aaine rofile 13 · c-level executives at top companies worldwide ... directly into the hands of...
TRANSCRIPT
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LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE magazine profile 2013
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LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE
magazine profile 2013
incomparable content
unsurpassed reach
world class brands
uniquely gulfstream
publisher main officethe pohly company
east coastgotham media group
west coastm group inc.972.985.4023
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LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE magazine profile 2013
Publisher main officethe Pohly comPany
east coastgotham media grouP
west coastm grouP inc.972.985.4023
gulfstream is the world standard® in business and private avia-
tion — the choice of leading companies and affluent individuals
around the globe. owners and operators of gulfsteam jets
now have a magazine that reflects the excellence of the brand:
Nonstop gulfstream™.
the beginninggulfstream aerospace corp. started in the late 1950s, when grum-
man aircraft engineering co. developed a marketable business
aircraft at its manufacturing facilities in bethpage, n.y. dubbed the
gulfstream i (gi), the turbo-prop aircraft was named after the gulf
Stream, the current that flows along the coast of Florida, which was
a favorite vacationing spot for Grumman executives. The newly
developed aircraft was the first of its kind designed specifically for
business travel.
at the end of the 1990s, general dynamics, a giant in the defense
industry, purchased gulfstream. the company focused on enhancing
product performance and lowering costs. it opened a $5.5 million air-
craft refurbishment and completions support facility in savannah, ga.,
in 2000. since that time, gulfstream has continued to be a pioneer in
the development of the world’s best luxury private jets, and has con-
tinued to deliver excellence throughout its business. Here’s how:
■ gulfstream voted no. 1 in worldwide service & support by
Professional Pilot and Aviation International News survey
[aug. 2012]
■ four gulfstream product support groups earn faa diamond
award [June 2012]. Agency Recognizes Expertise at Brunswick,
ramstein and andrews
■ gulfstream g280 flies paris to new york in less than eight hours
[may 2012]. super mid-sized aircraft applies for speed record
■ gulfstream opens service center in beijing, china [feb. 2012].
gulfstream and deer Jet Venture is boon for regional customers
■ gulfstream celebrates 10th anniversary of avionics break-
through [oct. 2011]. tradition of industry-leading research
and development continues
Just as gulfstream aircraft are manufactured with uncommon
precision, Nonstop gulfstream is a precision media vehicle, offering
targeted circulation to some of the wealthiest and most influential
buyers in the world. Advertisers reach and influence this unparal-
leled audience in an environment of exquisite photography and
compelling editorial covering the most exclusive destinations, prod-
ucts and services offered across the globe, all while offering insights
on the people, products and places that are Uniquely Gulfstream.
gulfstream overview
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E 02 EDITIO
N 02 2012
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE magazine profile 2013
Publisher main officethe Pohly comPany
east coastgotham media grouP
west coastm grouP inc.972.985.4023
editorial missionfor gulfstream Jet owners, private jet travelers and aviation executives who have a passion for superior aircraft, swift and seamless
travel and all things exceptional, Nonstop offers a premium readership experience of the best of the best across all categories of luxury
goods and services.
The magazine — with its oversize format, luxurious paper, stunning photography and rich editorial — is designed to appeal to a high-
flying audience constantly in search of excellence.
Nonstop’s featured topics cover the business of aviation, aircraft interior design and technology, the art of flying — and living — in style
and much more. The sure-to-please editorial mix includes: insider news, interviews with leading personalities in the industry, a showcase of
exclusive destinations around the world and “luxe kicks” — that is, all things that make up a satisfyingly rich luxury lifestyle, including golf,
yachting, spa pampering, collectors’ objects, bespoke items, original jewelry, coveted watches and more.
Ready for Takeoff opening let-
ter from larry flynn, gulfstream
president
Nonstop News quick-read edito-
rial “take-aways” on what’s new
at gulfstream and within the
industry, as well as upcoming
conferences
In Flight tips for passengers, to
make their overnight, in-cabin
experience comfortable and
complete, from packing essen-
tials, to stretching techniques,
to maximizing sleep
Outside Your Window photo
spread of a view shot from the
window of a jet, in flight or on
the tarmac
Diversions destination piece
presenting one city’s “lay of
the land” and offering a one-
of-a-kind, 3-day itinerary that
includes the essentials for where
to go, where to eat, what to
see and what to do, with an
exclusive edge
Savannah & Surrounds an
armchair read that features a
Savannah-specific locale (re-
sort, spa, dining establishment
with a colorful history) or event
(e.g., legends of golf)
Luxe Kicks Spotlight on a “must
have” objet d’art, designer
jewelry piece, trend-setting
watch or bespoke item such as
perfume, shoes, men’s shirts or
a cultural “must do”
Luxury Hotels of the World (Advertorial Opportunity) supported by advertising in
Nonstop, each issue features
coverage of exclusive luxury
hotel destinations, worldwide
Meet the … [Innovator, Engineer, Designer] q&a with a notable
gulfstream personality (em-
ployee or supplier), whose work
has impacted gs jets and the
industry for the better
The Front Office how a gulfstream
aircraft works, from the cockpit
The Business of Flying advice
for aircraft owners or GM of flight
information departments, on the
cost of flying (financing, maintain-
ing value, etc.)
