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Page 1: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that
Page 2: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

AboutSoroof

Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that Soroof's corporate activities would focus on renewable and distributed energy, environmental, and communication and information technologies. Soroof's aim is to serve niche markets that have long been neglected.

Soroof began with its energy division - Soroof Power. Through extensive market research, gradually other subsidiaries and partners were added. Each step in Soroof's corporate evolution was taken after examining the results of strategic mapping initiatives and market feedback. It is with great pride that the new Soroof International will be launched in January 2003.

Soroof International group companies are divided into 100 percent organic Soroof entities, controlled and staffed by Soroof, and joint ventures formed to serve specific market needs. All Soroof companies feature cutting edge technologies that deliver growth and profitability with measurable payback to the environment. Soroof International is building strategic alliances and distribution agreements with world leaders to create a powerful portfolio of high technology products complemented with innovative turnkey solutions tailored toward key industries and infrastructure related projects. It is also part of our core strategy to file patents on behalf of Soroof. This demonstrates our commitment to knowledge and technology transfer.

Page 3: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

SoroofLocations

Page 4: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

OrganizationChart

Page 5: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Executive Board President & CEO

Executive Vice President

Chief Operating Officer

Finance Director

HR & Admin. Director

Page 6: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units Soroof International group companies are divided into 100 percent

organic Soroof Business Units, controlled and staffed by Soroof, and joint ventures formed to serve specific market needs. Soroof's aim is to serve niche markets that have long been neglected.

Soroof International is founded on state-of-the-art technologies, customer-centric philosophies, and contribution to the community. Soroof International is committed to achieving its mission through investing in core industry and technology, contributing to society, transferring knowledge and protecting the environment.

Page 7: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units Soroof General Trade (SGTD)

Soroof Aqua Solutions (SAS)

Soroof Management Solutions (SMS)

Soroof Communications (SC)

Soroof Medical Equipments (SME)

Soroof Power Industries (SPI)

Al-Aziziyah General Contracting Co. (AGCCO)

Soroof Security System Integration & Solutions (SSI)

Soroof Oil & Gas Services (SOGS)

Soroof Retail Agencies (SRA)

Page 8: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Investment Soroof Forefront Technologies

Digitalskys UAE

Photint Venture Group

Biodyne, Inc.

Quivus Systems USA

Page 9: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Joint Ventures Soroof Fiorentini

Rotary Power Motors (RPM)

AIM Intellectual Property Services USA

Jahan Surgical Instruments

Page 10: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

StrategicPartners Plasti-fab Inc.

Kwt Group

Cozme.s.r.l.

Carbtrol Corp.

Chemidose Ltd.

Industrial Services Inc. (Isi)

Camka SystemStreamwide

Rheinmetall Defence

Twist

Musc

Ces & Kt

Helmann Gmbh

Soil MasterCrescent Chemicals

Numerique Assistance (Kit Sos)

Physionova

Madonna Corp.

Afp Imaging (Eva)

Ahl (Advanced Healthcare Ltd.)Balfour Beatty England

General Electric Securities USA

General Dynamics USA

Westech USA

O3B Networks

Page 11: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

Soroof General Trade Department (SGTD) is not just a trading division of Soroof International but providing various services to its valuable customers. We bridge between our customers and International Trade Industry and provide products at affordable prices with unrivalled levels of services. Our services are designed to help clients to fulfill their requirements easily and effectively. Our team of highly experienced and disciplined professionals are able to provide superior services, innovative solutions and technical supports to our customers.

MissionSoroof General Trade Department aims to become the strategic trading hub for commodities and products that are in lining with the corporate mission.

VisionFounded on customer centric philosophy and professionalism, SGTD will achieve its mission through developing portfolio of products in line with corporate mission, product positioning and testing, high profile trading transactions and sustainable growth.

SoroofGrneral Trade (SGTD)

Page 12: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

SoroofAqua Solutions (SAS)

Soroof Aqua Solutions (SAS) operates since years 2002” a member of SOROOF International group of companies, develops and commercializes state of the art environmental technologies in the field of water and wastewater treatment.

We differentiate ourselves from our competitors by serving as a single-source for water and wastewater treatment equipments and services, capable of designing, Engineering, manufacturing, installing, servicing, operating and maintaining water and wastewater treatment plants and equipments for both municipal and industrial customers.

