Aaron Sunny Emma

History

• 1950 Quincy, MA.• 1955 Franchise• Today - The world’s

largest coffee and baked goods chain

• Selling 2.5 million donuts every day• 30 cups is made in a second• 2.7 million customers per day• 8,800 stores in 31 countries• 6,400 stores located in the USA• Global system-wide sales - $5.5

billion(2008)

Introduction

Fun-facts

• US, 10 Billion donuts = $2 Billion dollars• Canada, the donut capital of the world• 3,200 donut stores nationwide• Highest per capita consumption of

donuts

Dunkin’ Donuts worldwide

Mojito and Banana Daiquiri Donuts, Spain

Kimchi Croquette, Korea Donut Ball Sticks, Thailand

Lychee Orange, Lychee Blackcurrant, Indonesia

Pork Floss Donuts, China

Dunkin’ Donuts in

China

• 2008• Shanghai and Guangdong province• Customers between 13 and 25 years

old.

Competitors

Starbucks Mister Donut

Starbucks

•1971 Seattle, Washington•17,000 stores in 49 countries•over 400 stores in China•Advantage: Deep coffee culture Elegant environment Humanistic services

Mister Donut

• 1956 , North America• 2000, Shanghai• Teenagers and little

kids• Pon De Lion

BEAR of China

• Demographics——Highly adequately

• The largest population in the world

• 22% of total population is from 14-29 years old

• Urbanization rate relatively low

• 325 million middle class

BEAR of China• Government——Adequate• 《 People's Republic Schedule of Specific

Commitments on Trade in Services》• 《 Law of the PRC Foreign Enterprises》• Exchange control• Physical Infrastructure——Highly Adequate• Fairly satisfying condition for DD’s logistic

BEAR of China

• Economics——Highly Adequate• The world’s second largest economy• GDP growth rate of 9.10%• Per capita is not high of $6,600• Culture——Less than adequate• Eating Habits• Preference to Chinese foods

• The most developed country in the Asia• 3rd largest economy by GDP• 3rd purchasing power• 10th largest population• Tokyo area is metropolitan area• A1 Country Risk Ratings• Only one Asian member of G8• 12 out of 181 ease of doing business ranking

The state of Japan

• Attractive emerging market : BRIC• 9th population• 12th economy by GDP• Huge natural resources• 7th purchasing power• Middle class is increasing• B Country Risk Rating

Russian Federation

Japan

• Graying society • Strong artisanship • Failure experience

Challenges

Russia

• Red tape (120 out of 181)• Urbanized infrastructure• Excessive competition• Weak brand culture

Short term Recommendations

• Various advertisements - logo and banners- Internet social network- dramas and movies- gift like happy meal• Store decoration

-uniform, interior design• Further expansion into inland cities-big cities and tourism areas• Localization-attract Chinese customers

Long-termRecommendations

• Establish Dunkin’ Donuts Center-open two courses for employees and customers-to educate for employees ; professional course-to establish familiar relationship for customers

• Make donuts a part of daily life• Expanse all over China

Conclusion

• Promising Market in China• Potential Industry• Competitive Surrounding from Local

and Foreign Brands• Leading Exotic Brand in Future

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