ACCEL 1 - NEW AGENT FAST TRACK

I, _____________, want to earn a respectable income from my real estate business. I have received, read, and will administer what is in this manual and online. I will review thematerial with my Mentor and look forward to completing theprogram on schedule. I realize my success or failure depends on it.

Associate Name Mentor

Associate Signature

Date received:

Mentor

WELCOME

Congratulations on your decision to partner with us. The only way we succeed is when you succeed, therefore we have created a guide and online library to get you started.

Accel Realty Partners has the proven business generation systems and toolsthat will enable you to take your real estate career to a high level. It is our hope that you implement these strategies to success.

WHO WE ARE:

Accel Realty Partners is a dynamic “lifestyle brand” real estate company, dedicated to empowering and advancing our business professionals. From the start, we were designed to be a company that is invested in the success of our people - not because it would increase our profits – but because we see the future of our industry and truly care for the best interests of our Agents. Our goal was to build a company that focuses on fostering a unique culture and gives every person a platform to advance. We are a community of professionals who have come together to impact an industry, make a difference in our local communities, and support one another.

MINDSET & BELIEF

Real estate is an easily-replicable business model if you follow an intelligent plan and do the identical activities as Top Producers in the industry. Like most things in life that are worthwhile it will not always be easy, however it will be worth it.

“If you are not making a professional level of profit in your real estate business, there is something wrong. Period.”

When it comes to improving your financial situation a great deal of emphasis is placed on issues like eliminating debt, saving for retirement and choosing the right investments. An issue that does not receive as much attention is that of increasing your income and advancing your business opportunities. (Without income it is impossible to pay down debt and save money.)

“The first step to making $100,000 in real estate is proving to the world that you deserve it.”

Numerous studies have proven that what you wear “increases” your earnings in many ways:

Confidence - Dressing well or appropriately instills confidence on two levels. One, if you look good, you feel good and if you feel good you are generally confident. Two, others will view you as a confident person which can lead to respect, trust and admiration – all important traits in real estate.

First Impressions Last – Whether we like it or not, first impressions are everything. You will be judged by your physical appearance immediately and people will form opinions of you, and your services, based on that alone.

Establish Credibility – Dressing like a professional will establish credibility, whether warranted or not.

If you are looking to get ahead faster in real estate it pays to spend time evaluating your wardrobe. It is easy to get complacent over the years in how you dress. Feeling good about how you look will help you get noticed and lead to increased opportunity and income.

HOW YOU DRESS

You have made a wise decision in joining Accel Realty Partners. Our way of operating a real estate company combined with your focus on the business are a recipe for success.We will provide the support, guidance, and structure you need in order to be sustainable.

Guidelines for Success:

Expectations are put in place to motivate an Agent to understand that this is an “Action"business. All of us at Accel Realty Partners believe in training and supporting our Agents as they take this journey.

Every Agent must take the initiative to implement the activities and strategies taught. Itis critical that Agents understands that this is their own business. In order to create asuccessful business, certain entrepreneurial strategies are necessary. We pride ourselves on a level of professionalism that puts our company above the competition.We aim to help our Agents become as successful as they want to become.

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PROGRAM EXPECTATIONS

NEW AGENT REQUIREMENTS

Completion of this Success Module is required for all new Agents. Office Meetings are part ofthe culture at Accel Realty Partners. Everyone is expected to be in attendance at all scheduled Office Meetings.

We believe you can achieve a higher production level than these minimum requirements. We intend for this agreement to demonstrate how we stand committed to developing yourbusiness. Please sign as acknowledgment that you have read and understand the requirements for this Success Module.

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Associate Name Mentor

Associate Signature

Date received:

Mentor

YOUR FOCUSA successful Agent consistently performs four categories of activities.

1. Business Plan:Find potential clients in your target marketsIdentify your personal strengthsCreate programs to reach your target marketsExecute these programs daily/weekly/monthly

2. Sales Activities:Showing homes to qualified customersSelling homesListing marketable properties to sell

3. Profitable Activities:Selling properties that close escrowListing properties that close escrow

4. Other Successful ActivitiesPreview propertiesContact/sales follow-upEducationMeetings

Your income and productivity is directly determined by the number of people contacted consistently in these target markets. By working an aggressive, personally-tailored business plan, you can have the income you want.

CRITICAL ACTIVITIES

1. Lead Generate –

2. Lead Follow Up –

3. Set Appointments –

4. Negotiate Contracts –

5. Scripts and Roleplay –

1. Create and use your weekly and daily plans. Be sure to focus on your business development activities. Creating your plan and assessing it provides the basis for making good business decisions.

2. Track business development activities. Every day, keep track of your results. How many contacts did you make? How many business cards and flyers did you pass out?How many names did you add to your sphere list? How many expired listings or FSBOsdid you contact? Of all the activities you did today, how many people did you actually talk to?

3. Practice and apply new sales skills every day. Optimize your contacts with potential buyers and sellers. Accel Realty Partners has the training materials to teach sales skills necessary to save time and to convert more prospects to Clients.

4. Complete business support activities. You need confidence in your ability to make sales appointments. Utilize your Mentor and the sales materials provided by the company.

5. Weekly meeting with your Mentor. You will be given the tools and education to havea profitable and rewarding real estate experience.

6.Time block for the ultimate success.

