abhishek jain 42 acc traning report

Summer Training / Project Report

Master of Business Administration(MBA Programme)

Department of Management StudiesMaulana Azad National Institute of Technology

(Deemed University)Bhopal 462007 (M.P.) India.

Prepared by:Abhishek Jain072103142SEM II

Performed AtACC ltd. Bhopal.

Market Share Analysis of ACC Through Site Mapping.

ABSTRACT

ACC Limited is India’s foremost manufacturer of cement and ready mix concrete with a countrywide network of factories and marketing offices. Established in 1936, ACC has been a pioneer and trend-setter in cement and concrete technology. ACC’s brand name is synonymous with cement and enjoys a high level of equity in the Indian market. Among the first companies in India to include commitment to environment protection as a corporate objective, ACC has won several prizes and accolades for environment friendly measures taken at its plants and mines. The company has also been felicitated for its acts of good corporate citizenship

Working with acc limited was great experience for me I have learnt a lot in acc I come to know about the cement company. The feedback given to me on each step of my work was really knowledgeable.

The project focuses on collecting information from sites about various brands presence like construction wise, area wise, cluster wise,& findings about the brand presence in the market operated in Bhopal and to find out their impact on the market.

TO WHOM SO EVER IT MAY CONCERN

This is to certify that Mr. ABHISHEK JAIN, MBA student of Maulana Azad National Institute of Technology, Bhopal has successfully completed his Project Work in our organization as per details given below:

PROJECT DETAIL: Market Share Analysis of ACC through Site Mapping.

DURATION OF PROJECT: 1ST June 2008 to 15th July 2008

PROJECT DESCRIPTION: Understanding market & finding market share . of ACC through site mapping

REMARKS: Mr. Abhishek Jain was found to be sincere and . . hardworking. His performance was satisfactory. . and met our expectations.

PROJECT GUIDE: Mr. Mohammad Moin Khan (CSE & Marketing in charge)

For ACC ltd. Bhopal.

M.M. KHAN(In charge-Marketing & CSE)

Acknowledgement

We wish to express our our sincere gratitude to our guide Mr. M.M. Khan for encouragement and guidance through out the work on this project. The valuable suggestion given by our guide has helped us to improve the quality of our project and deliver the project in time.

We would also like to thanks all the people in Department on Management Studies at MANIT, who were always there with help when ever we needed it.

We are thanks to respected Mr. M.M. Khan of ACC ltd.

Finally, we would like to thanks all our colleagues who volunteered to give their help at critical moment for the completion of the project. I thankful to the team members of ACC ltd. Who guided me and tell about the exact position of market. I also thank to our HOD Mr. Ashish Deshpandey who gives us such an opportunity for the summer training.

Thanking You

Prepared By: Guidance By:Abhishek Jain Mr. M.M. Khan072103142

List of Symbols, Abbreviations

Acc-associated cement companyL- labour rateWM- with materialN-newE-extensionR-renovationO-ownerM-masonC-contractorL-labourE-engineerA-architectureL-layoutF-foundationST-structure workS-slab castingM-masonryP-plasteringIHB-individual house builders

CONTENT

1. INTRODUCTION2. COMPANY PROFILE

3. CORPORATE PROFILE

4. PRODUCT QUALITY

5. ANALYSIS THROUGH SITE MAPPING

6. BIBLIOGRAPHY

INTRODUCTION

ACC Limited is India’s foremost manufacturer of cement and ready mix concrete with a countrywide network of factories and marketing offices. Established in 1936, ACC has been a pioneer and trend-setter in cement and concrete technology. ACC’s brand name is synonymous with cement and enjoys a high level of equity in the Indian market. Among the first companies in India to include commitment to environment protection as a corporate objective, ACC has won several prizes and accolades for environment friendly measures taken at its plants and mines. The company has also been felicitated for its acts of good corporate citizenship

Working with acc limited was great experience for me I have learnt a lot in acc I come to know about the working of Cement Company. The

feedback given to me on each step of my work was really knowledgeable

Company profile

ACC's brand name is synonymous with cement and enjoys a high level of equity in the Indian market. Our range of cements and blended cements is marketed through a network of 19 Sales Units, 54 Area Offices, and 194 warehouses. This is backed by a countrywide network of over 9,000 dealers who, in turn, are assisted by their sub-dealers.

ACC’s marketing; sales and distribution processes are industry standards. Although we take immense pride in having supplied some of India’s most admired projects, ACC is essentially a people’s brand of cement with more than 80 per cent of sales made through an extensive dealer network that covers every state in India. Its customer base represents the masses of India - individual homebuilders in small towns, rural and semi-urban India. ACC cement enjoys an image of assuring consistency and of high quality backed by in-house research and expertise.

Complementing this is a unique customer services cell comprising qualified civil engineers, who assist and advise customers with prior and post sales service. This service begins with selection of type and grade of cement (where applicable) to troubleshooting and on-site assistance.

ACC manufactures the various kinds of Portland cement for general construction and special applications. In addition to this, ACC offers two value added products namely, Bulk Cement and Ready Mix Concrete.

Some specific customer-focused initiatives year include the following:

ACC Help Centers at several locations to help home builders Mobile touring vans to visit construction sites to educate users and

masons at site and provide certain specialized services like supervision during slab casting on demand.

Ask ACC – a Website for home-builders and small customers Customer friendly booklets on all aspects of construction and home-

building Films and educational literature designed for masons and students

Besides this, technical books/booklets on cement, concrete and building construction and maintenance are regularly made available for the benefit of our customers.

ACC Help Center

First launched in Bangalore, this center is the first of its kind in India, to provide assistance to individual home-builders.

The ACC Help Center provides basic information and guidance to customers on construction practices on various home building-related procedures - such as

pre-construction worries on stamp duty, selection of architects and appropriate service providers, estimating budgets. Issues from purchasing land, budgeting to choice of material and planning of the construction process are elaborated, step-by-step.

