1. B2B Gift CardIndustry Overview

2. Key Facts of theB2B Gift Card Industry

Offer valued rewards for customersand a valuable revenue stream for merchants

Ideal for all: big box retailers, niche, even specialty merchants

Companies gain key branding and marketing opportunities, ways to gain incremental sales

3. A Very Robust Industry 2010 Channel Sales $32 Billion 4. B2B Industry Channels

Incentive Market Employers recognizing employees

Loyalty/Engagement Market Organizations rewarding customers for devotion to brand or product, etc.

5. B2B Industry Channels

Fundraising Local and National Organizations

Sales Promotion Attracting new customers,Gift with Purchase

Third Party Retail Gift Card Malls

6.

• Gift cards are the most popular merchandise reward in:

• • Consumer promotions (58%)

• • Dealer incentives (49%)

• • Sales incentives (59%)

• • Non-sales employee awards (62%)

Gift Cards Are Here To Stay 7. Gift Cards Defined

Closed-loop:Gift Cards issued by merchants

Filtered:Stored value debit cards sold via B2B

Virtual:Electronic codes issued in bulk by merchants

Mobile : Virtual gift cards delivered to a mobile deviceand scanned or hand keyed

8.

Distribution of Electronic Gift Cards/e-certificates codes are becoming an increasingly important mix in B2B.

• These e-Certificates represent immediate gratificationfor the recipient.

• E-Certificatesare cost-effective (no plastic, no fulfillment costs).

Interest in mobile technology is growing.

Future Trends in B2B 9. Ed Shulkin 978-337-1845 eshulkin@GiftCardPartners.comMelina Balboni 781-341-4830 [email_address] Contact GiftCard Partners Today Deb Merkin 781-237-1742 [email_address] Diane Freeland 212-744-4176 [email_address]