Hamburg, GermanyPhone: +49 40 639084-0 Telefax: +49 40 639084-44E-Mail: [email protected]
Nielsen 2Paßmann MedienPartner GmbHGraf-Recke-Str. 1840239 Düsseldorf, Germany Phone: +49 211 542181-0 Telefax: +49 211 542181-70E-Mail: [email protected] www.medienpartner.net
Nielsen 3aQM Quadro Media GmbHWestendstraße 16-2260325 Frankfurt am Main, Germany Phone: +49 69 530908-0 Telefax: +49 69 530908-50E-Mail: [email protected]
Your contact
ACE Verlag GmbH Schmidener Straße 227 70374 Stuttgartwww.ace-lenkrad.de
Advertising Sales Director Dennis Schediwy Phone: +49 711 5303-4011 Telefax: +49 711 5303-3011
Nielsen 3b und AuslandPlease contact the advertising sales department in Stuttgart, Germany. Phone: +49 711 5303-4011E-Mail: [email protected]
Nielsen 4Medien-Service-BayernAm Technologiepark 1082229 Seefeld, GermanyPhone: +49 8152 4849-0Telefax: +49 8152 4849-30E-Mail: [email protected]
Nielsen 5 – 7Until 29.02.2020
Verlagsbüro KrimmerBülowstraße 6610783 Berlin, GermanyPhone: +49 30 893827-0Telefax: +49 30 893827-33E-Mail: [email protected]
As of March 2020, please first contact directly to the advertising department in Stuttgart, Germany. Phone: +49 711 5303-4011E-Mail: [email protected]