Coverage worth £8.5m

4.7 billion opportunities

to see

895 pieces of coverage

Most coverage ever on record

for MAG

Coverage worth £1.9m

170 million opportunities to see

433 pieces of coverage

99% of coverage was positive or

neutral

Blanket national print and broadcast, with six spots on BBC

Breakfast with 7 million viewers

14% of coverage mentioned a need for a China route

Coverage worth £6.6m

4.5 billion opportunities to see

462 pieces of coverage

Coverage in China Daily, Beijing Times

and on China Central TV

4,670% increase in web traffic on launch

day

91.5% of web traffic was new unique users

Twitter followers @ 473

96 newsletter sign ups

Four direct enquiries

Airport City web traffic: Jan-Oct 2013

JV announce

SHARE OF VOICE: 1. MAG – 25% 2. BCEG – 21% 3. GMPF – 19% 4. Carillion – 17% 5. Argent – 11% 6. China Forum – 7%

SPOKESPEOPLE PRESENCE: 1. Xing Yan – BCEG 2. Charlie Cornish – MAG 3. Mike Davies – MAG 4. David Partridge – Argent 5. Sue Murphy – GMPF 6. Richard Howson – Carillion

KEY THEMES:

1. £800m investment in MAN 2. Airport City/Enterprise Zone development 3. 16,000 jobs to be created 4. International companies set to be attracted

to Manchester 5. Need for a direct China route 6. Benefits to local economy