access a world of telcoknowledge and expertise · 2018-02-03 · business potential and...

Part of the Orange group

Access a World

of telco Knowledge

and Expertise

Contact us

Managing Director Middle East

[email protected]

+971 50 922 64 94

Abdelkader DALI

What makes us different


Sofrecom: distinctively different,

exceptionally positioned

Sofrecom has an unique position in the global market place

Incorporating business and marketing along with both

technical and human aspects, for a range of complex

professions

World leader in the transformation of telecoms operators

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Sofrecom supports you in all your transformation projects, from Sofrecom supports you in all your transformation projects, from Sofrecom supports you in all your transformation projects, from Sofrecom supports you in all your transformation projects, from the definition of the strategy to its operational the definition of the strategy to its operational the definition of the strategy to its operational the definition of the strategy to its operational implementationimplementationimplementationimplementation


Strong human capital: our network of experts

Our knowledge is based on an international network of consultants and

experts throughout:

11 local offices worldwide and in the Orange group

This community delivers you :

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A privileged relationship with our customers

Our approach is focused on sharing and exchanging

Our customers are our partners

We are focused on the notion of local presence for better

understanding of the cultures and ecosystems

We provide:

On-going capacity enhancement

Regular knowledge input

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We lead annual satisfaction surveys to improve us continuously:

an excellent rate in 2012

90% would recommend Sofrecom


An unique asset : part of the Orange Group

Sofrecom is a subsidiary of the Orange Group, ranking of the world’s most powerful

operators with:

- 230 million customers

- 220 countries and territories

- 15 R&D labs and techno centers across 5 continents

- 172 000 employees worldwide

We played a key role in the metamorphosis of our parent company: from a national

telecoms firm to one of the leading operators in the world

We support the Orange Group in its international development by conducting launch

and day-to-day operations

We rely on expertise from Orange Group and can mobilize specific skills when required

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An essential part of our DNA:

our international experience

Our international footprint

Our filiation to Orange Group

Our participation to its innovation

Since our beginnings, we have assisted operators worldwide

We already have operate d in 100 different countries in Africa, Europe, Asia, South

America and the Middle-East

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feed our network of know-how

What makes us differentSofrecom, The Know-How Network

200 customers

1,450 consultantsacross all operator business functions

a worldwide network of partners

“end-to-end approach”

Leader in transformation

47 years

of experience

Orange

subsidiary

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Operating in

100 countries

11 local offices

Customers

Our Know-How to meet

your challenges

Our Know-How to meet your challenges

Practical solutions regardless of the development stage

Because each customer is unique and experiences different development

phases, Sofrecom offers numerous solutions to match the customer's positioning

and the maturity of its market:

Telco operators , regulators and related companies :

- who are starting up

- who are growing up

- who are reinventing, transforming themselves

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Governments who are launching innovative telecoms projects,

such as e-government project


Sofrecom customer’s engagement model

Sofrecom adapts its commitment model to the complexity of customers’ solutions or

the requirement of business solutions

Sofrecom can mobilise multidisciplinary teams dedicated to complex projects and

set up governance guaranteeing compliance with our commitments

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Contract

management

“Business” based KPI

Targets of the company

Transformation“Transformation” based

KPI

Consultancy Projects deliverables

Our commitmentC

usto

me

r e

ng

ag

em

en

t


Have available reliable, open-ended and

sufficiently configured infrastructures to create

value and control costs

Network transformation – Vendors Management

Assistance – End-to-end Quality of Service,

Integration and Maintenance of value added

services platforms

A wide range of services

to meet your needs

Design and implement strategic choices to develop

your business and optimize your performance

Transformation – Development Strategy – Operational

Performance – Capacity Building – e-gov solutions

Identify the key elements impacting your activity to

direct your strategy and make the winning choices

faced with the constant changes in your market

Market Watch – Market Analysis – Market Positioning –

Engineering watch

Prospective Business Consulting

Networks and Services

Acquire an open and optimized

information system capable of reactively

supporting the changes in your activity

IT governance - Business and IT process

consulting – Contract owner assistance –

BS/OSS Solutions – Geographic

management of the networks – Outsourcing

of the IT functions

IT

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Propose new servicesSpot the best opportunities

