about ef and english town
TRANSCRIPT
THE WORLD’S LARGEST ONLINE LANGUAGE SCHOOL
THE SMART WAY TO LEARN BUSINESS ENGLISH
ENGLISHTOWN IS AN EF COMPANY
www.englishtown.com/corporate
I’d like to talk to the world
DO BUSINESS WITH THE WORLD
THE LANGUAGE OF BUSINESS
Companies interested in competing on aglobal scale need to be able to communi-cate globally – in fluent business English.
For most, this requires investing inEnglish-language training.
However, traditional lessons can becostly, especially if your staff has differentability levels and needs, or unpredictableschedules.
This is why we founded Englishtown, theworld’s largest online language school.
ALL YOU NEED IS THE INTERNET
Designed to meet the demands of today’sbusiness community, our Internet-basedcourses let your staff learn English attheir own pace, when they have the time.At the office, at home, or on the other sideof the world.
With Englishtown, all they need is a PCand access to the Internet. It’s the mostflexible way to prepare them for interna-tional business.
35 years of experience
WE LEAD THE WAY IN ONLINE ENGLISH
LEARNING
THE WORLD‘S LARGEST ONLINEENGLISH SCHOOL
With over one million students, English-town is the clear leader in Internet-basedlanguage instruction.
Founded in 1993, Englishtown wasdeveloped by EF Education, the world’slargest language school.
By combining EF’s 35 years of teachingexperience with advanced Internet tech-nology, we created an entirely new way
of learning business English.A way that is 100% online, and 100%
as effective as “traditional” languageinstruction.
FOR ALL BUSINESS PROFESSIONALS
Today, as an independent, global forcewithin e-learning, we help a wide range ofcorporations improve their staff’s Englishskills via the Internet.
Our focus is on high-quality, affordable
instruction that’s accessible to all busi-ness professionals, wherever they are inthe world.
And since we are part of EF, we caneven combine online and offline languagelearning – an innovative teaching methodthat no else can offer.
No more missed lessons
HOW CAN ENGLISHTOWNMAKE LANGUAGE INSTRUCTION
MORE AFFORDABLE?
SAVE UP TO 50%
If you’re like our other clients, your com-pany could reduce language training costsby up to 50% – just by choosing English-town over traditional English classes.
After all, when it comes to learningEnglish, no two people have the samebackground or requirements. This is whypersonal lessons are often more efficientthan regular group classes.
Englishtown’s Internet-based teaching
allows us to provide all the benefits ofpersonal instruction – only without thehigh cost.
So your employees can log on andlearn the skills they actually need, insteadof spending time (and money) reviewingwhat they already know.
STUDY 24/7
And since our interactive lessons arealways online – 24 hours a day, 7 days
a week – there are no missed classes topay for, even for students who travel fre-quently or attend last-minute meetings.
As proof, we can even help you plan,budget and document the results of yourEnglishtown language instruction, for allyour staff.
Reading
Listening Speaking
Writing
LEARN COMPLETE ENGLISHVIA THE INTERNET
READING, WRITING, LISTENING, SPEAKING
Whether your staff needs to negotiate orhold meetings in English, conduct confer-ence calls or write contracts, Englishtownprovides serious language training withsolid results.
Our university-certified courses teachyour staff complete English – reading,writing, listening and speaking – in a newand innovative way.
Having pioneered online English instruc-tion, we offer both General and BusinessEnglish courses, plus tailor-made cours-es for all levels of ability, from total begin-ner to near-fluent.
THE BENEFITS OF ONLINE LEARNING
So how does online learning compare totraditional classroom instruction?
A wide range of studies shows that thetwo are equally efficient in teaching the
English skills that professionals need. In fact, for some companies, e-learning
has helped students learn up to 60%faster, increase memory by 25-60% anddecrease total learning time by 60-70%.*
No wonder more and more organiza-tions are turning to online learning forfast, professional results.
*source: Corporate E-Learning, W.R. Hambrecht, March 2000
Each student receives a personalized curriculum, designed to meet his or her individual needs.The following is an example of how this works:
HOW DO YOU LEARN ENGLISH ONLINE?
1. DIAGNOSTIC TEST: An initial test is used to deter-mine a student’s current level of English, allowing usto identify an appropriate course.
2. SIGN-UP: Choose from among Englishtown’s 37different courses.
3. SELF-STUDY: Interactive media teaches reading,writing, listening and speaking. Students can studyon their own, wherever they are, and at their ownpace – as long as they have access to the Internet.
4. STUDENT-TO-STUDENT EXERCISES: Individualstake part in multi-player educational exercises withother students, via the Internet. It’s all in real time,and students improve their English skills by speak-ing to each other using our voice-over-Internet tech-nology.