Tutorials, conveniently scheduled in the evenings, guide the customer, through the relevant steps of the house construction process. The center distributes specially designed booklets on each stage of building one’s “Dream House” These publications are available in English, Hindi and major regional languages.

This is an interactive website, designed primarily for the individual house builder and the small consumer. The site provides downloads and online inputs on a host of topics like estimation, budgeting, selecting architects and easy-to-build home-plans for different plot sizes.

Indian Concrete Journal

The “Indian Concrete Journal”, the country’s oldest civil engineering journal, continues to be published by ACC. It reaches out to practicing and consulting engineers, architects, builders, contractors and government departments. It aims to disseminate the latest information and technological progress in civil and structural engineering, cement and concrete technologies, construction methods and practices.

PROJECT ENGINEERING

Against the best in the world. ACC is the pioneer of the Indian cement industry with over 66 years of rich experience in prospecting for raw materials, setting up and managing cement plants of different sizes, technologies and processes. This experience is shared by our team of talented Scientists, Engineers and Technocrats in meeting the needs of the cement industry in India and in many other countries.

ACC has a successful track record in modernizing old technology based cement plants to improve their operational economy and also in the design & engineering of new technology based cement plants. Our project engineering consultancy and project management expertise has been tested against the best in the world.

Services under one roof

Raw material evaluations and optimization Feasibility Studies Engineering Consultancy Services for green field / brown field cement

plants Upgradation & capacity enhancement of existing cement plants Management and operation of cement plants Technical training & skills development

Our major achievements

ACC’s project engineering consultancy team has successfully handled a diverse range of assignments in different parts of the world from geological prospecting to management and operation of plants as well as modernizing and upgrading old cement plants and providing technical training. We are fully equipped to service the needs of the global cement industry. Our project engineering consultancy and project management expertise has been tested

Some Significant Projects

Saudi ArabiaOperation and management of a cement plant of capacity 4 million TPA (tonnes per annum) owned by Yanbu Cement Company, Saudi Arabia (YCC). This contract was first awarded to us in 1979 amid stiff international competition. Since then, annual cement production at the plant has always exceeded guaranteed targets.

Project management services to YCC in implementing their new cement manufacturing line of capacity 7000 TPD (tonnes per day).

Nigeria Comprehensive engineering consultancy services to Dangote Industries Ltd., Nigeria for their new green field cement plants of capacity 3 x 7000 TPD (tonnes per annum).

Sudan Plant health assessment, de-bottlenecking, Operation and Management guidance to Atbara Cement Plant, Sudan owned by Sudanese African Company, Saudi Arabia.

United Arab Emirates (UAE)Engineering consultancy services to Blue Circle, UK for the 1 million TPA (tones per annum) at Sharjah Cement Plant, Sharjah.

Corporate Profile

ACC (ACC Limited) is India's foremost manufacturer of cement and concrete. ACC's operations are spread throughout the country with 14 modern cement factories, more than 30 Ready mix concrete plants, 20 sales offices, and several zonal offices. It has a workforce of about 10,000 persons and a countrywide distribution network of over 9,000 dealers. ACC's research and development facility has a unique track record of innovative research, product development and specialized consultancy services. Since its inception in 1936, the company has been a trendsetter and important benchmark for the cement industry in respect of its production, marketing and personnel management processes. Its commitment to environment-friendliness, its high ethical standards in business dealings and its on-going efforts in community welfare programmes have won it acclaim as a responsible corporate citizen. ACC has made significant contributions to the nation building process by way of quality products, services and sharing its expertise.

In the 70 years of its existence, ACC has been a pioneer in the manufacture of cement and concrete and a trendsetter in many areas of cement and concrete technology including improvements in raw material utilisation, process improvement, energy conservation and development of high performance concretes.

ACC’s brand name is synonymous with cement and enjoys a high level of equity in the Indian market. It is the only cement company that figures in the list of Consumer SuperBrands of India.

The company's various businesses are supported by a powerful, in-house research and technology backup facility - the only one of its kind in the Indian cement industry. This ensures not just consistency in product quality but also continuous improvements in products, processes, and application areas.

ACC has rich experience in mining, being the largest user of limestone, and it is also one of the principal users of coal. As the largest cement producer in India, it is one of the biggest customers of the Indian Railways, and the foremost user of the road transport network services for inward and outward movement of materials and products.

ACC has also extended its services overseas to the Middle East, Africa, and South America, where it has provided technical and managerial consultancy to a variety of consumers, and also helps in the operation and maintenance of cement plants abroad.

ACC is among the first companies in India to include commitment to environmental protection as one of its corporate objectives, long before pollution control laws came into existence. The company installed pollution control equipment and high efficiency sophisticated electrostatic precipitators for cement kilns, raw mills, coal mills, power plants and coolers as far back as 1966. Every factory has state-of-the art pollution control equipment and devices.

ACC demonstrates the practices of being a good corporate citizen undertaking a wide range of activities to improve the living conditions of the under-privileged classes living near its factories.

Heritage - A Corporate Saga

Ours has been an interesting story – one that inspired a book. ACC was formed in 1936 when ten existing cement companies came together under one umbrella in a historic merger – the country’s first notable merger at a time when the term mergers and acquisitions was not even coined. The history of ACC spans a wide canvas beginning with the lonely struggle of its pioneer F E Dinshaw and other Indian entrepreneurs like him who founded the Indian cement industry. Their efforts to face competition for survival in a small but aggressive market mingled with the stirring of a country’s nationalist pride that touched all walks of life – including trade, commerce and business.

The first success came in a move towards cooperation in the country’s young cement industry and culminated in the historic merger of ten companies to form a cement giant. These companies belonged to four prominent business groups – Tatas, Khataus, Killick Nixon and F E Dinshaw groups. ACC was formally established on August 1, 1936. Sadly, F E Dinshaw, the man recognized as the founder of ACC, died in January 1936. Just months before his dream could be realized.

