Open Access at UPNE Finding a Balance Between Mission and Market

UPNE at a Glance Book Publishing

Consortium Model

Humanities-Based Academic Monographs

Working with Institution Libraries

Increased Attention to “Bottom Line”

The Case for Open Access

Fulfills university press mission

Fulfills university mission

Fulfills university library mission

Fulfills scholar’s mission

Creates closer relationship between press, library, scholars, and institution as a whole

But Someone Has to Pay Editorial costs

Production costs

Materials costs

Distribution costs

Marketing costs

Scholarship has an implicit value

The University Press Paradox

Nonprofit Mission to Share

Scholarship

Sales Stability and Growth

Higher Education Mindset

Publishing Industry Mindset

A university press is a nonprofit organization that must function in a for-profit industry

Publishing Industry Mindset

Turn scholarship into marketable product

Distribute and sell books and peripheral content to cover costs of production, staff, and other overhead

Compete for market share

Compete for mind share

Use existing market share and mind share to attract new scholarship

Turn new scholarship into marketable product

The Trouble with the Publishing Industry Mindset

Higher Education Mindset

Produce scholarship in support of scholars and institutions

Freely distribute scholarship into the marketplace of ideas

Maximize reach and availability of scholarship

Scholars use existing texts in support of the creation of new scholarship

The Trouble with the Higher Education Mindset

Striking a balance Higher

Education Book

Publishing

Generate Revenue to Cover Cost of

Products

Distribute Products

Convert Ideas to Products

Use Existing Ideas to Generate More

Scholarship

Share Scholarship Freely and Openly

Generate and Support Scholarship

DISCOVERABILITY AFFORDABILITY

Discoverability Accessibility (Public and open information)

Reach (Available in multiple “locations”)

Choice (To own, to borrow, to browse, or all three)

Diversity of Formats (Print, PDF, ePub, HTML, Mobi)

Permanence (Available in perpetuity)

“The Bill Scott Model” A collaboration between UPNE, the Dartmouth Library,

and the Dartmouth Provost’s office

“The Bill Scott Model”

Format Reach Price Revenue

OA Views >4,000 FREE $0

OA Downloads >1,000 FREE $0

Unjacketed Cloth 275 $45.00 $8,663

Ebook Channel 45 $7.99 $180

A collaboration between UPNE, the Dartmouth Library, and the Dartmouth Provost’s office

The UPNE Open Access Model

Form Price At Launch Two Years After Launch

File Format

Unjacketed Cloth $85.00 O/P Print

Paperback $45.00 $45.00 Print (POD)

Library Edition Ebook

$84.99 $7.99 ePub, Mobi, PDF

Open Access on Library Website

N/A FREE ePub, Mobi, PDF, HTML