ace certification level · 1. crafting your journey 2. power of purpose 3. catalytic coaching 4....

Accelerating Coach Excellence (ACE)

Journey to MasteryACE Certification Level

Copyright © 2020 David B. Peterson & 7 Paths Forward LLC. All Rights Reserved.

David B. Peterson & David Goldsmith

7 Paths Forward, LLC

WBECS survey of HR Leaders and CEOs who hire executive and leadership coaches

They want:

1. More consistency in the delivery of high-value results that make an impact

2. Coaches that can build rapport quickly so clients experience better results faster

3. Coaches who can help leaders overcome complex and emerging challenges to increase performance and demonstrate a strong ROI

That’s what they want… What are you looking for?

1. More clients?

2. Better clients?

3. More rewarding work?

4. Getting paid for the real value you provide?

5. To grow and learn?

6. To really be challenged and reach your full potential?

3Copyright © 2020, 7 Paths Forward LLC. All Rights Reserved.

POLL 1

1. Are you working with your ideal clients? Do you have the clients you want?

2. Are you getting paid what you think you are worth? Do your fees represent the true value you provide to clients?


POLL 2

How well equipped are you – today -- to deal with difficult, demanding clients on their biggest, most complex challenges?

1. I find defensive, unmotivated clients difficult to work with.

2. I make some progress with them, but often end up frustrated.

3. My approach works OK, but it feels like I’m doing all the work.

4. It’s relatively easy for me to get great results with even the most challenging and demanding clients.

5. I thrive on working with the most challenging, most difficult, and even “uncoachable” clients.


Novice → Competent → Expert

6Copyright © 2020 David B. Peterson & 7 Paths Forward LLC. All Rights Reserved.

NoviceRules and tools[New coaches] -- What’s the right way to do this?

Competent Personal experience, models, & preferences[Good coaches] -- What do I think would be helpful?

Expert Focus on client and context[Great coaches] -- What is most useful for this person?

Novice → Competent → Expert


NoviceRules and tools[New coaches] -- What’s the right way to do this?

Competent Personal experience, models, & preferences[Good coaches] -- What do I think would be helpful?

Expert Focus on client and context[Great coaches] -- What is most useful for this person?

Average is over.

Thomas FriedmanNew York Times. 2020

8

Five ways great coaches add value

Start fast! ➔ Efficiency• Build deep trust and connection quickly• Maximize time to work on the most critical, highest-value issues• Minimize opportunity cost – greatest value for the time invested

Go deep ➔ Impact• Find the client’s most important, personally meaningful topics • Go where the real work needs to be done• Cultivate powerful insight and motivation

End strong ➔ Lasting change• Build and test commitment to action• Embed Action * Reflection for continuous learning• Cultivate resilience and versatility through desirable difficulties

8Copyright © 2020 David B. Peterson. All Rights Reserved.

9

Five ways great coaches add value

Work with a wider range of clients ➔ Scope• Leaders dealing with the most complex, difficult, and emergent issues• Transformational change and development• “Uncoachable” clients: defensive, narcissistic, lacking insight...

Focus on systemic organizational value and impact ➔ Holistic• Focus on making the leader and the organization more effective• Activate the development ecosystem: the whole team and all levers• Enhance the leader’s capacity to learn

9Copyright © 2020 David B. Peterson. All Rights Reserved.


1. Crafting your journey

2. Power of purpose

3. Catalytic coaching

4. Activating emotions & motivation

5. Mastering complexity & decision making

6. Upgrading the human operating system

7. Upgrading yourself and your business

Journey to Mastery ModulesMaximize the tangible value of great coaching:1. Start fast

2. Go deep

3. End strong

4. Expand scope

5. Work systemically


1. Crafting your journey

2. Power of purpose

3. Catalytic coaching

4. Activating emotions & motivation

5. Mastering complexity & decision making

6. Upgrading the human operating system

7. Upgrading yourself and your business

Journey to Mastery ModulesMaximize the tangible value of great coaching:1. Start fast

2. Go deep

3. End strong

4. Expand scope

5. Work systemically

Advanced tools & techniques, coaching demos & “game film” debriefs, small group practice, mastermind sessions, case studies, building coach connections & community, and more...


“I always end up going deep with clients and getting great results. But now I’m challenging myself and my clients to get there faster. In the past week:

● A returning client I worked with years ago, we “went” there -- deeper, faster. At the end of the session they said, ‘This is why I wanted you. I knew you’d challenge me to ask the hard questions.’ Frankly, I wouldn’t have done that so early in the past. This is better.

● [another client ] ...looked at me for many seconds with a stunned light in their eyes, ‘That one insight is worth whatever we pay or will pay for this coaching.’

● [With a new prospect]: I pushed myself to make a deeper connection faster, even though I might risk losing this one. At the end, the person said, ‘You are the only coach I spoke to who asked me questions that made me think differently about myself.’

The insights of this class are feeding my mission in a beautiful way.”

Unsolicited feedback from an ACE participant[published author and master-certified coach]

● Self-assessment

● Mastery mindset: Cultivating a growth mindset for you and for clients

● Building and refining your personal coaching model and brand

● Mental models: Why they are essential to mastery and expertise?

