• T-MobileUSA&DeutscheTelekom(illegal/unethicalconduct)– Ignorescodeofconducttolayoffemployeeswhoareonnon-mandatedbenefits

(FMLAforDP,extendedmaternityleave)– noremorse• BankofAmerica(predatorylending)

– Leveragesdeathandunemploymenttostealhomeownerequity• Amazon(illegalhiringpractices)

– Prioritizesprofitsoverethics,thenattemptsintimidate/bullyaccusers• Facebook(hyperbolicclaims,IPtheft)

– ClaimsforbothInternet.org andFacebookobfuscatereality tocreatecompetitiveadvantage

Self-worthandabilitytoprojectbeliefstoothers

Connectednessandsocialinclusion,commitment fromothers

(External)personalsafety,financial,health&wellness

Metabolic(air,food, water)&personalprotection (clothing&

shelter).

Realizingone’spersonalpotentialandextendingittoothersthrough learningandmentorship

PHYSIOLOGICAL (SAFETY)

SECURITY

LOVE/BELONGING

SELF-ACTUALIZATION

SELF-ESTEEM

Amazonrecruiter firedforillegaldemands– JeffBezosignoresemaildue toQ3earnings;determinesnoharmtoapplicant

BankofAmerica– 13casemanagersin6months

AmazonScreenShotsSenttoJeffBezosT-MobileCodeofConduct - Layoff/FMLA/SpousalDeath

SCENARIOPLANNING: LaidoffwhileonFMLAcaringfordyinglifepartner– givenimpendingdeath&griefandassumedprobategivendomesticpartnershipitrequiredproofofinJanuary2010,T-Mobilecouldhavereasonablyanticipatedallpotentialoutcomesjust likeanyproductmanagerwouldbeaccountableforand

thustheirsuperiorsandtheCEObyextension

BankofAmerica– changescasemanager13timesin6monthsNo“HardestHitFund”orotherapplicablesolutions

• “Nothingmattersmoretomethanthewell-beingofouremployees”– JeffBezosAug182015

• “Wewillusethescartissuefromthispainfulmistaketohelpmakebetterdecisionsgoingforward,onesthatmatchourmission.”– JeffBezos

• “Wedon’ttreatouremployees orourpotentialemployees nearlyaswellaswedoourcustomers.”–MemberofAmazonHRLeadershipTeam

Amazonrecruiterfiredforillegaldemands– JeffBezosignoredemailduetoQ3earnings;determines“nonegativeimpacttoapplicant”atAmazonorelsewhere

Amazonrecruiterdemands- screenShotsSenttoJeffBezosSept.1,2015

“Wewillbegincullingthe10%withthelowestempathyfromtheherd.”~JeffBezos

But“NOHARMtoapplicant!”perAmazon

AmazonRecruitermakesunlawfulandunethicaldemands…

• Jan2014:IntroducedtoAmazonrecruiterviaFacebook

• Feb2014:recruiterrepeatedlydemandsdatesandotherthingsunrelatedtoajobinexchangeforinterviews

o ApplicantwithdrawsfromallAmazonroles

• Jul2014:realizehaveoneloginbuttwoprofiles(one“.en”,one“.us”)

• Aug2014– Jul2015:Connectwithvariouscolleaguesandattempttoresolveo ApplicantrequestsHRorethicshotline infoofsix(6)Amazonemployees

• Jul2015:realizehaveoneloginbuttwoprofiles(one“.en”,one“.us”)

• Aug15/162015:NYTimesarticleandJeffBezosresponse

• Sep1:Sendletter&some screenshotsofFacebookchattoBezos(no response)

• Oct7/8:Connectw/HR4HR– screenshotsresent

• Oct19:BezosandVPofPRinMedium• HR4HRneedstodofollowupcall

• Oct22:Q3earningscall– Jeffearns$5billion• Oct30&Nov5:stall

• Nov12:Amazonfiresrecruiter;claimsthe18-monthordealinnowayimpactedapplicant’sabilitytogetjobthereorelsewhere

• Nov13:AmazonRefusestodocument findings. Email,KellyWolf,• “OurinvestigationdidnotconcludeyourexchangeswithTomhadanyimpactonyour

abilitytoobtainajobatAmazon.”

