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LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE CAMPUS
Gen. Trias, Cavite
List of Professional Books for
BACHELOR OF ARTS IN COMMUNICATION WITH SPECIALIZATION IN BROADCASTING
as of July 2014
1. INTRO TO MASS COMMUNICATION
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Annual editions : mass media 09/10 - 15th 2010 McGraw-Hill P 90 A56 2010
Introduction to mass communication : media literacyand culture
Baran, Stanley J.6
th 2010
McGraw-HillP 90 B37 2010
Introduction to mass communication : media literacy and
culture
Baran, Stanley J.7th 2012 McGraw-Hill P 90 B37 2012
Mass communication theories : explaining origins,processes, and effects
DeFleur, Melvin L.2010 Allyn & Bacon P 90 D44 2010
The dynamics of mass communication : media in thedigital age
Dominick, Joseph R.10
th 2009 McGraw-Hill P 90 D66 2009
The dynamics of mass communicationDominick, Joseph R.
11th 2011 McGraw-Hill P 90 D66 2011
A first look at communication theoryGriffin, Emory A.
7th 2009 McGraw-Hill P 90 G75 2009
Critical media studies : an introduction Ott, Brian - 2010 Willy-Blackwell P 90 O88 2010
Mass media in a changing world : history, industry,controversy
Rodman, George 3rd
2010 McGraw-Hill P 90 R63 2010
Human communication : priniciples and contexts Tubbs, Stewart L 11th 2010 McGraw-Hill P 90 T83 2010
The media of mass communicationVivian, John
10th 2011 Allyn & Bacon P 90 V59 2011
Communication research : asking questions, findinganswers Keyton, Joann. 2nd 2011 McGraw-Hill P 91.3 K49 2011
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100 media moments that changed AmericaWillis, Jim
- 2010 Greenwood Press P 92 W55 2010
Media ethics : key principles for responsible practice Plaisance, Patrick Lee - 2009 SAGE Pub. P 94 P53 2009
Cultural diversity and global media : the mediation ofdifference
Siapera, Eugenia - 2010 Wiley-Blackwell P 94.5 M55 S53 2010
Speech and oral communicationGuia, Clarissa Dela
Cruz 2nd
2011 Mindshapers P 95 G85 2011
Understanding media users : from theory to practiceWilson, Tony
- 2009 Wiley-Blackwell P 96 A83 W55 2009
Writing for visual mediaFriedmann, Anthonny
3rd 2010 Focal Press P 96 A86 F75 2010
Writing for the mass media Stovall, James Glen 7th 2009 Allyn & Bacon P 96 A86 S76 2009
Media convergence : the three degrees of network, mass,and interpersonal communication
Jensen, Klaus Bruhn - 2010 Routledge P 96 T42 J46 2010
Media, society world : social theory and digital media
practiceCouldry, Nick - 2012 Polity HM 1206 C68 2012
Public Communication CampaignsRice, Ronald E. ,Atkin, Charles K.
4th 2013 SAGE Pub. HM 1226 P83 2013
Cases in communication law : liberties, restraints, and themodern media
Zelezny, John D. 6th 2011Wadsworth Cengage
LearningKF 2750 Z45 2011
TOTAL: 23 TITLES
2. STRATEGIC PLANNING & ACCOUNT MANAGEMENT
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Management: leading and collaborating in a competitive
world
Bateman, Thomas S.8th 2009 McGraw-Hill
HD 31 B38 2009
Key account management : the definitive guide - 3r
2011 Wiley HF 5438.8 K48 W66 2011
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Fundamentals of global strategy : a business model
approach
Kluyver, Cornelis A.- 2010 Business Expert Press HD 2755.5 D45 2010
Managerial economics and business strategyBaye, Michael R.
6th 2009 McGraw-Hill HD 30.22 B39 2009
Strategic management concepts : a competitive advantage
approach
David Fred R.14th 2013 Pearson HD 30.28 D38 2013
Strategic management : creating competitive advantagesDess, Gregory G.
4th 2010 McGraw-Hill HD 30.28 D47 2010
Business analytics : methods, models, and decisionsEvans, James R.
- 2013 Pearson HD 30.28 E93 2013
Strategic management : a stakeholder approachFreeman, R. Edward.
- 2010Cambridge University
PressHD 30.28 F74 2010
Theory of strategic managementJones, Gareth R.
