accelerating business agility with open source drupal
DESCRIPTION
Tom Erickson's presentaTRANSCRIPT
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Tom EricksonCEO, Acquia@tom_eric
Drupal in the Global 2000
Accelerate Business Agility with Open Source Drupal
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HAVE
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•Disparate systems
•Duplication of content
•Static content
•High cost to manage
•Not scalable
A BROKEN WEB
Custom CMS
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WANT
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A Wide Range of Web Needs
[sca
le]
[complexity & longevity]
CorporateSites
ProductSites
“Marketing”Sites
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WHY DRUPA
L
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where cost and speed to market are both critical factors, open source software can play a key role in helping organizations develop the capabilities they need to achieve high performance quickly and at reduced cost
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Shift• From self-contained, page-centric applications
to content services frameworks• Modular, flexible architecture to support rapid
application development• RESTful services - core infrastructure of the
Web
to Content Services
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Content Services Delivery is Drupal’s Competitive Advantage
“Good support for ‘placeless’ delivery and reuse of richly tagged content” Real Story Group
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Assembled Web Experiences
Architecture to rapidly “assemble” experiences from building-blocks instead of code sites from scratch.
Drupal core Drupal + recommendedmodules
Solution Distributions
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Web ExperienceManagement
Unified Web Experience
Commerce
Social Content
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WHERE
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Enable Sales through Rich Content
Build rich, immersive content experiences (brand boutiques, segment stores)and enable in-line social features and commerce functions
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Create Context Aware Mobile Experiences
Use location services to deliver relevant information across device platforms
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Connect with Customers through Social CRM
Provide rich, social support experiences
and recognize loyal customers
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Product Development Communities
Build value in your partner ecosystem
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Gamification
Increase Customer Engagement
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Offer Superior Customer Service
Reduce support costs while increasing customer satisfaction
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360 Degree View of the Customer
Engage, reward and develop rich behavioral
graphs
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Act Global, Think Local
Innovate faster and more frequentlyMulti site, multi language
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External and Internal
9
Communications blocks
Tools
Feedback/ratings
HR To Do’s
Learning
Multimedia
eMail access
Rotating banners
Personalized!
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Corporate Standard
Uniform branding, single tech skill set, massive savings
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Predominance5
11
86
3
130
2
of the Big 6 US media companies
of the top 18 US media brands
of the top 100 universities worldwide
of the top 4 global music companies
nations using Drupal for gov’t websites
largest global pharmaceutical companies
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Media Entertainment Public Sector Higher Ed
Some of the Bunch
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High Tech Pharma / Healthcare Financial Services Others
More of the Bunch
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HOW
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Truly Agile Marketing
February 2012 March 2012 April 2012
Pinterest hits 10M unique visitors
New Drupal module created for website
Users “pinned” images
15 Drupal sites go live with
Pinterest integration
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Drupal
Measurement and reporting
SocialFB/Twitter
Primary site
Email campaign
Videoportal
Mobile application
Community site
Rich media assets
User generated
content
Marketing automation
CRM Feeds
Integration with Best-of-Breed Tools
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Better Approach
Ex. 1: Traditional Product Development Cycle
Ex. 2: Networked Collaboration, Continuous Innovation
Project A
De
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Project A
Project C
Project B
Project D
Project Etime
effo
rt
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TailoredContent “components”
..that can be arrangedfor varying contexts ..
.. for all form factors.
A.Comments
B.Ratings
C.Video Player
D.Personalized Content
E.Related Links
F.Advertising
G.Share
H.Tags
I.Download
J.Learn More
K.RSS Feed
Campaign 1
Campaign 2
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Fastest time to market for web projects
Open approach drives greater ROI
Best of breed ecosystem
Our Community. Your Platform.
Purpose built for engagement
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Situation• Hundreds of websites• Dozens of CMS’s• Using Drupal in one division,
multiple sites• Global evaluation process
• Oracle Fatwire• Salesforce• DNN
Result• Selected Drupal as their
global Web platform• Building mobile brand sites in
1/4 of time of proprietary system
• Can build new sites in half the time it takes for internal deployment
Efficiently Create & Manage Sites
Global Pharmaceuticals Company