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    PAGE 1

    A combination of growing awareness

    of environmental issues by the

    general population and increased

    non-governmental organisation

    (NGO) pressure and activity has led

    many companies to reflect on and

    revise their corporate environmental

    responsibilities.

    Environmental reports have become

    highly effective tools for

    communicating to stakeholders the

    environmental performance of anorganisation. Estimates put the total

    number of environmental reports

    produced worldwide at 2000. An

    excellent environmental report clearly

    acknowledges and explains the

    environmental impacts of an

    organisations operations and

    products and demonstrates the

    organisations commitment to reduce

    them accordingly by publicly

    disclosing its policies, targets and

    long-term objectives.

    Benefits flowing from this greater

    transparency may include:

    an increase in the number of

    customers who consider, respect

    or share the same values

    accessing preferred suppliers

    lists of companies which consider

    environmental responsibilityissues upstream to their own

    operations

    strengthening the relationships

    with stakeholders by involving

    them in the reporting process

    and

    general public approval, thus

    lowering reputational risk.

    Although environmental reporting

    has yet to reach the generally

    accepted standard of financial

    reporting, there has nevertheless

    been a rapid evolutionary process

    which has contributed to the high

    standard of environmental reports

    seen today.

    Introduction

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    The Environmental Working Party of

    the European Federation of

    Accountants (FEE) defines the

    objective of external environmental

    reporting as being:

    the provision of information about

    the environmental impact and

    operational performance of an

    entity that is useful to relevant

    stakeholders in assessing their

    relationship with the reporting

    entity.

    What is environmental reporting?

    Reports are known to have been

    published by companies from the

    countries indicated on the map

    opposite.

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    Australia

    Canada

    Russia

    USA

    Hong Kong

    Japan

    India

    South Africa

    Colombia

    Europe

    ENVIRONMENTAL REPORTS ARE BEING PRODUCED GLOBALLY

    Argentina

    Brazil

    New Zealand

    France

    Germany

    Hungary

    Ireland

    Italy

    Norway

    Portugal

    Spain

    Sweden

    Switzerland

    {

    Austria

    Belgium

    Czech Republic

    Denmark

    Finland

    The Netherlands

    United Kingdom

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    Organisations are increasingly

    coming to realise that, in order to

    meet the growing demands made of

    them by their competitors, external

    stakeholders and the Government,

    they need to change the way they

    do business. This change includes

    becoming more open and accountable

    for the economic, environmental and

    social consequences of their activities.

    This new (and often under-estimated)

    dimension of corporate governance

    includes taking responsibility for thefull range of positive and negative

    consequences arising from corporate

    decisions and actions, and disclosing

    these impacts in an appropriate

    environmental, social or

    sustainability report.

    The diagram in Figure 1 shows how

    companies should identify and

    communicate with their stakeholders,

    consider and act on their needs and

    involve them fully in corporate

    business. In order to make their

    operations more sustainable,

    companies must also begin to

    integrate economic viability with

    environmental responsibility and

    social accountability (core values). To

    complete the picture, external

    reporting is necessary to communicatecompany performance on its core

    values to all stakeholders.

    Corporate governance for the 21st century

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    PAGE 5

    Corporate governance for the 21st century (continued)

    Banks and

    shareholders

    Core values of a sustainable

    business

    Economic viability

    Environmental responsibility

    Social accountability

    FIGURE 1: CORPORATE UNDERSTANDING OF, AND RELATIONSHIPS WITH, AFFECTED AND AFFECTING STAKEHOLDERS

    Local

    communities

    General public

    and future

    population

    Regulators and

    policy makers

    Customers and

    suppliersEmployees

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    Since environmental reporting in

    most countries is a purely voluntary

    activity, it is necessary for companies

    to perceive some tangible benefits

    when establishing the business case

    to report. The following are some of

    the benefits most commonly cited by

    reporters.

    It demonstrates coherence of overall

    management strategy to important

    external stakeholders

    By disclosing managementstrategies, systems and policies

    relating to the environment, an

    organisation can demonstrate to its

    stakeholders its holistic approach to

    environmental responsibility.

    It strengthens stakeholder relations

    One of the benefits of increasing

    corporate transparency via an

    environmental report is that

    stakeholder relations are strengthened.