10th 2013South- Western Cengage
LearningHD 30.28 J66
2013
Strategy and business process management : techniquesfor improving execution, adaptability, and consistency
Lehamann, Carl F.2012 CRC press HD 30.28 L44 2012
Essentials of strategic management Pitt, Martyn 2012 SAGE HD 30.28 P58 2012
Business strategy in Asia : a case book Singh, Kulwant 3rd 2010 Cengage Learning HD 30.28 S56 2010
The cores of strategic management Shimizu, Katsuhiko 2012 Routledge HD 30.28 S55 2012
Strategic management and business policy : achievingsustainability
Wheelen, Thomas L.12th 2010 Prentice Hall HD 30.28 W54 2010
Harvard business review on aligning technology withstrategy
- - 2011Harvard Business Review
PressHD 30.2 H37 2011
Strategic planning for public and nonprofit organizations :a guide to strengthening and sustaining organizational
achievement
Bryson, John M. - 2011 Jossey-Bass HD 30.28 B79 2011
Business strategy : an introduction Campbell, David J.et.al
3rd 2011 Palgrave Macmillan HD 30.28 C36 2011
Strategic management : text and cases Dess, Gregory G. 5th 2010 Mcgraw-Hill HD 30.28 D47 2010
The organizational master plan handbook : a catalyst forperformance planning and results
H.J. Harrington - 2012 CRC Press HD 30.28 H37 2012
Foundations in strategic managementHarrison, Jeffry S. , St.
John, Caron H.6
th 2014
Western CengageLearning
HD 30.28 H372 2014
Strategic management : thinking, analysis, action Hubbard, Graham 4th 2011 Pearson HD 30.28 H83 2011
Strategic management essentialsJones, Gareth R.
3rd 2012South-Western Cengage
LearningHD 30.28 J661 2012
Theory of strategic management: with cases Jones, Gareth R. 9th 2010 South-Western HD 30.28 J66 2010
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Key account management : the definitive guide Woodburn, Diana 3rd 2011 Wiley HF 5438.8 K48 W66 2011
Project management accounting : budgeting, tracking, andreporting costs and profitability
Callahan, Kevin R. Etal
2nd 2011 Wiley HD 69 P75 C35 2011
Cost and management accounting : an introduction Drury, Colin 7th 2011 Cengage South Western HF 5686 C8 D78 2011
TOTAL: 26 TITLES
3. COPYWRITING AND VISUALIZATION
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Writing for visual media Friedmann, Anthony. 3rd
2010 Focal Press P 96 A86 F75 2010
Copywriting for the electronic media : a practical guide Meeske, Milan D. 6th 2009Wadsworth Cengage
Learning HF 5825 M44 2009
Brain-based teaching in the digital ageSprenger, Marilee.
- 2010 ASCD LB 1057 S67 2010
The copywriter's toolkit : the complete guide to strategic
advertising copyBerman, Margo - 2012 Wiley HF 5825 B47 2012
Online teaching in the digital age Swenson, Pat - 2012 Sage Pub. LB 1044.87 S94 2012
TOTAL: 5 TITLES
4. THE CLIENT IN ADVERTISING
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
90days to success marketing and advertising your smallbusiness
Hoxie, Mark.- 2011 Course Technology HF 5415.13 H69 2011
Advertising, society, and consumer culture Hovland, Roxanne - 2010 M.E. Sharpe HF 5813 U6 H68 2010
Advertising and public relations research - - 2010 M.E. Sharpe HF 5814 A38 2010
Advertising and promotion : an integrated marketingcommunications approach
Hackley, Chris.2
nd
2010 SAGEHF 5823 H33
2010
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Creative stratgies : idea management for marketing,
advertising, media and design
Pricken, Mario.- 2010 Thames & Hudson HF 5823 P75 2010
Which ad pulled best? : 2.0 case histories on how to write
and design ads that work- 10th 2011 McGraw-Hill HF 5823 W55 2011
Copywriting for the electronic media : a practical guide Meeske, Milan D. 6th 2009 Cengage Learning HF 5825 M44 2009
Creative strategies : idea management for marketing,advertising, media and design
Pricken, Mario.- 2010 Thames & Hudson HF 5823 P75 2010
The law and advertising Pagunsan, SinporosoR.
