aberdeen football club commercial sales …€¦ · their football club again. we all recognised a...

A B E R D E E N F O O T B A L L C L U BC O M M E R C I A L S A L E S O P P O R T U N I T I E S 2 0 1 4 / 1 5

Welcome to PittodrieWhen I arrived at Pittodrie a year ago one of my objectives was to provide a platform that would enable the people of the North East fall to back in love with their football club again.

We all recognised a huge team effort would be required to make Aberdeen FC strong again, both on and off the pitch. Through hard work, a determination to perform well in every game, and a will to win, I believe we have gone some way towards achieving that aim, although there remains a great deal to be done.

A successful club requires solid foundations and, at any football club, the foundations are built upon the loyalty shown by our valued corporate family, who continue to support the club through thick and thin. We are all well aware of who we are representing at all times and I hope the effort and endeavour demonstrated by your team this season has gone some way towards repaying the faith you have shown in the club over the years.

We appreciate and understand the expectations that surround this great club and we want to build on the success we have enjoyed this season, a success in which you played a huge part, to ensure Aberdeen FC remains a leading light within Scottish football.

Your contribution is pivotal in the continuation of this journey so please give the team your fantastic backing once again.

Derek McInnes

Please note that our seasonal hospitality packages will include all home Scottish Premiership, Scottish Cup and League Cup games.

Each package is subject to the terms and conditions contained within the Licensing (Scotland) Act 2005.

Aberdeen Football Club reserve the right to amend any package should the benefits change due to unforeseen circumstances.

All prices shown are + VAT at the current rate.

The deadline for booking a hospitality package (subject to availability) is 3 days prior to the game.

Dress Code: Please adhere to the dress code as failure to do so may result in refusal of entrance and embarrassment to you and your guests. This is applicable to all guests with the exception of those under 12 years of age.

SCOTTISH PREMIERSHIP MATCH GRADE KEY

PLATINUM Celtic

GOLD Dundee United & Inverness CT

SILVER Dundee, Motherwell & Ross County BRONZE All Other

Aberdeen Asset Management Suite BoxesThe perfect private facility from which to view all the action, Aberdeen Asset Management Suite Boxes offer an unparalleled view of the game. You and your guests will enjoy refreshments in your box before the match as well as at half time and post match.

Package Details:Arrival one hour prior to kick offComplimentary pre match food served in your BoxComplimentary pre and post match drinks served in your BoxTeam lines and official match programmeRegular visit from AFC AmbassadorHalf time tea, coffee and hot savouries served in your Box Man of the Match presentationCar parking

Seasonal Price: £22,655 (10 Guests)

Seasonal Dining: £14,245 (10 Guests)

Dress Code: Lounge suit and shirt, tie preferred (no blue denim, replica tops or trainers)

“Having attended hospitality for a number of seasons, we are well

aware that AFC always delivers on its promise of a great time

had by all. Win or lose you never have a bad day at AFC. Their

professionalism and attention to detail ensures that we receive

the maximum benefit from our sponsorship and the feedback

from our guests is never anything other than the highest

praise and appreciation of a great day out. We would have

no hesitation in recommending other businesses to sample the

unique matchday atmosphere at Pittodrie.”

Jim StewartManaging Director

RAM Tubulars Scotland Ltd

Aberdeen Asset Management Suite DiningAs the largest hospitality facility at Pittodrie, the Aberdeen Asset Management Suite offers you and your guests the perfect opportunity to experience and share the excitement off the pitch as well as on. Relax, socialise and network over a delicious three course meal, then sit back and enjoy all the action from our exclusive padded seating in the Richard Donald Stand.

Package Details:Arrival two and a half hour prior to kick off*Drinks receptionThree course meal with wine and liqueurs #Complimentary pre and post match drinksTeam lines and official matchday programmeRegular visit from AFC AmbassadorPadded seat in the Richard Donald standHalf time tea, coffee and hot savouriesOpportunity to win a signed football and shirtMan of the Match presentationCar parking (one pass per four guests)

Seasonal Price: £2,510 per person

Single matches:PLATINUM £285 per personGOLD £210 per personSILVER £180 per personBRONZE £125 per person

“I am very proud to be associated with AFC as a

seasonal sponsor. The service they provide offers a fantastic

atmosphere to entertain clients and staff alike. The

staff at AFC ensure a day to remember from the moment

you arrive until departure. I have no hesitation in

recommending AFC corporate entertainment to any

business looking to entertain their clients in a first class

professional environment.”