● First principles thinking: Challenging the conventional wisdom and your own assumptions

1. Crafting your journey The magic of mastery


● Exploring and integrating personal identity: Knowing your true self at a deeper level

● Cultivating mindfulness and focus

● Beginner’s mind - Cultivating the ability to see with new eyes

● Ikigai - A framework for discovering your calling and finding deeper meaning and purpose in your life and work

2. Power of purpose “Go Deep” for you


● Art and architecture of the engagement: Strategic design principles

● Holistic, systemic coaching: Seeing the bigger picture

● Building and leveraging trust & emotional resonance

● Diversity & inclusion: Building authentic community and connection

● The science and art of advice

● Secrets of sustainable change

3. Catalytic coachingMaximum value at

every stage


16Copyright © 2020 7 Paths Forward LLC. All Rights Reserved.

“Before this course I measured my effectiveness as a coach by how many ‘aha’ moments my clients had; a lot!

Now I focus on ‘what will you do differently’ as well as ‘having powerful conversations’.

It’s so much better for my clients.”

Unsolicited feedback from an ACE participant

● Uncovering, exploring, and leveraging emotions: Barriers and accelerators to change

● Jump-starting and sustaining motivation: Ambivalence, distractions, and internal conflicts

● Science and art of goal-setting

● Working with “difficult” personalities: Defensive, narcissistic, unmotivated...

● Coaching with love and compassion: UPD (Unconditional positive disregard)

4. Activating Motion: Emotions & Motivation Presence & Momentum



“I have been working with a particularly challenging client for several months and I was never sure if they’d even show up for the next session.

After I started using what I learned about starting fast and going deep, they said, ‘Thank you, this was really helpful!’ for the first time ever, and ‘I am looking forward to our next session.’

Thank you!”


● The DNA of VUCA - Leading, thriving, and decision-making in complexity and constant change

● Managing attention and focus: The true story of multitasking

● Creativity and innovation

● Seeing the bigger picture

● “Seeing around corners” - second and third-order consequences

5. Mastering complexity & decision making Thinking & Acting


● What is transformational development, really?

● Advancing cognitive complexity and levels of adult development

● Wisdom: Higher levels of thinking, being, and perceiving

● Fully integrating logic and emotion: The neurological see-saw

● Managing attention and awareness in action

● Boosting performance to the next level

6. Upgrading the human operating systemBeing &

Becoming


● Crafting your journey: The next stage

● Reinventing / disrupting yourself

● Staying ahead of your clients

● Playing the long game

● Taking your performance and your coaching business to the next level

7. Upgrading yourself and your practiceGo farther,

faster, better


Journey to Mastery:ACE Certified Coach

From a coach branding and positioning standpoint, participating in the ACE Certification will get you prime website placement in our ACE Certified coach directory. When corporations do searches to bring in qualified coaches for large scale projects, this will be a website they come across. You’ll also receive a digital badge you can use on your own website and in your email signature with an embedded link explaining the significance of this Certification to prospective clients.



“Words can’t describe how much this has positively impacted my coaching.

My sessions have reached a depth that I didn’t think was possible in such a short space of time, and the techniques you have shared have really changed the game for me.”


Content Module

● Advanced tools and techniques

● Coaching demos and analysis

Mastermind● Adapting and applying tools

and techniques

● Building and refining your own coaching model & brand

● Growing your practice

Practicum

Where greatness grows

Journey to Mastery

Certification



25

In the beginner’s mind there are many possibilities, but in the

expert’s there are few.

-- Shunryu Suzuki-Roshi --

25




David B. Peterson & David Goldsmith



1. Attend or view all 7 content modules

2. Complete at least 5 of the 6 assignments

3. Attend at least 4 of the 6 Mastermind sessions

4. Attend at least 4 of the 6 Practicum sessions

5. Demonstrated competency



Step 1 Schedule your interview with our ACE Admissions Committee

Step 2 Complete your application

ACE Certification: Application Process


Current ACE Students get a $500 discount on Early Bird Pricing! Upon acceptance to the Certification your investment will be:

● $2497 Or

● 8 payments of $327

If paid no later than June 15th - when Early Bird Pricing Expires

Certification Investment


● April 15th - If you book your interview by April 15th, we will have some sweet surprises for you

● June 1st - Applications Close

● June 15th - Early Bird Pricing Ends (saving you $2000)

wbecs.com/ace/foundations-mastery/

Important Dates

https://www.wbecs.com/ace/foundations-mastery/




David B. Peterson & David M. Goldsmith


original slides




David B. Peterson & David M. Goldsmith, 7 Paths Forward, LLC


1. Attend or view all 7 content modules

2. Complete at least 6 of the 7 assignments

3. Attend at least 4 of the 6 Mastermind sessions

4. Attend at least 4 of the 6 Practicum sessions

5. Demonstrated competency

Certification


Journey to Mastery: ACE Certified Coach

Content Module

● New tools and useful frameworks

● Examine conventional wisdom

●

Mastermind● Facilitated

discussion: What

● Learning from peers

● Craft your own personal model and approach

Practicum

● Rigorous practice at your learning edge

● Observe and coach peers

● Rich feedback and insights


Level 2 Certification

Flow chart: Repeating cycle

Content module → Mastermind → PracticumPersonal application

Repeat

Subsequent slides have a popup component for each of these: Content, Mastermind, etc.Highlights are embedded within each relevant popup


1. Modules: Advanced tools and techniques

2. Mastermind sessions: Making it personal○ Adapting and applying tools and techniques○ Building and refining your own coaching model & brand○ Building and growing your practice

3. Practice sessions: Where greatness grows

4. Your own work○ Applying and experimenting in the real-world

Four dimensions


• WHy is this relevant?

Current state - For non-participants….

ace certification level · 1. crafting your journey 2. power of purpose 3. catalytic coaching 4....

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