CONCLUSION:CONDUCTSHOWSJEFFBEZOSISLIKELYAMONGTHEBOTTOM10%IN

EMPATHYANDETHICS

Jan 2014

Feb 2014 Mar Apr May

2015Jun Jul Aug Sep Oct Nov Dec

Capture your audience’s attention.

Text HereFB “attribution” traffic to Gawker, BuzzFeed, et al falls, nearly to zero, reportedly on algorithm change

May 1May 13, Instant articles launches

May 1Capture your audience’s attention.

Text HereCapture your audience’s attention.

Text HereNov 26: registered BeKindGlobal.comand BeKindlabs.com(to be used along with globalgood.com) to raise ethics among American businessesNov. 30:Eviction

Nov. 26Capture your audience’s attention.

Text Here

Context that laid off on FMLA and partner died just want to workHe offers Amazon email address.

Introduced to Amazon recruiter via Facebook

May 1May 13, Instant

articles launches

May 1

Capture your audience’s

attention.

Text HereCapture your

audience’s attention.

Text Here

FB “attribution” traffic to Gawker, BuzzFeed, et al

falls, nearly to zero, reportedly on

algorithm change

May 1May 13, Instant

articles launches

May 1

Capture your audience’s

attention.

Text Here

• EmailedSherylassomeonewhosespousehadalsodied,andpartnershipin:

• UnethicalabuseofconsumersasinT-Mobile’s abuseofFMLAwhiletrashingUShealthcarelawsandconstitutional rightsforLGBTcitizens

• Facebookadsappearingonmydeceasedpartner’sprofile– theequivalentoftaggingheadstones inthecemetery

• Facebooksendinginvitationsto‘friend’peoplewhoarealreadydeceased

• Shedidnotrespond

Contextisstillking

• “Asquirreldyingonyourlawnismorerelevanttoyouthanwhat’shappeninginAfrica”– Rationale in2011forshowing

“mostrecents”innewsfeed

• AmiddecliningARPU&usergrowth:– NodeathinFacebookgrowth

model– WhatsApp’s800milliongives

Facebook:

“WecandowithoutFacebookandsmartphones;weneedcleantoiletsandourdignity” (Swapnil,ChiefPoopOfficer: PuneIndia)

FTC&investorimpotence,unsubstantiatedmetrics;whatisknownisalarming

• LettertoSherylSandberg following June4tributetoDavidGoldberg askingtostopadsondeceasedusers’profiles

• “Inthelastthirtydays, Ihaveheardfromtoomanywomenwholostaspouseandthenhadmultiplerugspulledoutfromunderthem.Itseemssowrongtomethatweabandon thesewomenandtheirfamilieswhentheyareingreatestneed.Forme,startingthetransitionbacktoworkhasbeenasavior,achancetofeelusefulandconnected.”

• Noresponse

• ResponsefromNordstrom,whoseadsappearonmylatepartners’profile§ “Wehaveateamthatworksonthoseissues.”§ VowednevertoshopatNordstromagainuntilitdoes

somethingtochangetheoutcome

By2050,NigeriasurpassesUSAfor#3onglobalpopulation

• “Havingtwoprofilesisaformoflackofintegrity.”–MarkZuckerberg

• Cannotdeleteprofiles• Scrapbookencouragestwoprofiles• ‘Pages’vs‘Profiles’

• Growthallinternationalunsubstantiated

• Investorfault– andpublishers• Failuretofactcheck(TheVerge,

5/14/15)

• Duplicity• Misleadingclaims• GamingsystemonInternet.org• Spendingmillionsonresearchthatcreates

claims

https://www.youtube.com/watch?v=kZTvbCj5U-4&feature=youtu.be

“WecandowithoutFacebookandsmartphones.Wecannotlivewithoutrelievingourselves.”

Context:WaterandsanitationareIndia’stwogreatestneeds

CONTEXT:Facebookfaceslittleoppositionbygovernmentsoroperatorsindevelopingcountriesregardlessitsactions

“InthePhilippines, [we]madeiteasier[forpoorpeople]to

registerforadataplanandgetaloan[topayfor]their

plan.”