- 2010 C & E Pub. F KPM 982.4 P342010
Advertising research : theory and practice Davis, Joel J. 2nd 2012 Prentice Hall HF 5814 D38 2012
Advertising : principles and practice - 2nd
2011 Pearson HF 5823 A38 2011
Public communication campaigns - 4th 2013 SAGE HM 1226 P83 2013
Contemporary advertising and integrated marketingcommunications
Arens, Williams F.Et al
14th 2013
McGraw-HillCompanies
HF 5821 A73 2013
Integrated marketing communications in advertising andpromotion
Shimp, Terence A. 8th 2010 Cengage HF 5415.123 S56 2010
Nontraditional media in marketing and advertising Blakeman, Robin - 2014 SAGE HF 5415 B53 2014
TOTAL: 15 TITLES
5. PR PLANNING & SPECIAL EVENTS MANAGEMENT
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Special events : a new generation and the next frontier Goldbatt, Joe. 6th 2011 John Wiley & Sons GT 3405 G65 2011
Events management : an introductionBladen, Charles.
-2012 Routledge
GT 3405 E94 2012
Event studies : theory, research and policy for plannedevents
Getz, Donald.2
nd 2012 Routledge GT 3405 G48 2012
Event marketing : how to successfully promote events,festivals, conventions and expositions
Silvers, JuliaRutherford.
2nd
2012 John Wiley & Sons GT 3405 P74 2012
Professional event coordinationSilvers, JuliaRutherford
2nd
2012 John Wiley & Sons GT 3405 S55 2012
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Successful event management : a practical handbook Shone, Anton. 3rd 2010 Cengage Learning GT 3405 S56 2010
Eventful cities : cultural management and urbanrevisitation
Richards, Greg.- 2010 Butterworth-Heinemann
GT 3406 E85 R532010
Events and the environment Case, Robert - 2013 Routledge GT 3405 C37 2013
Festival & special event management Allen, Johnny [et al.] 5th 2011 Wiley GT 3405 F47 2011
Events exposed : managing and designing special events Malouf, Lena - 2012 John Wiley & Sons GT 3405 M35 2012Event marketing : how to successfully promote events,
festivals, conventions, and expositionsPreston, Christon A. 2
nd 2012 John Wiley & Sons GT 3405 P74 2012
Eventful cities : cultural management and urbanrevitatisation
Richards, Greg andPalmer, Robert
- 2010 Butterworth-HeinemannGT 3406 E85 R53
2010
TOTAL: 12 TITLES
6. PUBLIC RELATIONS STRATEGY & TACTICS
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Public relations cases Hendrix, Jerry A. 8th 2010 Cengage Learning HM 1221 H46 2010
Public relations : the profession and the practice - 3rd 2009 McGraw-Hill HM 1221 P83 2009
Public communication campaigns - 4th 2013 SAGE HM 1226 P83 2013
Promoting and marketing events : theory and practice Jackson, Nigel - 2013 Routledge GT 3405 J33 2013
Strategic public relations : an audience-focused approach Diggs-Brown, Barbara - c2012 Wadsworth CengageLearning
HD 59 D54 2012
TOTAL: 5 TITLES
7. WRITING FOR PUBLIC RELATIONS
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Public relations cases Hendrix, Jerry A. 8th 2010 Cengage Learning HM 1221 H46 2010
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Public relations : the profession and the practice - 3rd
2009 McGraw-Hill HM 1221 P83 2009
Public communication campaigns - 4th 2013 SAGE HM 1226 P83 2013
Public relations writing : form and styleNewson, Doug and
Haynes, Jim9th 2011 Cengage Learning HM 1221 N49 2011
Strategic public relations : an audience-focused approach Diggs-Brown, Barbara - c2012Wadsworth Cengage
LearningHD 59 D54 2012
TOTAL: 5 TITLES
8. SPEECH COMMUNICATION
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Speech and oral communicationDela Cruz Guia,
Clarissa - 2011 Mindshapers P 95 G85 2011
The art of public speaking : lesson from thegreatest speeches in history : course guide book
Hale, John R. - 2010 The Great Course PN 4129.15 H35 2010
Intercultural communication : a readerSamovar, Larry A.
13th 2012
Cengage LearningHM 1211 I58 2012
Cases in communication law : liberties, restraints, and themodern media
Zelezny, John D. 6th 2011
Wadsworth CengageLearning
KF 2750 Z45 2011
Public communication campaignsRice, Ronald E.
4th 2013 SAGE HM 1226 P83 2013
TOTAL: 5 TITLE
9. ADVERTISING PRINCIPLES
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Advertising, society, and consumer culture Hovland, Roxanne - 2010 M.E. Sharpe HF 5813 U6 H68 2010
Adverting and public relations researchJugenheimer, Donald
W.- 2010
M.E. SharpeHF 5814 A38 2010
Advertising research : theory and practice
Davis, Joel J.
