abc of branding
TRANSCRIPT
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is for
Appropriateaspects of your brand
ust be APPROPRIATE for
ur business. Your message
n fall flat if you dont
derstand who makes up
ur target audience. Your
essage and your image
ust portray your products,
ur service style, and your
rporate culture in a way
ur customers can
derstand.
COW TIP:
Know your audience
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A B C D E F G H I J K L M N O P Q R S T U V W X Y
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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is for
Believable
e message associated with
ur brand image must be
LIEVABLE. Can you really
iver what your brand
omises - be it speed,
curity, high-style, or any
her attribute associated
th your brand?
COW TIP:
Make sure you
can deliver
what you
promise.
Would you buy a "luxury" tractor from this guy?
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A B C D E F G H I J K L M N O P Q R S T U V W X Y
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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The last time I saw him, he was wearing a
sheepskin coat.
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
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This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is for
Consistency
ese are fundamental
quirements for a successful
and strategy. You must be
ONSISTENT in how you
esent your brand, whatever
e media, and you must
EARLY articulate your
and promise in every
Inconsistent Branding ...
If you saw these cows wandering around the range, would you recognize that they are all fro
the same herd?
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rporate communication.
COW TIP:
Monitor your brand
implementati
on on an
ongoing basisto make sure
that your
branding
stays
consistent.
Consistent Branding ...
These cows are obviously from the same ranch!
He must be from a different flock...
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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COW TIP:
Have you made
everyone in
your
company
aware or
your brand
guidelines?
They just clone me...
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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is for
Expectations
ur brand is determined by
w well you meet customer
PECTATIONS.
and Loyalty is created when
ustomers actual
perience with your
mpany goes above and
yond what they expect.
k yourself do you deliver
at you promise?
tter yet, ... ask your
stomers.
COW TIP:
Give your
employees
Definition of Satisfaction: ACTUAL exceeds EXPECTATIO
They told me she had a great personality...
Home About Cont
A B C D E F G H I J K L M N O P Q R S T U V W X
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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iving for availalbe or are
ey already linked to
meone elses brand?
ditionally, you need to be
e to print, reproduce,
py, distribute, and display
ur brand image in multiple
edia. Make sure that it is
ASIBLE to do so with the
work, colors, and images
u select to represent your
and graphically.
COW TIP:
Beware the brand
image that isreally
beautiful on a
monitor
screen but
cant be
reproduced
on paper, and
vice versa.
I don't think anyone will
believe that YOU are the
contented cow...
Learn more about how to make it FEASIBLE to market your company on a "shoestring" ...
here.
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This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
http://www.cattlelogos.com/Feasible-Mkt-shoestring.htmlhttp://www.cattlelogos.com/Feasible-Mkt-shoestring.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/Feasible-Mkt-shoestring.htmlhttp://www.cattlelogos.com/Feasible-Mkt-shoestring.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is for Good
Will
OD WILL is a by-product
he trust a strong brand
create. Consistently
vering on your Brand
mise will create customer
alty and translate into
ater sales.
ployees who deliver
eptional service create
al customers.
COW TIP:
I bought a used tractor
from that guy down at the
"No Bull" lot
Home About Cont
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Everything you do
is part of
your Brand
Image. A
pretty logo
doesnt make
up for
a rude help
desk or poor
products.
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is for
Hardy
r brand image needs to be
Cold Calling
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RDY, i.e. it needs to be
e to adapt to survive in
nging business climates.
ce established, a brand can
for a long time. Make
e the images and concepts
t you choose will stand the
t of time. Major brand
rhauls are VERY expensive
difficult to implement.
COW TIP:
Social impact is
becoming an
issue even for
the biggest
brands.
Things that
happen in
foreign
countries can
lead to
devaluation
of your
brand.
Bear Markets Foul weather
Up to your you-know-what in alligator
And JUST when you think you can relax ...
Things go n
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Hurry Granny! It's
getting cold outside!
I'm knitting as
fast as I can!