• Halftheworld’spopulation(3.7billion)livesinAPAC/SEAsia• Womenare40%morelikelytobeofflineindevelopingcountries

• Culturepreventsaccess:morephones/appswillnotchangedynamic

• Creatingpublicaccessistheonlywaytoensurewomencanget

• MaxFisher’sheatmapofglobalincomealignsperfectlywithnetworkspeedsglobally

• Children:represent26%oftheglobalpopulation• Fastestgrowthamongdevelopingcountries– upto45%• Reportedly20%ofkidsage0-9

• ConsistentwithCisco’sAnnualStudyhttp://www.cisco.com/c/en/us/solutions/collateral/service -provider/ip-ngn-ip-next-generation-network/white_paper_c11-481360.html

• Facebook’sgrowthdependsoncreatingitinareaswherepeopleearnunder$2.50perday

https://fbcdn-dragon-a.akamaihd.net/hphotos-ak-ash3/t39.2365-6/851574_611544752265540_1262758947_n.pdf

CONTEXT: Location, income and gender are primary barriersto Internet access – and children ages 0-13 (~26%)

NewsFeed subvertsnewsthathighlightsFacebook’sexploits;“2G-Tuesdays”reinforcefailuretoempathize

SANDPRvideo“FloodRavageandtheDamsofUttarakhand”, narratedbyValliBiranda

PromisestobringtheInternettoeverymobilephone

(SeattleTimes)

“ ”“Firstcompanywithatrillion dollar

valuation”

Facebookcharacterizations– anditsownactions- similartoInfoSpacein2001

Fact:lost96%ofitsvalueinoneweekbecauseItsCEOfabricatedmetrics

• Globally,mostcountriesaremoreempathetictosurvivingfamilythantheUnitedStatesforcasesinvolvingdeath§ Cannotengageinallottedtwoyears(WAState)

• InUS,“statutesoflimitations”varybystate§ Rangefrom1to10years

• Createconsequencesfordisavowalof“codeofconduct”asitisabasisforinvestorandemployeeengagement

• Corporatecollusionandbullying§ Socialmediaattemptstosilencetruths§ Recruiterscolludeto“blackball”jobseekers

• WrotetoSherylSandbergtoengageheronunethicaladsondeceaseduserprofilesandhertribute

• Internet.org andFacebook.com

• Whatsapp andUSFTC

• Globalpoor

• Falseormisleadingclaims

• –Thefacebook isanonlinedirectorythatconnectspeoplethroughsocialnetworksatcolleges [Harvardonly][2004]

• –Thefacebook isanonlinedirectorythatconnectspeoplethroughsocialnetworksatcolleges[LimitedtoyourownCollegeor

University][2004]

• –TheFacebook isanonlinedirectorythatconnectspeoplethroughsocialnetworksatschools[NowtherearetwoFacebooks:onefor

peopleincollege andoneforpeopleinhighschool][2005]

• –Facebook isanonlinedirectorythatconnectspeoplethroughsocialnetworksatschools[2006]

• –Facebookisasocialutilitythatconnectsyouwiththepeoplearoundyou [Facebookismadeupoflotsofseparatenetworks– things

likeschools,companies,andregions][2006]

• –Facebookisasocialutilitythatconnectsyouwiththepeoplearoundyou.[uploadphotosorpublishnotes– getthelatestnewsfrom

yourfriends– postvideosonyourprofile– tagyourfriends– useprivacysettingstocontrolwhoseesyourinfo– joinanetworktosee

peoplewholive,study,orworkaroundyou][2007]

• –Facebookisasocialutilitythatconnectsyouwiththepeoplearoundyou.[UseFacebookto… keepupwithfriendsandfamily,share

photosandvideos,controlprivacyonline,reconnectwitholdclassmates][2008]

• –Facebookhelpsyouconnectandsharewiththepeopleinyourlife.[2008]

• –Facebookgivespeoplethepower toshareandmaketheworldmoreopen andconnected.[2009]

Facebook’s mission statement has evolved, revealing disconnect between its view of ‘transparency’ and ‘open’ vs the real-world view

• LettertoSherylSandberg following June4tributetoDavidGoldberg askingtostopadsondeceasedusers’profiles

• “Inthelastthirtydays, Ihaveheardfromtoomanywomenwholostaspouseandthenhadmultiplerugspulledoutfromunderthem.Itseemssowrongtomethatweabandon thesewomenandtheirfamilieswhentheyareingreatestneed.Forme,startingthetransitionbacktoworkhasbeenasavior,achancetofeelusefulandconnected.”

