academic cv

EuropassCurriculum Vitae

Personal information

First name(s) / Surname(s) Fernando Checa Address

Telephone(s)E-mail(s) [email protected] [email protected]

Nationality Spanish

Date of birth 04 October 1968

Gender Male

Desired employment / Occupational field

Professor and Researcher

Work experience

Dates 01 October 2010 → Currently Occupation or position held Researcher

Main activities and responsibilities Research in Department of Euromed: Social Technology & Digital CitizenshipName and address of employer Euro-Mediterranean University Institute (Universidad Complutense de Madrid)

Madrid (Spain)Type of business or sector Education

Dates 01 January 2001 → CurrentlyOccupation or position held Trainer

Main activities and responsibilities Training in company: Main areas. Social Media. Uses of technology as a marketing tool. Training of Trainers using Web 2.0 technologies

Name and address of employer Self employeeType of business or sector Education

Dates 01 October 2001 → CurrentlyOccupation or position held Higher education teaching professional

Main activities and responsibilities Associate Professor of "Fundamentals of CRM" and "Social Networks in Business Environment." Master in e-Business.

Name and address of employer CEPADE. Universidad Politécnica de MadridMadrid (Spain)

Type of business or sector Education

Dates 01 October 2002 → CurrentlyOccupation or position held Higher education teaching professional

Main activities and responsibilities Associate Professor of "Social Networks for Knowledge Management" Master in e-MBA.Name and address of employer Industriales Escuela de Negocios. Universidad Politécnica de Madrid


Dates 01 February 2013 → 1 July 2013Occupation or position held Higher education teaching professional

Main activities and responsibilities Full Professor. Faculty of Education. Director of Master in Education.

/ 8 - Curriculum vitae of Fernando Checa

For more information on Europass go to http://europass.cedefop.europa.eu© European Union, 2002-2010 24082010

mailto:[email protected]

mailto:[email protected]

Name and address of employer Universidad Autónoma de Bucaramanga (Colombia))


Dates 01 January 2011 → 31 August 2012Occupation or position held Coordinator Malta´s Campus

Main activities and responsibilities Representative of the Institute in Malta. Institutional Officer.Name and address of employer Euro-Mediterranean University Institute (Universidad Complutense de Madrid)


Dates 01/10/2011 → 31/12/2011Occupation or position held Postdoctoral Fellowship

Main activities and responsibilities Research about Social MediaName and address of employer University of Economics in Bratislava

Occupation or position held ResearcherMain activities and responsibilities Research in Faculty of Commerce


Dates 01 October 2006 – 01/02/2011 Occupation or position held Higher education teaching professional

Main activities and responsibilities Senior Lecturer at Faculty of Social Sciences. Department of Business Economics. Subjects: Marketing and Knowledge Management (3rd year Business), eCommerce (4rd year Industrial Engineering), Business Management (3rd year Optics-3rd year Physiotherapy)

Name and address of employer Universidad Europea de MadridMadrid (Spain)


Dates 01/10/2002 - 01/02/2008 Occupation or position held Higher education teaching professional

Main activities and responsibilities Associate Professor. School of Computer Science and School of Political Science and Sociology. Department of Business Management. Subjects: Marketing, Information Systems and Business Management (3rd year Computer Science), Integrated Management Control (5th year Computer Science), Production Management (5th year Computer Science), Integrated Logistics System (5th year Computer Science), Financial Software Engineering (5th year Computer Science), CRM (5th Computer Science), Internet Marketing (2nd year Sociology), Knowledge Management (3rd year Sociology)

Name and address of employer Universidad Pontificia de SalamancaMadrid (Spain)


Dates 01 October 2001 – 01 June 2008Occupation or position held Higher education teaching professional

Main activities and responsibilities Visiting Professor of "Strategies of Internet Marketing and e-business". Master in Marketing Management and Communication.

