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1 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
AALL MEDIA KIT SEPTEMBER 2020–SEPTEMBER 2021Reach Decision Makers and Influencers
Publications
eCommunications
AALLNET
AALL Annual Meeting & Conference
2 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
ABOUT AALL MEMBERSAALL MEDIA KIT 2020/2021
Reach more than 4,000 law
librarians and other legal
information professionals who
are the decision makers and
influencers on everything from
licensing electronic information to
managing print subscriptions to
purchasing library supplies
and services.
MEMBERS BY LIBRARY TYPE
REACH DECISION MAKERS*
LAW SCHOOL
REPRESENT DEANS, DIRECTORS, CHIEF LIBRARIANS, AND CIOS
REPRESENT ASSOCIATES, DEPUTIES, ASSISTANT DIRECTORS, AND CHIEFS OF BRANCH
OTHER
LAW FIRM/CORPORATE GOVERNMENT
44%
28%
4%
5%
36% 15%
*Based on members who self-reported their positions.
3 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
ABOUT AALL MEMBERSAALL MEDIA KIT 2020/2021
$924 MILLION+ OF INFORMATION BUYING POWERAVERAGE INFORMATION BUDGETS BY LIBRARY TYPE
83% OF AALL MEMBERS STRONGLY AGREE OR AGREE THAT AALL IS THE RECOGNIZED AUTHORITY IN THE FIELD OF LEGAL INFORMATION
LAW FIRM/CORPORATE LIBRARIES
GOVERNMENT LAW LIBRARIES
LAW SCHOOL LIBRARIES
$1.58M
83%
$508,005$1.05M
ADVERTISING REPRESENTATIVE
BILL SPILMAN320 West Chestnut Street, PO Box 399Oneida, Illinois 61467309.483.6467 Phone309.483.2371 Fax
4 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
ADVERTISING OPPORTUNITIESAALL MEDIA KIT 2020/2021
AALL Spectrumprint + digital
AALL’s bimonthly member magazine is designed to further professional development and education. The open-access digital version reaches beyond members.
Law Library Journalprint + digital
AALL’s quarterly journal, published since 1908, includes scholarly articles on law, legal materials, and librarianship, as well as practice-oriented articles.
AALL eNewsletterdigital
AALL’s monthly member newsletter includes brief news items and important reminders about upcoming events and deadlines; it boasts an average open rate of 38%.
AALL Weekly eNewsletterdigital
Delivered every Monday except the third week of every month (when the monthly eNewsletter is sent), the AALL Weekly eNewsletter is a one-stop shop for AALL members, with an average open rate of 33%.
KnowItAALLdigital
Delivered every weekday to members and subscribers, KnowItAALL highlights product news and other legal informa-tion topics; it boasts a click-through rate of 39%.
AALLNETdigital
AALLNET had more than one million unique page views in 2019. Don’t miss out—there are only one homepage and two sitewide opportunities available each quarter.*
Mailing Listsemail + postal
Get in touch with your target market with email and postal lists that are available for purchase for one-time use. Visit bit.ly/AALL-lists to order or for additional information.
PUBLICATIONS, ECOMMUNICATIONS, AALLNET
QUESTIONS
Bill Spilman [email protected]
Preconference eUpdatesdigital
Six monthly preconference newsletters include information about events, programs, and features to expect at the conference and tout the benefits of attendance.
eDailies digital
Sent each day of the conference, eDailies provide attendees with must-have information for the day ahead. For those unable to attend, the eDailies provide highlights.
Conference Programprint
Distributed to 1,400+ attendees, the program lists educational programs, exhibitors, meetings, and events. Exhibitors who advertise in the program receive a highlighted listing.
Additional Opportunities
More advertising opportunities for AALL 2021—such as hotel key cards, floor clings, registration bag promo items, and more—will be announced soon.
AALL ANNUAL MEETING & CONFERENCE
*Sitewide does not include third-party integrations such as the job board.
5 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
AALL SPECTRUM PRINT + DIGITAL AALL MEDIA KIT 2020/2021
All AALL Spectrum print ads* are
linked to the advertiser’s website in the
following digital formats—flipbook and PDF.
