accor in brief 2015 q1

GROUP BRANDS SOLIDARITY 360° DIGITAL HUMAN RESOURCES SUSTAINABLE DEVELOPMENT

Accor in brief February 2015

ACCOR IN BRIEF GROUP BRANDS SOLIDARITY 360° DIGITAL HUMAN RESOURCES SUSTAINABLE DEVELOPMENT

Becoming an even more assertive, widely recognized hotel group

| FEBRUARY 2015 2

3,700 HOTELS

MORE THAN

170,000 EMPLOYEES IN ACCOR

BRAND HOTELS

NEARLY

480,000 ROOMS

MORE THAN

17 BRANDS FROM LUXURY

TO ECONOMY HOTELS

5,454 MILLION EUROS IN 2014

REVENUE OF

HOTELSERVICES

HOTELINVEST

TWO ALIGNED BUSINESSES


| FEBRUARY 2015 3

1stoperator

IN THE WORLD

ROOMS 482,296

HOTELS 3,717

COUNTRIES 92

* Percentages by number of rooms in hotel porfolio at 31 December 2014

** The Mediterranean area includes Greece, Israel, Italy, Malta, Portugal, Spain and Turkey.

NORTH AMERICA

LATIN AMERICA

AND CARIBBEAN HOTELS 280 ROOMS 45,971

10 %*

MEDITERRANEAN**

MIDDLE EAST, AFRICA

REGION HOTELS 352 ROOMS 52,982

11 %*

ASIA-PACIFIC HOTELS 621 ROOMS 118,008

24 %*

NORTHERN, CENTRAL

AND EASTERN EUROPE

(excl. France) HOTELS 902 ROOMS 124,417

26 %*

+80,000 PIPELINE

+20,900 PIPELINE

+21,300 PIPELINE

+28,000 PIPELINE

+800 HOTELS

PIPELINE

+156,000 ROOMS

1 hotel opens every 2 days

FRANCE HOTELS 1,562 ROOMS 140,918

29 %* +5,000

PIPELINE


Two strategic and complementary businesses

that interact

| FEBRUARY 2015 4

HOTELINVEST Property owner and investor

HOTELSERVICES Hotel operator and franchiser

3,700 Hotels (of which 1,354 owned by

HotelInvest units)

1,354 Hotels

owned or leased units


| FEBRUARY 2015 5

En France

En Asie

LUXURY AND UPSCALE

MIDSCALE

BUDGET

A large brand portfolio REGIONAL BRANDS


LUXURY AND UPSCALE | MIDSCALE | ECONOMY

Luxury and Upscale Hotels

| FEBRUARY 2015 6

ROOMS

71,000 HOTELS

341


Sofitel, the leading French ambassador in international luxury hotels

Sofitel and its Ambassadors bring French elegance to the world through a collection of locations, offering guests and partners personalized service that offers passion, performance and excellence.

BRANDS > LUXURY AND UPSCALE HOTELS > SOFITEL

121 HOTELS

30,941 ROOMS

41 COUNTRIES

| FEBRUARY 2015 7

Emotion & luxury French elegance

Sofitel Paris Le Faubourg, France

http://www.sofitel.com/


Pullman, Design Your Journey

Pullman hotels and resorts welcome seasoned international travellers from all over the world on business and leisure trips. Pullman is the perfect upscale hotel brand for today's executives: a new generation of four- and five-star hotels for a new generation of sophisticated, highly mobile and hyper-connected travellers. In the heart of global cities and the most prestigious tourist destinations on earth. Warm, expert hospitality and well-executed offers and services ensure an innovative, efficient and appealing experience.