Optimize networksWin new customers and

make high-value ones loyal

Together we create, enhance

and implement

growth

value

profitability

performance

sustainable success

transformation planDevelop operational

efficiency

Adapt IT infrastructures

Invest in human assets

to underpin durable

performance

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Our Know-How to meet your challengesSpot the best opportunities

Anticipate evolutions of the market, technologies and usages, and identify

key factors for success and winning medium- and long-term strategies to

help our customers seize new opportunities

Guide our customers' strategic decisions and optimize their positioning by

careful analysis of rivals' development strategies (direct and indirect,

current or potential)

Know the market and anticipate its movements…

Find new solutions to stay ahead of the competition

Identify value-generating services that match market needs and

conditions

Qualify and quantify opportunities to evaluate potential business

development paths

Transfer information management know-how so that customers acquire

new skills and become more autonomous

… to define a winning strategy

Sofrecom supports you

Acquire a 360°view of a complex

ecosystem. Detect and understand

major trends and anticipate their

impact on operators' business

models

Market Watch

Share our market watch experience

and help customers deploy their own

tools

Market Intelligence integration

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Our Know-How to meet your challengesPropose new services

Exploit the experience of an international operator to develop paid

content and services

Develop value-added services to capture revenues migrating from voice

to data

Offer innovative mobile services (m-payment, e-health, etc.)

Propose "digital home" ecosystems to bring users a rich yet simple

experience

Make the portfolio of offers more dynamic…To keep our customers competitive, we help them to:


Anticipate and react effectively to

breakthrough market changes

Development strategy

Make mobile offers more appealing by

proposing new data services

Ensure a consistently optimal user experience and enhance brand appeal

by offering the widest possible choice of innovative services

Generate value on data services, which drive usages and revenues –

especially with the younger generation

Support changes in consumers' daily habits (money transfers via mobile

terminals, contactless payment, health management, etc.)

…to enhance customer preference and usage growth

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Mobile services development

Benefit from Orange Group's

innovations, methodologies and

expertise

Orange Alliance

Our Know-How to meet your challengesWin new customers and

make high-value ones loyal

Evaluate the size of the addressable market to better assess the

business potential and profitability of a given strategy, while controlling

investments costs

Define strategies for offers and services using a segmented approach as

regards end-users and their usages

Analyze the business impact of competitors' marketing and technological

choices

Control time to market by applying a proven methodology to manage

offers and services

Apply a structured market approach…

Size market share and boost profitability

Hold high-potential customers at the top end of the consumer market

Build a range of services specifically for B2B customers

Develop low-fare or low-cost strategies for low-end customers

Ensure excellent customer care in order to stand out from competitors

…to win and keep the best customers


Analyze the operator ecosystem then

optimize strategies

Market analysis

Measure business potential taking

into account market trends

Market positioning

Improve the quality and effectiveness

of offers:

- Go To Market

- Value management

Operational performance

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Develop operational efficiency


Build the customer relationship

through well-controlled fixed-mobile-

Internet convergence

IT solutions development and

integration

Supervise IT infrastructures and

applications to better anticipate, react

and optimize

IT infrastructures

Optimize costs by delegating all or part

of IS management to an expert service

provider

IT outsourcing

Manage and optimize business processes from end to end

Acquire a reliable, robust information system to manage offers,

administer the customer base and bill all fixed/mobile voice/data usage

Create an effective revenue assurance system

Outsource all or part of the IS, according to the challenges and priorities

Employ network infrastructure supervision tools to become more

efficient and reactive

Strengthen and rationalize the organization…

Optimize cash flow generation

Limit revenues losses due to process malfunctions

Control IT investments by concentrating them on the core business

Benefit from Orange's support all along the value chain: procurement,

organization, methods, techno-forecasting

…to optimize performance

Our Know-How to meet your challengesOptimize networks


Reconcile technical performance with

economic efficiency on fixed and

mobile networks

Network transformation

Control network investments and

quality of service

Vendor management assistance

Ensure customer satisfaction by

controlling network quality of service

End-to-end quality of service

Define network architectures that meet current and future operational

and technical needs

Carefully select network vendors and choose the best techno-economic

scenario

Challenge vendors' proposals and supervise network deployments from

A to Z

Adopt a fine network design methodology to attain planning and quality

goals

Control network life cycles…

Cope with accelerating market movements driven by new services often

using new technologies (3G, LTE, fibre)

