access to innovative lead users for successful technology transfer langthaler gerrit

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Access to innovative Lead Users for Successful Technology Transfer Langthaler Gerrit Vienna University of Economics and Business Administration. Inhalt der Präsentation. Forschungsfrage Lead User Definition Abgrenzungen Praxisprojekt Informationsquellen. - PowerPoint PPT Presentation

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Page 1: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 2: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 3: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Inhalt der Präsentation

• Forschungsfrage

• Lead User Definition

• Abgrenzungen

• Praxisprojekt

• Informationsquellen

Page 4: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Forschungsfrage:

Welche Informationsquellen ermöglichen

die Identifikation von innovativen Lead

Usern im B2B - Technologietransfer?

Schwerpunkt der Studie

Page 5: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Forschungsfrage

Welche Informationsquellen ermöglichen die

Identifikation von innovativen Lead Usern im

B2B - Technologietransfer?

Page 6: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 7: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

LEAD USER DEFINITION I

“Lead users have new product or service needs that will be general in a marketplace, but they face them months or years before the bulk of the market encounters them.”

Von Hippel, The Sources of innovation, 1988:106.

Page 8: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

LEAD USER DEFINITION I

Lead users have new product or service needs that will be general in a marketplace, but they face them months or years before the bulk of the market encounters them.

Eric von Hippel, https://www.youtube.com/watch?v=jY6kGFLUBGc, accessed at 07.11.12

Page 9: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

LEAD USER DEFINITION II

“Lead users expect to benefit significantly by finding a solution to their needs.

As a result, they often develop new products or services themselves because they can’t or don’t want to wait for them to become available commercially.”

Von Hippel, The Sources of innovation, 1988:106.

Page 10: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Boeing

Eric von Hippel, Lead User Project Handbook, 2008:99.

Page 11: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Forschungsfrage:

Welche Informationsquellen ermöglichen die

Identifikation von innovativen Lead Usern im

B2B - Technologietransfer?

Schwerpunkt der Studie

Page 12: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

- Produzierende Unternehmen

- In Österreich

- Branche Mechatronik

- Business to Business

Abgrenzungen

Page 13: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

“Boeing is an example of a firm acting as a

lead user when it develops machine

techniques for new materials.

In this case Boeing is a lead user because

the machine innovations are for its own

use. It is not intending to sell them.”

Eric von Hippel, https://www.youtube.com/watch?v=jY6kGFLUBGc, accessed at 08.11.2012

Page 14: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Praxisprojekt• Gesprächsvorbereitung

• Interviewleitfadentechniken bspw. Mindmapping

• Gesprächsführung

• Nachbereitung

Page 15: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

- Publikationen

- Empfehlungen

- Datenbanken

Informationsquellen

Page 16: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 17: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Eric von Hippel, https://www.youtube.com/watch?v=jY6kGFLUBGc, accessed at 10.11.2012

Page 18: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 19: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 20: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

- Publikationen

- Datenbanken

- Empfehlungen

- Organisationen

- Innovationspreise

- Fachmessen

- Neuere Recherchemethoden

Page 21: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 22: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 23: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 24: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

„In 1998, we could not Google a topic. We

could not, for example, type in `wearable

computing´ and get 225,000 hits.

We found people by scanning journals and

media and contacted them by telephone or,

occasionally by email.”

Eisenberg Ivy, Lead User Research for Breakthrough Ornanisation, 2011:56.

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Page 27: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit
Page 28: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Thank you for your attention!

Page 29: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Literaturverzeichnis

• Von Hippel, The Sources of innovation, 1988:106.

• Von Hippel, Lead User Project Handbook, 2008:99.

• Eisenberg Ivy, Lead User Research for Breakthrough Innovation, 2011:56.

Page 30: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Abbildungsverzeichnis

• Abb.1: Eric von Hippel, https://www.youtube.com/watch?

v=jY6kGFLUBGc, accessed at 07.11.12

• Abb.2: Eric von Hippel, https://www.youtube.com/watch?v =jY6kGFLUBGc, accessed at 08.11.2012

• Abb.3: Eric von Hippel, https://www.youtube.com/watch?

v=jY6kGFLUBGc, accessed at 10.11.2012

• Abb 4:

Page 31: Access  to  innovative Lead Users  for Successful  Technology Transfer Langthaler Gerrit

Thank you for your attention!