    Confidence and trust between the

    two parties are improved when

    organisations include stakeholders in

    the reporting process by actively

    engaging with them. Stakeholder

    dialogue is increasingly used by large

    companies to help identify the key

    issues which are of concern to theirstakeholders. These issues should

    then be addressed in the

    environmental report.

    It increases competitive advantage

    (the first mover effect)

    An organisation which demonstrates

    full responsibility for its environmental

    impacts and then reports on them,

    benefits from gaining a competitive

    edge over its peers in the same

    sector which are not as open and

    transparent about such issues.

    Public recognition for corporate

    accountability and responsibility

    The growing expectations of anemerging environmentally aware

    public need to be met. An

    organisation will gain external

    recognition as a responsible

    organisation if it produces a complete

    and credible environmental report.

    The benefits of environmental reporting

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    Target setting and external reporting

    drives continual environmental

    improvement

    Public disclosure of targets act as an

    internal driver, continually improving

    an organisations performance.

    Effective self-regulation minimises

    risk of regulatory intervention

    By adopting high environmental

    standards, an organisation is

    prepared for current and future

    environmental regulation.

    It may improve access to lists of

    preferred suppliers of buyers with

    green procurement policies

    Corporate environmental stewardship

    now includes consideration of upstream

    processes. Suppliers who share the

    same high environmental values and

    can openly report on all aspects of

    their performance, thus giving a

    more complete and transparent view

    of the organisations managerial

    strategy and operations, are more

    likely to achieve preferred supplier

    status.

    It reduces corporate risk, which may

    reduce financing costs and broaden

    the range of investors

    In the reporting cycle, it is common

    to identify areas of environmentalrisk which previously went

    unnoticed. By actively lowering

    these corporate risks (and therefore

    increasing the compliance rate and

    decreasing liabilities) an organisation

    can enhance its investment

    potential.

    The benefits of environmental reporting (continued)

    It enhances employee morale

    A company which has a more open

    and transparent style of business

    will motivate its employees.

    Improved profitability

    Improved environmental

    performance will often have a direct

    and measurable impact on

    profitability (the financial bottom

    line) through costs saved or avoided

    or through new revenues generated.

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    Whereas published financial data is

    assumed to be important primarily to

    shareholders, lenders and potential

    investors in enabling them to make

    economic decisions relating to the

    reporting entity, with environmental

    reporting there is no such certainty.

    There is potentially a much wider

    audience for environmental data.

    The principal users of environmental

    data and their related information

    needs are summarised below.

    Internal managers: to monitor

    compliance; to assess progress; to

    demonstrate accountability and

    progress to other stakeholder groups.

    Non-governmental organisations

    (NGOs): can improve communications

    and build greater trust.

    Lenders: need to ensure that

    secured assets are not impaired in

    any way; conformity with ethical

    lending policies.

    Suppliers: provides a convenient

    review of the entitys overall

    environmental policy and strategy.

    Investors: assurance that poor

    environmental management will not

    translate into financial risk;

    conformity with ethical investment

    policy; knowledge of performance

    relative to other companies.

    Neighbours / communities: site

    specific data relating to emissions

    and waste policies.

    Customers: may have strict

    environmental procurement policies.

    Employees: assurance on health and

    safety grounds.

    Regulatory agencies: demonstrates

    corporate commitment and progress;

    may help in minimising future

    regulatory intervention.

    Stakeholders and their information needs

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    Many environmental reporters make

    a considerable effort to identify who

    their primary stakeholders are and

    establish an ongoing dialogue with

    them to ensure that the published

    reports meet their needs. A

    comprehensive stakeholder survey is

    an essential prerequisite for

    publishing a first environmental

    report. Thereafter, companies may

    set up stakeholder panels or focus

    groups to maintain the process of

    dialogue and feedback. Feedbackforms are usually included in

    published environmental reports and

    web-based reports normally

    incorporate a mechanism for

    delivering feedback through the

    website itself.

    Stakeholders and their information needs (continued)

    We recognise the importance

    of accountability to

    stakeholders and are learning

    to be more open, through

    greater engagement with our

    stakeholders, the publicationof this report and providing an

    opportunity for people to tell

    us what they think of our

    performance.