F. E. Dinshaw – the founder of ACC

ACC stands out as the most unique and successful merger in Indian business history, in which the distinct identities of the constituent companies were melded into a new cohesive organization – one that has survived and retained its position of leadership in industry. In a sense, the formation of ACC represents a quest for the synergy of good business practices, values and shared objectives. The use of the plural in ACC’s full name, The Associated Cement Companies Limited, itself indicates the company’s origins from a merger. Many years later, some stockbrokers in the country’s leading stock exchanges still refer to this company simply as ‘The Merger’.

ACC's First Board Meeting in 1936 at The Esplanade

Sir Nowroji B Saklatvala was the first chairman of ACC. The first Board included distinguished luminaries of the Indian business world of the time – names like J R

D Tata, Ambalal Sarabhai, Walchand Hirachand, Dharamsey Khatau, Sir Akbar Hydari, Nawab Salar Jung Bahadur and Sir Homy Mody among others.

A strategic allianceThe house of Tata was intimately associated with the heritage and history of ACC, right from its formation in 1936 upto 2000. Between the years 1999 and 2000, the Tata group sold all 14.45 per cent of its shareholding in ACC in three stages to subsidiary companies of Gujarat Ambuja Cements Ltd (GACL), who are now the largest single shareholder in ACC. This has enabled ACC to enter into a strategic alliance with GACL, a company reputed for its brand image and cost leadership in the cement industry.

Holcim - a new partnershipA new association was forged between ACC and the Holcim group of Switzerland in 2005. In January 2005, Holcim announced its plans to enter into a long-term strategic alliance with the Ambuja Group by acquiring a majority stake in Ambuja Cements India Ltd. (ACIL), which at the time held 13.8 per cent of the total equity shares in ACC. Holcim simultaneously announced its bid to make an open offer to ACC shareholders, through Holdcem Cement Pvt Limited and ACIL, to acquire a majority shareholding in ACC. An open offer was made by Holdcem Cement Pvt. Limited along with Ambuja Cements India Ltd. (ACIL), following which the shareholding of ACIL increased to 34.69 per cent of the Equity share capital of ACC. Consequently, ACIL has filed declarations indicating their shareholding and declaring itself as a Promoter of ACC.

Holcim is the world leader in cement as well as being large suppliers of concrete, aggregates and certain construction-related services. Holcim is also a respected name in information technology and research and development. The group has its headquarters in Switzerland with worldwide operations spread across more than 70 countries. Considering the formidable global presence of Holcim and its excellent reputation, the Board of ACC has welcomed this new association.

ACC’s Head Office - Cement House,

121 Maharshi Karve Road, Mumbai.

ACC’s registered office was first located at Esplanade House in South Mumbai, a graceful edifice that still stands out in its neighbourhood. The head office then shifted to its own premises in Cement House shown here. The address of this stately building was then Number 1, Queen’s Road, Churchgate. An all-India

competition in 1938 had invited leading architects of the time to send in their designs of which this elegant design made by Ballardie Thompson & Mathews was chosen as the winning entry. Work on its construction began in 1939 and was completed during the War period. The building was occupied by the Royal

Air Force and vacated only in 1946.

BOARD OF DIRECTORS

Mr N. S. SekhsariaChairman

Mr Paul Hugentobler Deputy Chairman

Mr Sumit BanerjeeManaging Director

Mr S M PaliaMr Naresh Chandra

Mr Markus AkermannMr M L Narula

Mr D K MehrotraMr R A Shah

Dr Nirmalya KumarMr Shailesh Haribhakti

Ms Shikha Sharma

HUMAN RESOURCES

Recruitment Performance Management System Training & Development Employee welfare & perquisites Employee Satisfaction ACC has a large workforce of about 9,000 people, comprising experts in various disciplines assisted by a dedicated workforce of skilled persons. ACC employees, referred to as the ACC Parivar, come from all parts of the country and belonging to a variety of ethnic, cultural and religious backgrounds. ACC employees display a strong sense of loyalty to the Company and their special stellar qualities as ‘value-adding’ human capital are well known in the industry.

ACC has clearly stated guidelines concerning recruitment, termination, career advancement, performance appraisal, professional and employee ethics and code of conduct. The Company’s personnel policies and processes enshrine equal opportunities to all and non-discrimination with regard to gender, caste, creed, ideology or other opinion, whether social, political or religious. Also ensured is a due process for employee consultation and participation in organizational development and policy formulation.

Recruitment

Recruitment in ACC is a very fair and transparent process with adequate opportunities to look for suitable candidates internally as well as from outside. Applicants are generally invited on the basis of specific advertisements in newspapers and websites. A Committee of officers called the Central Recruitment Committee handles the entire recruitment process comprising screening of applications, preliminary short-listing, interviews and final selection. Every attempt is made to make the selection process as objective as possible by incorporating tests of competence. In some cases, outside consultants are retained. All decisions of the recruitment committee are recorded in respect of each candidate. Candidates are informed of their short-listing and selection immediately after the interview or at the earliest thereafter.

Performance management

The Company’s performance management system is in itself a benchmark that provides ample opportunities and motivational incentives to employees so as to reward and retain good talent within the Company. These incentives include Performance Linked Incentives, Good Work Awards, Letters of Appreciation, Special Increments, Promotions, Nomination to external training programmes in India and abroad, public felicitation and appreciation. Some plants have Best Employee and Employee of the Month Awards and recognition. Competent employees and those who display aptitude are invited to become Trainers themselves and receive Train the Trainer facilitation.

