OURPRODUCTS 4 MAIN SKUs

$3 MILLION OVER 12 MONTHS

WHEY PROTEIN ISOLATE

NATURAL VEGAN PROTEIN

PROTEIN PANCAKE MIX

PROHYDRATE

AMBASSADOR NETWORK

PRINT MEDIA RADIO &

TELEVISION

GEO-FENCING CAMPAIGN

MIX MARKETING THE

RETARGETING CAMPAIGN

EVENTS & SAMPLING

AMBASSADOR NETWORK

THE LIFESTYLES

YOGIS

CROSSFITTERS DIETITIANS / NUTRITIONISTS / MEDICAL STAFF

GROUP FITNESS FANS

MOMS FITTING IN FITNESS

RACE FANATICS CASUAL RUNNERS TRIATHLETES

COLLEGE STUDENTS

GYM RATS / COMPETITORS / TRAINERS

AMBASSADORS

AUDIENCE REACH (Instagram, Facebook, Pinterest)

Total number of ambassadors in our partner network.

SIZE OF NETWORK

2,500

1st 6 Months

2nd 6 Months

AMOUNT INVESTED: $642K ANNUALLY

BUDGET

$30K (per month)

AMBASSADORNETWORK AUDIENCE REACH

15 30

45 60

75 90

70

140

210

280

350

420

0

50

100

150

200

250

300

350

400

450

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Pe

op

le R

eac

he

d (

Mill

ion

s)

420M

90M

1st 6 Months

2nd 6 Months

TOTAL AUDIENCE REACH:

510M ANNUALLY

$77K (per month)

RETARGETINGCAMPAIGN OUR REACH

INITIAL 6 MONTHS Advertisements and results of our retargeting test campaign.

RETARGETING ADS TEST CAMPAIGN

0

14000

28000

42000

56000

70000

1-Mar-15 2-Mar-15 9-Mar-15 16-Mar-15 23-Mar-15 30-Mar-15

IMPRESSION & CLICK PERFORMANCE

Total Impr.: 201,805 Total Clicks: 260

Top 20 cities with highest concentration of GNC stores.

TOP CITIES TO TARGET

3 MONTH TEST YIELDED: 600,000 IMPRESSIONS

MARCH

$24K (per month)

$288K (per year)

2.8M (impressions)

RUNNING AD EXAMPLE

GEO-FENCINGCAMPAIGN MOBILE AUDIENCE TARGETING & MOBILE GEO-FENCING

STORES

SAN ANTONIO, TX

HOUSTON, TX

SAGINAW, TX

FORT WORTH, TX

SPRING, TX

HUMBLE, TX

HUMBLE, TX

KINGWOOD, TX

TARGETED STATE OF TEXAS

Top 5 states with highest concentration of GNC stores.

STATES TO TARGET

KINGWOOD, TX

BAYTOWN, TX

HOUSTON, TX

PASADENA, TX

HOUSTON, TX

ROSENDBERG, TX

KINGWOOD, TX

HOUSTON, TX

PER MONTH

$8,000

PEOPLE TARGETD

240,000

$8K PER STATE = $40K PER MONTH

TOTAL AMOUNT

$480K ANNUALLY

RADIO&TELEVISION TARGET MARKETS

TELEVISION

RADIO

• 20 SPOTS PER WEEK

• 10 CITIES

• $300/WEEK X 4 = $1,800/MONTH

• $20K/YEAR x 10 CITIES = $200K

• 122 COMMERCIALS PER MONTH

• 3 CITIES (PIT, CLE, CB) + 6 NEW

• $10K/MONTH X 6 NEW = $30K/MONTH

• $30K x 12 MONTHS = $360K

PRINTMEDIA MEDIA OUTLETS

$40K/MONTH

$480K ANNUALLY

EVENTS&SAMPLING AREAS TO TARGET

$50K/MONTH

$600K ANNUALLY

EVENTS & SAMPLING WILL TAKE PLACE IN THE GEO-FENCING AREAS WITH THE HIGHEST FOOT TRAFFIC.

AMBASSADOR NETWORK $180,000.00 $462,000.00 $642,000.00

RETARGETING CAMPAIGN $144,000.00 $144,000.00 $288,000.00

GEO-FENCING CAMPAIGN $240,000.00 $240,000.00 $480,000.00

RADIO & TELEVISION $280,000.00 $280,000.00 $560,000.00

PRINT MEDIA $240,000.00 $240,000.00 $480,000.00

EVENTS & SAMPLING $300,000.00 $300,000.00 $600,000.00

TOTAL BUDGET $1,384,000.00 $1,666,000.00 $3,050,000.00

1st 6 MONTHS 2nd 6 MONTHS

ANNUAL

CAMPAIGNOVERVIEW SUMMARY OF MARKETING STRATEGY

THANKYOU For being here today