Differentiate from competitors by improving network coverage, voice/data

reception quality, and the overall customer experience

Manage data deluges over networks while preserving profitability

…to enhance profitability and customer satisfaction

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Our Know-How to meet your challengesAdapt IT infrastructures


Upgrade the entire IT infrastructure to

be able to handle structural and usage

changes

IT transformation

Match the organization and IT

processes to the business strategy

Consultancy on business and IT

processes

Structure the evolution of the IS to

make it more open and agile

IT strategy and governance

Adapt the IT architecture to enable it to handle new technologies,

organizations and activities

Anticipate new business challenges and activities when defining IS

technical and functional upgrades

Industrialize the IT environment by adopting recognized industry

standards

Define a reliable, adaptable information system…

Acquire a reactive, open IS able to adapt to unrelenting market

transformations

Improve the quality of business IT services and deliver them faster

Maximize the re-use of legacy IT resources

Make the IS a differentiating advantage by making life easier for end-

users

…able to react easily to business evolutions

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Our Know-How to meet your challengesInvest in human assets

to underpin durable performance


Adapt some or all processes to better

meet growth challenges

Transformation

Increase staff efficiency by

developing their skills and

interactions

Capacity Building

Compare the company's strategic vision with that of Orange

Adopt methodological, practical approaches used successfully by other

operators in similar situations

Facilitate the transfer of skills to local staff to ensure durable operational

autonomy

Train staff and introduce new forms of collaborative working

Benefit from the end-to-end expertise of a World Class

Operator…

Encourage employee interactions to acquire a clear, shared vision of the

company's strategy, development objectives, and skill improvement

requirements

Motivate employees and make their individual contributions and collective

operation more effective

Encourage the development of a C-level innovation process

Adopt the organizational and human resources approach of a world-

leading operator

…to create a durable change management system

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Our Know-How to meet your challengesAn efficient Network of Partners

Sofrecom has created partnerships with the major IT and technology players in the market

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Our Know-How to meet your challengesAccess a World Class operator resourcesto empower your business

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be part of Orange strategic partnerships with Sofrecom and the Orange group to

benefit the best practices and resources of the Orange group

Soft skills

Expertise development

Strategic workshops or think-tank

Corporate university

Orange Academy

Evolve to last

Develop your people, their loyalty and their

capability to fit your company strategy

End-to-End QoS

Business processes

Ad-hoc operational support

Value Added Services

Roaming

Innovation

Expand your reach

Keep your customers and acquire even more

being more efficient, at lower cost

Striving for excellence

Striving for excellence.Striving for excellence.

Sofrecom complies with international standards

ISO9001 – 2008 version - for all its activities

Ethic Intelligence International 2012 for all Sofrecom practices and

activities

Capability Maturity Model Integration level 2 for the Head Office,

Morocco and Vietnam, as officially certified by the Software Engineering

Institute

Sofrecom Argentina has achieved CMMI Level 5 and joins an

exclusive club of only 230 companies worldwide

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Striving for excellence.

Sofrecom listens to its customers

We remain attentive to the requirements of our customers

We maintain the utmost appreciation for the relationships we form together

Sofrecom prides itself on being a results-focused company;

performance is paramount

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We continually monitor feedback from our customers: this represents an

ongoing improvement process

Striving for excellence.

What our customers said

«Sofrecom is part of Orange . This is a

very strong point, since it benefits from

the resources of a large group.»

«Sofrecom appears more committed to its

customers and now better identifies our

needs. I get the impression of renewed

energy.»

«Our contact with Sofrecom’s contract

engineer was excellent. He was highly

reactive and available 24/7!

I really appreciated that.»

« There is a good business

responsiveness and a know-how in

various fields thus a wide range of

activities. They have the capacity to

project worldwide. »

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Striving for excellence.Striving for excellence.

Our day-to-day commitment to core business values

Audacity / Our teams think outside the box – boldly driven by some of the finest brains in

the business. We dare to think and act differently when dealing with different situations

around the world. Driven by a spirit of enterprise, we innovate daily alongside our customers

Sharing / We share. Part of our support comes from passing on the knowledge we’ve

acquired over the last half century

Agility / We adapt, working outside regular parameters in order to foresee a bigger picture.

