ac hotel presentation
DESCRIPTION
Présentation of the brand AC Hotel in SpainTRANSCRIPT
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AC HOTEL Analysis of the hospitality resourcing and the business performance
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INTRODUCTION
• Created by Antonio Catalan in 1998 • 90 hotels in Spain, Portugal and Italia • Joint venture with Marriott in 2011
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Market profile of AC Hotel in Spanish Tourism Industry
• Contribution of the Hospitality Industry market in Spain: 65% of the PIB and 66% of creation of employment
• According the world travel tourism and council, Spain is a the second place at the top of the most visited countries
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HOSPITALITY PRODUCT
CORE PRODUCT: Providing the highest level of quality and comfort
MICRO PRODUCTS:• Salon AC• Breakfast AC• Fitness room
MACRO PRODUCTS:• Location• Price • Image
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COST PRICING STRATEGY
• AC Hotel in Coruna • AC HOTEL in Barcelona
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COMPETITORS
• • • •
MELIA HOTEL
STARWOOD HOTEL
INDIGO HOTEL
EVEN HOTEL
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TARGET MARKET
• BUSINESS PEOPLE • SOCIAL TRAVELER
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Customer perceptions of quality
Service quality promises from AC hotel:
• To provide the highest level of quality and comfort to guest.
• To give the opportunity to customers to discover the city though the hotel.
• To deliver the last trend fittings and facilities.
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OUTSOURCING
• Outsourcing is a process which consists to use external company to realize different tasks. Marriott has decided to collaborate with Accenture in order to improve its accounting business process outsourcing.
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BRAND AUDIT
• Face Book page to promote new information:
• Twitter and website
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RECOMMENDATIONS
• AC should respect what it promises: location in city center
• Really poor and unattractive web site• Include different elements in the price (WI-FI as
example)