2
nd
2012 Prentice Hall HF 5814 D38 2012
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Advertising : principles and practiceWills, William
2nd 2011 Pearson HF 5823 A38 2011
The fundamentals of creative advertisingBurtenshaw, Ken
2nd
2011 Thames & Hudson HF 5823 B87 2011
Advertising and promotion : an integrated marketing
communications approachHackley, Chris. 2nd 2010 SAGE HF 5823 H33 2010
Creative strategies : idea management for marketing,
advertising, media and designPricken, Mario. - 2010 Thames & Hudson HF 5823 P75 2010
Which ad pulled best? : 20 case histories on how to writeand design ads that work
- 10th 2011 McGraw-Hill HF 5823 W55 2011
Copywriting for the electronic media : a practical guideMeeske, Milan D.
6th 2009 Cengage Learning HF 5825 M44 2009
Public communication campaignsRice, Ronald E.
4th 2013 SAGE HM 1226 P83 2013
The law and advertisingPagunsan, Sinporoso
R. - 2010C & E Pub. F KPM 982.4 P34
2010
TOTAL: 11 TITLES
10. BROADCAST MEDIA
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Introduction to mass communication : media literacyand culture
Baran, Stanley J.6
th 2010 McGraw Hill P 90 B37 2010
Mass communication theories : explaning origins,processes, and effects
DeFleur, Melvin L. - 2010 Allyn & Bacon P 90 D44 2010
The Dynamics of mass communication Dominick, Joseph R. 11th 2011 McGraw Hill P 90 D66 2011
Critical media studies : an introductionOtt, Brian
- 2010 Willy-Blackwell P 90 O88 2010
Human communication : priniciples and contextsTubbs, Stewart L.
11th 2010 McGraw Hill P 90 T83 2010
Communication research : asking questions, findinganswers
Keyton, Joann.2nd 2011 McGraw Hill P 91.3 K49 2011
100 media moments that changed AmericaWillis, Jim
- 2010 Greenwood Press P 92 W55 2010
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Media ethics : key principles for responsible practicePlaisance, Patrick Lee
- 2009 SAGE Pub. P 94 P53 2009
Cultural diversity and global media : the mediation of
differenceSiapera, Eugenia - 2010 Wiley-Blackwell P 94.5 M55 S53 2010
Speech and oral communication
Guia, Clarissa Dela
Cruz 2nd
2011 Mindshapers P 95 G85 2011
Understanding media users : from theory to practiceWilson, Tony
- 2009 Wiley-Blackwell P 96 A83 W55 2009
Writing for visual mediaFriedmann, Anthonny
3rd
2010 Focal Press P 96 A86 F75 2010
Writing for the mass media Stovall, James Glen 7th 2009 Allyn & Bacon P 96 A86 S76 2009
Media convergence : the three degrees of network,mass, and interpersonal communication
Jensen, Klaus Bruhn- 2010 Routledge P 96 T42 J46 2010
Annual editions : mass media 09/10 - 15th 2010 McGraw-Hill P 90 A56 2010
The dynamics of mass communication : media in thedigital age
Dominick, Joseph R.10
th 2009 McGraw-Hill P 90 D66 2009
A first look at communication theory Griffin, Emory A. 7th 2009 McGraw-Hill P 90 G75 2009
Mass media in a changing world : history, industry,
controversyRodman, George. 3
rd 2010 McGraw-Hill P 90 R63 2010
The media of mass communicationVivian, John.
10th 2011
Allyn & BaconP 90 V59 2011
Writing for the mass mediaStovall, James Glen.
7th 2009
Allyn & BaconP 96 A86 S76 2009
Electronic media : then, now, and laterMedoff, Norman J.
2nd 2011 Focal Press HE 8689.4 M43 2011
Media selling : television, print, internet, radio
Warner, Charles.
4th
2009 Wiley/Blackwell
HF 5439 B67 W37
2009
Copywriting for the electronic media : a practical guideMeeske, Milan D.
6th 2009 Cengage Learning HF 5825 M44 2009
The Broadcast century and beyondHilliard, Robert L.
5th 2010 Focal PressPN 1990.6 U5 H55
2010
Television discourse : analyzing language in the mediaLorenzo, Dus, Nuria.