Training and Development

Our new Performance Management System incorporates a process called Competency Assessment and Training and Developmental Needs wherein appraisers are specifically called upon to identify and assess training needs of employees at specific intervals that do not coincide with Performance Appraisals. This is so that training needs can be assessed objectively. Training is imparted to take care of an individual’s career development as well as functional and skill enhancement. Competency and Development training inputs include Skill and general performance enhancement, communication skills and Career development. Functional training needs are identified and conducted by functional departments while Corporate HR organizes competency and developmental inputs.

Employee Welfare and Perquisites

Employee welfare receives prime attention at ACC. We have several schemes for general welfare of employees and their families. These cover education, healthcare, retirement benefits, loans and financial assistance and recreation facilities.

ACC townships have excellent schools that are often the best in the district. Education at these schools is subsidized for employees’ wards. We offer attractive scholarship allowances for children studying at places away from their parents, merit scholarships for outstanding children and financial assistance for employees’ children to pursue higher professional education.

Liberal medical benefits are made available to employees and their family members by way of reimbursements towards normal medical treatment, domiciliary treatments and special sanctions for serious illness. Each of our townships has well-equipped health care centres with qualified medical staff and facilities, ambulance, referrals and tie-ups with reputed hospitals for specialised treatment. In addition, there are regular health checkups, camps and programmes.

Employees are eligible to apply for loans and financial assistance for various purposes such as purchase of assets, residential premises as well as a scheme that provides for supply of cement at subsidized rates to those building their own houses.

At our cement plants and factories, employees are provided furnished and unfurnished accommodation based on their entitlements. At many locations, the employees are given free electricity, free water supply and free bus facility for nearby places and schools. These houses are well-maintained and periodically upgraded.

Employee satisfaction

In addition to periodic internal Employee Satisfaction Surveys, we participate in Employee Satisfaction and Work Places Surveys conducted by reputed external agencies and organisations like Hewitt Associates Grow Talent. And from time to time, ACC has also retained reputed firms like Mercer and Boston Consulting Group to study our internal work environment and employee policies and suggest areas of improvement. We share below salient points of the latest survey of employees:

People are treated fairly regardless of religion and gender ACC is a safe place to work Management is competent in running business Employees feel good about what we do for society Proud to tell others I work here Management thinks positively The overall findings show significant job satisfaction at all levels as also deep respect for the company, its performance management system and its overall business performance.

IT INFRASTRUCTURE

ACC was among the first Indian companies to adopt automation of information technology. We started computerizing our systems as early as 1968 - a commitment to progress through the harnessing of relevant available technologies, a practice that continues even today.

We have traveled a long way from our early days when we were using simple keypunching machines. Significant improvements have been made in application systems and infrastructure since then - from Batch processing to on-line systems, from IBM 1401 and Data General system to the latest Linux/UNIX and Windows 2003 based machines. We have made timely transitions determined by available technologies and business requirements.

In February 2007 the company made a quantum jump from in-house developed systems using Oracle 9i and Developer 6i to an ERP (SAP) based solution. This decision was based solely on our strategic objectives and the business benefits that we expect to derive from implementing such a solution. With this move we also aligned people, business processes and technologies across the country.

The Company has an Intranet Portal called ‘Accelerate’ which is dedicated to employees. The portal’s content is based on Personal information relating to Human Resource matters, Performance Management, as well as other information of use to employees such as the latest news on company affairs, developments on sustainable development, house magazines and newsletters.

Being a large organization with a countrywide network of manufacturing, marketing and R&D centers, we have invested in the creation of a comprehensive infrastructure that allows free flow of information across the organization. This enables almost instant communication between all levels in the organization. A hybrid WAN network connects each of our 275 plus locations. A judicious mix of VSAT and VPN links ensure adequate connectivity between these locations. Each manufacturing location has a well designed LAN to meet its needs.

IT in ACC is well placed to master future expansions of our core businesses.

SUBSIDIARIES AND ASSOCIATES

Bulk Cement Corporation (India) Ltd. (BCCI)

ACC Concrete Limited

Lucky Minmat

Bulk Cement Corporation (India) Limited (BCCI)

Situated at Kalamboli, in Navi Mumbai (formerly New Bombay), this company caters to bulk cement requirements of the city of Mumbai and its environs. It has two cement storage silos with a capacity of 5,000 tons each. The plant receives cement in bulk from ACC plants at Wadi. The plant has its own special purpose railway wagons and rakes and its own railway siding. The first of its kind in India, BCCI is equipped with all the facilities required by increasingly sophisticated construction sites in a bustling metropolis, including a laboratory, a fleet of specialized trucks and site silos for the convenience of customers and is capable of offering loose cement in bulk-tanker vehicles as well as packed cement in bags of varying sizes from 1 tonne down to 25 kg bags. BCCI is situated strategically on the outskirts of Mumbai, just off the new Mumbai-Pune Expressway. It is a landmark structure spread over 30 acres of land.

ACC Concrete Limited

ACC set up India's first commercial Ready Mix Concrete (RMX) plant in Mumbai in 1994 which together with the promotion of bulk cement has played a key role in redefining the pace and quality of construction activity in our large cities and mega infrastructure projects.

The Ready Mix Concrete business of ACC was reorganized as a separate wholly owned subsidiary which was incorporated as ACC Concrete Limited with headquarters in Mumbai. Today this company is one of the largest manufacturers of Ready Mix Concrete in India with a countrywide network of over 30 plants, with modern equipment and a large fleet of transit mixers.

Lucky Minmat

ACC acquired 100 per cent of the equity of Lucky Minmat Private Limited. This company holds limestone mines in the Sikar district of Rajasthan, and helps supplement limestone supply to the Lakheri Plant.

MILESTONES

1936 Incorporation of The Associated Cement Companies Limited on

August 1, 1936.

1936 First Board Meeting of The Associated Cement Companies Limited held at Esplanade House, Mumbai on November 10, 1936.

1937 With the transfer of the 10th company to ACC, viz. Dewarkhand Cement Company, the formation of ACC is complete on October 23, 1937.