Name and address of employer IEDEMadrid (Spain)


Dates 01 October 2000 - 01 June 2004 Occupation or position held Higher education teaching professional

Main activities and responsibilities Visiting Professor of "Marketing Strategies on the Web. Master in e-Business and e-MBAName and address of employer IDE-CESEM





Main activities and responsibilities Visiting Professor of "Knowledge management in enterprise environments”. Master in Software Engineering. School of Computer Science.



Dates 01 May 2004 - 01 May 2008 Occupation or position held Higher education teaching professional

Main activities and responsibilities Visiting Lecturer of "Business in Spain, present and future," Honors Program in SpainName and address of employer Florida International University

Miami, Fl (United States)Type of business or sector Education


Main activities and responsibilities Visiting Professor of "Fundamentals of CRM." Master in Knowledge Management.Name and address of employer School of Psychology. Universidad Complutense de Madrid


Dates 01 December 2005 - 01 October 2006 Occupation or position held Marketing department manager

Main activities and responsibilities Head of Marketing and Communications. Universidad Pontificia de Salamanca (Madrid campus). Institutional Communications Officer and advertising and promotional campaigns.



Dates 01 March 2001 - 01 September 2002 Occupation or position held Director of e-business and e-Learning

Main activities and responsibilities Head of Internet business, marketing and training projects on line.Name and address of employer Global Estrategias Madrid (Spain)


Dates 01 August 1999 - 01 August 2001 Occupation or position held Director and chief executive

Main activities and responsibilities Develop consultancy and training projects related to Internet marketing and e-businessName and address of employer Marketalia Internet Group

Madrid (Spain)Type of business or sector Information and communication

Dates 01 June 1998 - 01 October 2000 Occupation or position held Production and operations department manager in business services

Main activities and responsibilities Head of Internet Marketing (Strategic and Tactical), and financing projects on the Internet. At the same time, from the Marketing Department I headed the Club Card account “Cofigasa”, that brought together 100 brands of private credit card.

Name and address of employer Finanzia, BBVAMadrid (Spain)

Type of business or sector Financial and insurance activities

Dates 01 September 1996 - 30 May 1998 Occupation or position held Key Account



Main activities and responsibilities Responsible for the training of outlets INDITEX (ZARA Group)Name and address of employer Finanzia, BBVA

Madrid (Spain)Type of business or sector Financial and insurance activities

Dates 01 September 1992 - 01 February 1996 Occupation or position held Program Director of Hispanic Studies

Main activities and responsibilities Responsible for organizing the academic program, faculty recruitment, scholarships for students, design of communications of the course and group coordinator

Name and address of employer Universidad de Alcalá de HenaresAlcalá de Henares (Spain)


Education and training

Dates All but DissertationTitle of qualification awarded PhD. in Education

Principal subjects / occupational skills covered

Doctoral Dissertation: "New marketing process in the Higher Education sector"

Name and type of organisation providing education and training

Universidad de La LagunaTenerife (Spain)

Dates November 2010 Title of qualification awarded PhD. in Information Technology (Informatics)


Doctoral Dissertation: Creation and Transfer of Knowledge with Web 2.0 Technologies: Blogs and Microblogs in Higher Education. Summa Cum Laude


Universidad Pontificia de SalamancaMadrid (Spain)

Dates 01 February 2002 - 01 October 2003 Title of qualification awarded Diploma de Estudios Avanzados (Master Level)


Information and Knowledge Society. Thesis: Implementation of a Knowledge Management System Model


Universidad Pontificia de SalamancaMadrid (Spain)

Dates 01 September 1991 - 01 July 1992 Title of qualification awarded Certificado de Adaptación Pedagógica (Master Level)


Secondary Education Expert


Instituto de Ciencias de la Educación. Universidad de AlcaláAlcalá de Henares (Spain)

Dates 01 September 1987 - 01 June 1992 Title of qualification awarded B.A. in Philosophy with Specialization in Geography and History


Alcalá de Henares (Spain)

Personal skills and competences

Mother tongue(s) Spanish / Castilian

Other language(s)



Self-assessment Understanding Speaking Writing

European level (*) Listening Reading Spoken interaction Spoken production

English C1 Proficient user C1 Proficient user C1 Proficient user C1 Proficient user C1 Proficient user

