about thinkit creative and patrick gant: web copywriter, speechwriter, annual report writer

32
Patrick Gant writer speaker consultant

Upload: patrick-gant

Post on 01-Nov-2014

72 views

Category:

Marketing


2 download

DESCRIPTION

Hi, I'm Patrick Gant: web copywriter, speechwriter & speaker. I've been in business for over a dozen years as owner of a successful Ottawa-based writing company called thinkit creative (and even longer as a writer by trade). I help professionals like you tell bolder stories that reach more people in less time. I do that by crafting web copy, speeches, business writing, annual reports, digital media, including ebooks and presentations, as well as strategic marketing products. Whether you are a business owner or part of a sectoral/not-for-profit organization, you have an idea to sell. You need great stories that connect with your audience. I'm here to help you do that. Stay in touch. Subscribe to CreativeBoost, by thinkit creative: an insider’s look at writing that sells. In addition to updates from yours truly, it features plenty of useful tips you can use right away to be more persuasive with your words. http://thinkitcreative.com/updates/

TRANSCRIPT

Page 1: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Patrick Gant

writer speaker

consultant

Page 2: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 3: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

http://thinkitcreative.com/about/

Page 4: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

SpeechwritingDeadline friendly,

big time.

Page 5: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Your speechwriter for executive-level keynotes

& presentations

http://thinkitcreative.com/speechwriter/

Page 6: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Annual Report Writer

Showcasing results with a focus on readers

Page 7: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

I think I can speak for everyone at the Canadian Council on Learning when I say that the past fiscal year was our most productive to date. The period from April 1, 2006, to March 31, 2007, marked a series of firsts for CCL—from the release of the world’s first Composite Learning Index, to the publication of our first annual reports on issues such as post-secondary education and the state of learning, and the release of our first annual Survey of Canadian Attitudes toward Learning.

These achievements, among the many others featured in the pages of this annual report, demonstrate the contribution that the Canadian Council on Learning is making to the progress of learning across Canada, in all its many forms.

We are proud of what CCL has accomplished—both in the past 12 months and in the three years since we were founded. And we’re not alone: our sense of pride was confirmed by a formative evaluation that concluded CCL is on track to achieve its mandate.

I would like to take this opportunity to recognize the hard work of CCL’s staff, without which our successes of the past year would not have been possible. I would also like to thank the members of our Board of Directors, who regularly offer their guidance and provide strategic direction to CCL’s work, all on a volunteer basis.

With their help, CCL will continue in the coming years to provide the kinds of insights about learning that will strengthen Canada’s social and economic growth, while ensuring that Canadians understand the importance of learning throughout all stages of life.

ANNUAL REPORT 2006–2007

Robert GirouxChair of the Board of Directors

4 MESSAGE FROM THE CHAIR

OUR YEAR AT A GLANCE Founded in March 2004, the Canadian Council on Learning is still a young organization. Nonetheless, we have already established a solid record of achievements, and the fiscal year 2006–2007 was no exception.

Here are some highlights of our top accomplishments for the period covered by this report. The complete list of achievements is detailed in the Paving the Way for the Future section of this annual report (see page 10).

Released the world’s first Composite Learning Index;

Published the first annual Report on the State of Learning in Canada;

Published the first annual Report on the State of Post-secondary Education in Canada;

Commissioned, analyzed and published the first annual Survey of Canadian Attitudes toward Learning;

In partnership with Aboriginal Peoples, undertook the development of new models of lifelong learning for First Nations, Inuit and Métis communities;

Placed two researchers in the researcher-in-residence program and increased the total number of available spots in this program;

Published a biweekly, subscription-based e-newsbulletin, highlighting CCL initiatives, research and activities;

Implemented structured-learning partnerships with provincial and territorial governments, as well as with select national non-governmental organizations; and

Completed a formative evaluation of the implementation, design and delivery of CCL activities and its progress in achieving the mandated goals of the organization.

8 A SOLID RECORD OF ACHIEVEMENTS

ANNUAL REPORT

Page 8: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

4 — Security Intelligence Review Committee

Section 1

The Year in Review

An analysis of prominent developments in security intelligence and how these relate to select findings and recommendations by SIRC from the previous year.