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
Home About Cont
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.html -
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is for
Image
ed we say more? Its all
out IMAGE. Nothing is
ore IMPORTANT. People
ake judgments on
pearance whether we like it
not.
erything you do is part of
ur brand IMAGE. Employee
havior, customer service,
oduct packaging and
ivery, installers and
ivery people, phone
essages, facility cleanliness
d atmosphere have a huge
pact on your brand IMAGE
COW TIP:
A compelling
message canbe
missed if the
audience is
distracted by
the wrong
I resent that remark!
A B C D E F G H I J K L M N O P Q R S T U V W X
http://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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kind of
image.
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
Home About Cont
A B C D E F G H I J K L M N O P Q R S T U V W X
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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e-mails,
frequent
telemarketin
g calls ...
doesn't mean
you should!
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
Home About Cont
A B C D E F G H I J K L M N O P Q R S T U V W X
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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is for
Known
ce you have established a
and identity, its important
at you do enough
arketing, in the right
annels, with an effective
ethod to make sure your
and becomes KNOWN in
ur target markets.
COW TIP:
You may have the
best productin the world,
but if people
dont know
what it is or
where to find
it, they cant
buy it!
Yeah. I know about it, but it doesnt go well with
nachos.
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is for
Logical
ople are overwhelmed by
ormation and images
day. Its hard to
ferentiate your products
d services. Make sure there
a LOGICAL connection
tween your brand image
d your message. This will
ake it easier for you to
pture mind share of your
stomers.
Brand Match Game
Home About Cont
A B C D E F G H I J K L M N O P Q R S T U V W X
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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COW TIP:
People are
overwhelmed
by
information
today ...
make sure
they can
quickly make
a connection
between your
product or
service and
what it will
do for them.
Answers: 1-C, 2-D, 3-B, 4-A
-
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Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is for
Logical
ople are overwhelmed by
ormation and images
day. Its hard to
ferentiate your products
d services. Make sure there
a LOGICAL connection
tween your brand image
d your message. This will
ake it easier for you to
pture mind share of your
stomers.
Brand Match Game
Home About Cont
A B C D E F G H I J K L M N O P Q R S T U V W X
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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COW TIP:
People are
overwhelmed
by
information
today ...
make sure
they can
quickly make
a connection
between your
product or
service and
what it will
do for them.
Answers: 1-C, 2-D, 3-B, 4-A
-
8/8/2019 ABC of Branding
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Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
Home About Cont
A B C D E F G H I J K L M N O P Q R S T U V W X
Home About Conta
A B C D E F G H I J K L M N O P Q R S T U V W X Y
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is for
Memorable
(and Moo)
course your brand should
MEMORABLE.
u want people to remember
ur company, your products,
d your services. Aim to
come a MEME ...
mething so simple,
eryone can remember it.
hink NikeR)
COW TIP:
Make sure that you
are
memorable in
a GOOD way!
Does that stuff work on
"Just been sheared"
itchiness?
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Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is forNetworking
r small businesses in
rticular, NETWORKING is a
ge part of marketing ...
ether at conferences,
ofessional associations,
rkshops, or social events.
w are you or your
mployees representing your
and at these types of
nctions?
COW TIP:
Small business
owner?
Do something
to brand
yourself at
networking
events so
people
remember
who your are,
I just can't let him go anywhere.
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for example,
wear a hat, a
special pin,
sing your
elevator
speech, ...
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
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This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
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is for
Relevant
ur brand image should be
LEVANT to your business
d appeal to your target
arket. There should be a
ar relationship between
ur brand concept
orporate image, strategy,
d goals) and the values of
ur potential customers.
ke it easy for people to
ate to your brand and they
l be more likely to
member it.
COW TIP:
Make sure that your
own
personnel
relate to your
brand and
become
brand
champions.
Research your market
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How many stomachs
do you have?
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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new
employee up
to speed on
your brand
value.
Looks like too much work to me.
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
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is for
Timeless
you are successful and your
mpany stays around for a
g time, your brand needs
be TIMELESS.
not build your Brand
age or your Brand Promise
what is Hot today.
ild your brand on themes
at can endure.
COW TIP:
Things that are
published
(especially on
the Internet)
can stay
around for a
VERY long
time ... this
can come
back and bite
you.
