abdalimall corp identity

CORPORATE IDENTITYMANUAL

ContentsIntroduction 1

The logo Brand 2Colors 3Anatomy 4Grid Scale 5Tones 6Size 10Using with 11English Alphabet 12Arabic Alphabet 13

StationaryLetterhead 14Lettehead - Continuation Sheet 15Fax sheet 16Business Card 17Compliments Slip 18DL Envelop 19A4 Envelop 20

Sales Support T-shit 21Mug 22Cap 23Bag 24Compact Disc (CD) 25Pen 26Folder 27

Artwork and designed by: Miracle Graphics W.L.L.Website: www.miraclegraphics.com

IntroductionThis manual contains the complete guidelines for Abdali Mall Co. Corporate Identity. the guide-lines cover the logo basic usage, the corporate alphabte , the corporate stationary, advertising indoor/outdoor reproduction aids.

This manual is an essentail referance to designers, advertising agencies, service bureaus and to the sta� of Abdali mall co. as it outlines the sorporate guidelines which will ensure a consistent and professional look to all aspects of abdali mall Co. internal and external visual communica-tions.


The Logo

The BrandAbdali Mall Co. Logo Brand Identity cosists of 2 main elements:

Embleem:The chequer �ag wave with inside out perspective and movment, 1:2:3:3:3:4 golden waved rectangles, with a back shadow angle: down left drop.

Work Mark:The typo name of Abdali Mall Co. Arabic and English, AXTGulfAirL for Arabic, Myriad Pro Light-Regular-Lght for English.

The Logo Brand Identity may appear in tow forms:

Vertical Form Horizontal From



Logo AnatomyIllustrated below is the anatomy of Abdali Mall Co. and the mathematical raios needed to create the symbol.

Vertical Form

ratio 1:2

ratio 1:2


Grid ScaleThe grid scale spread shown below is from the construction of the large symbol. The grid is to be used only when photographic enlargment is not possiblem.


Logo B/W TonesShowen below are examples of acceptable and unacceptable ways of producing the corporate idinti�er (logo) in black & white. (same guidelines apply to the Horizontal option)

Acceptable Unacceptable


TonesShowen below are examples of acceptable and unacceptable ways of producing the corporate idinti�er (logo) in Pantone/Process colors. (same guidelines apply to the Horizontal option)



Logo TonesShowen below are examples of acceptable and unacceptable ways of producing the corporate idinti�er (logo) in Spot. (same guidelines apply to the Horizontal option)



Background TonesShowen below are examples of acceptable and unacceptable ways of producing the corporate idinti�er (logo) when in color with Spot color background. (same guidelines apply to the Horizon-tal option)

Acceptable - Gradient

NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background.

Acceptable - Solid Acceptable - Solid background

Unacceptable - Gradient Unacceptable - Solid Unacceptable - Solid background


Logo SizeAbdali Mall Co. Corporate Idinti�er (logo) should not appear with a width less than 2.5cm as illustrated below. If the need arises when the size shouldbe less than 1cm (width), then the logo should appear without the Arabic/English names. For the hoizontal option the minimum allaw-able size for the Arabic/English name must not be below 2.5cm.

2.5cm

2.5cm

1cm

Stationary


Using the logoShown below are examples of acceptable and unacceptable ways of using the corporate Idintifer (logo) propotionately with other Abdali Mall Co. logo. (same guidelines apply to horizontal options)


Al Abdali, Abdali MallP.O.Box 25254 Amman - JordanFuture Abdali Mall CompanyDoor 74, Floor 8 section 33

T +962 5645640F +962 5645641W www.abdalimall.joE [email protected]












English AlphabetAbdali Mall Co. Corporate English standard Font shown below is “Myriad Pro”. This font is to be used in all Abdali Mall Co. Printing communications.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9 ! ? % & ( ) ,” ”. / @ # $ ^ * ± < > ®

Myriad Pro Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9 ! ? % & ( ) ,””. / @ # $ ^ * ± < > ®

Myriad Pro Regular


Arabic AlphabetAbdali Mall Co. Corporate Arabic standard Font shown below is “AXtGulfAir”. This font is to be used in all Abdali Mall Co. Printing communications.

