abare stuart mccullough – ceo australian wool innovation
DESCRIPTION
Abare Stuart McCullough – CEO Australian Wool Innovation. End of stockpile. End of RPS. Marketing. Marketing – Campaign for Wool. Slide from Richard and Belinda. Gold Woolmark. To be updated. No Finer Feeling. No Finer Feeling - Ambassador. No Finer Feeling - Ambassador. - PowerPoint PPT PresentationTRANSCRIPT
• Abare
• Stuart McCullough – CEO Australian Wool Innovation
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AustralianEMI inuser
currency
US dollar
AU dollar
FX rate (AU:US)
End of RPS End of stockpile
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EMI($)
Jan 1990 to mid-Feb 2011
USD USD avg 90-00 USD Avg 01-05 USD Avg 06-08 USD Avg 09-10
AUD AUD avg 90-00 AUD Avg 01-05 AUD Avg 06-08 AUD Avg 09-10
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Marketing
Marketing – Campaign for Wool
GOLD WOOLMARK
Slide from Richard and Belinda
To be updated
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No Finer Feeling
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No Finer Feeling - Ambassador
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No Finer Feeling - Ambassador
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• AWI Investment To be updated
• Media Value
• Merchandising Value– Media ROI 1:12
• Impact /OTS
POSITIONING:
• TBC
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