Don't I look like Uncle Ramses?
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
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is for
Value
strong brand adds real
ALUE to a company.
captures customer mind
are and builds repeat
siness. It can have real
ancial value.
1% of the value of the
ca-Cola Corporation resides
ts Coca-Cola brand
ich is worth more than
$70 billion.(1)
COW TIP:
Real brand value is a
result of
consistently
delivering on
your Brand
Promise.
9:54 AM, Headquarters Office
Communications Manager cited for BWI
(Branding with Indifference)
Wouldn't want to be caught in his hooves!
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is for
Words
oose the WORDS that you
e in any media very
refully -- print, web,
esentation, press releases
name a few.
ke sure you are using
guage that your target
dience can relate to.
ords, like jokes, that have
be explained lose their
pact. And remember, a
rticular word can mean
ferent things to different
ople.
What does the word "Duck" mean to you?
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http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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COW TIP:
Key WORDS: Use
familiar
words -- the
ones the
people use to
create search
queries. If
your writing
favors made-up or
complex
terms over
simple words,
users won't
find your site.
I don't care what you say ...
In my country THIS is what we call
FOOTBALL
It's not what you say, it's what people hear that matters. Click here to read about how peo
PERCEPTIONS matter in all forms of communications.
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
http://www.cattlelogos.com/Words-Perception.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/Words-Perception.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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is for
Xerographic
member that your logo and
uments will be copied, and
nted, and used in a
ROGRAPHIC process.
your logo turn into a big
ck spot?
r lots of little dots?
r will parts of it disappear?
COW TIP:
Test your
concepts in a
variety of
these
processes
before
you commit.
What is it? ...
a butterfly?
sexy ewe?
A bag of chips?
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Home About Cont
A B C D E F G H I J K L M N O P Q R S T U V W X
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.
CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is for
Yin-Yang
brand management, one is
ays dealing with theN-YANG principle. Brand
nagement requires finding
alance between opposing
tors - for example, the
e, cost, and controls to do
ngs right versus the need
ndividuals to do things
ckly and economically at
r desktop.
The Brand Management Tango
Now ... I want this
project done RIGHT!
But I need it done
RIGHT NOW!
My implementis clos
Home About Cont
A B C D E F G H I J K L M N O P Q R S T U V W X
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.html -
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Real brand value
is a result of
consistently
delivering on
your
Brand
Promise.
What do you mean, we didn't
project the right image?
Home -- AbuLLard's ABCs-- About Us -- Interviews -- Seminars -- Contact Us
Web site designed and built by Jean Wilcox
This site, content and all artwork are Copyright 2007 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.
AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC
is for Believable
The message associated with your brand image must be BELIEVABLE. Can you really
deliver what your brand promises - be it speed, security, high-style, or any other attribute
associated with your brand?
COW TIP:
Make sure you
can deliver
what you
promise.
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiryhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Interviews.htmlhttp://www.cattlelogos.com/Seminars.htmlmailto:%[email protected]?sujebt=Web%20Site%20Inquiry -
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COW TIP:
Make sure you
can deliver
what you
promise.
is for Consistency
These are fundamental requirements for a successful brand strategy. You must beCONSISTENT in how you present your brand, whatever the media, and you must CLEARLY
articulate your brand promise in every corporate communication.
COW TIP:
Monitor your brand implementation on an ongoin basis to make sure that
your branding stays consistent.
is for Downloadable
DistributedDNA
In todays electronic world, your logo, presentations and documents are often DOWNLOADED
from servers and web sites, and used in DISTRIBUTED work environments. They need to
become part of your corporate DNA rather than sit in a binder in the graphics department.
-
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COW TIP:
Have you made everyone in your company aware or your brand guidelines?
is for Expectations
Your brand is determined by how well you meet customer EXPECTATIONS.
Brand Loyalty is created when a customers actual experience with your
company goes above and beyond what they expect.
Ask yourself do you deliver what you promise?
Better yet, ... ask your customers.
COW TIP:
Give your
employees the
leeway to provide
exceptional service.
is for Feasible
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Make sure it is FEASIBLE for you to create the brand impression you want in peoples minds.