BRANDS > LUXURY AND UPSCALE HOTELS > PULLMAN

93 HOTELS & RESORTS

25,953 ROOMS

26 COUNTRIES

| FEBRUARY 2015 8

Pullman Saigon Centre, Vietnam

Seasoned travellers

highly mobile and connected

for business or pleasure

http://www.pullmanhotels.com/


MGallery, the Collection of memorable hotels by Accor

MGallery is a collection of upscale hotels and resorts located on five continents. Each hotel stylishly stages a unique personality and story which guests can explore over the course of their stay. Each hotel is inspired by one of the three atmospheres of the Collection: “Heritage” inspired by the history of the hotel, “Signature” to reflect a design aesthetic, or “Serenity” for a relaxing, liberating stay.

BRANDS > LUXURY AND UPSCALE HOTELS > MGALLERY

71 HOTELS

7,082 ROOMS

22 COUNTRIES

| FEBRUARY 2015 9

Memorable and inspired

Heritage – Signature - Serenity

Veranda High Resort Chiang Mai, Thailand

http://www.mgallery.com/


Grand Mercure, "Discover a new authentic“

Grand Mercure is an upscale brand that caters to demanding travellers who are looking for cultural touchstones and distinctive features in the hotels where they stay.

Grand Mercure adapts to the cultural attitudes of the regions where it operates: China, India, Saudi Arabia and Brazil.

BRANDS > LUXURY AND UPSCALE HOTELS > REGIONAL BRANDS > GRAND MERCURE & THE SEBEL

43 HOTELS

8,164 ROOMS

LATIN AMERICA

ASIA PACIFIC

MIDDLE EAST

| FEBRUARY 2015 10

The Sebel,

an upscale apartment

brand

The Sebel is a collection of upscale apartment

buildings in Asia-Pacific. For clients seeking more

independence and an exciting lodging experience

in an elegant, spacious setting backed by

unparalleled, personalised service and hospitality.

21 APARTMENT BUILDINGS

1,309 ROOMS

ASIA-PACIFIC

Asia

Latin America

Middle East

http://www.grandmercure.com/

http://www.accorhotels.com/gb/brands/hotels-sebel.shtml



Midscale hotels

| FEBRUARY 2015 11

ROOMS 178,000

HOTELS 1,200


Novotel, Create a new & valuable midscale hospitality experience

Novotel, an international midscale brand, offers travellers hotels located in the world’s major city centres, business districts and tourist destinations. Novotel’s comprehensive range of high-standard services contributes to the well-being of both business and leisure travellers.

Suite Novotel offers a range of midscale hotels located principally in city centres. The 30 sq.m. suites are flexible spaces with innovative services to meet guests’ needs around the clock.

BRANDS > MIDSCALE HOTELS > NOVOTEL

445 HOTELS

83,074 ROOMS

61 COUNTRIES

| FEBRUARY 2015 12

Design & Flow Modern Easy Living

Novotel Paris Gare de Lyon, France

http://www.novotel.com/

http://www.suitenovotel.com/


Mercure, A genuine experience, a strong commitment to quality

Mercure is the only midscale hotel brand that combines the strength of an international network backed by a strong quality commitment with the warm experience of hotels that are all different, rooted in their local community and managed by enthusiastic hoteliers.

Located in city centres, by the sea or in the mountains, the Mercure network welcomes business and leisure travellers around the world.

BRANDS > MIDSCALE HOTELS > MERCURE

711 HOTELS

89,203 ROOMS

52 COUNTRIES

| FEBRUARY 2015 13

Local roots Talented hoteliers

Mercure London Bridge, United Kingdom

http://www.mercure.com/


Aparthotels Adagio – Number one in Europe

Aparthotels Adagio offers spacious apartments with a fully equipped kitchen and hotel services in city centres for medium and extended stays with a sliding price scale from the fourth night. The brand has three product ranges:

Adagio, the reference aparthotel, apartments with modern flair, located in the heart of major cities ;

Adagio access, functional, economical apartments located close to city centres ;

Adagio premium, the luxury and upscale aparthotel.