    Shell How do we stand?,

    The Shell Report 2000

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    PAGE 10

    Many environmental reporting

    guidelines have evolved over the past

    decade to provide organisations with

    a framework of what to include in an

    environmental report. The following

    list highlights the main components

    of an ideal environmental report:

    Organisation profile

    An overview of the organisation in

    terms of its size as represented, for

    example, by turnover and number of

    operational sites and employees, themarkets served, and its key

    interactions with the physical

    environment.

    Environmental policy statement

    A public commitment to pursue

    particular goals and objectives in

    terms of managing, measuring and

    reporting environmental performance

    against specific targets.

    Targets and achievements

    A comprehensive set of targets that

    cover all key environmental issues

    faced, ranging from the establishment

    of effective management systems to

    the responsible use of natural

    resources and control of waste

    generation and emissions.

    Performance and compliance

    Detailed performance data form the

    central feature of the best

    environmental reports. Such data

    comprehensively illustrate success

    (or failure) in making progress

    towards achieving the stated targets.

    This section can include information

    on:

    prosecutions and complaints

    physical data

    financial data.

    Components of an environmental report

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    Management systems and

    procedures

    The provision of reliable performance

    information is impossible without

    adequate information systems having

    been established in the first instance.

    This section typically describes the

    environmental management system

    in place, acknowledges the external

    acreditations achieved (e.g. ISO

    14000/EMAS) and identifies key

    managerial responsibilities for the

    various aspects of the system.

    Components of an environmental report (continued)

    BT believes that reporting of

    our environmental and social

    performance is a valuable tool

    to engage with our

    stakeholders on these issues.

    We were one of the firstcompanies to publish an

    environmental policy and to

    publish an annual

    environmental performance

    report.

    How we manage the

    environment, BTs 2000

    environmental report

    Independent verification statement

    Without independent assurance,

    most organisations have realised

    that their environmental report will

    have little standing with any external

    audience. Verification statements

    cover systems compliance issues

    and provide assurance as to the

    completeness of the report (see

    appendix for further information on

    completeness). The best verification

    statements also report on the

    acceptability of performance andoffer recommendations for systems

    improvement and reporting practice.

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    PAGE 12

    The lack of generally accepted

    environmental reporting standards

    has led companies to develop their

    own unique methods. As

    demonstrated in Table 1, a variety of

    different approaches are currently in

    use.

    Different approaches to environmental

    reporting

    Table 1: Different approaches to environmental reporting

    Reporting methodology Description

    Compliance based Reporting the level of compliance with external regulations and

    reporting consent limits is often the core feature of the environmental reports

    of heavily regulated utility industries such as water and electricity.

    Anglian Water and TXU-Europe (both UK) are good examples of

    reports driven by a regulatory imperative.

    Toxic release inventory Many US companies are required by law to publish lists (detailed in

    (TRI) based reporting physical quantities) of emissions of specific toxic substances. These

    mandated disclosures often take precedence over voluntary performance

    based disclosures. Examples include IBM, Texaco and Monsanto.

    Eco-balance reporting Some companies (including many from Germany) construct a formal

    eco-balance a detailed account of resource inputs and outputs (in

    terms of product output and waste / emissions) from which they

    then derive performance indicators. Examples include Kunert

    (Germany) and NSK-RHP (UK).

    Performance based Perhaps the most common form of environmental reporting. Reports

    reporting are usually structured around the most significant areas of

    environmental impact. Performance improvement targets are then

    set and appropriate performance indicators developed and disclosed

    annually. British Airways, BT (both UK), Neste Fortum (Finland) andNovo Nordisk (Denmark) are good examples of this approach.

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    Table 1 (continued)

    Product focused reporting Volvo (Sweden) has produced an environmental product declaration

    report that evaluates the total environmental effect of one specific

    Volvo model. Issues covered include: operation, recycling,

    manufacturing and environmental management. In this case,

    environmental responsibility has extended beyond the factory gate.

    Environmental and Pressure is mounting for companies to widen their scope for

    social reporting corporate public accountability, and many are responding by

    including social data in their reports. Examples of social measures

    include: employee statistics and conditions, community support and

    involvement, and stakeholder consultation information. Companies

    publicly reporting on their social issues include the Co-operative

    Bank, BP Amoco and United Utilities (all UK) and Ben & Jerrys (US).

