about venrooy and its path to growth
DESCRIPTION
A presentation on Venrooy Cable Equipment: about its successes since the company was taken over by a new owner in 2006. What and who is Venrooy, where does it stand for and why are they growing even in crisis times?TRANSCRIPT
Venrooy Cable Equipment bvPresentation for our stakeholders
Will RobbenManaging Director, OwnerApril 2009
• Impression
• Strategy– Mission and vision– Business definition (what business are we in)
– Our 7 values
• Markets, clients, products– Targetgroups and clients– Product assortment
• Milestones 2006 2009
Content
11-12-09 www.venrooy.com
Impression
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Building & Infrastructure
Electro & Energy
Maritime & Rigging
3 European markets
4 Client processes
www.venrooy.com
Venrooy contributes to the success of clients by delivering cablehandling solutions with substantial competitive advantages: - Easier, safer, faster, more efficient to use, better serviced (functionally stronger)
- More advanced presentation (stronger on design)
- More durable whilst competitively priced (stronger on value)
We gain and improve the position of preferred supplier by continuously monitoring and improving this “source to force”.
Mission
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Venrooy grows towards a top-3 position in the EU with a modern engineering- and assembly company. Three internal “engines” are core here with which Venrooy achieves and enlarges its lead:
• Engineering (best technical knowhow, smartest solutions)
• Supply Chain (best mix of selfproduction, outsourcing and assembly)
• Sales (best marketknowlege and customer relations, as well as the ability to translate client demands into strong tangible solutions)
These three engines are facilitated by Venrooy’s Board with best people, education, technology, tools and support. Their key common denominator: delivering top quality.
Vision
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Venrooy offers a complete array of cablehandling solutions for the 4 clientprocesses
• Storing• Processing (lengthmeasuring, winding/unwinding, cutting)
• Transporting• Laying
in the 3 endmarkets
• Building and Infrastructure• Electro and Energy• Maritime and Rigging
Business definition (what business are we in)
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1. Customer focusAll we do is focused on making our client successful
2. Winning!It is our passion to win!
3. IntegrityWe only want to win if we can do it based on integrity
4. Top qualityWe deliver top quality in all we do
5. Powerful competitive plusses in product, service, performanceEasier, safer, faster, more efficient, more modern, better service
6. TeamworkWe win as a team, we do it together
7. Self developmentWe develop ourselves benefiting the client, our company, the community we live in and ourselves
Our 7 values
11-12-09 www.venrooy.com
Our targetgroups
Cab
leS
up
ply
Ch
ain
Man
ufa
cture
rs
Whole
sale
rs
Proce
ssors
Laye
rs
End markets
Building and Infrastructure
Electro and Energy
Maritime and Rigging
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Our customers (an international selection)
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Productassortment
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XXXX
XXXX
WinchesCable conveyorsBlowing equipmentAccessories (cable rollers etc.)
Laying
XXCable drum trailersTransporting
XXXX
Winding machinesLengthmeasuring devicesCutters
Processing
XXWarehouse equipmentStoring
Maritim
e and R
iggin
g
Electro
and E
nerg
y
Build
ing an
d In
frastr.ProductgroupsProcess client
www.venrooy.com
Productassortment
11-12-09
XXXX
XXXX
WinchesCable conveyorsBlowing equipmentAccessories (cable rollers etc.)
Laying
XXCable drum trailersTransporting
XXXX
Winding machinesLengthmeasuring devicesCutters
Processing
XXWarehouse equipmentStoring
Maritim
and R
iggin
g
Electro
and E
nerg
y
Build
ing an
d In
frastr.ProductgroupsProcess client
www.venrooy.com
Milestones 2006 2009
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turn
around
Investment in Engineering/CAD with appointment 2 Engineers and investment in 3D SolidWorks03 - 2009Venrooy wins Fugro as large client with a large order for three maritime windingmachines01 - 2009Largest order booked (all-time-high) from woldwide leader Jan De Nul Group (dredging)12 - 2008Turnover booking 2008 +42% compared to 2007; meanwhile 65% of own personnel has changed12 - 2008Venrooy doubles once again quoted value, now compared to 200712 - 2008Website visit fivefolded since 2006; the number of inquiries through the website twelvefolded11 - 2008Carl Stahl Group appoints Venrooy to European main supplier10 - 2008Production output structurally 50% higher through outsourcing, SCM, standardisation08 - 2008Launch third productinnovation: ML cable pulling winches (co-creation with German competitor)05 - 2008Sales in drumtrailers has quadrupled, 12 months after introduction05 - 2008 Supplierbase reorganised; network for outsourcing modules/components completed01 - 2008Venrooy doubled quoted value compared to 200612 - 2007Launch second productinnovation: ZW-R drumtrailer series12 - 2007Bundling informationflows in new ERP system (Microsoft Dynamics NAV) completed10 - 2007Launch first productinnovation: LTV-R drumtrailer series05 - 2007Internal reorganisation completed03 - 2007Installation professional workpreparation, supply chain, sales support02 - 2007Appointment of professional Operations Management02 - 2007Commercial efforts quadrupled01 - 2007Presentation of growplans to personnel, start internal reorganisation09 - 2006Takeover Venrooy Cable Equipment bv06 - 2006
www.venrooy.com