SAS do have the necessary experience, and resources, understanding the nature of projects in the area. This does include, but not limited to, applicable standards, specifications, inspection services, material logistics, project management..etc.

Page 13: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

MissionOur Mission is to provide advanced and integrated solutions leading to knowledge based economy and environmental consciousness.

VisionWe are founded on the state-of-the-art technologies, customer centered philosophy, and contribution to the community. We are committed to achieve our mission through:

a. Introducing advanced and comprehensive water reclamation solutions.

b. Transferring knowledge and protecting the environment. c. Investing in core industry and technologies.d. Contributing to society.

SoroofAqua Solutions (SAS)

Page 14: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

Soroof Aqua Solutions offers.. Process & Potable Water Treatment Plants, Industrial & Sewage Wastewater Treatment Plants, Water Reuse & Effluent Recycling, Desalination Plants (Brackish & Sea Water), Off-gas Treatment, VOC Control, Odor Control, And Biosolids Treatment.

One thing remains constant at Soroof Aqua solutions – our Purpose. “PRESERVING LIFE” Dedicated to this promise, our company is driven by a clear set of Core Values, which define who we are, what we do and how we do it.

SoroofAqua Solutions (SAS)

Page 15: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

As the GCC leading provider of business software, Soroof Management Solutions SMS delivers products and services that help accelerate business innovation for our customers. We believe that doing so will unleash growth and create significant new value – for our customers. Today, customers run SMS applications – distinct solutions addressing the needs of small businesses and midsize companies.

In today's challenging business environment, best-run companies have clarity across all aspects of their business, which allows them to act quickly with increased insight, efficiency, and flexibility. By using SMS solutions, small businesses and midsize companies – can reduce costs, optimize performance, and gain the insight and agility needed to close the gap between strategy and execution. To help our customers get the most out of their IT investments so that they can maximize their business performance, our professionals deliver the highest level of service and support.

SoroofManagement Solutions (SMS)

Page 16: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

SMS defines business software as comprising enterprise resource planning and related applications such as customer relationship management, schooling management, and palace management.

SoroofManagement Solutions (SMS)

Watch..SMS Film

Page 17: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

Our products include SMS Family, it is a fully integrated ERP solutions for small and midsize companies with complex requirements similar to those of lager enterprises, but with smaller budgets and a need for faster deployments. SMS Family is an integrated and scalable solution with industry best practices that can be rapidly implemented.

SMS Family helps you make more informed decisions and improve your business operations-while reducing expenses.

SoroofManagement Solutions (SMS)

Page 18: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

Our groundbreaking services will enable emerging market telcos and ISPs to make the Internet a truly global and universal experience.

With world-class financial and operational support from SES, Google, Liberty Global and HSBC Principal Investments, O3b is creating a global internet backbone to serve several billion consumers, businesses and other organisations in more than 150 countries.

O3b Networks was founded in 2007 by pioneering high-technology entrepreneur Greg Wyler, who helped to create Africa’s first commercial 3G mobile and fiber-to-the-home (FTTH) networks and in 2008 was ranked amongst the top 50 global technology trendsetters.

The company’s management team comprises some of the world’s most experienced executives in the areas of telecoms, space systems and finance across both developed and emerging markets.

O3b Networks is headquartered in St. John, Jersey, Channel Islands. Ground systems and technical development are managed through the company’s wholly owned subsidiary in Englewood, Colorado, USA.

SoroofCommunications (SC)

Page 19: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

With a short period of six years Soroof Medical Equipments (SME) became one of the market leaders in the Kingdom of Saudi Arabia to supply medical equipments. SME is specialized in supply of Dental and Surgical Instruments and committed to provide quality material and latest technologies to its customers. SME is rich with wide range of products and experienced staff for technical support and have sound back up of rich professional management. The Joint Venture Agreements with famous International Companies helps SME to develop its confident to address their customers.

The important Joint Venture Partners of SME are: Jahan Surgical Instruments, AFP Imaging, (Dental X-Rays), PhysioNova (Hospital Beds), Madonna Surgical Corporation (Surgical Instruments), Advanced Healthcare Ltd. AHL (Surgical Instrument), Numerique Assistance KIT SOS (Medical Kit for Remote Diagnosis) and etc… SME always offer its customers quality products, new technologies and services.

