Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

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  • Pernix Pty Ltd | 214 Pulteney St, Adelaide SA 5000 | ABN: 88 604 124 432 | +61 8 7200 6075

    Sports Analytics Today & Tomorrow

    Aaron Reynolds Director Sales and Marketing, Pernix

    Adriano Pellegrino Australian Footballer & Technology in Sport Advocate

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 2

    Australian and International Footballer with a 15 year professional career playing in Australia, Europe, America and South East Asia. Perth Glory Most Glorious Player 2008/2009

    Central Coast Mariners A-league Premiership and

    Championship Winner

    Member of the U-20 team that qualified for the 2003 FIFA World Youth Championship

    Played alongside Robbie Fowler & against Rivaldo & Del Piero, coached by Graham Arnold and Ange Postecoglou

    Technical Director for the Western Strikers soccer club

    CAREER HIGHLIGHTS

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 3

    New materials for new records

    Aluminium, carbon and even bamboo: sport results today depend highly on the materials used by athletes. Beyond the competition among sportsmen, the battle of technologies has just begun

    Ending the pain

    Computer simulations and data analysis can now help prevent injuries, while individual prostheses hasten the recovery process

    The connected athlete

    Amateurs can now enhance their performance and their health by using wireless devices and biosensors that monitor behaviour, environment and physiology. Future applications will go even further.

    TECHNOLOGY IN SPORT

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 4

    One of the most sophisticated and enthusiastic adopters of sports analytics in Australia is the Australian Football League (AFL). The code is believed to generate some of the largest sports data sets in the world. Every game is monitored and analysed courtesy of data sources including: ~10,000 team level match statistics, quarter by quarter,

    zone by zone; ~100 player level match statistics relating to kicks,

    handballs, smothers, corralling, chasing and closing; match-up data; second-by-second GPS tracking during training and in-game

    for all 44 players, to understand average and maximum speed, direction and acceleration;

    coded video which provides footage from multiple angles across the ground.

    THE LOCAL LANDSCAPE

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 5

    THE STATE OF PLAY

    There are two main goals of an analytics

    program: provide new, actionable insights and

    save time for decision makers Benjamin C. Alamar

    Founder Journal of Quantitative Analysis in Sports

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 6

    THE PLAYING FIELD

    Sports Scientist

    Sports Analyst

    Scouts & Recruiters

    - Coaches

    - Managers

    - Recruiters

    - Board

    Members

    Decision

    Makers

    Sports Analyst

    Public Data Sources

    Membership & Admin

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 7

    Through data advisory services being provided to Port Adelaide Football Club, an understanding of the current state of the sports analytics industry has been obtained. A lack of maturity in the industry compared with other, more established industries. AFL clubs in particular are swimming in data, but starving for insights. Partnership with PAFC allowing us to service this need, which has substantial overlap with others across the sporting industry.

    EFFICIENCY GAINS

    Unlocking insights that have previously been too hard to obtain

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 8

    CRUNCHING THE NUMBERS

    Draft Picks

    Modelling AFL draft outcomes to understand the value of different areas (pick ranges) of the draft

    Identify over and under-valued prospects

    Match Statistics

    Creation of a high-dimensional dataset

    5000+ team statistics per match

    ML to show which ones matter!

    Objectively test gut-feel hypotheses

    Scout Reports

    Ingest historical scouting reports containing textual descriptions of draft nominees.

    Analyse using Natural Language Processing (NLP) techniques

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 9

    CRUNCHING THE NUMBERS

    Player Performance

    Creation of a player-match level dataset of over 150,000 records

    ML to answer the following:

    What constitutes a good game?

    How successful has a players career been?

    What role/position did a player play in any given game?

  • Club Data such as Champion Data and Catapult GPS supplemented by

    additional data sources being presented within a dashboard to assist quick and efficient identification of new club and player performance opportunities.

    Vision - Real time data feeds - Player level data - Off field club data sets - (i.e. membership)

    A Truly Mobile Agile Architecture for data access before/during and after game insights.

    10

    Club Data

    Sources

    (Public Cloud)

    Data Scraping

    Data Repository

    Supplemental

    Data Sets

    Data Warehouse

    PAFC Analytics

    Dashboard

    PAFC

    Data Mining

    Portal

    SPORTS ANALYTICS PLATFORM INTEGRATE, ANALYSE & MAXIMISE

  • Big Data Analytics

    Bringing insights to data captured in-game to optimise

    team strategy , training & player position

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 12

    Data Science & Predictive Analytics

    Applying data science techniques to uncover hidden patterns in the data to find competitive advantage

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 13

    Pernix Agile data solutions that enable, drive and amplify.

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 14

    Pernix Agile data solutions that enable, drive and amplify.

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 15

    Pernix Agile data solutions that enable, drive and amplify.

  • Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 18

    THE WEARABLE EVOLUTION MORE DATA

  • Surface Electromyography (sEMG)

    https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwj7kozH0dHTAhUMm5QKHbWeCygQjRwIBw&url=http://diet.myfit.ca/product-review/top-10-ways-athos-change-workout/&psig=AFQjCNHieEgv97JDJadP7c5e-CB_vOqxyA&ust=1493829186911690../../../Desktop/Athos in Action __Single-Leg RDL.mp4../../../Desktop/The Science Behind Athos.mp4../../../Desktop/2017_Athos_Hero60-90_Final_Dirty_H.264.mp4

  • Thank you

    Aaron Reynolds

    Director Sales and Marketing

    areynolds@pernix.com.au

    Adriano Pellegrino Australian Footballer & Technology in Sport Advocate

    mailto:areynolds@pernix.com.au