Vendor Voice - New sponsored content opportunity! Receive a three-page Q&A advertorial to be organized by AALL to showcase a new product of your choosing, directly to decision makers. AALL will work with vendors to organize the interview before the article is professionally designed though AALL’s designers. This is an exclusive opportunity! Only one vendor voice will be published per issue. Advertisers are limited to one vendor voice annually. $3,000
NEW OPPORTUNITY
BELLYBAND $5,000
2-PAGE INSERT $3,000
September/October COVID-19: Surviving & Evolving
November/December Innovation
January/February
Leadership/Career Development
March/April Education
May/June Technology
July/August Diversity, Inclusion & Recruitment
EDITORIAL THEMES AD SPACE AND MATERIAL DEADLINES
PRINT + DIGITAL RATES
Volume 25 Space Close Material Due
No. 1 September/October 2020 July 16 July 23
No. 2 November/December September 10 September 17
No. 3 January/February 2021 November 12 November 19
No. 4 March/April January 21 January 28
No. 5 May/June March 11 March 18
No. 6 July/August** May 13 May 20
All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.
*excluding bellybands
**The July/August issue will have bonus on-site distribution at the 2021 AALL Annual Meeting & Conference.
Premium Positions 1x 3x 6x 12x
Full Page (pages 4-9) $2,175 $2,120 $2,060 $1,960
Back Cover $2,635 $2,560 $2,480 $2,350
Inside Front Cover $2,505 $2,435 $2,360 $2,240
Inside Back Cover $2,375 $2,310 $2,240 $2,130
Bellyband $5,000 $5,000 $5,000 $5,000
Vendor Voice $3,000 $3,000 $3,000 $3,000
6 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
PRINT + DIGITAL RATES, CONTINUED
Standard Positions 1x 3x 6x 12x
Full Page (after page 9) $2,045 $1,995 $1,940 $1,850
2/3 Page $1,980 $1,930 $1,880 $1,795
1/2 Page $1,585 $1,550 $1,515 $1,460
1/3 Page $1,390 $1,365 $1,335 $1,290
1/4 Page $1,325 $1,300 $1,275 $1,235
All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.
REQUIREMENTS
Files accepted in Mac-compatible digital format only. PDFs or JPGs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con-verted to outlines. When submitting files, include URL for ad link.
Please contact Mark Feldman at [email protected] with materials questions.
SPECIFICATIONS
Full Page with BleedLive area: 7.625 x 10.125 inchesTrim size: 8.375 x 10.875 inchesBleed size: 8.875 x 11.375 inches (.25-inch bleed on all four sides)
Full Page, No Bleed 7.375 x 9.875 inches
2/3 Page, No BleedVertical: 5.025 x 9.875 inches
1/2 Page, No Bleed Horizontal: 7.375 x 4.75 inches Vertical: 3.8125 x 9.875 inches
1/3 Page, No Bleed Vertical: 2.675 x 9.875 inches
1/4 Page, No BleedVertical: 4.5278 x 4.5278 inches
BellybandTrim Size: 18.0625 x 5 inchesBleed: Allow at least 0.125 inches on each side.
Flipbook-only ads are time specific, not issue specific, and can be purchased in two-month increments that correlate with the issues (e.g., January/February); the ads apply to all issues within a volume year for the purchased period of time. Material deadlines are the same as those for print.
REQUIREMENTS
Image files accepted in JPG or GIF formats only; must be in RGB; and must be no larger than 80k. When submitting files, include URL for ad link. Can include text, HTML, CSS, and JavaScript.
FLIPBOOK-ONLY OPTIONS
Flipbook Positions 1x 3x 6x
Welcome Popup $750 $750 $750
Skyscraper $750 $700 $675
Small Skyscraper $300 $250 $225
SPECIFICATIONS
Welcome PopupPopup will display when the flipbook first loads. One opportunity available per two-month period.
500 x 350 pixels
SkyscrapersAd will display to the left of the flipbook on all pages the end-user is viewing. One skyscraper or two column buttons are available per two-month period. Supported by the desktop version of the flipbook only.