Trevor MutchManaging Director

R. Davidson (Banchory) LtdDress Code: Lounge suit and shirt, tie preferred (no blue denim, replica tops or trainers)*Subject to change for early kick off #Four course meal for Celtic

Black & Gold LoungeDecorated with memorabilia celebrating the Dons early days, the Black and Gold Lounge offers an intimate space in which to entertain your guests over a four course meal before enjoying the game from the exclusivity of the Directors’ Box.

Package DetailsArrival two and a half hour prior to kick off*Champagne receptionFour course meal with wine and liqueurs Complimentary pre and post match drinksRegular visit from AFC AmbassadorDirectors’ Box seatingTeam lines and official matchday programmeHalf time tea, coffee and hot savouriesCar parking

Seasonal Price: £16,170 (table of 4)


*Subject to change for early kick off

“We have been using the Black and Gold lounge for the past several years now and still find it to be a very

enjoyable day out for ourselves and our guests. The relaxed

atmosphere and first class service that we receive are

second to none and with this in mind it is certainly

something we will be keeping on for many more years to

come..”

Graeme OliphantGeneral Manager - UK

ITS Energy Services

Gothenburg LoungeThe 1983 Cup Winners’ Cup: Aberdeen fans’ favourite memory is celebrated in photos and memorabilia in the Gothenburg Lounge. You and your guests can enjoy a four course meal while basking in the history of one of the Club’s greatest achievements.

Package Details:Arrival two and a half hour prior to kick off*Champagne receptionFour course meal with wine and liqueurs Complimentary pre and post match drinksRegular visit from AFC AmbassadorDirectors’ Box seatingTeam lines and official matchday programmeHalf time tea, coffee and hot savouriesCar Parking



*Subject to change for early kick off

“The intimacy of the Gothenburg Lounge makes for a special

atmosphere, which, when coupled with the 1st class

service from the staff, delivers an unforgettable day at the football. You feel like part of the Aberdeen

FC family for a day!”

Ian ThomsonSite Manager

Clariant Oil Services UK Ltd

Captains’ ClubThe intimate Captains’ Club offers the perfect opportunity to entertain your guests over a four course meal before catching all the action from the best seats in the stadium, the exclusive Directors’ Box.

Package Details:Arrival two and a half hour prior to kick off*Champagne receptionFour course meal with wine and liqueurs Complimentary pre and post match drinksRegular visit from AFC Captain and AFC AmbassadorDirectors’ Box seatingTeam lines and official matchday programmeHalf time tea, coffee and hot savouriesCar parking



*Subject to change for early kick off“Our table at the Captains’ Club

is an excellent way for us to entertain our clients and staff. We

always receive a warm welcome and enjoy fantastic food served

to a high standard in a great atmosphere.”

Mark WilsonSpace Solutions

Director

AFC 50 ClubSir Alex Ferguson LoungeThe most established and long-standing corporate package on offer from AFC, the 50 Club is steeped in tradition: Deriving its name from the original joining price of 50 guineas, 50 Club members are hosted in the Sir Alex Ferguson Lounge which features tributes to one of the club’s most iconic managers.

Package Details:Arrival one hour prior to kick offComplimentary pre and post match drinksDirectors’ Box seatingTeam lines and official matchday programmeRegular visit from AFC Director and AFC AmbassadorHalf time tea, coffee and hot savouriesCar parking AFC Club tie for gents and AFC scarf for ladies


Dress Code: Lounge suit and shirt, tie preferred (no blue denim, replica tops or trainers)“This was my first year in

the 50 club - my son and I have thoroughly enjoyed the matchday experience where

you get close to the action both on and off the pitch

and everyone at AFC makes you feel a part of the club. I’d

recommend it!”

Duncan Skinner

Main Stand BoxesWhether entertaining clients, rewarding staff or treating family and friends to a day at the football, our newly refurbished Main Stand Boxes offer a fantastic viewing experience: A great side-on view of the pitch in your own private environment.

Package Details:Arrival one hour prior to kick off Complimentary pre and post match drinks*Team lines and official matchday programmeHalf time tea, coffee and hot savouriesOpportunity to win a signed AFC footballCar parking (one pass per four guests)

Seasonal Price: £14,000 (8 Guests)

Single matches: PLATINUM £2,080 GOLD £1,730SILVER £1,130BRONZE £979

Dress Code: Smart/casual (denims and trainers allowed, no away colours)

*Set drinks package

‘We’ve been entertaining at AFC for years. For us, it’s not just about

looking after our clients, it’s also about supporting the Club. The Main Stand Box is ideal for us as

it provides a relaxed & friendly environment for our guests to

enjoy a great day out.

We look forward to continuing our relationship with the club for

many years to come.’

Paul ClarkManagerPeterkins

Legends & Teddy Scott LoungesWith their relaxed and casual atmosphere, the Legends Lounge and Teddy Scott Lounge have become favourites among clients.

The perfect place to enjoy a couple of drinks and a warming dish with clients or friends, the Legends Lounge features a huge black and white mural celebrating Pittodrie’s greats: from the 1947 Scottish Cup winning side to the European side of 07/08 and everyone in between, while the Teddy Scott Lounge is adorned with football memorabilia the great man collected during his many years at Pittodrie.

Package Details:Arrival one and a half hours prior to kick off Complimentary pre and post match drinksPre match hot dishTeam lines and official matchday programmeVisit from AFC Players & AmbassadorPadded seats in the Richard Donald StandHalf time tea, coffee and Pittodrie pie Post match soup & sandwichesOpportunity to win a signed AFC footballCar parking (one pass per four guests)


Single matches: PLATINUM £235 per personGOLD £195 per personSILVER £140 per personBRONZE £100 per person

Dress Code: Smart/casual (denims and trainers allowed, no away colours)

“The Teddy Scott lounge provides an informal, relaxed and

entertaining experience for all age groups. From AFC’s friendly

hospitality to the excellent matchday seating, AFC truly deliver

a superb corporate experience.”

Paul McLeod UK Business Development Manager

Frank’s International

“This will be our 11th season at Pittodrie and I would highly

recommend the Legends Lounge to anyone for business

entertaining or personal use. The informal environment is excellent

for a relaxing day out at the football and the AFC staff take

that step further to ensure a high standard of service is provided

throughout the day.”

Richard MeldrumManaging Director

Global Pipe Components

Match SponsorshipOur tailored sponsorship packages are designed to give your company maximum exposure allowing you to create a lasting impression with your guests and the diverse AFC corporate community.

Each prestigious packages offers a winning pairing that will deliver brand recognition and an extra special match-day experience for your guests.

Package Details:Boardroom arrival three and a half hours prior to kick off*Director’s welcome and champagne receptionOfficial group photographCompany logo displayed on all internal corporate television screens Behind the scenes stadium tourOfficial sponsors welcome in the AAM Suite and presentation of double framed shirt **Full page colour advert in the programmeCorporate gift for each of your guestsThree course meal with wine and liqueurs #Team lines and official matchday programmePadded seats in the Richard Donald StandHalf time tea, coffee and hot savouriesComplimentary post match drinksMan of the Match – chosen by your guestsMain Stand LED advertisingPre and post match tannoy announcement

Prices - 20 GuestsPLATINUM £9,820GOLD £7,315SILVER £6,650BRONZE £5,060

Dress Code: Lounge Suit and shirt, tie preferred (no blue denims, replica tops or trainers)*Subject to change for early kick off **20 guests only #Four course meal for Celtic

“From start to finish the AFC Match Sponsorship is an

excellent experience for all, especially clients who may

be experiencing it for the first time and regular visitors to the Club. From the quality of food

to hospitality and service, all are first class and combined

with a good result ticks all the boxes, try it you won’t be

disappointed.”

Dr Tom CummingsManaging Director

FIS Chemicals Ltd Aberdeen

Programme SponsorshipPackage Details:Boardroom arrival three and a half hours prior to kick off*Director’s welcome and champagne receptionOfficial group photographCompany logo displayed on all internal corporate television screens Behind the scenes stadium tourOfficial sponsors welcome in the AAM Suite and presentation of framed programmeFull page colour advert in the programmeCorporate gift for each of your guestsThree course meal with wine and liqueurs #Team lines and official matchday programmePadded seats in the Richard Donald StandHalf time tea, coffee and hot savouriesComplimentary post match drinksPre and post match tannoy announcement


Dress Code: Lounge Suit and shirt, tie preferred (no blue denims, replica tops or trainers)