SoroofMedical Equipments (SME)

Page 20: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

MissionThe mission of Medical Supplies is to provided latest and reliable technology to the Kingdom of Saudi Arabia and to market new patented technologies in the medical field.

VisionBy providing fast response, informed expertise, and consistently high quality solutions, Soroof Medical Supplies generates enough satisfied repeat customers to provide a stable retainer base. This generates sufficient profit to provide a comfortable living for the company.

SoroofMedical Equipments (SME)

Page 21: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

Soroof Power's regional presence combined with General Electric power generation expertise, and the experience and state of the art technology from other renowned partners is committed to meeting the energy requirements of the public and private sectors. Aimed at delivering comprehensive solutions, the Soroof Power approach involves applying computerized power management to maximize utility availability and conservation, as well as adapting technology enhanced systems to any requirement.

Throughout the Gulf countries, Soroof International is engaged in joint venture agreements with well recognized International and Regional Engineering, Turnkey Contracting, and Services companies. Look to Soroof Power for site survey, installation, impact study and analysis refurbishment, testing and commissioning, and repair and maintenance.

SoroofPower Industries (SPI)

Page 22: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

While Soroof International is a new group of companies, its construction division is built on a foundation of strength and experience. Al-Aziziyah General Contracting, a company established in 1986, was chosen to become the base of Soroof Construction.

Al-Aziziyah General Contracting began as a company that built private homes. Over the years it grew to become a large, well-respected contractor constructing palaces, commercial structures, residential compounds, private schools and government complexes.

Now, as Soroof Construction, the company has widened and upgraded its operations. Soroof Construction's highly qualified engineers, experienced project managers, certified technicians and skilled craftsmen form a team that delivers total quality and satisfaction in every project they undertake. Project excellence is guaranteed through constant supervision by Soroof Construction's quality assurance engineers and safety officers.

Soroof Construction is registered with the Chamber of Commerce and Industry and holds Contractor Registrations with such enterprises as Saudi Electricity Co. (SCECO) and Saudi Aramco.

Page 23: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

Soroof Security System Integration & Solutions (SSI) Division was established to become the first multi-national fully integrated security company having a business partnership with GE Security, Rheinmetall and Alacera that deals with:

Security TechnologyWorking for our clients to define, design, develop, procure and oversee the implementation of electronic security systems. Soroof Security helps people protect families, property and communities. From home to industry to national security, technology from Soroof covers the full spectrum of security solutions, including high-tech video monitoring, intrusion and smoke detection, real estate and property access control and explosives and narcotics detection.

SoroofSecurity System Integration& Solutions (SSI)

Page 24: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

Security Risk ManagementQualified security practitioners providing security surveys, risk assessments, security audits, interim management, policies and procedures.

Fire Risk ManagementOur fire consultancy team provides fire risk assessment, audits and design of detection and suppression systems for the built environment.

Security PlanningWorking for planners, design & build contractors and architects providing Crime Prevention through Environmental Design.

Soroof International has grown through mergers and acquisitions of security technology companies such as GE Security, Rheinmetall and Alacera and through significant internal research and development efforts.

SoroofSecurity System Integration& Solutions (SSI)

Page 25: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

Soroof Fiorentini KSA, active in the field of Gas reducing, metering and treatment, has achieved a total engineering capability enabling a wide range of products and services to be offered to their customers, satisfying the highest requirements in relation to transmission, distribution and utilization of gaseous mediums.

Today, the company is able to supply equipment of mounted packages and stations for the oil & gas industry, with particular attention to oil and gas separation, gas cleaning and conditioning, gas treatment and gas dew point control for the major oil & gas operator and customer.

SoroofOil & Gas Services (SOGS)

Page 26: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Business Units

The motivation to establish Soroof Retail Agencies (SRA) is to publish the name of Soroof International among the public. SRA concentrate its business to open outlets in main shopping malls of the kingdom. By this SRA aim to reach as much as people possible and spread Soroof name all over Saudi Arabia.

In this purpose, Soroof franchised with famous international companies and opened 100 and more outlets in the main shopping malls of the main cities and sell their international standard products.