    Sustainability reporting The next step beyond environmental and social reporting is

    sustainability reporting, which involves integrating environmental,

    social and economic performance data and measures to produce one

    report. Companies currently producing sustainability reports include

    Bristol Myers Squibb, Interface and Procter and Gamble (all US),

    BAA and Shell (both UK), and ITT Flygt (Sweden).

    When reporting their environmental

    information, companies have also

    chosen different disclosure methods.

    Apart from the increasingly popular

    standalone paper-based environmental

    report, some companies have also

    chosen to include an environmental

    section in the annual report and

    accounts. Other communication

    channels used include the corporate

    Intranet (for employees), community

    briefing sheets and, increasingly, the

    Internet. Individual site-basedreports are also common.

    Different approaches to environmental reporting (continued)

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    Although on the whole environmental

    reporting remains very much a

    voluntary activity, legislation for

    specified companies to report on

    their environmental impacts does

    exist in some countries.

    WHERE LEGISLATION EXISTS

    1. The Netherlands

    The legislation applies to the

    most polluting companies (which

    number about 300)

    2. Denmark

    Companies which have been

    identified as having the greatest

    environmental impact are

    required to publish green

    accounts

    3. USA

    Companies which have more

    than 10 employees have to

    report specified toxic emissions

    to the US Environmental

    Protection Agency.

    Mandatory environmental reporting

    A variety of environmental reporting

    legislation is also being introduced in

    the following countries throughout

    the year 2000:

    Australia

    Sweden

    Norway

    New Zealand.

    The UK Government has hinted at

    the introduction of mandatory

    environmental reporting if it is

    dissatisfied with the level of

    voluntary reporting in the next few

    years.

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    An organisation is exposed to

    reputational risk if it selectively

    chooses to publish only good news

    in its annual environmental report

    and appears to systematically

    exclude bad or neutral performance.

    In addition to mainstream

    performance data, the best reporters

    worldwide also include information

    on their prosecutions and fines,

    environmental liabilities,

    underachieved targets and poor

    performance figures (whether social,

    environmental or economic). This

    balanced disclosure of both positive

    and negative information makes for a

    more complete report and therefore

    ensures greater credibility for both

    report and reporter. This credibility

    can be greatly enhanced by the

    addition of an independent external

    verification statement that clearly

    explores both the objective of the

    verification exercise and the findings

    both positive and negative.

    An excellent environmental report

    should enable the reader to form a

    complete view of that organisations

    operations and environmental

    impact. Once the completeness of

    the report has been established (and

    this includes dealing with such

    current hot potatoes as out-

    sourcing, indirect effects and joint

    venture arrangements) the credibility

    of the information presented then

    becomes important. This is the stage

    at which the benefits of authoritative

    independent external verification

    should take effect. Credibility flows

    from the knowledge that a report is

    A balanced view

    complete in all material respects.

    Credibility is further enhanced when

    non-superior performance is

    highlighted and explained in terms

    that all categories of stakeholder can

    understand. Being fully transparent

    in the environmental report also

    builds trust with an organisations

    stakeholders and helps maintain

    brand loyalty.

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    Global examples of environmental reporting

    British Airways UK

    www.britishairways.com

    Shell UK

    www.shell.com

    Baxter USA

    www.baxter.com

    Novo Nordisk Denmarkwww.novo.dk

    Fiat Italywww.fiatgroup.com

    SCA Sweden

    www.sca.se

    South African Brewerieswww.sabplc.com

    Neste Fortum Finlandwww.fortum.com

    www.neste.com

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    integrating environmental, social and

    economic performance data and

    measures.

    The Global Reporting Initiative (GRI)

    is a long-term, multi-stakeholder,

    international undertaking whose

    mission is to develop and

    disseminate globally applicable

    Sustainability Reporting Guidelines

    for voluntary use by organisations

    reporting on the economic,

    environmental and social dimensions

    of their activities, products and

    services. Since its inception in

    1997, the GRI has worked to design

    and build acceptance of a common

    framework for reporting on the linked

    aspects of sustainability the

    economic, the environmental, and

    the social.

    In March 1999, an exposure draft of

    the Guidelines was released for

    public comment and as part of a test

    period with 21 leading international

    companies.

