Copyright © 2007 VEYOND PARTNERS

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means —

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This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

5th December 2007

Accelerating the Uptake of Mobile TV in Asia

2© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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VEYOND PARTNERS’ main business model is to provide valuable Research/Insights/Trends, Professional knowledge services on Korean TMT (Telecom, Media & Technology) industry to the World.

It also provides the Professional Connecting Service to the Global clients who want to find the most suitable business partners to monetize from Korea’s advanced Digital Economy experiences.

VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF.

Veyond Partners

3© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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What is Mobile TV?

4© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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Short Video

5© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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Session Theme

Everybody is talking about Mobile TV. Businesses want to ‘Monetize’ from it.

Mobile Industry is also very much interested in capturing its share in this arena.

What are the factors should we consider when entering the Mobile TV arena?

6© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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Mobile TV in Korea, Success or Failure

Many people from all over the world claim that Korea is the most strong player in Mobile TV. True. But by what means?

If we look at the numbers of who use mobile TV in Korea, the answer is 'YES'. (Now more than 7 million people watch mobile TV in Korea).

From the point of profitable business, Korea still has long way to go. Despite the fact that mobile TV exists for more than two years in Korea, specific conditions of the Korean market hinder its development to full potential.

7© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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How can you make money with Mobile TV

Advertisement Subscription

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Short Video

Interview With RTHK

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What should you consider if to do Mobile TV?

Entry StrategyMobile TV will be only favoured by some specific segment for some

time.

Know who they are?

10© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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What should you consider if to do Mobile TV?

Quality & CoverageUnless customers feel that they are ensured for the stable quality and

coverage, Mobile TV still has long way to go.

11© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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What should you consider if to do Mobile TV?

ContentsTime critical contents such as Sports,

News are popular as well as well Entertainment shows and drama also

performed well.

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What should you consider if to do Mobile TV?

CommunicationTrying to deliver what Mobile TV can offer to customers is always the most

difficult part.

The clue can be the ‘Personal Experience’.

13© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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What are the Key Takeaways?

1. Believe on the Future of Mobile TV2. Work Together not by yourself only3. Customer Understanding is becoming

even more important4. Do not adopt the ‘Trial & Error’

Approach.Learn by looking at others, regardless they are success or failure

5. Look for the longer view

14© 2007 Veyond Partners. Strictly confidentialProviding the Insights, Connecting the Industry

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Q & A

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VEYOND HAUS, 310-13Sangsu-dong, Mapo-guSeoul, 121-829, Korea

Phone 82 2 2233 4445Fax 82 2 2233 4451

Yunho ChungManaging Partner, Veyond Partners

E-mail: yunho.chung@veyond.com

Veyond Partners’ WEB 2.0

YouTube: www.youtube.com/veyond

LinkedIn: www.linkedin.com/in/yunhochung

Blog: http://mobile-korea.blogspot.com

Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2005. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World.

He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF.

Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE (London School of Economics).

Recently He appeared in several conferences/seminar/media including Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging.