abertura de mercado através do marketing digital · rd station marketing base de leads o dashboard...
TRANSCRIPT
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Abertura de mercado através do Marketing Digital
Case Rijeza
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Quem é a Rijeza?
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Qual nosso NEGÓCIO?
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Como vendíamos? -
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Sit
e
Busca Paga
Busca Orgânica
Adwords - Aquisição de palavras chave
Conteúdo no Blog
Conteúdo em outros sites apontando pra Rijeza
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Clientes Novos
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Grandes projetos Grandes Clientes
Centro de Pesquisa e tecnologia
Projeto Santo Antônio / Jirau / Chaglla
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Toda essa lógica se resume em:
Atrair
Blog
SEO
Links
Patrocinados
Redes
Sociais
Gerar
Leads
Relacionamento
(E-mail marketing,
webinar, etc)
Vender Analisar
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Pirâmide de Chat Holmes
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Oportunidades Consideração da Solução 3
Clientes Decisão de Compra 4
Visitantes Etapa de aprendizagem e descoberta
1
Leads Reconhecimento do Problema 2
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Marketing
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CRM
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Resultados
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Rijeza Ind. Met. Ltda. www.rijeza.com.br Darlan Geremia [email protected] (51) 99315 4223