Section 2

Summaries of SIRC Reviews and Complaints

A synopsis of the reviews completed by SIRC, as well as the complaint reports issued during the fiscal year covered by this annual report.

Section 3

SIRC at a Glance

Highlights the public engagement, liaison and administrative activities of SIRC. This includes details of its annual budget and expenditures.

About This Report

SIRC derives its mandate and functions from the same law that sets out the Service’s legal framework: the Canadian Security Intelligence Service Act. In accordance with this legislation, SIRC annually prepares a public report of its activities, which is tabled before Parliament by the Minister of Public Safety.

This annual report summarizes SIRC’s key analyses, findings and recommendations arising from its reviews and complaints investigations. It has three sections:

Checks and BalancesViewing Security Intelligence

Through the Lens of Accountability

2010 – 2011Annual Report

12 — Security Intelligence Review Committee

SIRC REVIEW: CSIS’s Use of the InternetOver the span of a generation, information available via the Internet has grown expo-nentially. Today, it is a vast, interactive medium that offers significant anonymity to people who communicate online.

Of particular concern to security intel-ligence agencies and law enforcement is the growing role that online activities play in the radicalization of individuals who may become threats to Canadian interests. Today, people who may never have met can create networks, mobilize and plan threat-related activities—all without ever having

to leave home. For those who pose a threat to Canada and its allies, online activities play an important role at every stage of radicalization, giving direct access to unfiltered extremist ideology, as well as providing a nearly anonymous meeting place for like-minded radical individuals.

As a result, threat-related online activities have moved to the forefront of many national security investigations. This medium has come to play an important operational role in CSIS investigations: for example, key targets of the “Toronto 18” group were initially detected through the monitoring of material posted online.

Targeting

When the Service has reasonable grounds to suspect that an individual or an organization could pose a threat to Canada, it must first establish an investigation. The figures below indicate the number of targets (rounded to the nearest 10) investigated by CSIS in the past three fiscal years.

0

100

200

300

400

500

600

530480 470

2008–2009 2009–2010 2010–2011

Page 9: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 10: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Web copywritingWriting that sells:

where your audience can find you with copy that converts readers into buyers

Page 11: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 12: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 13: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 14: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 15: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Direct marketing & advertising

Connecting compelling ideas with a clear call to action

Page 16: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

PLUS! EXPERIENCE More than 25 years as trusted, certified Honda/Acura specialists.

PLUS! QUALITY We use only manufacturer-approved parts on your vehicle.

PLUS! PREVENTIVE MAINTENANCE Trouble-free driving and a long life for your vehicle starts with our professional advice on regular maintenance and fixing problems early on.

30 Stafford Road East, Unit 103B

plus1performance.com

(613) 721-1546

Roberston Rd

Moodie Dr

Richm

ond R

d

HWY 416

Staff ord Rd

Bexley Pl

AT THE BACK OF BUILDING

N

Visit us in the heart of Bells Corners!

Page 17: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 18: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Promo_SM_final.indd 1

11/14/08 3:30:47 PM

Promo_SM_final.indd 2

11/14/08 3:30:48 PM

Page 19: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Helping You Grow Your Business

Funnel ActivatorTake business further, faster with...

Identify meeting & event business prospects

quickly and nurture deeper business

relationships with your customers—it’s all made

easier to do in less time with Funnel Activator,

exclusively from Greenfield Services.

Prospecting is vital in sales, but let’s face it, it’s

time-consuming. And to be effective, newly qualified

prospects must be kept informed with regular,

engaging content. Funnel Activator looks after all of

that for you with a suite of automated online tools

backed by the professionals at Greenfield Services.

Discover for yourself this secret sales tool used by

B2B leaders to keep their sales funnel filled! Funnel

Activator simplifies the client contact process,

elevates brand familiarization, plus keeps a line open

to prospects and existing customers until they are

ready to buy from you.

(ext. 4512)

Discover for yourself this

secret sales tool used by

B2B leaders to keep their

sales funnel filled

by calling Greenfield

Services today!

1 (866) 488-4474 Available in

both a trial

version and as

a 12-month

package.

greenfield-services.ca

Transforming data into qualified leads

Funnel Activator

Easy to get started

Permission driven

Customized to your

audience

Get steady feedback

Funnel Activator is ™ Greenfield Services, 2010. All rights reserved.