Skyscraper: 120 x 600 pixels Small Skyscraper: 120 x 240 pixels
AALL MEDIA KIT 2020/2021
7 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
LAW LIBRARY JOURNAL PRINT + DIGITALAALL MEDIA KIT 2020/2021
Published in winter, spring, summer, and
fall—and distributed to subscribers—AALL’s
journal features articles on significant develop-
ments, trends, and other topics of interest to law
librarians and legal information professionals.
Law Library Journal print ads are linked to the
advertiser’s website in the digital version.*
AD SPACE AND MATERIAL DEADLINES
Issue Space Close Material Due
Vol. 112 No. 4 Fall 2020 October 4 October 25
Vol. 112 No. 1 Winter 2021 January 18 February 2
Vol. 112 No. 2 Spring March 28 April 18
Vol. 112 No. 3 Summer July 1 July 22
Vol. 112 No. 4 Fall October 3 October 24
Vol. 113 No. 1 Winter 2022 January 17 February 7
RATES
Premium Positions 1x 2x 4x
Full Page (pages 1-9) $650 $620 $585
Back Cover $1,610 $1,565 $1,520
Inside Front Cover $1,545 $1,505 $1,465
Inside Back Cover $1,485 $1,450 $1,410
REQUIREMENTS
Halftones up to 133 line screen acceptable.
All rates are per insertion. All interior pages are B/W; covers are 4/C.
SPECIFICATIONS
Full PageLive Area: 5 x 8.25 inches (maximum size)Trim Size: 6.625 x 9.875 inched
1/2 Page Vertical: 2.5 x 8.25 inchesHorizontal: 5 x 4.125 inches
1/4 PageVertical: 5 x 2 inchesHorizontal: 2 x 4.125 inches
Standard Positions 1x 3x 6x
Full Page (after page 9) $600 $570 $540
1/2 Page $425 $400 $375
1/4 Page $300 $285 $270
*PDF versions on the AALL website only.
8 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
AALL ENEWSLETTER DIGITALAALL MEDIA KIT 2020/2021
Delivered the third Thursday of every month, the AALL eNewsletter is a
one-stop shop for AALL members, with an average open rate of 38%.
AD SPACE AND MATERIAL DEADLINES
Issue Space Close Material Due
September 17, 2020 September 7 September 11
October 15 October 7 October 12
November 19 November 11 November 16
December 17 December 9 December 14
January 21, 2021 January 13 January 18
February 18 February 10 February 15
March 18 March 10 March 15
April 15 April 7 April 12
May 20 May 12 May 17
June 17 June 9 June 14
July 15 July 7 July 12
August 19 August 11 August 16
September 16 September 8 September 13
RATES
All rates are net per insertion. SPECIFICATIONS
Premium Leaderboard616 x 100 pixels
Medium Rectangle300 x 250 pixels
Skyscraper120 x 450 pixels
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.
Positions 1x 3x 6x 12x
Premium Leaderboard $500 $500 $500 $500
Medium Rectangle $400 $375 $350 $300
Skyscraper $500 $475 $450 $400
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit two per issue.Skyscraper: Placement in right-hand margin under “Quick Links” section. Maximum of three run in each issue and rotated on a monthly basis.
9 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
AALL WEEKLY ENEWSLETTER DIGITALAALL MEDIA KIT 2020/2021
Delivered every Monday except the third week of every month (when the
monthly eNewsletter is sent), the AALL Weekly eNewsletter is a
one-stop shop for AALL members, with an average open rate of 33%.
AD SPACE AND MATERIAL DEADLINES
RATES
All rates are net per insertion. SPECIFICATIONS
Premium Leaderboard616 x 100 pixels
Medium Rectangle300 x 250 pixels
Skyscraper120 x 450 pixels
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.
Positions 1x 3x 6x 12x
Premium Leaderboard $500 $500 $500 $500
Medium Rectangle $400 $375 $350 $300
Skyscraper $500 $475 $450 $400
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit two per issue.Skyscraper: Placement in right-hand margin under “Quick Links” section. Maximum of three run in each issue and rotated on a monthly basis.
Issue* Space Close Material Due
Every Monday, except the third week of the month.
Wednesday prior to start date Friday prior to start date
* No issues on public holidays when AALL headquarters are closed.