5. STUDENT-TO-TEACHER CLASSES: Online classesin which students learn to use all their skills in a livesetting, with native-speaking teachers. Both GROUPand PRIVATE study options exist.
Students can choose from both live audio- and video-based classes.
6. STUDENT-TO-TEACHER PRIVATE WRITING CLASSES:
Students improve their writing skills by having writingassignments corrected by a native-speaking teacher,via e-mail.
7. TESTING: Progress is evaluated with mid-unit tests.
8. SUPPORT: Our teachers are always available alongthe way to help students adjust and learn as fast aspossible.
9. SUPPLEMENTARY: Students receive daily e-maillessons to supplement learning. (Via Internet, WAP, i-mode or PDA).
10. UNIVERSITY CERTIFIED DIPLOMA: Upon completinga level, students receive an official US university-certifi-ed diploma.
For a short video of how learning online works go to :www.englishtown.com/demo
H A R V A R D
B U S I N E S S
S C H O O L
P U B L I S H I N G
C O N T E N T
All of our courses are
University certified
Our business curriculum has been
produced with:
Track your progress
MORE CONTROL OVER YOUR LANGUAGE TRAINING
FOR CLEARER RESULTS
TRACK YOUR COSTS,TRACK STUDENTS RESULTS
Englishtown offers your organization anumber of important ways to manageand control how your staff learns English.
Using corporate reporting, we canprovide your company with informationabout overall educational results.
This includes information and updatesabout individual performance and devel-opment, as well as a variety of ways to
track the progress of specific depart-ments, or of your entire staff.
EASY INTEGRATION
Plus, if your company already has a LMS(Learning Management System) installed,Englishtown’s corporate reporting toolswill integrate easily and seamlessly, sothat all your language training informationis stored centrally.
Depending on your company’s infra-
structure, we offer two methods of instal-lation.
Englishtown can be used either as anASP (Application Service Provider) or beinstalled behind your firewall on your ownIntranet.
Either way, our worldwide supportmakes it quick and easy to implement,and simple for your staff to use.
Track yourprogress?
,
Worry-free technology that’s simple to use
Englishtown takes an active role in helping all types of companies developlong-term, English-language training programs that meet their specific needs.
This means working with your humanresources department to analyze andimplement the solutions that work best for you and your staff.
WE OFFER 3 WAYS OF LEARNING:
1. Interactive self-study.2. Interactive self-study, plus LIVE onlineteacher-led group courses.3. Interactive self-study, plus LIVE onlineteacher-led group courses and LIVE one-on-one instruction.
FOR FASTER RESULTS, WE ALSO OFFER:
1. Corporate or industry-specific coursecontent (Legal, Pharmaceutical, Telecom,Automotive, etc.) 2. Custom course development for yourcompany’s individual needs.3. Help in implementing, motivating andtracking the progress of your languageprogram.
CUSTOMIZE THE PROGRAM
TO FIT YOUR NEEDS
“The technology is simple to install,and our staff has had no problemsunderstanding how to use it. It’s no moredifficult than using the Internet, and youlearn English at the same time.”
“Most people in my department travel constantly. Before Englishtown, they werealways missing lessons. For us, this is arevolution in language learning – it fillsthose empty hours in hotels and providesreal results. No more wasted investments.”
“I log on regularly to keep up my Englishskills. A half hour here, a half hour there.It has certainly reduced misunderstandingswhen I talk to my international clients.”
“We found Englishtown to be effici-ent, flexible and more affordable.
“I find online learning to be the perfectcomplement to regular classes. The interactive exercises are really fun– and I learn a lot from them .”
EF Education has spent more than three decades helping over 10,000 companies learn English. Now Englishtown has designedan e-learning solution that fits today’s fast-paced business needs. Some of our customers over the years have included:AVENTIS, ABB, AIRTEL, AGA, AKZO NOBEL, ALCATEL, AMADEUS, ARIANESPACE, ARTHUR ANDERSEN, ASTRA-ZENECA, BANKBOSTON, BMW, CREDU, CEMTEC,
COCA-COLA, DAIMLER-CHRYSLER, DELPHI, DASSAULT, ELECTROLUX, ERICSSON, ERNST & YOUNG, FERRARI, FORD, IBM, HACHETTE, ITALIANA PETROLI,
LUFTHANSA, MITSUBISHI, NESTLE, NOKIA, NORSK HYDRO, NOVARTIS, PFIZER, PHILIPS, RENAULT, SCANIA, SECURITAS, SEB, SHELL, SIEMENS, SKANSKA, SNCF,
SONERA, SONY, STATOIL, TOSHIBA, UPS, UNIVERSAL, PRICE WATERHOUSE COOPERS, WHIRLPOOL, VOLVO, YOPLAIT
Or to speak directly with a sales representative, e-mail us at : [email protected] or call one of our regional headquarters (numbers listed on next page)
YOU‘RE IN GOODCOMPANY
“Voice-over-Internet lets me talk tostudents and teachers around theworld, using my PC. It’s like gettingprivate lessons, plus I get to practicenew skills with other people.”