0123456789

AXtGulfAirL Light

® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG

i h `g ¿ Ω ∫ ∑ ¥ ± Æ ´

0123456789

AXtGulfAirReg

® • ¢V ¢U ¢T ¢S R Q P O ñ ì ê ç ä Ü CG

i h `g ¿ Ω ∫ ∑ ¥ ± Æ ´


LetterheadShown below is an example of the corporate stadered letterhead (A4) for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white

0.75 cm 0.75 cm

0.75

cm

8.5 cm

5 cm


Continuation SheetShown below is an example of the corporate stadered letterhead continuation (A4) for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white

8.5 cm

5 cm


Fax SheetShown below is an example of the corporate stadered FAX sheet (A4) for Abdali Mall Co. Paper: 100gsm Woodfree

0.75 cm 0.75 cm

0.75

cm

8.5 cm

5 cm

FAX

Notes:

Number of sheets included in this cover:

To:

Company:

From:


Business CardShown below is an example of the corporate stadered Business card 8.5x5cm for Abdali Mall Co. Paper: 300gsm Curious Ice Gold

1.5 cm 1.5 cm

2.25 cm 2.25 cm

0.75 cm

0.75 cm

0.5 cm0.25 cm

0.5 cm

John R. SmithSales Executive and O�cer



º°SE’G º°SE’G º°SE’G

»Ø«XƒdG ≈ª°ùŸG

¿Gƒæ©dG ,¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG




¿Gƒæ©dG ,¿Gƒæ©dG

¿Gƒæ©dG ,¿Gƒæ©dG

¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG

¿Gƒæ©dÉfGƒæ©dG ,¿Gƒæ©dG

English Font: Myriad ProName font size: 10 ptsJob title font size: 8 ptsAddress Line font size: 7 pts

Arabic Font: AXtGulfAirL lightName font size: 8 ptsJob title font size: 6 ptsAddress Line font size: 6 pts

FRONT

BACK


Compliment SlipShown below is an example of the corporate stadered Compliments Slip 21x10 cm for Abdali Mall Co. Paper: 100 gsm Conqueror Wove Brilliant white

TITLE: Myriad Pro light 16 ptsName : Myriad Pro Regular 10 ptsTitle: Myriad Pro Regular 8 pts

With ComplimentsJohn R. SmithSales Executive and O�cer

T +962 5645640F +962 5645641W www.abdalimall.joE [email protected] Abdali, Abdali MallP.O.Box 25254 Amman - JordanFuture Abdali Mall CompanyDoor 74, Floor 8 section 33

0.75 cm

8.5 cm

5 cm

0.75 cm


DL EnvelopShown below is an example of the corporate stadered Envelop DL 21x10 cm for Abdali Mall Co. Paper: 120 gsm Curious Ice Gold

T +962 5645640F +962 5645641W www.abdalimall.joE [email protected] Abdali, Abdali MallP.O.Box 25254 Amman - JordanFuture Abdali Mall CompanyDoor 74, Floor 8 section 33

0.75 cm

8.5 cm

5 cm

0.75 cm


A4 EnvelopShown below is an example of the corporate stadered Envelop (A4) for Abdali Mall Co. Paper: 120 gsm Curious Ice Gold

0.75 cm 0.75 cm

0.75

cm

8.5 cm

5 cm

Sales Support


T-shirtShown below is an example of the sales support T-shirt.

Gradient screen printing on white or black background Embroidery on T-shirt NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background eitherembroidery or screen printing on T-shirts.

NOTE: Please refer to the logo backgroundguide for more options (page 9)


MugShown below is an example of the sales support Mug.


Baseball CapShown below is an example of the sales support Cap.

NOTE: The general rule of producing the logo when used with a colored background is revered white with a dark background and a solid black whith light background eitherembroidery or screen printing on Caps

NOTE: Please refer to the logo backgroundguide for more options (page 9)

Gradient screen printing on white or black background Embroidery on Caps


CD/ DVDShown below is an example of the sales support CD.


Pen, PadShown below is an example of the sales support Pen and Pad.


Shown below is an example of the sales support folder

Folder

Abdali Mall Co. - Corporate Identity Manual.Artwork and designed by: Miracle Graphics W.L.L.2nd Floor, Healthwatchers Building,Kuwait Free Trade Zone, Shuwaikh,State of KuwaitO�ce: +965 4610554Fax: +965 4610556E-mail: [email protected]: www.miraclegraphics.com

abdalimall corp identity

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