Moreover SRA generate a regular and rich income to Soroof and it help Soroof to move forward with its mission ‘Research & Develop’ (R&D). The important Franchisers of SRA are Costa Coffee, Camilies Side walk Café, Great Kabab Factory, Romano’s Macaroni Grills (for food items), Pumpkin Patch (for Kids Wares), J Sports, Brantano Shoe City, Bendon (for ladies Garments), SIA (for home accessories), The White Company (for Carpets), Bios & Chiffons (for Interior Decoration) etc…

SoroofRetail Agencies (SRA)

Page 27: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

Our Clients

Saudi Aramco

Government of Bahrain

Al-Khafji Joint Operation (Kuwait & K.S.A.)

SABIC

Saudi Electric Company

TEXACO

Ministry of Interior

MARAFIQ, Jubail

MODA

RSAF

General Directorate of Home-Land Security

National Guard

SWCC

Page 28: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

SoroofFuture

Under the Leadership of H.H. Prince Bander Bin Abdullah, President & CEO of Soroof International endeavors to being part of the National Growth of K.S.A. in highly important and selective industries/sectors.

Oil & Gas

Information Technology

Basic Industries and Petrochemicals

Health Sector

Intellectual Property Rights and Commercialization

Transfer of Knowledge and Technology

Page 29: About Soroof Soroof International evolved from Soroof Trading Development Co. Ltd., a venture that was formed in mid-2000. Early on it was decided that

OurContacts

Corporate OfficeP. O. Box 3807, Khobar 31952, Kingdom of Saudi Arabia.Tel.: + 966 (03) 882-6777 Fax: +966 (03) 887-0424E-mail: [email protected]

President OfficeTel.: + 966 (03) 882-6777 Ext. 1003Fax: (03) 887-0424E-mail: [email protected]

Business DevelopmentTel.: + 966 (03) 882-6777 Ext.1261 Fax: +966 (03) 887-0424Mobile: +966 56-924-8279E-mail: [email protected]

human ResourceTel.: + 966 (03) 882-6777 Ext.1010 Fax: +966 (03) 887-0424E-mail: [email protected]

Accountant DepartmentTel.: + 966 (03) 882-6777 Ext.1027 Fax: +966 (03) 887-0424E-mail: [email protected]

Soroof Aqua Solutions (SAS)Tel.: + 966 (03) 882-6777 Ext.1100 Fax: +966 (03) 882-8117 / +966 (03) 887-0424Mobile: +966 50-388-3152E-mail: [email protected]

Soroof Management Solutions (SMS)Tel.: + 966 (03) 882-6777 Ext.1305 Fax: +966 (03) 887-0424Mobile: +966 50-383-6308E-mail: [email protected]

Soroof General Trade (SGTD)Tel.: + 966 (03) 882-6777 Ext.1200 Fax: +966 (03) 887-0424Mobile: +966 55-094-4008E-mail: [email protected]

Soroof Power Industries (SPI)Tel.: + 966 (03) 882-6777 Ext.1200 Fax: +966 (03) 887-0424Mobile: +966 55-094-4008E-mail: [email protected]

Soroof Medical Equipments (SME)Tel.: + 966 (03) 882-6777 Ext.1220 Fax: +966 (03) 887-0424Mobile: +966 56-352-9027E-mail: [email protected]

Soroof Security System Integration & Solutions (SSI)Tel.: + 966 (03) 882-6777 Ext.1240 Fax: +966 (03) 887-0424Mobile: +966 55-85-52305E-mail: [email protected]

Soroof Oil & Gas Services (SOGS)Tel.: + 966 (03) 882-6777 Ext.1261 Fax: +966 (03) 887-0424Mobile: +966 56-924-8279E-mail: [email protected]

Soroof Retail Agencies (SRA)Tel.: + 966 (03) 882-6777 Ext.1200 Fax: +966 (03) 887-0424Mobile: +966 55-094-4008E-mail: [email protected]

Soroof Communications (SC)Tel.: + 966 (03) 882-6777 Fax: +966 (03) 887-0424Mobile: +971 50 551 9412E-mail: [email protected] Al-Aziziyah General Contracting Co. (AGCCO)P. O. Box 2758, Khobar 31952, Kingdom of Saudi Arabia.Tel.: + 966 (03) 867-8752 Fax: +966 (03) 867-6578Mobile: +966 50-581-6854E-mail: [email protected]

http://www.soroof.com