Visioneering the meetings of the future

Mark Cooper, IACC

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Innovation relies on managed serendipity –The ability to leverage the productive collision of PEOPLE and IDEAS through the right tools and the right PLACES.

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What we will look at today.

A little background on myself and IACC

An overview of the meeting room of the future initiative

Review the key findings from the research

Look at trends in food and beverage & address the chef!

Look at inspiring new environments

Consider how tech and AV is effecting meetings

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Website: Slido.com

Event Code: IACCAAP

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IACC Fast facts.

1981

>300 venues

25 countries

1% share

Unique

#IACCAAP

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Meetingrooms

Food &beverage

Recreation

Fitness

Technology

Typical.

Guest Rooms

Guestrooms

Food &Beverage

Recreation

Fitness

Technology

Meetings

Vs.

#IACCAAP

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Most Popular. Why?Image source: The Guardian

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Group DiscussionsIn five years time, what do we foresee will be the significant changes we will see in;

How people will learn at conferences & meetings ?

Tech & how delegates communicate/collaborate ?What will meeting spaces look and feel like ?

Food & beverage ?Website: Slido.com Event Code: IACCAAP

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Let’s look at the 2017 trends, from a planner perspective.

#IACCAAP

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250 respondents from five

continents

We looked for geographical and

generational divides

We asked if venue marketing practices aligned with buyers

priorities?

Good distribution of planners across

corporate, association and

government meetings

IACC meeting room of the future.Survey background.

Meeting planner survey:

#IACCAAP

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Bringing together the brightest minds in the industry.

IACC members Meeting planners

Industry experts Suppliers

#IACCAAP

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Key findings.

Meetings now and in the future

Educational objectives remain

critical, but personalised

experience gains traction

Younger Gen’s becoming larger

part of delegate pool and influencing.

Old formats won’t cut it!

80% of planners report their role involves more

experience creation, up 5%

on last year

#IACCAAP

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Availability of high quality broadband is critical in meeting venues

Meeting room acoustics impact the overall quality of the meeting/conference

Meeting room lighting impactsthe overall quality of the

meeting/ conference

It is important to have collaborative spaces outside of

the meeting room for informal gatherings at my meeting venues

It is important to have the flexibility to change layouts

in meeting rooms

I am looking for different meeting space elements today than I was two to five

years ago

6.3

6.4

8.2

8.3

8.7

8.8

9.2

#IACCAAP

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Key findings.

Meetings now and in the future

20% of respondents

report they expect increased

pressure to stay ahead of the curve

with latest & greatest tech

28% of planners indicate an increased

emphasis on providing stronger ROI measurements

79% of planners say nutritional info

should be displayed on food

stations

#IACCAAP

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Planners told us what really matters!

Availability of high quality broadband is critical in meeting venues

Meeting room acoustics impact the overall quality of the meeting/conference

Meeting room lighting impactsthe overall quality of the

meeting/ conference

It is important to have collaborative spaces outside of

the meeting room for informal gatherings at my meeting venues

It is important to have the flexibility to change layouts

in meeting rooms

I am looking for different meeting space elements today than I was two to five

years ago

It is important to have outdoor meeting facilities when choosing

a meeting venue6.3

6.4

8.2

8.3

8.7

8.8

9.2

#IACCAAP

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Flexibility is key

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Key findings.

Breaks & meals

Productive meal service in the day to allow delegates to check in with the office and family

as well

Continuous refreshment break

stations with interactive breaks,

merging refreshments with

teambuilding

More space outside of the meeting room

for informal gatherings over food

and drink service

More time for Breaks and networking

Food service that supports various delegate networking sessions is important

#IACCAAP

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Key findings.

Breaks & meals

Planners split between shorter

breaks more often or longer breaks, more

networking time!

Food and beverage

offerings directly link to attendee satisfaction and the personalized

experience

Increase in the number of requests to

accommodate allergies, personal

eating plans or preferences

Lack of accommodation for dietary needs is the top issues

planners encounter with

venues!