Do you have the resources required? Are the brand attributes you are striving for availalbe or
are they already linked to someone elses brand?
Additionally, you need to be able to print, reproduce, copy, distribute, and display your brand
image in multiple media. Make sure that it is FEASIBLE to do so with the artwork, colors, and
images you select to represent your brand graphically.
COW TIP:
Beware the brand image that is really beautiful on a monitor screen but
cant be reproduced on paper, and vice versa.
is for Good Will
GOOD WILL is a by-product of the trust a strong brand can create. Consistently delivering on
your Brand Promise will create customer loyalty and translate into greater sales.
Employees who deliver exceptional service create loyal customers.
COW TIP:
Everything you do
is part of your Brand Image. A pretty logo doesnt make up for
a rude help desk or poor products.
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A compelling
message can be
missed if the
audience is distracted by the wrong
kind of image.
is for
Just Enough
Less is often better. Simple stands out.
Use JUST ENOUGH elements to portray your image.
Just enough elements in your logo and brand image;
Just enough colors, fonts, and styles in your documents;
Just enough words to get the key messages across;
Just enough technology on your web site.
COW TIP:
Just because you can do it ... scrolling blinking icons, many fonts on a page,
a rainbow of colors, daily e-mails, frequent telemarketing calls ...
doesn't mean you should!
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is for Appropriate
All aspects of your brand must be APPROPRIATE for your business. Your message can fall
flat if you dont understand who makes up your target audience. Your message and yourimage must portray your products, your service style, and your corporate culture in a way
your customers can understand.
COW TIP:
Know your audience
Home
About
Contact
A
http://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.htmlhttp://www.cattlelogos.com/index.htmlhttp://www.cattlelogos.com/about.htmlhttp://www.cattlelogos.com/Appropriate.html -
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B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
UV
W
X
Y
Z
is for Consistency
http://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.htmlhttp://www.cattlelogos.com/Zealous.htmlhttp://www.cattlelogos.com/Believable.htmlhttp://www.cattlelogos.com/Consistent.htmlhttp://www.cattlelogos.com/DNA.htmlhttp://www.cattlelogos.com/Expectations.htmlhttp://www.cattlelogos.com/Feasible.htmlhttp://www.cattlelogos.com/GoodWill.htmlhttp://www.cattlelogos.com/Hardy.htmlhttp://www.cattlelogos.com/Image.htmlhttp://www.cattlelogos.com/JustEnough.htmlhttp://www.cattlelogos.com/Known.htmlhttp://www.cattlelogos.com/Logical.htmlhttp://www.cattlelogos.com/Memorable.htmlhttp://www.cattlelogos.com/Networking.htmlhttp://www.cattlelogos.com/Ownership.htmlhttp://www.cattlelogos.com/Presentable.htmlhttp://www.cattlelogos.com/Quality.htmlhttp://www.cattlelogos.com/Relevant.htmlhttp://www.cattlelogos.com/Systematic.htmlhttp://www.cattlelogos.com/Timeless.htmlhttp://www.cattlelogos.com/Unique.htmlhttp://www.cattlelogos.com/Valuable.htmlhttp://www.cattlelogos.com/Words.htmlhttp://www.cattlelogos.com/Xerographic.htmlhttp://www.cattlelogos.com/YinYang.htmlhttp://www.cattlelogos.com/Zealous.html -
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These are fundamental requirements for a successful brand strategy. You must be
CONSISTENT in how you present your brand, whatever the media, and you must CLEARLY
articulate your brand promise in every corporate communication.
COW TIP:
Monitor your brand implementation on an ongoin basis to make sure that
your branding stays consistent.
is for Downloadable
Distributed
DNA
In todays electronic world, your logo, presentations and documents are often DOWNLOADED
from servers and web sites, and used in DISTRIBUTED work environments. They need to
become part of your corporate DNA rather than sit in a binder in the graphics department.
COW TIP:
Have you made everyone in your company aware or your brand guidelines?
is for Expectations
-
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Your brand is determined by how well you meet customer EXPECTATIONS.
Brand Loyalty is created when a customers actual experience with your
company goes above and beyond what they expect.