(*) Common European Framework of Reference (CEF) level

Social skills and competences Excellent communication skills

Good interpersonal relationship at work

Respect and tolerance for others

Organisational skills and competences Great learning skill

High experience in education

Excellent sense of organization

Technical skills and competences Skill-building methodologies

Computer skills and competences Knowledge and use of advanced Internet and web authoring tools and Windows Applications. Advanced knowledge of Web 2.0 and e-learning tools

Driving licence(s) B

Additional information ACADEMIC COURSES AND SEMINARS TAUGHT (2003 - 2012)

- Internet Marketing for SMEs (Grupo BAI, School of Business and Communication). Madrid

- Introduction to the Internet applied for business (Grupo Recoletos). Madrid

- Internet for managers (Global Estrategias). Bilbao. Barcelona

- The impact of the Internet in the graphic arts industry (IP Mark. Círculo de Progreso). Madrid

- Internet media planning (CARAT España)

- Internet marketing in hospitality sector (Global Estrategias/Hotel Crowne Plaza)

- Internet Marketing Strategies. Advanced Course on Internet marketing (Club de Dirigentes de Marketing). Madrid

- E-learning techniques (CIS Galicia). Ferrol

- Technology Tools for Custormer Management (Banco de Madrid- ESIC). Madrid and Sevilla

- Direct and Interactive Marketing (Amena- ESIC). Madrid

- Advertising on the Internet. Advanced Course on Internet Marketing (Club de Dirigentes de Marketing). Madrid

- Authoring and techniques Online Training. Euroformac. Málaga

- New Technologies and Commercial Management. (Advanced Course for Commercial Management. / 8 - Curriculum vitae of

Fernando Checa For more information on Europass go to http://europass.cedefop.europa.eu© European Union, 2002-2010 24082010

ESIC), Madrid

- On Line Technical Training (Course Management Specialist Training). CESMA, Madrid

- Creating and adapting content for e-learning. Master-D. Zaragoza

- The evolution of Internet 2.0: blogs as a marketing tool. Nedstat, Madrid

- Internet Marketing for Public Administrations. Global Estrategias. Madrid

- Application of IT in HR management in SMEs. Plan Avanza Madrid

- Innovation Management. Universidad Complutense de Madrid-Plan Avanza

- New Models and Formats for e-learning. Plan Avanza. Madrid

- Acquisition and retention of students in the education sector. Fundación Doxa. Madrid

- Marketing strategies in Social Media. Global Estrategias. Grupo Demos. Madrid, Barcelona, Cádiz

- Human Resources 2.0. Social Media Management. Grupo Recoletos. Madrid

- Apps. 2.0 for training. Plan Avanza. Madrid

- Communication and Marketing 2.0. Spanish Federation of Advertising Agencies. Madrid

- Social Media for education sector. FEDELE. Málaga, Salamanca

PUBLISHED BOOK CHAPTERS, PAPERS, PROCEEDINGS, AND ABSTRACTS

- Proceeding paper “New business models: an analysis from the perspective of Value", International Conference of the Society and Knowledge (CISIC), 114-120, McGraw Hill: Madrid, 2003

- Proceeding paper “More than e-commerce, digital economy: endogenous technological study”, International Conference of the Society and Knowledge (CISIC), 162-170, McGraw Hill: Madrid, 2003

- Proceeding paper “The Evolution of business models with the introduction of Internet”, International Symposium of Information Systems and Software Engineering in the Knowledge Society (SISOFT), 189-195, PUCP: Perú, 2003

- Proceeding paper “Employee portals as part of Knowledge Management”. International Documentary Conference on Internet, AHDI: Madrid, 2004

- Proceeding paper “Marketing and Internet Privacy”, International Conference of Audit and Information Security, (CIASI) UPSAM: Madrid, 2005

- Proceeding paper “The use of blogs as active learning methodology: Innovations in Knowledge Management”, Innovation International Conference, UEM: Madrid, 2009

- Book Chapter “Marketing on the Internet, an ethical approach”, in Ethics and lawlessness in business, Grupo Difusión, Madrid. 2009