- 2009 Palgrave MacmillanPN 1992.8 L3 L67
2009
Broadcast newswriting : th RTDNA reference guideBlock, Mervin
2nd 2012 CQ PressPN 4784 B76 B56
2012
Television journalismCushion, Stephen
- 2012 Sage PN 4784 T4 C87 2012
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Power performance : multimedia storytelling for
journalism and public relations
Silvia, Tony and Anzur
Terry- 2011 Wiley P 96 A86 S55 2011
Broadcast announcing worktext : a media performance
guide
Stephenson, Allan R.
[et al.]4
th 2013 Focal Press
PN 1990.9 A54 S74
2013
TOTAL: 29 TITLES
11. PROGRAM PLANNING & BUILDING
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Methods of IT project managementBrewer, Jeffrey L.
- 2010 Prentice Hall HD 69 P75 B74 2010
Delivering exceptional project results : a practical guide toproject selection, scoping, estimation and management
Moustafaer, Jamal- 2011
Ross Pub.,HD 69 P75 M68 2011
Project manager street smarts : a real world guide to PMPskills
Zaval, Linda Kretz1
st 2009 Wiley Technology Pub. HD 69 P75 Z38 2009
Strategy and business process management : techniquesfor improving execution, adaptability, and consistency
Lehmann, Carl F.- 2012 CRC Press HD 30.28 L44 2012
Media programming : strategies and practices Eastman, Susan Tyler 9th 203 Wadsworth PN 1992.55 E27 2013
TOTAL: 5 TITLES
12. INTRO TO JOURNALISM
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Power performance : multimedia storytelling forjournalism and public relations
Silvia, Tony- 2011 Wiley-Blackwell P 96 A86 S55 2011
When words collide : a media writers guideto grammarand style
Kessler, Lauren8
th 2012
Cengage LearningPE 112 K47 2012
Journalism : principles and practice Harcup, Tony 2nd 2009 Sage Pub. PN 4731 H37 2009
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Journalism in good faith : issues and practices inreligion reporting
Loo, Eric G.- 2010 Marshall Cavendish PN 4731 L66 2010
Cultural meanings of news : a textreader Berkowitz, Daniel A. - 2011 SAGE PN 4749 C85 2011
Making hard choices in journalism ethics : cases andpractice
Boeyink, David E. - 2010 Routledge PN 4756 B64 2010
The Ethical journalist : making responsible decisions inthe pursuit of news Foreman, Gene - 2010 Wiley-Blackwell PN 4756 F67 2010
Practical newspaper reportingSpark, David
4th 2011 SAGE PN 4781 H32 2011
Writing and reporting news: a coaching methodRich, Carole
6th 2010 Wadsworth PN 4781 R53 2010
Media writers handbook : a guide to common writing andediting problems
Arnold, George T.5th 2009
McGraw-Hill HigherEducation
R PN 4783 A76 2009
Broadcast newswriting : the RTDNA reference guideBlock, Mervin.
2nd
2012 CQ PressPN 4784 B76 B56
2012
Broadcast news and writing stylebookPapper, Robert A.
5th 2010 Pearson Education
PN 4784 B76 P37
2010
Broadcast news : writing, reporting and producingWhite, Ted
5th 2010 Focal Press / Elsevier
PN 4784 B76 W552010
International journalismWilliams, Kevin
- 2011SAGE
PN 4784 F6 W55 2011
Radio journalismStarkey, Guy
- 2009SAGE
PN 4784 R2 S73 2009
Television journalism Cushion, Stephen. - 2012SAGE
PN 4784 T4 C87 2012
Digital war reportingMatheson, Donald
- 2009 Polity PressPN 4784 W37 M38
2009
The mind of a journalist : how reporters view themselves,their world, and their craft
Willis, Jim. - 2010 SAGE PN 4867.2 W55 2010
TOTAL: 18 TITLES
13. THEORIES OF COMMUNICATION
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
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Media, society world : social theory and digital media
practice
Couldry, Nick- 2012 Polity HM 1206 C68 2012
Intercultural communication : a readerSamovar, Larry A.
13th 2012
Cengage LearningHM 1211 I58 2012
Introduction to mass communication : media literacy
and culture
Baran, Stanley J.6th 2010 McGraw Hill P 90 B37 2010
Mass communication theoryBaran, Stanley J.
5th 2009 Cengage Learning P 90 B38 2009
Mass communication theories : explaning origins,processes, and effects
DeFleur, Melvin L.- 2010 Allyn & Bacon P 90 D44 2010
The dynamics of mass communication : media in thedigital age
Dominick, Joseph R.10th 2009 McGraw-Hill P 90 D66 2009
The Dynamics of mass communicationDominick, Joseph R.
