ERICHOWARDA BRIEF OVERVIEW OF SOME PROJECTS I’VE LED

BINDING THE COVENANT

➤ Event to raise awareness of five core community issues and unite in call to action

➤ Five month invitation campaign involving:

➤ Brand creation & amplification

➤ Email engagement

➤ Social media strategy

➤ Mailing to 10,000 people

➤ Outreach to Latino community members

STATEWIDE CONVENTION

RELIGIOUS LEADERS

COMMUNITY MEMBERS

ELECTED OFFICIALS

1,500 DIVERSE

INCLUDING GOV. DAYTON

BINDING THE COVENANT

➤ Social media used to reach people who couldn’t join

➤ Banners & stage design

BINDING THE COVENANT

➤ Video featuring five community leaders to frame main issues through storytelling

➤ Recruited and vetted storytellers

➤ Consulted on story development

➤ Assisted with video production and agency relationsvimeo.com/99841896

APPEAL, 2015

➤ Direct mailings to 12,000 people over three months

➤ First time social media was incorporated in an appeal campaign

➤ Three video pitches

➤ Raised awareness and clarity on ISAIAH issue campaigns

➤ Raised more money than any end of the year appeal to date

POPE FRANCIS’ VISIT TO U.S.

➤ Campaign established to raise awareness of Pope Francis’ call to justice using:

➤ Social media strategy

➤ Internal communications

➤ National & local press outreach

➤ Web community creation & management

➤ Exceeded social media engagement expectations

➤ Five media stories featured local community members

ISAIAH BANNERS

➤ First ever banners created for stage design at public events

ERIC HOWARD

ERICHOWARDMN.SQUARESPACE.COM