BRANDS > MIDSCALE HOTELS > ADAGIO

96 APARTHOTELS

10,441 ROOMS (APARTMENTS)

11 COUNTRIES

| FEBRUARY 2015 14

Freedom & Friendliness

Your home away from home

in the heart of the most beautiful cities

Adagio Vienna City, Austria

in Europe and the world



Economy Hotels

| FEBRUARY 2015 15

ROOMS

228,000 HOTELS

2,100


ibis, well-being at the best price

Ibis, the European leader in economy hotels, offers guests the ultimate in comfort: innovative bedding developed by ibis R&D – the Sweet Bed by ibisTM; a comfortable, fully equipped room and modern, high-concept public spaces. With care and efficiency, ibis delivers the highest level of service in its category: 24-hour guest services, breakfast from 4:00 am to noon, a snack menu, 24-hour bar service and ibis Kitchen – a modern dining option.

BRANDS > ECONOMY HOTELS > IBIS

1,031 HOTELS

129,009 ROOMS

59 COUNTRIES

| FEBRUARY 2015 16

Ultimate comfort Caring and efficient

The new modern, high-design public areas

http://www.ibishotel.com/


ibis Styles, comfort, unique designs, all-inclusive pricing

Ibis Styles is a non-standardized, economy brand with a whole range of styles and a happy personality. It is mostly managed under franchises and is designed for both individuals and families travelling for business or leisure.

Its good natured and most importantly all-inclusive offer includes the room, breakfast, Wi-Fi internet access and a host of little extras.

BRANDS > ECONOMY HOTELS > IBIS STYLES

277 HOTELS

25,100 ROOMS

24 COUNTRIES

| FEBRUARY 2015 17

Personalised design All-inclusive offer

Positive and trendy

ibis Styles Liverpool - United Kingdom

http://www.ibisstyles.com/


ibis budget, essential comfort, modestly priced

ibis budget from the Accor Group is the leading brand in the low-cost hotel segment. This clever, casual brand embodies the values of simplicity and essentialness. Perfect for autonomous travellers, these hotels can be accessed 24 hours a day and offer: rooms for one, two or three guests featuring super-soft duvets and fluffy pillows, an XL shower, free Wi-Fi* and an all-you-can-eat breakfast buffet.

BRANDS > ECONOMY HOTELS > IBIS BUDGET

537 HOTELS

51,022 ROOMS

17 COUNTRIES

| FEBRUARY 2015 18

The new modern, high-design public areas * except in Australia

Essential comfort The right price

Clever and casual

http://ibisbudgethotel.ibis.com/


Accor new Digital Expertise

Excellence and simplicity all throughout

THE CUSTOMER EXPERIENCE

DURING THE STAY

AFTER THE STAY

BEFORE THE STAY

| FEBRUARY 2015 19


+1,700 DESTINATIONS PROPOSED ON

ACCORHOTELS.COM

1 MULTIBRAND WEB PORTAL

AND 13 BRAND WEBSITES

1 RESERVATION MADE EVERY 2 SECONDS

ON THE WEB

70 TOUR GUIDES

ONLINE ON ACCORHOTELS.COM

WELCOME CHECK-IN

AND CHECK-OUT

ONLINE

LE CLUB ACCORHOTELS

11,500 NEW MEMBERS

EVERY DAY

3.3 M FACEBOOK

FANS

The Customer Experience

DREAM SELECT BOOK PREPARE

STAY

COME BACK SHARE

| FEBRUARY 2015 20


| FEBRUARY 2015 21

International

Rewards our guests & earns their loyalty

18 Million

Twice as much

programme that is simple and generous

Members after 6 years of existence

A member stays 2 times longer than a

non-member guest

Thoughtful

J O H N S M I T H 1 2 3 4 5 6 1 1 2 3 4 5 6 7 8 1 12 / 16

Classic

http://www.accorhotels.com/fr/leclub/index.shtml

http://www.accorhotels.com/fr/leclub/index.shtml


| FEBRUARY 2015 22

CAMPUSES AROUND THE WORLD

AN INTERNATIONAL NETWORK OF CERTIFIED TRAINERS 18

The world’s number 1 hotel school


Developing talent

THE INTERNATIONAL JOB SITE OF ACCOR

18,400 OFFERS

| FEBRUARY 2015 23

WOMEN’S NETWORK :