Ask yourself do you deliver what you promise?
Better yet, ... ask your customers.
COW TIP:
Give youremployees the
leeway to provide
exceptional service.
is for Feasible
Make sure it is FEASIBLE for you to create the brand impression you want in peoples minds.
Do you have the resources required? Are the brand attributes you are striving for availalbe or
are they already linked to someone elses brand?
Additionally, you need to be able to print, reproduce, copy, distribute, and display your brand
image in multiple media. Make sure that it is FEASIBLE to do so with the artwork, colors, and
images you select to represent your brand graphically.
COW TIP:
-
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Beware the brand image that is really beautiful on a monitor screen but
cant be reproduced on paper, and vice versa.
is for Good Will
GOOD WILL is a by-product of the trust a strong brand can create. Consistently delivering on
your Brand Promise will create customer loyalty and translate into greater sales.
Employees who deliver exceptional service create loyal customers.
COW TIP:
Everything you do
is part of your Brand Image. A pretty logo doesnt make up for
a rude help desk or poor products.
is for Hardy
Your brand image needs to be HARDY, i.e. it needs to be able to adapt to survive in changing
business climates. Once established, a brand can last for a long time. Make sure the images
and concepts that you choose will stand the test of time. Major brand overhauls are VERY
expensive and difficult to implement.
COW TIP:
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is for Believable
The message associated with your brand image must be BELIEVABLE. Can you really
deliver what your brand promises - be it speed, security, high-style, or any other attributeassociated with your brand?
COW TIP:
Make sure you
can deliver
what you
promise.
is for Appropriate
All aspects of your brand must be APPROPRIATE for your business. Your message can fall
flat if you dont understand who makes up your target audience. Your message and your
image must portray your products, your service style, and your corporate culture in a way
your customers can understand.
COW TIP:
Know your audience
-
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COW TIP:
Beware the brand image that is really beautiful on a monitor screen but
cant be reproduced on paper, and vice versa.
is for Good Will
GOOD WILL is a by-product of the trust a strong brand can create. Consistently delivering on
your Brand Promise will create customer loyalty and translate into greater sales.
Employees who deliver exceptional service create loyal customers.
COW TIP:
Everything you do
is part of your Brand Image. A pretty logo doesnt make up for
a rude help desk or poor products.
is for Hardy
Your brand image needs to be HARDY, i.e. it needs to be able to adapt to survive in changing
business climates. Once established, a brand can last for a long time. Make sure the images
and concepts that you choose will stand the test of time. Major brand overhauls are VERY
expensive and difficult to implement.
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COW TIP:
Social impact is becoming an issue even for the biggest brands. Things that
happen in foreign countries can lead to devaluation of your brand.
is for
Image
Need we say more? Its all about IMAGE. Nothing is more IMPORTANT. People make
judgments on appearance whether we like it or not.
Everything you do is part of your brand IMAGE. Employee behavior, customer service,
product packaging and delivery, installers and delivery people, phone messages, facility
cleanliness and atmosphere have a huge impact on your brand IMAGE
COW TIP:
A compelling
message can be
missed if the
audience is distracted by the wrong
kind of image.
is for
Just Enough
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Less is often better. Simple stands out.
Use JUST ENOUGH elements to portray your image.
Just enough elements in your logo and brand image;
Just enough colors, fonts, and styles in your documents;
Just enough words to get the key messages across;
Just enough technology on your web site.
COW TIP:
Just because you can do it ... scrolling blinking icons, many fonts on a page,
a rainbow of colors, daily e-mails, frequent telemarketing calls ...
doesn't mean you should!
is for
Known
Once you have established a brand identity, its important that you do enough marketing, in
the right channels, with an effective method to make sure your brand becomes KNOWN in
your target markets.
COW TIP:
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COW TIP:
Small business owner?
Do something to brand yourself at networking events so people
remember who your are, for example, wear a hat, a special pin, singyour elevator speech, ...
Everyone in your company should take OWNERSHIP of your brand -- starting from the top
down. Management should set an example for all employees by owning the brand image,
providing guidelines, and
training in use of the brand, and then holding all employ