Cultural self awareness and cross cultural team building

Cultural self awareness is important factor regarding different aspects of cultural studies and

to do some sort of business operations. It has its importance due to certain factors that are

considered important as it helps us to explore, understand, acknowledge, and value our

cultural and social background regarding race, ethnicity, social class, gender, rationality,

sexual orientation, exceptionality, age, religion, spirituality and language. By recognizing

these factors we can understand our culture in a better way and it helps us to use our

strategies implement in a certain culture according to the compatibility of the culture. It

Increases our awareness about our own learning processes, strengths, weaknesses, successes,

failures, biases, values, goals, and emotions. By experiencing our own cultures in relation to

others, they are illuminated during cross-cultural interactions. It also helps to understand and

respond to areas of conflict and tension when we encounter individuals from unfamiliar

cultures. By these means we can be relax with uncomfortable and new cultures too.

Cross culture team can be described as a team whose members are from different cultures,

backgrounds, and nations. Due to the globalization, now a day cross cultural teams are

important in the multinational organizations. There are also certain reasons as there is a large

trend for the immigration and the mobility of the labour across boundaries. Requirements for

the diverse business also lead the organizations to build a cross cultural team. There are

certain benefits regarding the cross cultural team development. The cross cultural team

building is always important for an organization to identify the diversity within multicultural

teams and develop a strategy to manage the group of people or customers from different

cultures. When we built a cross cultural team it helps us to explore and appreciate thought

processes that occur across cultures by different representative employees from different

cultures. It also leads a cross cultural team to the more innovative ideas and unique ideas

from different cultural values. That may take an organization to the high level of the success.

The diverse employees in a team also help to understand and respect more deeply the cultural

values and beliefs of those with whom organization has to come in contact. By these means it

is very helpful for an organization to overcome conflicts, discrimination and equal

employment opportunity needs.

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In my last practical life experience, once I have to come across the need of a cross cultural

team development. I was working as the marketing manager in a leading company of my

area. We expanded our business to the capital of the country, but even after the duration of

six months we were unable to get a minor share of the market for our product. After analysis

of the problem and reverse engineering the strategies of other companies, we found a valid

reason. The capital city was with a population that has people from different cultures and

countries due to the different embassies and multinational organizations. Similarly there were

people from all over the country from different provinces with a particular culture. In short

the capital city was full of diverse people. So the marketing team of my company develop a

strategy to build a cross cultural team. After that a marketing team was established that have

diverse employees from different cultures. The development of such team would help us to

understand the cross cultural values, needs and attitudes of the people to develop a successful

marketing strategy. When this cross cultural team came in action, they considered all the

major cultures in the development of the marketing strategy. Such a strategy was developed

that was supportive to all cultural values and was not conflicting to any existing cultures.

After the short time of the implementation of the strategy, our company achieved major

success in the market.

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