+2,500 MEMBERS

CREATING

New hotel

trades IN

PREPARATION FOR TOMORROW’S

HOSPITALITY INDUSTRY

170,000 employees

in the world are working for Accor banners

RECOGNIZING COMPANY TALENT 50

SCHOOLS WORLDWIDE PARTNERING

WITH US

TO

INNOVATE AND HOST YOUNG TALENT (CORNELL,

ESSEC, LAUSANNE EHL)

FOLLOW HR NEWS ON:

https://www.facebook.com/Accor

http://www.youtube.com/user/Accor

http://fr.linkedin.com/company/accor

https://twitter.com/accor

https://jobs.accor.com/


| FEBRUARY 2015 24

CREATING VALUE TO BENEFIT THE MOST PEOPLE

SETTING THE EXAMPLE AND BEING A CATALYST IN OUR INDUSTRY

Reinventing hotels sustainably


| FEBRUARY 2015 25

21 concrete & ambitious goals for the end of 2015 built around 7 pillars

Protecting children

Local sourcing Water/Energy

WASTE

Responsible procurement

Green buildings

ECO-DESIGN

Diversity

Nutrition

Health Nature Carbon Innovation Local Employment Dialogue

http://www.accor.com/fr/developpement-durable/le-programme-planet-21.html


TREES PLANTED + 4 M

COUNTRIES CONCERNED WITH PLANTING PROJECTS AROUND ACCOR HOTELS

21

| FEBRUARY 2015 26

a signature programme for sustainable development

Guests may reuse their towels when they stay in the hotel for more than one night.

Half of the savings on laundry expenses generated by this initiative are used to fund reforestation and agro-forestry projects.

This helps protect ecosystems and support local communities.

ACCOR HOTELS COMMITTED +1,500

http://www.accorplantsfortheplanet.com/


Demonstrating hospitality of the heart beyond borders

Solidarity Accor supports Accor employees' citizenship commitment by supporting training and insertion for disadvantaged and socially isolated people, and by contributing humanitarian and emergency aid.

| FEBRUARY 2015 27

41 COUNTRIES SINCE

2008

208 PROJECTS

9,500 EMPLOYEES

INVOLVED

200,000 DIRECT

AND INDIRECT

BENEFICIARIES

http://www.solidarity-accor.com/

Accor in Brief Thank you for your time

Document published by the Accor Department of Communications and External Relations.

Photo credits: Cover © Thierry Bouët ● Page 2 © Carole Bellaiche ● Page 4 © Abaca Corporate/Roberto Baldassare ● Page 6 © Gilles Trillard ● Page 8 © Frederik P. Wissink ● Page 9 © Seree Palanusont ● Page 10 © Carole Bellaiche ● Page 11 © Viet Anh Bui ● Page 12 © Abaca Corporate-Jacques-Yves Gucia ● Page 13 © W&cie - Olivier Seignette ● Page 14 © Donja Pitsch ● Page 15 © Stewart Jones - Infinite 3D Ltd ● Page 16 © Thierry Bouët ● Page 17 © Abaca Corporate/ Daren Lennon ● Page 18 © Christoph Weiss ● Page 19 © Abaca Press / Boris Zuliani ● Page 20 © Agus Darmika ● Page 21 © Abaca Corporate/Jacques-Yves Gucia ● Page 22 © GlowImages / GraphicObsession ● Page 23 © Abaca Corporate/ Jacques-Yves Gucia● Page 24 © The Pure Project ● Page 25 © Serge Detalle ● Page 26 © Christian Lamontagne/Cosmos ● Page 27 © Recbox. Design and layout: GIP Communication

| FEBRUARY 2015 28

http://www.gip-communication.com/





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