The flexibility and adaptability of our organization enables us to develop customized solutions

Efficiency / As a Orange subsidiary for almost half a century, we have developed a long

term strategic vision and a corporate culture based on results. Our success results from our

flexibility and reactivity, backed up by our unrivalled technical know-how

Listening / From the design to the implementation of tailor-made solutions, our experts

remain very attentive to the technical, geographic and cultural requirements of our

customers and partners

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Case studies

Case studies

Installation of an 8,000 km fibre network. Our

customer saved 6M€ thanks to Sofrecom

through improvements to the equipment

manufacturers' initial design. Over 100 persons

trained in optical fibre measurements, civil

engineering methods and cable laying

IT BSS Integration and Maintenance with a new

solution suite (Cloud, fixe, mobile, internet, compliant)

for several African countries

Management of the transformation of a national

operator to become a world class operator in under 2

years. Development of sales, services and quality (fixed,

mobile, Internet services and IT integration)

Contract managementBSS/OSS

Vendor Management : deployment of the Next Generation

Backbone Network

Of a North Africa National Foreign Council to

accompany the economic operators and

public stakeholder decisions. Evaluation of

the internal market intelligence skills and

Training in the use of specific methodologies

Market watch audit

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Sofrecom offers you the benefit of its track record

Audit on a recently acquired Orange subsidiary in

Africa, covering marketing, sales, network rollout,

service platforms and IT. The rebranding to Orange and

the 3G network deployment was rolled out successfully

with a handover to local teams

Rebranding and 3G network deployment

AMEA - Africa

Case studies

Optimization, documentation, extension and

migration to NGN technology of the overall

network of a major operator, in order to launch

new fixed/mobile, voice and data services with

high quality of services. Definition of a new

network architecture strategy at the cutting

edge of technology in terms of security,

availability and reliability

For the optimization of a wireless network in order

to improve the quality of service for customers

and develop operator revenues

And business processes in order to enhance customer

experience

Complete technical audit of the

DSL network Vendors management

Network Transformation

Of the first 3G operator in the country, one of

the largest in The Middle East

Greenfield launch

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FTTxFTTxFTTxFTTx strategy strategy strategy strategy study to develop triple play and value-

added services over a Very High Broadband Network, by

developing the fixed network with the introduction of

new technology such as Fiber To The Home (FTTh), and

by leveraging as much as possible on the existing

network (e.g. duct, fiber, and active equipment)

Quality of service

AMEA -

Middle East

Case studies

Development of a quantitative and qualitative

analysis of a corporate market to identify the

market potential and opportunities for a leading

telecom operator

Integration of the entire system for a leading operator

with our Gaïa solution. 6,5% customer base growth

within 1 year, 7,3 million bills issued for 11,5 million

customers in 24 hours

Billing and customer Care

Definition of mobile strategy

For a leading operator focusing on innovation

and global industry trends. The Global Market

intelligence is designed to support the

operator’s market intelligence department

Market watch program

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Some 10 000km of Optical Fibre and 900km of Mw.

Links and NMS, around 200 OF nodes and 55 for Mw

nodes, round 28 rings with some 10 regional loops

Deployment of a national optical fibreand microwave radio system network

Help in Networks & services consulting by

advising on how to control the satisfactory

nature of the work, based on an experienced

consultant in 3G networks’ implementation

(think, build, run) with access to Orange Group

support (technical governance, R&D labs and

sourcing organization

Vendors management for the launch of a successful 3G

service

AMEA -Asia

Case studies

Operational improvement in the tools for value

management in the convergent customer

base , change management on the upgrading

of the loyalty tools, management of cross-

function projects for enhancing the

multichannel customer experience

Strategic input on the definition of the low-

cost opportunity, including an execution

model with the key enablers – platform and

brand - which would need to be shared for its

improvement and accelerate its local delivery

in countries. Low-cost recommendation as

part of a wider multi-branding policy were

included, as well as a preliminary Business

Case

Integration and Maintenance

End to End IPTV Service Launch and Maintenance the IPTV platform &

Integration of and End to End IPTV Service

At a major European operator. Development of a

unique network geographic management

expertise, alongside one of the largest European

operators

Modernization of infrastructure management

Low cost Strategy

Customer loyalty strategy

Support for a B2B operator in the

definition, launch and

commercialization of a Cloud offer :

design of the offer, management of the

relationship with the industrial partner

and program management, from the

pilot stage to commercialization, from

pre-sales to contractualisation, products

management and developments

Cloud offer

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Europe

access a world of telcoknowledge and expertise · 2018-02-03 · business potential and...

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