Leading Edge coverage of new
technology
Tool Kit A round-up of “edito-
rial nuggets” covering product
support-related topics, includ-
ing technical news, projects in
the pipeline, facilities upgrades
and more
FAST Files customer testimonial
on fast
Skyword final word from scott
neal, senior Vice president of
sales and marketing
uniquEly GulFSTREAM — DEpARTMEnT ovERviEw:
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E 02 EDITIO
N 02 2012
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE magazine profile 2013
Publisher main officethe Pohly comPany
east coastgotham media grouP
west coastm grouP inc.972.985.4023
government
& special missions
… represent extraordinary wealth and influence
$150 million to $10 billion+Typical net worth of Gulfstream private owners
the circulation of Nonstop includes… ultra-high-net-worth individuals
■ forbes billionaires■ forbes 400 richest americans■ 150 rich lists
gulfstream owners at a glance
… C-level executives at top companies worldwide
■ fortune 500/fortune 1,000■ global 1,000■ forbes 2,000■ s&p 500
uniquely gulfstream — the nonstop audience*:
the circulation of Nonstop Gulfstream arguably represents the premier demographic of any magazine: leaders of the world’s top compa-
nies and wealthy individuals whose net worth typically ranges from $150 million to $10 billion and more. while concentrated in the united
states, the circulation of Nonstop covers 80+ countries, including Brazil, Russia, india and China, reflecting the changing world economy
and the emergence of a powerful new class of millionaires and billionaires. two-thirds of all new orders for gulfstream jets are from private
individuals and private companies. of the fortune 500 companies operating business jets, the majority are gulfstream aircraft. Nonstop
Gulfstream is only available as an advertising venue to select luxury brands and services that are consistent with the excellence of the
gulfstream brand, and who therefore share a passion with gulfstream for serving the most elite customers in the world.
our premier customers
* source: Gulfstream Database Management Services
■ 90%+ male ■ 50+ average age
fractional shares & air charters
48% high-worth
private companies
18% high-net-
worth individuals
20% public
companies
9% 5%
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E 02 EDITIO
N 02 2012
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE magazine profile 2013
Publisher main officethe Pohly comPany
east coastgotham media grouP
west coastm grouP inc.972.985.4023
gulfstream views Nonstop Gulfstream as a critical communications vehicle with their exclusive “worldwide club” of Gulfstream aircraft
owners. the magazine allows gulfstream to build upon the foundation of the purchase and ongoing maintenance of the world’s leading
private/corporate aircraft with their customers and key prospects.
issues are delivered directly into the hands of individual owners and C-suite executives via a carefully selected and very discreet mailing list
to gulfstream’s prospects and customers. gulfstream’s distribution list for Nonstop gulfstream cannot be accessed in any way other than
through gulfstream, and is not available via any other media anywhere in the world.
circulation & distributionreach and influence the wealthiest and most discerning buyers across the globe
40% 23% 21% 7.5%
67% U.S./Canada
6% Middle East/
Africa
9% Europe
10% Asia
Pacific
8%Latin/ South
America
gulfstream customers …… span the globe
ToTAl CopiES: 35,000
new in 2013 — NoNstoP gulfstream deliVered digitally ■ promoted as an interactive magazine on gulfstream.com
■ available to download on mobile devices including smartphones and ipads
■ heavily promoted via gulfstream public relations and social media, by email distribution to
Gulfstream’s exclusive customer and prospect database and on MyGulfstream.com.
mailed domestically to
gulfstream owners and
prospective owners
includes corporate buyers and
wealthy individuals
mailed internationally to
gulfstream owners and
prospective owners
majority are wealthy individuals
Jet aviation fbos
proprietary fbos in 24 cities
around the world
international air shows
bonus distribution to
prospective owners, c-suite
executives, and directors of
flight operations/chief pilots for
top companies worldwide
2013 air shows ■ nbaa — las Vegas ■ ebace — geneva ■ abace — hong Kong ■ labace — são paulo
VO
LUM
E 02 EDITIO
N 02 2012
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE
LUXE KICKS
DESTINATION DUBAI
FLY-BY-WIRE magazine profile 2013
Publisher main officethe Pohly comPany
east coastgotham media grouP
west coastm grouP inc.972.985.4023
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