8 Lorong Universiti 59100 Kuala Lumpur MALAYSIA + (603) 7960 9603 p. + (603) 7960 9603 f. www.masma.my web sportmanagementkul@gmail.com email

AASM 2010 KUALA LUMPUR14-16 OCTOBER 2010 PUTRA WORLD TRADE CENTRE KUALA LUMPUR MALAYSIA

Theme - “Best Practice in Asian Sport Industry: Managing

Changes, Embracing Differences, Forging Alliances

GETTING THERE!

Malaysia is an ideal conference location with equatorial weather all year long and a

unique multi-ethnic culture that truly showcases Asia. The location of the conference,

right in the heart of Kuala Lumpur’s business and shopping district is a major plus point.

Easily accessible by major public transportations (taxis, buses and mass commuter

systems), the conference location is also just a mere walking distance from a range of

accommodation options. From budget and backpackers hotels along Jalan (Road)

Tuanku Abdul Rahman to high end, 5 star rated hotels.

Putra World Trade Centre (PWTC) is an international convention venue with vast

experience in handling international seminars. Putra World Trade Centre (PWTC) is

strategically located in the heart of KL. You could go direct to PWTC from KLIA by taxi.

Please log on to http://www.pwtc.com.my for more information about PWTC.

Alternatively, from KLIA, you could get the KLIA Express Rail that services the airport

and the city through the Kuala Lumpur Sentral Station (KL Sentral). It is the fastest

transport that takes you to the city, in only within less than half an hour. For more

details please log on to http://www.kliaekspres.com

You also have other options to go direct to KL Sentral from KLIA, such as taxis and

buses.

Once you get to the KL Sentral, you could get to PWTC by bus, taxi or intercity rail

transit.

PWTC is surrounded by hotels that range from budget/backpacker hostel to 5 star

rated hotels. Delegates are reminded that the month September till December is

peak season for Kuala Lumpur hotels.

Kuala Lumpur is a haven for shoppers. Do take time to explore the shopping

opportunities that the city has to offer.

Good food is also easily available at every corner. Taste the wide-ranging delicacies

of street food when you are in KL.

KUALA LUMPUR

Industry: Managing

Changes, Embracing Differences, Forging Alliances”

IMPORTANT DATES

• 1 MARCH 2010 – END ABSTRACT

SUBMISSION

• 15 MARCH 2010 – BEGIN

NOTIFICATION OF ACCEPTANCE

• 31 MAY 2010 – END EARLY BIRD

REGISTRATION

• 31 AUGUST 2010 – END

MANUSCRIPT SUBMISSION

ABSTRACT FORMAT

• ENGLISH ONLY

• NOT MORE THAN 600 WORDS

• 12 PT TIMES NEW ROMAN

• TITLE IN CAPITAL LETTERS WITH

Call for Papers THE 6 T H ASIAN ASS OCIATI ON FOR SP ORTS MA NA GE ME NT CONFE RE NCE AAS M20 10 KUAL A LUMPUR

Malaysian Sport Management Association (MASMA)

invites sport scholars all over the world to participate

in the above mentioned conference by submitting a

variety of academic abstracts related to sport

management topics as listed below.

a. Managing Changes in Sport Industry: Lessons

for and from Asia

b. Unity in Diversity: Best Practice in Global Sport

e. Sport Participation Programs : Promotional and

Sustainability Factors

f. Community Sport and Social Cohesion

Experiences in Enhancing Sporting Culture

g. Issues and Challenges in Asian Sport Business

Abstracts that discuss completed or on-going research

are also accepted. The mode of participation can be

AASM 2010 KUALA LUMPUR

“Best Practice in Asian Sport Industry: Managing Changes, Embracing Differences, Forging Alliances”

ASIAN SPORT MANAGEMENT ASSOCIATION

(AASM)

AASM was founded on the premise to develop the continental sport management area of discipline and hold similar principle to her counterparts in Europe

(EASM), North America (NASSM) and Oceania (SMAANZ) and together form the International Alliance of Sport Management.

THE CONFERENCE

The 6th Asian Association of Sports Management

Conference Kuala Lumpur 2010 is the sixth in the

series of annual conferences organized by the Asian

Association for Sport Management [AASM].

It was first held bi-annually in South Korea in 2002,

China in 2004, Japan in 2006 and Thailand in 2008.

Beginning 2008, the AASM Executive Committee (EC)

decided to have the conference as an annual event with

the first annual conference held the following year in

THE EVENT

AASM 2010 Kuala Lumpur would be the continental

platform for sport management academics, researchers,

practitioners and industrialists to meet and exchange

novel ideas and avant-garde knowledge in sports. Some

of the events that had been planned out are, key note

speeches from world renowned sport management

gurus, global sports management summit, parallel

sessions, poster presentations and sports trade

exposition.

THE PARTICIPANTS

This conference should be attended by sports academics, practitioners and researchers, both local and

international. In addition, sports industrialist and sport management undergraduate and postgraduate would also benefit from participating/attending. Distinguished

Sport Management Professors such as Professors

ASIAN SPORT INDUSTRY EXPOSITION 14 – 16

October 2010 In conjunction with the AASM

2010, there will be an international Sport Industry Exposition at the

Putra World Trade Centre. All local

and international Sport Industrialists are invited to take

part in the exposition. Details

please go to the website at http://www.masma.my/

SPORT MANAGEMENT ACADEMIC SOLUTIONS In addition to key note speakers

selected especially from Asia and

other continents, the conference in KL is expected to convene the best

sport academic minds in the world in

one of the most vibrant and dynamic continent in sport excellence. After

Beijing’s success, the focus of world

sport is definitely Asia!

INTERNATIONAL EDUCATION EXCHANGE

SOLUTIONS The Kuala Lumpur date would also

be a good time for sport

management students to discover regional sport management

educational exchange

opportunities with representatives from reputable sport studies

universities.