1944 ACC’s first community development venture near Bombay

1947 India’s first entirely indigenous cement plant established at Chaibasa in Bihar

1952 Village Welfare Scheme launched

1955 Sindri cement works used the waste product calcium carbonate sludge from fertilizer factory at Sindri.

1956 Bulk Cement Depot established at Okhla, Delhi

1957 Technical training institute established at Kymore, Madhya Pradesh.

1957 Katni Refractories

1961 Blast furnace slag from TISCO used at the Chaibasa Unit to manufacture Portland Slag Cement for the first time in India.

1961 Manufacture of Accocid Cement, which resists the corrosive action of acids and chemicals.

1961 Oilwell Cement manufactured at ACC Shahabad Cement Works in Karnataka for cementation of oilwells upto a depth of 6,000 feet.

1961 Manufacture of Hydrophobic (waterproof) cement at ACC Khalari Cement Works in Bihar.

1962 Manufacture of Accoproof, a waterproofing additive.

ACC has a unique track record of innovative research, product development and specialized consultancy services. It is an important benchmark for the cement industry in respect of its production, marketing and personnel management processes.

ACC is proud of its many innovations over the years and realises that innovativeness is an essential characteristic of leadership.

ACC - Achievements

Year Achievement

1936 The Associated Cement Companies Limited incorporated on August 1

1947 India's first entirely indigenous cement plant installed at Chaibasa.

1955 ACC Sindri uses waste material - calcium carbonate sludge -from fertilizer factory at Sindri to make cement


1961 Blast furnace slag, (a waste by-product from steel) from TISCO used at ACC Chaibasa to manufacture Portland Slag Cement.

1961 Oilwell Cement manufactured at ACC Shahabad for cementation of oilwells upto a depth of 6,000 feet.

1961 Manufacture of Hydrophobic (waterproof) cement at ACC Khalari.

1965 Manufacture of Portland Pozzolana Cement using naturally available materials. An eco-friendly cement using an eco-friendly process.

1966 ACC inducts use of pollution control equipment and high efficiency sophisticated electrostatic precipitators for its cement plants and captive power plants decades before it becomes mandatory to do so.

1978 Introduction of the energy efficient pre-calcination technology for the first time in India.

1982 Commissioning of the first 1 MTPA (million tonne per annum) plant in the country at Wadi, Karnataka.

1984 ACC achieves a breakthrough in import substitution by developing and supplying a special G type of oil well cement to ONGC.

1987 ACC develops a new binder, working at sub-zero temperature, which is successfully used in the Indian expedition to Antarctica.

1992 Incorporation of Bulk Cement Corporation of India, a JV with the Government of India.

1993 Commercial manufacture of ready-mixed concrete at Mumbai.

1936 Incorporation of The Associated Cement Companies Limited on August 1, 1936.















2001 Commissioning of the new Wadi plant of 2.6 MTPA capacity in Karnataka, the largest in India, and among the largest sized kilns in the world.

2002Supply of High Performance Concrete of M -75 grade to JJ Flyover in Mumbai becoming first time in India to supply concrete of such high strength level for use in a mega construction project.

2005Commissioned Asia’s largest Tube Conveyor of 2.5 kms for transportation of Limestone from mines to plant at the newly modernized Chaibasa Works in Jharkhand.

ACC CementACC's brand name is synonymous with cement. Its marketing, sales and distribution processes are industry standards. The brand building approach to marketing cement which was first adopted by ACC has proved to be exceptionally successful in respect of blended cements in terms of providing more effective communication with customers and has been emulated by other companies in the industry.

Ready-Mix ConcreteACC established the country's first commercial ready-mix concrete (RMX) in Mumbai. ACC's pioneering efforts in this respect along with the introduction of bulk cement handling facilities have been responsible for redefining the pace and quality of construction activity in metropolitan cities and in mega infrastructure projects. The JJ flyover in Mumbai was the first mega construction project in India to use High Performance Concrete of M-75 grade.

Research & DevelopmentACC is the only cement producer in India with its own in-house research and development facility. This unit, recognized by the Department of Scientific & Industrial Research (DSIR) in the Ministry of Science and Technology, is engaged in research and development activities related to cement and concrete areas. The R & D programme addresses a spectrum of activities that cover technical services for quality and technology up-gradation and development of products and processes in the company’s core business. Given the inherent variability in the mineral resources used in cement manufacture, considerable attention has been devoted to continuously optimizing process conditions including raw materials proportioning to ensure the highest quality.

ACC has a unique track record of innovative research and specialized technological services. Some special products born out of this own in-house research, include a range of unique products of immense value to the concrete and construction sectors such as High Performance Concretes, Acconex a non-explosive demolition agent and ACCMarg a novel technology for flexible pavements suitable for resurfacing and strengthening roads and highways..

ACC’s concrete expertise has been sought in the restoration of several heritage buildings in India including the famed CST terminus (formerly called Victoria Terminus) at Mumbai, churches and royal palaces. We have also facilitated the restoration of numerous buildings and structures valuable to rural communities in our neighbourhood..
















Sharing KnowledgeFollowing the massive earthquake in Gujarat, ACC's civil engineers trained over 1500 unemployed youth from remote villages in the fundamentals of building stronger, more earthquake resistant structures. This was the first formal training effort of its kind for masons. Many of these youth are now gainfully employed.

Environment ProtectionACC is among the first companies in India to include commitment to environmental protection as one of its corporate objectives, long before pollution control norms and regulatory act came into existence. The company inducted the use of pollution control equipment and high efficiency sophisticated electrostatic precipitators for cement kilns, raw mills, coal mills, power plants and coolers as far back as 1966.

PRODUCTS INFORMATION Bulk Cement

Yet another first in our six-decade history of cement in India has been the introduction of Bulk Cement, an alternative to bagged cement, which is of particular advantage to large consumers of cement. Internationally, the trend is to move cement more and more in loose form rather than bagged. In fact, over 90 percent cement in the USA, and other European
















countries is transported and sold in bulk, unlike in India, where only one percent is transported in bulk.