11th 2011 McGraw-Hill P 90 D66 2011
A First look at communication theoryGriffin, Em
6th 2006 McGraw-Hill P 90 G75 2006
Critical media studies : an introduction Ott, Brian - 2010 Willy-Blackwell P 90 O88 2010
Mass media in a changing world : history, industry,
controversy
Rodman, George.
3rd 2010 McGraw-Hill P 90 R63 2010
Human communication : priniciples and contextsTubbs, Stewart L.
11th 2011 McGraw-Hill P90 T83 2010
The media of mass communicationVivian, John.
10th 2011 Allyn & Bacon P 90 V59 2011
Communication research : asking questions, finding
answersKeyton, Joann 2nd 2011 McGraw-Hill P 91.3 K49 2011
100 media moments that changed America Willis, Jim - 2010 Greenwood Press P 92 W55 2010
Writing for the mass media Stovall, James Glen 7th 2009 Allyn & Bacon P 96 A86 S76 2009
TOTAL: 15 TITLES
14. COMMUNICATION RESEARCH
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Designing and managing your research project : core skillsfor social and health research
Thomas, David R. - 2010 SAGE H 62 T56 2010
The handbook of media and communication research : - 2nd 2012 Routledge P 91.3 H36 2012
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qualitative and quantitative methodologies
Communication research : asking questions, findinganswer
Keyton, Joann 2nd
2011 McGraw-Hill P 91.3 K49 2011
Public communication campaigns - 4th 2013 SAGE HM 1226 P83 2013
Advertising and promotion : an integrated marketingcommunications approach
Hackley, Chris. 2nd 2010 SAGE HF 5823 H33 2010
TOTAL: 5 TITLES
15. PRINCIPLES OF PUBLIC RELATIONS
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Strategic public relations : an audience-focused approach Diggs-Brown, Barbara - 2012 Cengage Learning HD 59 D54 2012
Public relations : a managerial perspective Moss, Danny - 2011 SAGE HD 59 P83 2011Writing skills for public relations : style and techniques for
mainstream and social mediaFoster, John 5th 2012 Kogan Page HF 5718.3 F67 2012
Advertising and public relations research Jugenheimer, DonaldW.
- 2010 M.E Sharpe HF 5814 A38 2010
Public relations cases Hendrix, Jerry A. 8th 2010 Cengage Learning HM 1221 H46 2010
Public relations writing : form and style Newson, Doug 9th 2011 Cengage Learning HM 1221 N49 2011
Public relations : the profession and the practice - 3rd
2009 McGraw-Hill HM 1221 P83 2009
Public communication campaigns Rice, Ronald E. 4th 2013 SAGE HM 1226 P83 2013
TOTAL: 8 TITLES
16. MARKETING COMMUNICATION
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Advertising and promotion : an integrated marketing
communications approachHackley, Chris. 2nd 2010 SAGE HF 5823 H33 2010
Public communication campaigns-
4th 2013 SAGE HM 1226 P83 2013
Creative strategies : idea management for marketing, Pricken, Mario. - 2010 Thames & Hudson HF 5823 P75 2010
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advertising, media and design
Which ad pulled best? : 20 case histories on how to writeand design ads that work
- 10th 2011 McGraw-Hill HF 5823 W55 2011
Communication research : asking questions, findinganswer
Keyton, Joann 2nd
2011 McGraw-Hill P 91.3 K49 2011
TOTAL: 5 TITLES
17. ETHICS AND VALUES OF MASS MEDIA
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Ethics and the limits of philosophyWilliams, Bernard
Arthur Owen.- 2011 Routledge BJ 1012 W55 2011
Standards of human conduct : ethics for Filipinos Tabotabo, Claudio V. - 2011 Mindshapers BJ 1025 T33 2011
Reason and professional ethics Davson-Galle, Peter. - 2009 Ashgate BV 1725 D38 2009
Media ethics : key principles for responsible practice Plaisance, Patrick Lee - 2009 SAGE Pub. P 94 P53 2009
Global media ethics : problems and perspectives - - 2013 John Wiley and Sons PN 4756 G56 2013
TOTAL: 5 TITLES
18. COMPUTER GRAPHICS AND ELECTRONIC MANAGEMENT THEORIES ADVERTISING
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Presentation zen design : simple design principles andtechniques to enhance your presentations