• Noresponse

• ResponsefromNordstrom,whoseadsappearonmylatepartners’profile§ “Wehaveateamthatworksonthoseissues.”§ VowednevertoshopatNordstromagainuntilitdoes

somethingtochangetheoutcome

• 8secondsforInstantArticleswaspreviouslyusedtoas“Engagement”tocourtadvertisers

Growth in India & Developing World takes advantage of the poorest

Africa – and India – are principle growth areas through 2050

[Domestic growth is declining but in developing countries] “we’ve achieved promising results… made it easier for people to register for data plans and get a loan for their plan.”

Nigeria’s population will explode from 183M to 800M of the world’s poorest in the next three decades.

(Facebook Q2 10Q: Some of our metrics [are] affected by applications on mobile devices that automatically contact our servers for regular updates with no user actions involved, and this activity can cause system to count the user associated with such a device as an active user on the day such contact occurs. The impact of this automatic activity on our metrics varies by geography because mobile usage varies in different regions of the world. In addition, our data regarding the geographic location of our users is estimated based on a number of factors, such as the user's IP address and self-disclosed location.

Facebook’s active user accounts (30 day sample randomized for seasonality, day-of-the-week, and day-parted)

26%

1.925Billionkidsunderage13• 135 million of them

orphans

• 40 million illiterate

• 60% of those are girls

KIDSUNDERAGE13

MIN

MAX

26%

1.925Billion• 135 million of them

orphans

• 40 million illiterate

• 60% are girls

50%

3.10Billionearn<$2.50perday• 1-in-6 (18%) live on

less than $1.25 per day

• 1-in-6 Americans will go hungry today

MIN

MAX

MIN

MAX

21%

60%ofilliteratesarewomen• 93 million Americans

have basic or no illiteracy

KIDSUNDERAGE14

2 billion people are under age 14; Facebook wants content to reacheveryone but wants others to build it out; it just wants to provide theapp

WWPOPULATION<$2.50/DAY

GLOBALILLITERACYRATE

• Jan2014:IntroducedtoAmazonrecruiter• Feb2014:recruiterdemandsdates,etc.

o ApplicantwithdrawsfromallAmazonroles

• Mar2014– June2014:Applytoafewroles• June2014:TraveltoEurope,applytoacoupleroles• July2014:realizehaveoneloginbuttwoprofiles(one

“.en”,one“.us”)• Aug2014– Jul2015:Connectwithvariouscolleaguesand

attempttoresolveo ApplicantrequestsHRorethicshotlineinfoofsix(6)Amazonemployees

Facebook is a PR juggernaut with endless hyperbolic claims (some real)

InfoSpace(1996– 2001;2002-2012)

Facebook(2004- ???)

MarketPerception “promisetobringtheInternettoeveryone’smobilephone”– Seattle

Times

FacebookonEveryPhone campaign(#1SocialInfluencerwith513Million Fans

(onFanpagelist.com)

Promise/Market Conjecture “[firstcompanywitha]trilliondollarvalue”(CEONaveenJain)

Attempting tosupplantGoogleastheglobalsearchleaderandaggregatororaccesspointtotheworld’s content

Primarystrategies • Blatant lies• Deception• Duplicity

• Two platformsdrivingdifferentclaims

• Global leader,users/revenue• Altruisticdo-gooder

Primary Target • SEC/FTC/FCC Advertisers/ Publishers/Consumers/Government

Outcome WentfromInternetdarling with$31Bmarketcap(biggerthanBoeing)topennystockinlessthan1year(2002)

Based onQ3andsoftballs frominvestors, clearblueskies ahead

Observations InfoSpace, AOL/TimeWarner/MCIWorldcomm andHenryBlodgett(Business Insider)inspired anewroundof“leaders”

Facebookseemsnervous- spaghetti onwall