    The Guidelines include a wide variety

    of reporting and disclosure requirements

    ranging from support by the CEO,

    profile of the reporting entity,

    identification of key indicators,

    policies, organisation management

    systems and commitments on the

    development of sustainable

    performance, a description of

    stakeholder relations and engagement

    practices, compliance with legal and

    other international regulations and

    standards, operational performance

    and product performance.

    Sustainability reporting: the next step

    Pressure is mounting for companies

    to widen their scope for corporate

    public accountability and many are

    responding by measuring and

    disclosing their social impacts.

    Examples of social measures

    include: philanthropic donations,

    employee satisfaction levels and

    renumeration issues, community

    support, and stakeholder

    consultation information. The next

    step beyond environmental and

    social reporting is sustainability

    reporting which includes the

    economic element of sustainability

    (such as wages, taxes and core

    financial statistics) and involves

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    By 2002, the GRI will be established

    as a permanent body, with a multi-

    stakeholder governance structure.

    Its core mission will be stewardship

    of the Guidelines through their

    enhancement and dissemination.

    www.globalreporting.org

    Sustainability reporting: the next step (continued)

    Landcare Research NZ

    www.landcare.cri.nz

    P&G USA

    www.pg.com

    BP Amoco UK

    www.bp.com

    Bristol Myers Squibb USA

    www.bms.com

    ITT Flygt Sweden

    www.flygt.com

    TXU Europe UK

    www.txu-europe.com

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    UK companies have engaged the

    reporting agenda very successfully

    and the ACCA UK Environmental

    Reporting Awards (ERA) scheme has

    been running since 1991. The

    objectives of this scheme are to

    identify and acknowledge innovative

    efforts to communicate corporate

    environmental performance.

    However, the aim is not to judge or

    reflect on the underlying

    performance itself.

    The Awards have proved influential

    in the development of corporate

    environmental reporting in the UK

    and the scheme has been mirrored

    by many other countries worldwide.

    It has also been a significant

    contributor in the founding of the

    European Environmental Reporting

    Awards scheme.

    REPORT OF THE JUDGES

    Each year a report is produced

    which gives an overview of the

    findings of the judges in that

    particular ERA cycle. The report

    highlights the qualities of the

    winning environmental reports and

    summarises the judges reactions to

    all the entries submitted that year.

    In addition to addressing the

    strengths of the reports, the ACCA

    UK ERA judges provide comments

    on areas which they perceive need a

    greater emphasis, or where greater

    experimentation and originality is felt

    to be required. The ACCA UK ERA

    judges report offers valuable pointers

    to future developments in the field of

    environmental reporting and

    highlights emerging issues in this area.

    ERA CRITERIA

    Although the judging criteria are a

    significant factor in the selection of

    the initial shortlist, they are not the

    only issues to be considered. Once

    the shortlist has been established, it

    is assumed that all shortlisted

    reports have performed well across

    most of the criteria. Thereafter, the

    panel of judges uses the criteria as a

    guide but does not apply a strict

    point scoring system. Other factors

    considered and discussed among the

    judges include current reporting

    trends and environmental themes,

    specific sectoral issues, innovative

    Appendix: ACCA UK ERA

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    PAGE 21

    reporting approaches and reporting

    disclosures which deserve specific

    commendation.

    See Table 2 overleaf.

    ACCA UK ERA ON THE WEB

    The report of the judges, ERA criteria

    and additional information are

    available to download from the

    ACCA website at

    www.accaglobal.com/soc_env.html

    Appendix: ACCA UK ERA (continued)

    Corporate accountability is not

    an optional extra, to be

    addressed when a company

    suits. It is both a duty, both

    in corporate citizenship terms,

    and, just as important, interms of shareholder value

    South African Breweries plc,

    Corporate Citizenship Review

    2000

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    Table 2:The criteria are grouped around three elements (completeness, credibility and communication).

    Indicators: specific aspects of the reports to be judged

    Corporate context

    major products/and or services

    financial performance

    geographical location(s)

    employment information

    Key (direct and indirect) environmental impacts of business

    considered and explained

    Environmental policy and management commitment

    Rationale behind choice of environmental performance indicartors

    used in report

    Environmental targets and objectives

    Product or service stewardship (e.g. design, life cycle analysis,

    disposal policies)

    Supplier procurement policies and issues

    Scope of the report (by entity)

    Reporting and accounting policies (e.g. reporting period,

    consolidation)

    Report audience identified

    Linkages between environmental reporting and sustainability issues.

