about cloudberry associates

CloudberryAssociates Copyright © 2009 Cloudberry Associates. All Rights Reserved.

Broadband services alone are becoming highly

commoditised, and “speeds-and-feeds”- based marketing is changing as consumers can get the same or similar services from other Service

Providers

Service Providers are facing declining ARPU from their core

services with challenges to effectively generate revenues

through new subscription services and to sell them while subscribers

can get free “over-the-top services” from strong internet brands

Challenges in selecting and introducing new services to their subscribers effectively and with

scalability

Confronted with disappointments regarding business impact from

new services


Cloudberry Associates mission is to help broadband service providers and vendors to realise their opportunities in the

multi-billion Euro connected home opportunity by capturing and retaining subscribers for the connected home services

and offerings


Cloudberry Associates focus solely on providing consultancy services to broadband service

providers and vendors

The team has extensive competencies from Telco

industries, Vendors/ISV and working with Investors

We are a senior team with in-depth international expertise and

presence

Cloudberry Associates is an independent consultancy and

does not have any affiliation to third party vendors, investors or

telecom

We have hands-on experience and knowledge on delivering

business value combined with a pragmatic and straightforward

approach really making the difference


Service Strategy

• Value added Service (VAS) strategy assessment, definition and development

• VAS Portfolio assessment (existing and new services)

• Business models and earnings logic

Offering Management

• Technology/Vendor selection

• Offering synergies and gap solutions

• Product and service positioning (package and bundling of offering)

• Implementation and go-to-market

Operational Execution

• Vendor management

• Penetration and business success activities

• Key Performance Indicators (KPI) and success metrics


Name: Trond Neergaard

Email: [email protected]

Phone number: +358 40 356 6066

Website: www.cloudberry.biz

Trond brings 26 years of leadership and experience in sales, marketing, channel development, marketing and general management. With proven international business success from companies and organizations as;

A world-class expert in broadband value added services, software and distribution in the Telco and Technology market from the inception of software as a service era

Trond is a frequent speaker and presenter at events

Cloudberry Associates (current)

Founder and Managing Partner

Cloudberry Associates is a business, marketing and strategy consultancy focusing on Telecom (Telco and MSO), Vendors/ISV and Investors/VC. With hands-on experience and knowledge of delivering business value combined with a pragmatic and straightforward approach really making the difference.

F-Secure Corporation

Vice President, Global ISP Business

Member of the Executive Team

F-Secure is the global leader in providing software as a service through operators. A proven partner for revenue generation with an expanding portfolio of value-added services

Radialpoint Inc

Vice President and General Manager EMEA

Member of the Executive Team

Radialpoint expands the revenue potential of Internet Service Providers (ISPs) worldwide through its managed service and support solutions for the digital home

CTAM Europe (current)

Member of Board of Directors

CTAM Europe is a chapter of the Cable & Telecommunications Association for Marketing, a non-profit, professional membership organization that is dedicated to advancing consumer and business-to-business marketing excellence and the mastery of new technologies in the cable industry through strategic learning and networking opportunities.

Thales e-security

Sales Manager, Nordic and Baltic

Xerox Europe

Business Manager Xerox Business Partners, Europe

EuroCloud Europe (current)

Launch Coordinator for Finland

EuroCloud is an European network of local SaaS and cloud computing communities. EuroCloud plans to create further local communities in Germany, the Netherlands, Poland, and Sweden, and will set up its headquarters in Brussels. Through its diverse membership, EuroCloud will promote cloud computing in Europe, including current state of the markets and future innovations, and will become a critical exchange platform across the different continents.


CloudberryAssociates

Slide 7

Trond Neergaard

Founder and Managing Partner

+358 40 356 6066

[email protected]

about cloudberry associates

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