10 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
KNOWITAALL DIGITALAALL MEDIA KIT 2020/2021
Delivered every weekday to members and subscribers, KnowItAALL highlights
new products, legal reports, industry trends, and technology, library, and ca-
reer development topics; it boasts a click-through rate of 39%. Contact Megan Mall
([email protected]), AALL director of content strategy with questions.
AD SPACE AND MATERIAL DEADLINES
Issue* Space Close Material Due
Sold by the week, Monday through Friday
2 Mondays prior to start date Monday prior to start date
* No issues on public holidays when AALL headquarters are closed.
RATES
All rates are net per insertion. SPECIFICATIONS
Premium Leaderboard600 x 100 pixels
Medium Rectangle300 x 250 pixels
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.
Positions Weekly Rate
Premium Leaderboard $1,000
Medium Rectangle—Position A $750
Medium Rectangle—Position B $650
Medium Rectangle—Position C $550
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.Medium Rectangle: Placement in body of newsletter. Limit three per issue; positions A-C, from top to bottom.
DELIVEREDDAILY
11 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
AALLNET DIGITALAALL MEDIA KIT 2020/2021
RATES
Position 1 months 3 months 6 months 12 months
Homepage $300 $855 $1,620 $3,000
Sitewide Sidebar** $1,875 $5,340 $10,110 $18,000
**Sitewide sidebar ads do not appear on mobile devices such as tablets and smart phones, on the homepage, on the AALL Annual Meeting microsite, or third-party integrations such as the job board.
SPECIFICATIONS
Ad SizeHomepage 728 x 90 pixelsSitewide Sidebar 260 x 260 pixels
The information and communications hub for members, AALLNET
averages more than 95,000 unique page views per month. Only one
homepage and two sitewide opportunities are available each quarter.
AD SPACE AND MATERIAL DEADLINES
Ads do not rotate with other advertisers.
REQUIREMENTS
Files accepted in JPG and GIF formats only; must be in RGB, 72 dpi (dots per inch), and no larger than 80k. When submitting files include URL for ad link.
Space Close Material Due*
2 weeks prior to start date 1 week prior to start date
* Ads can be changed monthly if desired. Materials are due one week prior to the first day of the month.
12 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
AALL ANNUAL MEETING & CONFERENCE PRECONFERENCE UPDATES DIGITAL
AALL MEDIA KIT 2020/2021
AD SPACE AND MATERIAL DEADLINES
Issue Space Close Material Due
February 17, 2021 February 10 February 12
March 10 March 3 March 5
April 7 March 31 April 2
May 12 May 5 May 7
June 9 June 2 June 4
July 7 June 30 July 2
RATES
All rates are net per insertion.
SPECIFICATIONS
Premium Leaderboard616 x 100 pixels
Medium Rectangle300 x 250 pixels
Skyscraper120 x 450 pixels
Side Column Button120 x 90 pixels
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than 80k. When submitting files include URL for ad link.
Positions 1x 3x 6x
Premium Leaderboard $500 $500 $500
Medium Rectangle $400 $375 $350
Skyscraper $500 $475 $450
Side Column Button $200 $175 $150
Six monthly preconference updates get
your company or product messaging to
attendees and prospective attendees. Include
your booth number, exhibitor showcase times,
and more. AALL Annual Meeting updates have
an average open rate of 42%.
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.
Medium Rectangle: Placement in body of newsletter. Limit two per issue.
Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.
Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue and rotated on a monthly basis.
13 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
AALL ANNUAL MEETING & CONFERENCE EDAILIES DIGITAL
Must-have information when they need it,
eDailies provide conference attendees with
updates and information to prepare them for the
day ahead. For those unable to attend, the eDailies
keep them in the loop with conference highlights
and program recordings.
Premium Leaderboard: Placement at top of newsletter. Limit one per issue.
Medium Rectangle: Placement in body of newsletter. Limit two per issue.
Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section.
Side Column Button: Stacked vertically at top of the right-hand margin. Maximum of three run in each issue.
AD SPACE AND MATERIAL DEADLINES
RATES
Issue Space Close Material Due
All issues (July 17, 18, 19, 20) June 28 July 5
AALL MEDIA KIT 2019/2020
All rates are net per insertion.