Talk to the world
Helsinki 1967 Vilnius 1998
Stockholm 1965 Malmö 1984 Göteborg 1995
Oslo 1967 København 1968
Berlin 1969 München 1970
Amsterdam 1970 Bruxelles 1976
Luxemburg 1998 Oxford 1992
Cambridge 1978 London 1969
Torquay 1968 Brighton 1967
Hastings 1967 Dublin 2001 Paris 1972 Cannes 1997 Nice 1967
Bilbao 1989 Barcelona 1980 Madrid 1974 Lisboa 1991 Casablanca 1998 Malta 1994 Vancouver 1992 Seattle 1985
Portland 2001 Toronto 1985 Boston 1979 New York 1991 San Francisco 1989 Santa Barbara 1982 Los Angeles 1989 San Diego 1983 Dallas 1994 Miami 1987 Monterrey 1985 Guadalajara 1980 Ciudad de México 1979
Caracas 2000 Medellín 1995 Bogotá 1985 Quito 1991
Guayaquil 1993 Rio de Janeiro 1987 São Paulo 1987 Santiago 1990 Buenos Aires 1979
St.Petersburg 1996 Moscow 1993
Bydgoszcz 1998 Warsaw 1997
Lodz 1999 Wroclaw 1998 Katowice 2000 Budapest 1999
Wien 1970 Zürich 1969 Luzern 1977
Lausanne 1973 Ljubljana 1999
Torino 1975 Milano 1974
Firenze 1980 Roma 1975
Baku 1999 Istanbul 1991 Vladivostok 1996
Kwangju 2000 Seoul 1988
Taejon 1993 Taegu 1993 Pusan 1992 Tokyo 1973
Nagoya 1992 Kyoto 1996 Osaka 1991
Hiroshima 2000 Fukuoka 1992
Sydney 1987 Taipei 1989
Taichung 1992 Tainan 1995 Kaohsiung 1991 Shanghai 1994
Da Quing 2001 Guangzhou 2000 Beijing 1997
Hong Kong 1994 Bangkok 1996
Ujung Pandang 1997 Denpasar 2000 Malang 1999
Surabaya 1992 Yogyakarta 2000 Semarang 1997
Cirebon 1997 Jakarta 1986
Tebet 2000 Bintaro 2000
Bandung 1993 Bogor 1997
Bandar Lampong 1998 Palembang 1998 Medan 1998
Singapore 2000
ASIA
JapanEnglishtown6F Ebisu MF Building 141-6-10 Ebisu-MinamiShibuya-ku Tokyo 150JapanTel: (81) 3 5722 3000
KoreaEnglishtown3F Hanhyo Building136, Seorin-Dong, Chongno-Ku,K.P.O. Box 1170Seoul, 110-729 KoreaTel: +82 (2) 733-9302Tel: +82 (2) 733-9303
ChinaEnglishtownUnit707, Tower III, Henderson CenterNo. 18 Jianguomennei StreetDong ChengDistrict, Beijing, P.R.CTel: +86 (139) 1084 2977Tel: +86 (139) 10 82 7232
EUROPE
ItalyEnglishtownCorso Vittorio Emanuele 2420122 MilanoItalyTel: (39) 02 77 89 390Fax: (39) 02 782733
ScandinaviaEnglishtownGrev Turegatan 11A11487 StockholmSwedenTel: (46) 8-587-930-00Fax: (46) 8-611-5011
SpainEnglishtownJuan Bravo 3C, 1 E-28006 Madrid Spain Tel: (34) 91-426-49-58 Fax: (34) 91-435-13-14
GermanyEnglishtownMarkgrafenstra.5810117 BerlinGermanyTel: (49) 30-203-47-0Fax: (49) 30-203-47-101
FranceEnglishtown4, Rue Duphot75001 ParisFranceTel: (33) 1-42-61-50-22Fax: (33) 1-42-61-75-44
LATIN AMERICA
BrazilEnglishtownAv. 9 de Jullho, 4285Jardim Paulista01407-100 São Paulo – SPBrazilTel: 55 11 3888-4800Fax: 55 11 3887-8843
MexicoEnglishtownAv. Paseo de los Leones 2312,Loc 8Monterrey, NL 64610MexicoTel: (52) 8300-3644Fax: (52) 8300-3401
UNITED STATES
Englishtown1 Education StreetCambridge, Massachusetts02141, USATel: (617) 619-1500Fax: (617) 619-1593
ENGLISHTOWN AND EF WORLDWIDE OFFICES(with opening dates)
ENGLISHTOWN REGIONAL HEADQUARTERS