ACC Bulk

India's leading cement company, ACC - in a joint venture with the government of India - has set up the most sophisticated bulk unloading terminal at Kalamboli, Navi Mumbai, to bring its cement from the ACC plant at Wadi in Karnataka.

The terminal at Kalamboli has three 5000-tonne-capacity silos to store the cement which is transported in specially designed railway wagons. The company has its own fleet of 15-tonne road-bulkers in which cement is then brought to the end-user's construction site. The terminal has three modes of evacuation: bulk tanker trucks, jumbo bags (one and 1.5 tonnes), and 50 kg bags. The mechanization in the loading/unloading of cement, reduces manual intervention to the barest minimum.

At the site, the cement is pumped into portable 15-tonne steel silos (supplied by ACC). Not only do these silos require less storage space than conventional bag storage godowns, but also the silos are designed to facilitate free-flow discharge of the cement. This further underscores another of ACC Bulk’s characteristic - ‘untouched by hand’. And dust collecting silos safeguard against dust pollution.

A well-equipped laboratory ensures that the testing is carried out scientifically to comply with all cement quality norms. The site silos, which are a must at the customers’ sites, are provided on mutually agreed terms, and eliminate a major cause of concern to the end-user. Pilferage also is made impossible.

The bulk tanker for bulk cement transport and the silo at site to receive this cement are a welcome innovation from the conventional and time-consuming bag distribution system. Inventory in terms of locked-up capital is now the concern of the supplier.

The large and unwieldy godown construction and maintenance that is required at construction sites is now avoided. The measured quantity extracted by the discharge system ensures correct weight and eliminates human error.

Advantages of using ACC Bulk • Assured quality. • No handling from the factory to your site, therefore exact weight • Tamper proof delivery, therefore no adulteration possible • Immediate delivery, therefore no need to stock inventory • Order only when you are ready to use, so your money is not locked up • Steady supply

Customer profile

Prospective customers for bulk cement are RMX manufacturers, institutions, government agencies, contractors, builders, manufacturers of pre-cast fabricated concrete blocks, asbestos sheets and many more. Many of them have their own batching plants and are using bulk cement.

Bulk Cement – customer servicesThe other features of this project include 125 wholly owned railway wagons which ensure that the manual intervention for loading and unloading of cement is minimal. The cement, until it reaches the terminal and the customer, is untouched by hand. The terminal has three modes of evacuation, namely in Bulk tanker trucks, in Jumbo Bags (1 tonne and 1.5 tonne) and traditional bags of 50 and 25 kgs.

Cement is now delivered by weight, duly weighed on electronic weighbridges. The cement godown for the storage of bags, has virtually become part of history. Instead you have tubular steel silos, which take up much lower space and at the same time are designed to ensure free flowing discharge of the cement. The dust collectors installed on the silos ensure a pollution free environment. The mechanization of the unloading process, enables the total quantity of cement (15 tonnes) to be unloaded into the site silo in 25 minutes flat. Cement is now delivered just on time.

A well-equipped laboratory ensures that the testing is carried out scientifically to comply with all cement quality norms. The site silos which are a must at the customers sites, can be provided at mutually agreed terms, eliminates a major cause for concern for the end-user. Pilferage is also made impossible.

ACC BULK has gone one step further. A mini batching plant has now been designed which at a very reasonable cost, ensures quality concrete while reaping the benefits of bulk cement. Continuous innovations like these make ACC BULK, the cement of choice.

Once at your site Bulkers would discharge near 100 percent cement into the airtight, weather proof site silo, with a capacity of 15 tonne. A discharge system, either mechanical or electronic could be additionally supplied and unloading 15 tonne of cement into a silo would be effected in about 15 minutes. No storage sheds and no labor are required for unloading.

Complementing all this is a dedicated team of service personnel to ensure trouble-free operations of site silos and auxiliary equipment. They are just a phonecall away - both the marketing office in Mumbai, and also at the plant at Kalamboli.

PRODUCT QUALITY

Product Development has always been an important activity at ACC, arising out of a focus on quality and process improvement. It has been a constant partner, driving research, innovation and evaluation. In 1964, a centralized research facility - the Central Research Station (CRS) was established in Thane. The research complex now renamed as ACC Thane Complex, spread over an area of 8000 sq m has modern labs with the latest equipment and

manned by highly qualified scientists and technologists who carry out product development work in cement and allied fields.

ACC has effectively pledged its reputation as the market leader in the quality of cement. Maintaining this lead calls for harnessing the resources and expertise of the company - from applied research and production to marketing. Accordingly, all ACC factories are equipped with state-of-the-art process control instrumentation and associated quality control and testing laboratories. Trained engineers, chemists and technicians man these. The Central Laboratory at ACC Thane Complex is used as a reference laboratory for diagnosis and resolving specific trouble-shooting cases.

As a result of this focus on quality, ACC cement specifications exceed those set by BIS by a wide margin. Today, all ACC cement plants have the ISO 9001 Quality Systems certification. This demonstrates our tradition of providing reliable and consistent quality through the application of modern technology, and justifies the preferences of a nationwide customer base.

ACC manufactures the following types of cement, in addition to which, it provides Bulk Cement and Ready Mix Concrete.

Ordinary Portland Cements

OPC 43 Grade

OPC 53 Grade

Blended Cements

Fly-ash based Portland Pozzolana Cement

Portland Slag Cement

ORDINARY PORTLAND CEMENTS

43 Grade Cement (OPC 43 Grade)

ACC Cement is the most commonly used cement in all constructions including plain and reinforced cement concrete, brick and stone masonry, floors and

http://www.acclimited.com/newsite/cement.asp#psc%23psc

http://www.acclimited.com/newsite/cement.asp#ppc%23ppc

http://www.acclimited.com/newsite/cement.asp#53g%2353g

http://www.acclimited.com/newsite/cement.asp#43g%2343g

plastering. It is also used in the finishing of all types of buildings, bridges, culverts, roads, water retaining structures, etc.

