about the client complexity faced...value fashion plus-size brand premium footwear premium women’s...
TRANSCRIPT
India’s largest conglomerate,with 2000+ stores leverages
80 200 04% 19%million customer
per monthgrowth in avg customerspend
more business fromloyal customer base
ABOUT THE CLIENT
BUSINESS PROBLEMS
• and loyalty data at last count•
•
Hypermarket
Sports
SupermarketFashion &Lifestyle
DepartmentalStore
Over 20 pvtbrands
Value Fashion
Plus-size Brand
Premium Footwear
Premium Women’swestern
Casal wear
Lounge wear
Packaged food
FMCG
Scale of business
Loyalty ProgramsConsumerGoods
Volumes
COMPLEXITY FACED
BeautyMen/Women/Kids
FootwearAccessories
Customer Loyalty, Mobile wallet, Airtime
2 differentbrands
PremiumSports wear
Home decor
Consumer durables
Furniture
Electronics
Grocery
Premium small format
USE CASES ENABLED
• • • • •
THE RETAILER WAS LOOKING TO CREATE A CUSTOMER-CENTRIC MODEL OF GROWTH
Upsell/ recommendpremium categories
Location basedexclusive promotions
Customer event or festivalmessages – birthday, Christmas
Automated segmentation and mapped content to drive sales
THE BENEFITSThe fashion formats reported a phenomenal growth of 4% in average customer spendbase is now spending 19% more than earlier reactivated 10% from their lapsed customer base
Home
Kitchen
Closet
Others
Durableselectronics
needs
wear ience
Newlaunches Brands
Kids Brands
Freshproduce to eat Appliances
Furnish-ings Furniture
Campaign types
Who we are
We design newer ways to
create opportunity for your
What we do HOW WE WORK