ABCD Competitive Snapshots

Miguel TamMay 19, 2010

Key Competitive SegmentsDescription Vendors

Document Automation

•Document creation from templates

A, B

Virtual Law Firm

• Client portal for law firms to share documents• Targeted at consumer market

C, D

DIY Forms • Legal forms for end-users E, F

Practice Management

• Portal for managing client tasks, time and billing

G, H

Content Management

• Share files in secure location•No authoring

J, K, L

CRM • For sales contracts only• Limited external collaboration•No authoring

M, N, O

Productivity Tools

• Status quo solution•Hardest to compete against

P, Q

Competitive Analysis SummaryValue Prop Strengths Weaknesses Pricing Other

A Save time, increase accuracy, reduce risk

Lexis Nexis brand73 of AmLaw 100500k users

Single user primarilyServer edition newMultiple industries

$500 Professional$250 Standard

Partners with Lexis Nexis

B Save time, lower costs, improve document quality & minimize risk

Platform-independentObject-based XMLFocus on insurance

Complex power authoringObject-based XML

$75k/avg deal

C Respond faster, save time

Complex documentsAnalytics"Relevance engine"

Need Word 2007 for PC

$195/user/month60-day free trial

D Simplicity, efficiency, control, collaboration

Number of lawyers on staff

6 employees in MA; 30 in India (10/09)

E Generate revenue through online law practice

Focus on small firms and solo practicesFounder is on ABA eLawyering task force

Client fills out forms 90-day free trial for lawyers; 1 year minimum$200 - $300/month for up to 4 attorneysClients can pay by credit card

Going after LegalZoom market

F Help attorneys market services better

Focus on law firms serving consumersTransaction-based

Clients fill out forms $65/month + $4/document

Going after LegalZoom market

G Easy to find info you needReal lawyers when you need them

Directory of 10,000 lawyersFocus on consumers and small businessesFocus on testimonials

Client fills out forms $89/month for lawyers$20/month for clients

Partners with Lexis Nexis

Competitive Comparison

Rocket Lawyer

WiziLegal

Direct Law

Brightleaf

ContractExpress.com

Exari

HotDocs

DocumentsCollaborationChange MgmtKnowledgeLibrary

Competitive Feature Summary

Documents Collaboration Change Mgmt

Knowledge Library Technology

A

B

C

D

E

F

G

= strong functionality = some functionality = limited or no functionality

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