Reynolds, Garr. - 2010 New Riders HF 5718.22 R49 2010
Creative character design Tillman, Bryan. - 2011 Focal Press NC 825 C43 T55 2011The green screen handbook : real world production
techniquesFoster, Jeff. - 2010 Wiley R TR 897.7 F67 2010
Interactive computer graphics : a top-down approach usingopen GL
Angel, Edward. 6th 2012 Addison-Wesley T 385 A54 2012
Digital collage and painting : using photoshop and painter
to create fine arts
Bloom, Susan
Ruddick.2
nd 2011 Elsevier/Focal Press T 385 B56 2011
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Photoshop CS5 trickery & FX Burns, Stephen M. - 2011 Cengage Learning T 385 B87 2011
Computer graphics through OpeGL : from theory toexperiments
Guha, Sumanta. - 2011 CRC Press T 385 G84 2011
Fundamentals of computer graphics Shirley, Peter. 3rd 2009 AK Peters T 385 S55 2009
Computer vision : from surfaces to 3D objects - - 2011 CRC TA 1634 C66 2011
3D animation essentials Beane, Andy. - 2012 Wiley TR 897.7 B43 2012
TOTAL: 10 TITLES
19. INTERPERSONAL COMMUNICATION
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Interpersonal communication Floyd, Kory 2nd 2012 McGraw-Hill BF 637 C45 F56 2012
Understanding interpersonal communication : makingchoices in changingtimes
Turner, Lynn H.- 2011
Thomson WadsworthHM 1166 T87 2011
Culturally responsive methodologies - - 2013 Emerald HM 1106 C85 2013
How to read a client from across the room : win morebusiness with the proven character code system to decode
verbal and nonverbal communication
Mychals, Brandy- 2013
McGraw-HillBF 698 M93 2013
Interpersonal communication : putting theory into practiceSolomon, Denise and
Theiss, Jennifer- 2013
RoutledgeP 94.7 S65 2013
TOTAL: 5 TITLES
20. RADIO PRODUCTION AND DIRECTION
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Writing for television, radio, new media Hilliard, Robert L. 10th 2011 WadsworthPN 1990.9 A88 H55
2011
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Modern radio production : production, programming andperformance
Hausman, Carl[et al.] 8th 2010
Wadsworth Cengage
LearningPN 1991.75 M63 2010
Nontraditional media in marketing and advertising Blakeman, Robin - 2014 SAGE HF 5415 B53 2014
The Radio handbook Fleming, Carole. 3rd 2010 Routledge PN 1991.55 F54 2010
Media selling : television, print, internet, radio Warner, Charles. 4th 2009 Wiley/BlackwellHF 5439 B67 W37
2009
TOTAL: 5 TITLES
21. BROADCAST RESEARCH
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
The Broadcast century and beyond Hilliard, Robert L. 5th 2010 ElsevierPN 1990.6 U5 H55
2010
Writing for television, radio, new mediaHilliard, Robert L.
10th
2011Wadsworth PN 1990.9 A88 H55
2011
Broadcast newswriting : the RTDNA reference guide Block, Mervin 2nd
2012 CQ PressPN 4784 B76 B56
2012
Broadcast news and writing stylebook Papper, Robert A. 5th 2010 Pearson EducationPN 4784 B76 P37
2010
Broadcast news : writing, reporting, and editing White, Ted 5th 2010 Elsevier
PN 4784 B76 W552010
TOTAL: 5 TITLES
22. BASIC PHOTOGRAPHY
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Simply photoshop elements 8 Wooldridge, Mike. - 2010 Wiley T 385 W66 2010
Basics creative photography ; behind the image Fox, Anna - 2012 AVA Pub. TR 15 F69 2012Langfords basic photography : the guide for serious
photographersLangford, Michael 9th 2010 Focal Press TR 145 L36 2010
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Photography the concise guide Warren, Bruce 2nd 2012 Cengage Learning TR 146 W37 2012
Digital photography Warren, Bruce - 2013 Cengage Learning TR 146 W371 2013
Black and white digital photography : photo workshop Bucher, Chris - 2011 Wiley Publishing TR 267 B88 2011
Digital slr photography for dummies e-learning hit fordummies
Holmes, Mark H. - 2012 Wiley TR 267 H65 2012
The digital photography book : the step-by-step secrets for
how to make yourphotos look like the pros! Kelby, Scott - 2010 Peachpit Press TR 267 K45 2010
Digital photography simplified Sheppard, Rob 2nd 2011 Wiley Publishing TR 267 S54 2011