What is more, it surpasses BIS Specifications (IS 8112-1989 for 43 grade OPC) on compressive strength levels.

ACC Cement is marketed in specially designed 50 kg bags.

53 Grade Cement

This is an Ordinary Portland Cement which surpasses the requirements of IS: 12269-53 Grade. It is produced from high quality clinker ground with high purity gypsum.

ACC 53 Grade OPC provides high strength and durability to structures because of its optimum particle size distribution, superior crystalline structure and balanced phase composition.

It is available in specially designed 50-kg bags.

BLENDED CEMENTS

Fly-ash based Portland Pozzolana Cement

This is a special blended cement, produced by inter-grinding higher strength Ordinary Portland Cement clinker with high quality processed fly ash - based on norms set by the company's R&D division. This unique, value-added product has hydraulic binding properties not found in ordinary cements.


What is special about ACC Fly-ash based PPC?

ACC Fly-ash based PPC is made by intergrinding high strength clinker with specially processed flyash. This imparts a greater degree of fineness to ACC Fly-ash based PPC cement, improved workability properties while mixing, and makes concrete more corrosion resistant and impermeable. All of this makes for better long-term strength and improved corrosion resistance and therefore, greater life for your constructions. ACC Fly-ash based PPC is an eco-friendly cement

What are the advantages of using ACC Fly-ash based PPC ?

In concrete made from ordinary cements, moisture reacts with calcium hydroxide in concrete to form calcium bicarbonate, which leaches out of the concrete, leaving pores that reduce its strength. ACC Fly-ash based PPC has ingredients which react with calcium hydroxide to form CSH gel, to provide additional strength, which actually makes the concrete grow in strength over the years. It also produces less heat of hydration and offers greater resistance to the attack of aggressive waters than normal Portland cement.

Can ACC Fly-ash based PPC be used for all jobs in construction?

ACC Fly-ash based PPC easily replaces OPC and provides additional advantages for practically all types of construction applications - commercial, residential, bungalows, complexes, foundation, columns, beams, slabs and RCC jobs. It is especially recommended for mass concreting work, and where soil conditions and the prevailing environment take heavy toll of constructions made with ordinary cements.

How ACC Fly-ash does based PPC stand up to corrosive environments?

Due to its inherent characteristics, ACC Fly-ash based PPC makes very corrosion resistant concrete that is superior to concrete made with OPC. It is more impermeable to oxygen, CO2, chlorides, etc. Leaching of alkalis is reduced and the alkaline environment around steel is maintained.

Portland Slag Cement

This is slag-based blended cement that imparts strength and durability to all structures. It is manufactured by blending and inter-grinding OPC clinker and granulated slag in suitable proportions as per our norms of consistent quality. PSC has many superior performance characteristics which give it certain extra advantages when compared to Ordinary Portland Cement


What is special about ACC PSC?

Compared to OPC, ACC PSC imparts some important additional advantages

Reduction in free lime leaching. Ultimate higher strength. Improved workability reduced bleeding as well as segregation and

corrosion. Denser, less permeable concrete and mortar. Better resistance to sulphates, chlorides, and CO2 and alkali-aggregates

reaction. Less heat, reduced plasticity and drying shrinkage. Increased static modulus of elasticity. Increased serviceability with less deflection of members and micro cracks

and reduced cost of construction and maintenance.

All these factors make for a strong, durable, and longer lasting construction. ACC PSC benefits the structure, protects the environment by reducing CO2 emissions and helps conserve energy. Which is why it is often referred to as eco-friendly cement.

The Federation International de la Precontrainte (FIP) Guide to Good Practice for "concrete constructions in hot weather," states that if concrete is likely to be exposed to an environment of sulphate-bearing water or soil, it is preferable to

use a proven type of blended cement containing ground granulated blastfurnace slag. Concrete made with ACC PSC has a higher density than concrete made with OPC, and hence it improves the durability of concrete structures.

It can, therefore, be used for all purposes where OPC or PPC is used.

Analysis through site mapping

On the basis of construction

On the basis of construction (cluster wise)

On the basis of construction (Area wise)

On the basis of construction no. of sites(cluster wise)

On the basis of construction no. of sites(Area wise)

On the basis of construction steage of construction (area wise)

Segment wise construction in Bhopal.

Segment wise construction (cluster wise)

Segment wise construction( area wise)

Brand presencr in Bhopal

Brand presence (cluster wise)

Brand presence (area wise)

Brand presence in type of construction

On the basis of size of construction in Bhopal

On the basis of size of construction(cluster wise)

On the basis of size of construction (area wise)

Help centre awareness (cluster wise)

Help centre awareness (area wise)

(1) On the basis of construction

CONSTRUCTION N/E/R( Bhopal)

NEW 261

EXTENTION 17RENOVATION 5

0

50

100

150

200

250

300

NEW EXTENTION RENOVATION

(2) On the basis of construction (cluster wise)

CONSTRUCTION N/E/R(CLUSTER WISE)

A B C DNEW 80 79 42 60EXTENTION 3 11 2 1

RENOVATION 0 0 2 3

0

20

40

60

80


A B C D

(3) On the basis of construction (Area wise)

CONSTRUCTION N/E/R (AREA WISE)

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3NEW 75 5 34 45 13 12 17 21 25 14EXTENTION 2 1 6 5 0 0 2 0 1 0

RENOVATION 0 0 0 0 1 1 0 0 1 2

0

10

20

30

40

50

60

70

80

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3


(4) On the basis of total no. of construction (cluster wise)

TOTAL NO. OF CONSTRUCTION (CLUSTER WISE)