Food service that supports various delegate networking sessions is important

#IACCAAP

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Demands are effecting us today!

#IACCAAP

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Finding a meetings focused venue.

Gluten free no longer a exceptional request

Food labelling on conference buffets becoming more common

75% of staff given allergy training. Enough?

!!!

#IACCAAP

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Informal, flexible and grasingstyle dining.

#IACCAAP

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No more signing bar checks!

#IACCAAP

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Bringingexperiencesto the table

Download your copy of the IACC Trends in Nutrition Delegate Wellbeing at IACCmeetings.com

#IACCAAP

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Key findings.

Physical meeting space and design

A noticeable trend in creating venues which emulate a homely setting

A number of respondents believe the space outside of

the meeting room is as important as the space

inside

Spaces must facilitate more conversational

delivery, not content driven

#IACCAAP

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More informal breakout spaces.

#IACCAAP

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Key findings.

Communications and Connections

Responders not entirely sure what to expect from VR.

Highest cost is keynote. When it

becomes more affordable to bring a hologram keynote, this tech will take

off

Lower number implemented

conference apps in 2017. A trend?

#IACCAAP

A clear link between collaborative tech and engagement reported from planners.

Key findings.

2017 Trends in Meetings Technology

58% of meeting organisers wont shortlist a venue with no internet

performanceguarantee

72% of planners say free or affordable

broadband will be critical in next 5

years

Security of data will be more

important in future

#IACCAAP

Are we giving Meetings Internet the respect it deserves?

And does the venue truly understand the significance?

We rely on internet more than we think….

It’s no longer just about Speed Mbps.

Speed-checker Apps a good start!

It’s about the venue infrastructure – Access Points

Its about the age of the equipment –two year rule

#IACCAAP

Internet Infrastructure Effectiveness of distributing the bandwidth throughout a venue

Planners cannot evaluate the same as other services or facilities.

Location of Access points key, indoors and outdoors.

Newer Access Points take more people

Audience collaboration needs bandwidth

#IACCAAP

Venue Internet Guides are starting to appear

Until now, we have never tended to search by Wi-Fi capability

Download your copy of the IACC Internet Guide at IACCmeetings.com

#IACCAAP

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Summary and findings.

Well designed, dedicated meetings focused spaces are essential

Meetings needing to be well supported by knowledgeable staff

Meeting planners will need to be aware of which meeting environment will best match their organisation’s culture

Technology must be easy to integrate and just work!

#IACCAAP

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Questions and answers.www.IACCmeetings.com

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Questions and answers.www.IACCmeetings.com

Website: Slido.com Event Code: IACCMPI

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Meeting venue types that are delivering new meeting spaces

Corporate

Commercial

Academic

Day venue

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Corporate.

Dedicated environments

High quality

Often exclusive

Ownership investment

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Commercial.Dedicated meeting rooms

No distractions

Skilled and motivated staff

Loyal client base

Accessible location

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Group DiscussionLet’s lay bare our greatest challenges and consider how venues and planners can deliver great culinary experiences!

How can we ‘eat for energy’ ?How can venues be proactive in offering

healthy food options ?How can we manage dietary needs better

Delegates 2 planner 2 Venue ?What have you done that has had a great

impact on your events ?Website: Slido.com Event Code: IACCAAP

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Academic. Learning focused

Ideal for training

Brand adds kudos

Technology and connectivity

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Day venues.

Use multiple accommodation types

City location

Public transport

Dedicated meeting rooms

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Key findings.

Meetings now and in the future

75% of respondents report experience

creation will become more important

Only 23% of respondents would prefer to outsource meeting elements

Access to interactive technology will gain

more importance than current top priority of

flexible space

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Q&A Slide Share Polling

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Questions for our panel of experts

What culinary is new and exciting? ?What barriers are there to more creativity ?

Is it possible to go too far with healthy options ?What have you done that has had a great

impact on your event ?