*Subject to change for early kick off #Four course meal for Celtic

“In terms of client entertainment, the packages

we buy from Aberdeen Football Club are second to none. Our clients clamour to be invited

along. From the time we enter the Boardroom, to the meal in

the AAM, we are treated royally and have a great day out”

Alan Moir Director

Fyfe Moir & Associates Limited

Matchball SponsorshipPackage Details:Boardroom arrival three and a half hours prior to kick off*Director’s welcome and champagne receptionOfficial group photographCompany logo displayed on all internal corporate television screens Behind the scenes stadium tourOfficial sponsors welcome in the AAM SuitePresentation of signed matchball in presentation case Corporate gift for each of your guestsThree course meal with wine and liqueurs #Team lines and official matchday programmePadded seats in the Richard Donald StandHalf time tea, coffee and hot savouriesComplimentary post match drinksPre and post match tannoy announcement




‘From the first greeting on arrival at Pittodrie to the Director’s welcome in the Boardroom,

stadium tour, lovely meal, the match itself then post match

drinks - my guests felt special throughout the day & were very well looked after – I hope to do more Matchball Sponsorship in

the future, well done AFC!’

Ralph Prise Managing Director

Scotgrip

In Safe Hands or Boot SponsorshipPackage Details:Boardroom arrival three and a half hours prior to kick off*Director’s welcome and champagne receptionOfficial group photographCompany logo displayed on all internal corporate television screens Behind the scenes stadium tourOfficial sponsors welcome in the AAM Suite and presentation of either framed signed goalkeeper gloves or signed Boot in a presentation case signed by your choice of player Corporate gift for each of your guestsThree course meal with wine and liqueurs #Team lines and official matchday programmePadded seats in the Richard Donald StandHalf time tea, coffee and hot savouriesComplimentary post match drinksPre and post match tannoy announcement




“It has once again been a great pleasure for the ACE Group to be

one of AFC’s many proud sponsors.

We wish AFC Management and all the Team the very best for another

successful season and would like to ‘kick off’ 2014/15 season with

another resounding COYR.”

Lesley FinnieDirector of Training (DGM)

ACE Group

Sponsor a PlayerOffering many money can’t buy opportunities, sponsoring a member of the Aberdeen Football Club playing staff is a fantastic way to show your support for the team and raise awareness of your brand.

Package Details:Company logo displayed underneath your players photograph online and in every matchday programme2 complimentary Season TicketsInvite to exclusive Sponsor a Player Dinner for you and a guestSigned, framed and personalised shirtCommemorative photograph with the personalised shirtOpportunity to request a player appearance for promotional purposes*

First Team Player £2,295Youth Team Player £1,735

*subject to mutual consent

“Sponsoring a player brings us and our guests much closer

to the team, management and staff on match days.

Combined with an attractive package of additional exclusive

opportunities, it represents an excellent return on C21’s

investment. The night out with the players is very good. We

look forward to continuing our support for the Dons during

Season 2014/15.”

Stuart JohnstonManaging Director

C21 Data Services Ltd

AdvertisingFrom trackside boards and internal advertising to our award winning RedMatchday programme, there are numerous exciting ways to advertise your brand through AFC.

Trackside Advertising

With LED slots and static trackside advertising boards starting from just £650, you can showcase you brand to a captive audience during the thrills and spills of 90 minutes at Pittodrie on a variety of budgets.

RedMatchdayOur award winning matchday programme provides an excellent platform to promote your company to both fans and the corporate community alike and, with a variety of packages available, we have something to suit all needs.

PricesSeasonal full page advert £6,600Package of 9 adverts £3,565Package of 6 adverts £2,640Package of 3 adverts £1,4351 advert £525

Other advertising opportunities are available and our Commercial team are happy to discuss your individual requirements so give us a call on (01224) 650 434 or email [email protected].

“Brand recognition is very important to us and advertising within the AFC programme and

stadium has always brought positive results for us in the past

and now with Evolution Ropes and Rig Surveys.”

Russell RitchieManaging Director

Evolution Ropes and Rig Surveys

ContactsLynne Duncan

Sales & Marketing ManagerDirect No: 01224 650 435

Email: [email protected]

Angela BruceAccount Executive – City/North

Direct No: 01224 650 425Email: [email protected]

Jill ThomsonAccount Executive – City/South


Amy ThomsonCommercial & Events Coordinator


aberdeen football club commercial sales …€¦ · their football club again. we all recognised a...

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