A 83

B 90

C 46

D 64

0

20

40

60

80

100

A B C D

NO. OF CONSTRUCTION

(5) On the basis of total no. of construction (Area wise)

TOTAL NO. OF CONSTRUCTION (AREA WISE)

A1 77A3 6B2 40B3 50C1 14C2 13C3 19D1 20D2 27D3 16

0

20

40

60

80

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

NO. OF CONSTRUCTION

(6) On the basis of stage of construction (area wise)

Stage of construction( area wise)

PLASTERING MASONRYSTRUCTURAL WORK FOUNDATION LAYOUT SLAB CASTING

A1 25 0 34 11 4 3A3 1 0 5 0 0 0B2 20 1 13 3 1 2B3 12 0 30 2 4 2C1 2 0 7 3 1 1C2 2 0 6 4 0 1C3 9 0 4 4 2 0D1 6 0 6 4 4 1D2 13 1 8 4 0 0D3 6 0 8 1 0 1

0

5

10

15

20

25

30

35

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

PLASTERING MASONRY STRUCTURAL WORK FOUNDATION LAYOUT SLAB CASTING

(7) On the basis of segment wise construction (Bhopal)

SEGMENT WISE CONSTRUCTION IN

BHOPAL

IHB 240GROUP HOUSING 21GOVT. 7COMMERCIAL 15

050

100150200250

IHB GROUPHOUSING

GOVT. COMMERCIAL

NO. OF SITES

(8) On the basis of segment wise construction(Cluster wise)

SEGMENT WISE CONSTRUCTION(CLUSTER)

A B C DIHB 78 70 44 48GROUP HOUSING 3 13 0 5GOVT. 0 3 1 3COMMERCIAL 2 4 1 8

0

20

40

60

80

A B C D

IHB GROUP HOUSING GOVT. COMMERCIAL

(9) On the basis of segment wise construction(Area wise)

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

IHB 73 5 29 41 12 13 19 15 20 13GROUP HOUSING 2 1 7 6 0 0 0 3 1 1GOVT. 0 0 2 1 1 0 0 1 1 1COMMERCIAL 2 0 2 2 1 0 0 2 5 1

0

20

40

60

80

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3


(10) BRAND PRESENCE (BHOPAL)

ACC 115

ULTRATECH 64

J.P. BULAND 32

MYCEM 43

LAFARGE 25

BIRLA 4

0

50

100

150

1

ACC ULTRATECH J.P. BULAND MYCEM LAFARGE BIRLA

(11) BRAND PRESENCE (CLUSTER WISE)

ACC ULTRATECH MYCEM J.P.BULAND LAFARGE BIRLAA 31 12 17 10 12 1B 33 19 17 10 10 1

C 26 12 2 5 1D 25 21 7 7 2 2

0

10

20

30

40

A B C D

ACC ULTRATECH MYCEM J.P.BULAND LAFARGE BIRLA

(12) BRAND PRESENCE (AREA WISE)

ACC ultratech mycem J.P.BULAND LAFARGE BIRLAA1 29 10 16 10 11 1A3 2 2 1 0 1 0B2 9 8 12 9 2B3 24 11 5 1 8 1

C1 8 4 0 2 0 0C2 8 2 1 2 0 0C3 10 6 1 1 1D1 6 8 4 2 1D2 15 9 2 1 0 0D3 4 4 1 6 0 1

0

5

10

15

20

25

30

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

ACC ultratech mycem J.P.BULAND LAFARGE BIRLA

(13) BRAND PRESENCE IN TYPE OF CONSTRUCTION


IHB 101 54 32 30 23 0GROUP 8 2 6 1 0 4

HOUSINGGOVT. 2 1 3 0 1 0COMMERCIAL 4 7 2 1 1 0

0

20

40

60

80

100

120



(14) BRAND PRESENCE IN SIZE OF CONSTRUCTION (BHOPAL)

less then 500 4

500-1000 24

1000-2000 77

2000-4000 53

ABOVE 4000 65

0

20

40

60

80

less then 500 500-1000 1000-2000 2000-4000 ABOVE 4000

NO. OF SITES

NO. OF SITES

(15) BRAND PRESENCE IN SIZE OF CONSTRUCTION

(Cluster wise)

A B C Dless then 500 0 4 0 0500-1000 16 7 2 21000-2000 18 27 12 18

2000-4000 34 28 10 18ABOVE 4000 14 23 10 18

0

5

10

15

20

25

30

35

A B C D

less then 500 500-1000 1000-2000 2000-4000 ABOVE 4000

(16) BRAND PRESENCE IN SIZE OF CONSTRUCTION (Area wise)

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3less then 500 0 0 1 3 0 0 0 0 0 0500-1000 11 5 3 4 1 1 0 0 1 11000-2000 18 0 10 17 3 5 4 7 3 8

2000-4000 34 0 11 17 6 5 10 6 13 5ABOVE 4000 13 1 15 8 4 2 4 8 8 2

0

5

10

15

20

25

30

35

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

less then 500 500-1000 1000-2000 2000-4000 ABOVE 4000

(17) HELP CENTRE AWARENESS (CLUSTER WISE)

A 12

B 27

C 7

D 20

0

10

20

30

A B C D

AWARENESS

(18) HELP CENTRE AWARENESS (AREA WISE)

A1 12A3 0B2 11B3 16C1 3C2 1C3 3D1 7D2 9D3 4

0

5

10

15

20

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

AWARENESS

BIBLIOGRAPHY

Books:

C.r. Kothari- research methodologyG.s. Bery-Marketing Reserch

Philip Kotler-Marketing Reerch

Web Sites:

www.askacc.com www.accltd.com

http://www.accltd.com/

http://www.askacc.com/

abhishek jain 42 acc traning report

Documents

acc cement

khan of acc

market share of acc

market share analysis

project work

working of cement company

team members of acc

project guide