REQUIREMENTS
Files accepted in JPG, GIF, or PNG formats only; must be in RGB; and must be no larg-er than 80k. When submitting files, include URL for ad link.
SPECIFICATIONS
Premium Leaderboard616 x 100 pixels
Medium Rectangle300 x 250 pixels
Skyscraper120 x 450 pixels
Side Column Button120 x 90 pixels
Positions 1x 2x 4x
Premium Leaderboard $500 $500 $500
Medium Rectangle $400 $375 $350
Skyscraper $500 $475 $450
Side Column Button $200 $175 $150
FOUREDAILIES
14 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG
Visit bit.ly/AALL21advertising to learn more about our AALL Annual Meeting & Conference on-site advertising opportunities.
AALL ANNUAL MEETING & CONFERENCE PROGRAM PRINT
AALL MEDIA KIT 2020/2021
AD SPACE AND MATERIAL DEADLINES
Space Close Material Due
May 11 May 21
RATES
All rates are per insertion and include 4/C.
REQUIREMENTS
Files accepted in Mac-compatible digital format only. PDFs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or converted to outlines.
SPECIFICATIONS
Full PageTrim Size: 6 x 8.5 inchesLive Area: 5.5 x 8.75 inchesBleed Size: 6.25 x 8.75 inches
Premium Positions Standard Positions
Back Cover $2,625 Full Page $2,050
Inside Front Cover $2,490 1/2 Page $1,575
Inside Back Cover $2,360
Distributed to 1,400+ attendees, the
program is the go-to guide for all things
Annual Meeting. Educational program
descriptions, an exhibitor guide, and a meetings
and events index help attendees make the
most of their conference experience.
More than 44%
of AALL members
attend the AALL
Annual Meeting
each year.*
1/2 Page HorizontalTrim Size: 6 x 4.25 inchesLive Area: 5.5 x 3.75 inchesBleed Size: 6.25 x 4.5 inches.
*According to the 2020 AALL Biennial Member Survey.
Advertising Opportunity:
Company:
Ad Size : Frequency:
Ad Position: Rate :
Purchase Order Number:
Contract Authorized by (print):
Authorized Signature: Date:
ADVERTISING CONTACT
Name:
Company:
Address:
City/State/Zip:
Phone: Fax:
Email:
BILL TO (if different from advertising contact)
Name:
Company:
Address:
City/State/Zip:
Phone: Fax:
Email:
AMERICAN ASSOCIATION OF LAW LIBRARIES
2020/2021 ADVERTISING CONTRACTPLEASE COMPLETE A SEPARATE FORM FOR EACH ADVERTISING OPPORTUNITY
IMPORTANT NOTES
3 Advertiser and advertising is subject to approval by the American Association of Law Libraries.
3 Individual ads cannot be canceled after space close deadline.
3 Any files that do not follow the requirements are subject to an additional production charge.
3 A 15% commission is allowed to recognized
advertising agencies.
AALL Spectrum Vol 25 4 September/October 2020 4 November/December 4 January/February 2021 4 March/April 4 May/June 4 July/August
Law Library Journal 4 Winter 4 Spring 4 Summer 4 Fall
AALL eNewsletter 4 September 2020 4 October 4 November 4 December 4 January 2021 4 February 4 March 4 April 4 May 4 June 4 July 4 August 4 September
AALL Weekly eNewsletter 4 _____________________ 4 _____________________ 4 _____________________ 4 _____________________
KnowItAALL 4 _____________________ 4 _____________________ 4 _____________________ 4 _____________________
AALLNET 4 3 Months 4 6 Months 4 9 Months 4 12 Months
2021 AALL Annual Meeting Preconference eUpdates
4 February 4 March 4 April 4 May 4 June 4 July
2021 Annual Meeting eDailies 4 July 17 4 July 18 4 July 19 4 July 20
2021 AALL Annual Meeting Program
4 July 17-20, 2021
AD PLACEMENT
ADVERTISING REPRESENTATIVE
Bill Spilman [email protected] West Chestnut Street PO Box 399 Oneida, Illinois 61467309.483.6467 Phone309.483.2371 Fax