- Proceeding paper “Using Twitter as a learning tool in university education”, International Conference of Web 2.0. Universidad de Málaga: Málaga. 2009



- Proceeding paper “The Model EA20 (Teaching-Learning 2.0) as an area of generation and transmission of personal knowledge: Blogs and microblogs in the Spanish university scene”, PLE Conference, Barcelona, 2010

- Article “The challenges of creating new knowledge and teaching” in Sociedad y Utopia, nº 35, Madrid, 2010

- Article “Using Metaverse in the Educational World: Managing Knowledge in Second Life”, in Revista de Docencia Universitaria, Vol. 8, nº 2, 2010

- Article “The use of blogs as key element in the new Teaching-Learning process” en Nomads, Mediterranean Perspectives, nº 2, Paza & Valdés, Madrid-México, 2011

- Proceding paper “Reflections of EU Affairs in Social Media”, Knowledge for Market Use. New Generation of Workers (Generation Y), Societas Scientiarum Olomucensis II, Olomouc, 2011

- Article "The use of microblogging and Twitter as a tool for teaching and learning", in Revista Espiral. Cuadernos para el Profesorado. 2013.

- Article “Virtual & International”, in "International Co-Operation of Universities in the Globalisation Context". University of Economics in Bratislava. 2013

- Proceding paper “Introduction to Teaching-Learning Model based on the use of blogs and microblogs”, 3º Congreso Internacional de buenas prácticas con TIC, Universidad de Málaga, Málaga, 2013

- Article “Using podcasts and wikis as tools for knowledge generation and management ", Nomadas, Revista Crítica de Ciencias Sociales y Jurídicas, nº 39, Universidad Complutense de Madrid, Madrid, Noviembre 2013

CONFERENCE PRESENTATIONS, LECTURES AND SYMPOSIA

- Presentation “e-learning in the present in Spain”, 2nd Professional Meeting Education On Line. Madrid. 2001.

- Lecture “Media payment and the insurance sector”. Professional Salon, Publishing Industry and New Technologies. Madrid. 2001.

- Presentation "Effective promotion of a website publisher”. Professional Salon Publishing House Sector. Madrid. 2001.

- Speech “The Host Plan on line”. Professional Congress of New Technologies in Human Resources. Madrid. 2001.

- Presentation “On Line Marketing Strategies in Educational Web Sites”. Professional Congress of Educational Centers. Madrid. 2006.

- Presentation “E-learning within the Training Plan”. Monographic Seminar on Corporate Training Plan. Madrid. 2006.

- Speech “The creation of on line trade mark in schools”. 3rd Congress on Professional Training Centers and On Line Education. Madrid. 2006.

- Speech “Variables to be considered in e-learning: Technology Platforms”. 3rd Congress on Professional Training Centers and On Line Education. Madrid. 2006.

- Speech “The addition of e-learning as a tool in business marketing”. Seminar on Marketing and New Organizations. Barcelona. 2007.

- Speech “The most current technology in e-learning”, Congress of online training in the Education / 8 - Curriculum vitae of

Fernando Checa For more information on Europass go to http://europass.cedefop.europa.eu© European Union, 2002-2010 24082010

Sector, Madrid, 2008

- Communication “Using Social Networks in addition to university teaching: Tuenti, the case, against Facebook”, International Conference, ALDEEU, 2009

- Speech “The new strategies in social media for the education sector”, Congress of on line education, Madrid, 2009

- Communication “Marketing in social media”, Monographic Seminar of Web 2.0, Madrid, 2010

- Speech “Creation and transfer of Knowledge using technologies2.0”, III Conference on Digital Network Society, Argentina, 2011

- Social networks and their use: presentation of information campaignstargeted to specific audiences. European Commision. Madrid, 2011

- Social Media in the European Institutions. Faculty of Commerce. University of Economics in Bratislava. Bratislava, 2011

- Internationalizations of SME´s through the use of Internet. Faculty of Commerce. University of Economics in Bratislava. Bratislava, 2011