    Appendix: ACCA UK ERA (continued)

    COMPLETENESS 40%

    An excellent environmental report should enable the reader to form a

    complete view of that organisations operations and environmental

    impact. In summary, what is being sought in a report is for the reader to

    be able to develop a complete mental picture of the organisation: what it

    does, the extent of its operations and the scope of the report in

    conjunction with its entire activities. Once the completeness of the

    report has been established the credibility of the information presented

    then becomes important.

    A complete view has two parts. First, there should be clarity with regard

    to the definition of the reporting entity for the purpose of that

    environmental report. There is an expectation that entities which have

    been reporting for some time will include all their operations in an

    environmental report unless they produce a range of reports. The second

    aspect of completeness is the extent to which, for the reporting entity, all

    significant aspects of environmental impact are presented in the report.

    Where reports are not complete in the manner outlined above there

    should be some indication of the extent to which completeness has not

    been achieved and some estimate of the impact of this lack of

    completeness should be attempted.

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    CREDIBILITY 35%

    There are two aspects to credibility: internal credibility and external

    credibility.

    With internal credibility one would be seeking assurance (from the

    presentation of evidence) that there are organisational structures,

    processes and controls in place to enable the organisation to present

    accurate information on its environmental impacts. This includes having

    an environmental policy, appropriate personnel in place, an

    environmental management system (EMS), ways of gathering

    environmental impact data and having targets which are designed to

    meet the environmental aims of the reporting entity.

    External credibility relates to the extent to which there is evidence that,

    where appropriate, the internal systems and information have been

    tested and the views of external parties have been incorporated into the

    report. This includes stakeholder interactions as well as third party

    statements on the report.

    Indicators: specific aspects of the reports to be judged

    Internal credibility

    Headline environmental achievements in current period

    Named board member responsible for environmental issues

    Contact name and details for person in charge of report

    EMS and its integration into the business process

    Contingency planning and risk management

    Internal audit

    Compliance/non-compliance record

    Environmental impact data (showing absolute, normalised and

    comparative data with trends over time and within sector). For

    example (where appropriate):

    inputs (energy use, raw materials, water consumption, packaging)

    outputs (emissions to air, water and land, product and waste

    output)

    transport (fleet description and fuel consumption)

    land contamination and remediation

    Conventional finance related data (environmental investments,

    provisions, contingent liabilities, fines etc)

    Environmental financial statements and full cost accounting.

    External credibility

    ISO/EMAS accreditation/certification

    Adoption of reporting best practice (e.g. GRI, DETRs CO2

    indicator)

    Approaches to stakeholder dialogue

    Use of stakeholder feedback

    Third party statement factors the panel will bear in mind include:

    remit and scope

    indication of site visits and site specific testing interpretation of data/performance reported

    identification of any data/information omitted that could/should

    have been included

    independent comment on corporate targets set and impacts

    identified

    shortcomings and recommendations.

    Appendix: ACCA UK ERA (continued)

    Table 2 (continued)

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    Appendix: ACCA UK ERA (continued)

    COMMUNICATION 25%

    The final area on which an evaluation could be made is the extent to

    which the environmental report communicates to the declared target

    audiences. This is, at least in part, an assessment of the media by

    which communication has been attempted.

    Indicators: specific aspects of the reports to be judged

    Layout and appearance

    Understandability, readability, accessibility and appropriate length

    Frequency

    Communication and feedback mechanisms

    Innovative approaches

    Availability of a summary report and/or executive summary

    Comprehensive navigation through report

    Use of Internet

    Reference to website and other reports (e.g. financial, social)

    Appropriateness of graphs, illustrations and photos

    Integration with financial statements.

    Table 2 (continued)

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    An Introduction to

    Environmental Reporting

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    ABOUT ACCA

    The Association of Chartered Certified

    Accountants (ACCA) is the largest,

    fastest growing, accountancy body in

    the world. We currently work with

    250,000 ACCA members and

    students in 160 countries. The Certified Accountants Educational Trust (CAET) 2001

    March 2001

    ISBN 1 85908 334 X

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    ACCA/RJ1/002

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