Apprenticeship training depends upon a community of apprentice-

ship stakeholders working together to help ensure that Canada

remains a leader in training for the skilled trades. The Canadian

Apprenticeship Forum - Forum canadien sur l’apprentissage

launched the Apprenticeship Inventory / Information Project—a

one-stop location to share vital, up-to-date information related

to skills trade and apprenticeship training.

A key component of this project is the development of an

Inventory / Information portal, www.apprenticetrades.ca to be

launched in the spring of 2004.This site will provide apprentices,

parents, educators and other stakeholders with important facts

and information on a range of topics, including:

• an overview and background on apprenticeship training;

• approaches to promoting apprenticeship as a career choice;

• details about costs and other financial considerations related

to apprenticeship;

• facts about employment and career opportunities;

• job-searching tips for apprentices.

Thanks to feedback received through extensive stakeholder

consultations, the Inventory / Information portal will feature

tailor-made content designed to suit the specific needs of

apprentices, parents, educators and others who share an interest

in Apprenticeship training. In addition, a multi-stakeholder steering

committee continues to oversee the project, helping to ensure

that the lines of communication remain open.

Want to know more about the Apprenticeship Inventory / Information

Project? Visit the Canadian Apprenticeship Forum - Forum canadien

sur l’apprentissage online today at www.caf-fca.org.

Tools-of-the-trade to promote apprenticeship training

Funded by the Government of

Canada’s Sector Council Program

Page 20: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Prospecting and customer

engagement made easy

Here’s how Funnel Activator

works…1. Each of your prospects is qualified by an

initial call by a Greenfield Business

Development Specialist.

2. Greenfield Services crafts value-packed,

personalized e-marketing communication

sent directly to your targeted prospects and

customers.3. When a prospect acts on your message,

updates their profile or visits your website,

your Greenfield Account Manager follows

up to determine if the lead is ready to be

passed to your team. If it is not, questions

are answered and the prospect remains in

your funnel. When the prospect is ready for

a quote or to check space, you receive the

fully qualified lead by email within minutes.

4. You obtain real-time feedback on response

rates, what prospects view on your website

and how long they stay…all via a special

coding module added to your outbound

emails and your website.

5. You also receive customized monthly

reports to help fine-tune your efforts while

engaging your prospects and customers

with valuable tips and advice.

Don’t let your sales

leads go cold! Learn more about

how Funnel Activator can help you

sales thrive! Contact Doreen at

Greenfield Services today!

greenfield-services.ca

1 (866) 488-4474 (ext. 4512)

624 Main St. South, Alexandria, Ontario K0C 1A0

Funnel ActivatorEasy to get started

Funnel Activator is designed for busy sales

professionals. It’s easy to activate and runs quietly

without any fuss, so you can focus on building new

business rather than wasting time on unqualified

leads and other hassles.

Permission driven

Leads that are not sales-ready are kept engaged

through permission-based, trust-building

communication. When leads reach the readiness

level, they are passed on to your sales team to do

what they do best: close the business!

Customized to your audience

A customized program of relationship-building

“touch points” is generated for each prospect based

on their interest level and the projected time frame

until your client is ready to buy. Along with email,

this can include direct mail, events, surveys,

webinars, and more!

Get steady feedback

With Funnel Activator, you gain valuable insight on

who is responding to your prospecting efforts. Those

that are most responsive to ongoing communication

are more likely to buy from you.

For every 30-day period that elapses

after an initial contact, a prospective

buyer’s recall of the qualifying

conversation is reduced by 10%.

“Ten months of no contact with your

customers means your list is worth

nothing …and you might as well start

cold calling again.”

—Colleen Francis,

Engage Selling Solutions

Funnel Activator is ™ Greenfield Services, 2010. All rights reserved.

Page 21: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Product copy

Page 22: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 23: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 24: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 25: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Article writing and book

editing

Page 26: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 27: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 28: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 29: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer

Presentationsthat communicate meaning

to your audience

Page 30: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 31: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer
Page 32: About thinkit creative and Patrick Gant: web copywriter, speechwriter, annual report writer