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TAKE ACTION

I agree to complete all the assignments listed in this training module. I intend to design a successful real estate business quickly, effectively, and professionally.

I agree to make an appointment with my Mentor weekly. During that appointment I will reviewmy activity for that week and my plan for the upcoming week.

To ensure my success, I expect my Mentor to:

• Meet with me weekly for at least one-half hour• Help me prioritize my activities• Help me optimize my time • Provide assistance in my development of specific business methods• Provide any resources necessary to complete all assignments• Provide the support and encouragement necessary to for success

I understand my responsibilities to manage my business according to the principles in the "Fast Track" program. I will do this because I want to create a successful business.

Agent

Mentor

Date of this Agreement

YOUR FAST TRACK

NEW AGENT FAST TRACK VIDEO SERIES

This Action Plan will lead you through the initial administration tasks and quickly into the short-term, income-producing activities. Securing a transaction in your first month is the best way to launch your career, and if you follow this plan with discipline and enthusiasm you will be rewarded with a successful career in real estate.

Week 1 Getting Started Administrative Tasks

This week includes the most fundamental videos and tasks that will serve as the base of your success. They must be completed quickly so you can move on to income-producing activities.

WEEK 1

1. Complete your on boarding paperwork2. Take professional headshot photo3. Order business cards4. Name tag (optional)5. Order sign rider6. Attend office sales meeting (if applicable)7. Decide on a daily planning system8. Schedule meetings with your Mentor for weekly coaching sessions9. Complete your company online profiles (bio,etc)10.Attend and observe an open house11.Online Presence: YourName.com, Facebook, LinkedIn, email12.Write your announcement letter/card13.Assemble all your personal contacts into IMPREV Client Relations Manager (CRM) and update the information14.Write out text for an introductory mailing/email to announce that you are in the real estate business15.Begin learning your market by touring the area, attending open houses and researching MLS listing

NEW AGENT FAST TRACK VIDEO SERIES

Week 2 Open Houses

Open houses may be the best source of business for new agents. Our Agent (featured in the video series) held an open house every day his first year of business in a new market. He sold $30 million worth of real estate that year. You must select the right property, be well prepared, know the market and have a likable persona when prospects arrive. Ask the right questions, offer to help then follow up.

WEEK 2

1. Attend open houses by other Agents 2. Find agent listings to hold open3. Learn how to create a home flyer4. Prepare: flyer, sign, other information, lead capture means, etc.5. Assemble a list of open house questions to ask visitors6. Role play meeting a prospect at an open house7. Create a plan to market your open house8. Schedule your own open houses9. Develop an open house follow up plan10.Send follow-up notes or videos to visitors11.Contact open house visitors to set up meeting12.Continue holding open houses each week13.Send out your announcement letter and/or email

NEW AGENT FAST TRACK VIDEO SERIES

Week 3 Prospecting and Database Development

You are not in the real estate business...you are in the prospecting business. So this is the most important skill you'll need to develop. Prospecting is not easy and is not often fun...and that's why many agents avoid it. The videos in our online library will educate and inspire you to reach out and generate your own leads. Not all sources will be right for you, so find the ones that work. Sphere of Influence prospecting, however, is the most important source for ALL agents.

WEEK 3

1. Tour properties in your market area2. Listen in to agents making SOI calls3. Prepare a script for SOI calling. Have it reviewed4. Practice your prospecting questions5. Record your prospect telephone conversations and evaluate6. Sign up for floor time and respond to actual prospect inquiries7. Schedule time blocks to call people in your SOI8. Design a message or text response to leave when you get voicemail9. Call people in your database10. Ask people "How long do you plan to stay in your current home?"11. Ask your SOI "Of all your friends, who do you think will be the next to move?"12. Follow up SOI calls with a note13. Visit your favorite stores and introduce yourself as a real estate agent14. Talk to strangers to introduce yourself

NEW AGENT FAST TRACK VIDEO SERIES

Week 4 Sphere of Influence (SOI)

According to the National Association of REALTORS® (NAR), almost 70% of business came from friends, relatives and past clients. So developing your Sphere of Influence and methods of contact will be your most important source of business. As a new agent, your SOI may want to first see a track record of success. Assemble your list, create an announcement, send it out and follow up. Then have a system to stay in contact for the life of your business.

1. Block out times to call your SOI2. Write a script for a message to leave on their voicemail3. Listen in on competent agent making calls to SOI4. Initiate telephone calls to your SOI5. Follow up SOI calls with a note and/or email6. Send five handwritten notes7. Talk to 25 strangers each week and ask: "How much longer do you plan to stay in your current home?“

Extra Credit: For Sale By Owner (The Agents who do this make $150,000 in their second year.)

If you can handle For Sale By Owners, you can handle anything. Even if you don't get the listing, the skills you develop working FSBOs will help you throughout your career. Your job as a real estate agent is to find people who are moving. FSBOs are announcing to the world by sign, ad and internet that they are moving. The key skill of working this source is to make personal contact then keep following up until they tire of their own efforts.

1. Meet with an agent who works FSBOs2. Locate current FSBOs in your market area3. Accompany an agent on an actual FSBO personal visit4. Write out your own dialog for approaching or calling FSBOs5. Practice FSBO first meeting dialogs6. Gather contact information for each one7. Assemble a list of benefits of listing with an agent8. Contact FSBOs: in person, by telephone