Vision & voice : refining your vision in Adobe PhotoshopLightroom
DuChemin, David - 2011 New RidersTR 267.5 A355 D83
2011
Adobe photoshoplightroom 3 : streaming your digitalphotography process
Coalson, Nat - 2010 Wiley TR 267.5 C63 2010
Basic creative photography : design principles Webb, Jeremy - 2010 AVA Pub. TR 642 W43 2010
Night photography : finding your way in the dark Keimig, Lance - 2010 Elsevier TR 610 K45 2010
What photography is Elkins, James - 2011 Routledge TR 642 E45 2011
The Fundamentals of creative photography Prakel, David - 2010 AVA Academia TR 650 P73 2010
Digital photographers guide to B & W landscapephotography
Schaub, George. - 2009 Lark Books TR 660 S37 2009
Digital photographer's guide to B & W landscapephotography
Schaub, George - 2009 Lark Books TR 660 S33 2009
Photoshop CS5 for nature photographers Anon, Ellen 1st 2010 Wiley TR 721 A56 2010
The underwater photographer Edge, Martin 4th 2010 Elsevier TR 800 E34 2010
The Camera assistant's manual Elkins, David E. 5th 2009 Elsevier TR 850 E45 2009
Computer animation complete : all-in-one : learn morecapture, characteristics, point-based, and Maya winning
techniques- - 2010 Elsevier TR 897.7 C66 2010
The green screen handbook : real world productiontechniques
Foster, Jeff - 2010 Wiley R TR 897.7 F67 2010
Blender foundations : the essential guide to learningBlender 2.6
Hess, Roland. - 2010 Focal Press TR 897.7 H47 2010
Hybrid animation : integrating 2D and 3D assets O'Hailey, Tina - 2010 Focal Press TR 897.7 O43 2010
TOTAL: 23 TITLES
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23. BROADCAST JOURNALISM
TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
Power performace : multimedia storytelling for journalismand public relations Silvia, Tony - 2011 Wiley-Blackwell P 96 A86 S55 2011
Journalism : principles and practice Harcup, Tony 2nd 2009 Sage Pub. PN 4731 H37 2009
Journalism in good faith : issues and practices in religionreporting
Loo, Eric - 2010Marshall Cavendish
Corp.PN 4731 L66 2010
Cultural meanings of news : a textreader - - 2011 SAGE PN 4749 C85 2011
Making hard choices in journalism ethics : cases andpractice
Boeyink, David E. - 2010 Routledge PN 4756 B64 2010
The Ethical journalist : making responsible decisions inthe pursuit of new
Foreman, Gene - 2010 Wiley-Blackwell PN 4756 F67 2010
Practical newspaper reporting Spark, David 4th 2011 SAGE PN 4781 H32 2011
Media writers handbook : a guide to common writing andediting problems
Arnold, George T. 5th 2009McGraw-Hill Higher
EducationR PN 4783 A76 2009
Broadcast newswriting : the RTDNA reference guide Block, Mervin 2nd 2012 CQ PressPN 4784 B76 B56
2012
Broadcast news and writing stylebook Papper, Robert A. 5th 2010 Pearson EducationPN 4784 B76 P37
2010
Broadcast news : writing, reporting, and editingWhite, Ted
5th 2010 ElsevierPN 4784 B76 W55
2010
Radio journalism Starkey, Guy - 2009 SAGE PN 4784 S73 2009
Digital war reporting Matheson, Donald - 2009 Polity Press
PN 4784 W37 M38
2009
Television journalism Cushion, Stephen. - 2012 SAGE PN 4784 T4 C87 2012
The mind of a journalist : how reporters view themselves,their world, and their craft
Willis, Jim. - 2010 SAGE PN 4867.2 W55 2010
TOTAL: 15 TITLES
24. RADIO & TV SPEECH & PERFORMANCE
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TITLE AUTHOR ED. C.DATE PUB. CALL NUMBER
The broadcast century and beyond Hilliard, Robert L. 5th 2010 Focal PressPN 1990.6 U5 H55
2010
The Radio handbook Fleming, Carole. 3rd 2010 Routledge PN 1991.55 F54 2010
Media selling : television, print, internet, radio Warner, Charles. 4th 2009 Wiley/BlackwellHF 5439 B67 W37
2009
Broadcast newswriting : the RTDNA reference guide Block, Mervin. 2nd 2012 CQ Press
PN 4784 B76 B56
2012
Radio journalism Starkey, Guy. - 2009 SAGE PN 4784 R2 S73 2009
Television production handbook Zettl, Herbert 11th 2012
Wadsworth Cengage
LearningPN 1992.75 Z48 2012
TOTAL: 6 TITLES
GRAND TOTAL 237 TITLES