aaghaz e safar
TRANSCRIPT
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GH Z-e-S F R
Conversations With Pakistan
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WH TS H PPENING IN
THE PRESENT
CONTINOUS TENSE?
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Pakistanis seem to be dictated by the circumstances they are in limited options to choose from
Trust in people, political and public institutions is fast evaporatingStuck in a rut and routine in an attempt to bear with the high tideGrowing compleities at home and in the society
Getting more and more cautious in making monetary!investmentdecisions
There is pessimism all around him
MAY/MAY NOT BE KEPT
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MANY PEOPLE OUT THERE TO HEAR US BUT NO ONE IS
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What this country ns is "or#r s$ch %orth &istnin' to(
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GH Z-e-S F R
Conversations With Pakistan
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WH T IS GH Z-E-S F R?
One hour TV show which will have the internationally acclaimed
documentary flm director/journalist Sharmeen Obaid Chinoy behind thecamera and the versatile and the extremely popular artist Fawad Khanhostin it
Show to be aired durin the !rime Time transmission o" ##$ news
The most expensive proramme ever produced under the ##$ banner
%n the proramme& the uests will tal' about he complex issues con"rontintheir lives
First time ever that a proramme o" this manitude and this nature o"content/presentation style will be produced and aired in !a'istan
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Shou& % &oo) at Aa'ha*++Sa#aras a T, $ro'ra"" on&y-
NO!
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A ha truth is a %ho& &i(
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Aa'ha*++Sa#ar ThMo."nt!
A /o""onPa)istani
R&.antAuthoritis
Aa0 N%s
Nee to !ook "e#on a T$ %ro&ra''e(((
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Throu'h Aa'ha*++Sa#ar % ar
'ttin' in.o&. in
/on.rsations %ith Pa)istan
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There are many talk-showsavailable that highlight our
problems but they do not provideany solution to us
VIEWER ISSUEOUR
STRENGTHVIEWER ISSUE OUR STRENGTHMARKETING OPPORTUNITY
Solution-oriented Conversations with Pakistan
Aaghaz-e-Safar
OPPORTUNIT) *ETECTION
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WH) *O WE +NOW TH T
GH Z-E-S F R WI,,
C,IC+?
h #
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SOC credibility
Aa'ha*++Sa#arHi'h&i'hts
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HOW C N )OU OIN GH Z-E-S F R?
PROGRAMME MAINSPONSORSHIP
PRO1U/TPLA/EMENT
PROGRAMME /O+SPONSORSHIP ON+2IEL1 PRO1U/T
PLA/EMENT
BRAN1EN1ORESEMENT
NOMEN/LATURE
SPE/IAL S/REENINGPROMOTIONAL PLANS
HOAR1INGSINTEGRATIONS
E3/LUSI,ITY /LAUSE
EN1 /RE1ITS42ELI/ITATIONS
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IN$EST.ENT OPTIONS
TITLE IN,ESTMENT BRA/5ET
No"nc&atur
Bran Enors"nt
/ontnt Int'ration
Prouct P&ac"nt
Pro'ra"" /o+S$onsorshi$s
On+2i& Prouct P&ac"nt
En /rits 2&icitations
S$cia& Scrnin's4 Pro"otiona&P&ans
E6c&usi.ity /&aus A
N%s$a$r Pro"otions A
Hoarin's Int'rations
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Inte&ration O%%ort/nities
%n terms o" the mini documentaries& we can try and et broll o" hoardins etcand use it in the pieces(
)e can also subtly place the product in broll/v*s durin the documentaries&but this will vary based on the product itsel" and the nature o" the interview(+any o" our pieces are very hard hittin and serious/traic in nature& andthus interatin a water bottle , a cup o" tea is possible(
%F there are interactive se-uences& say a number o" people tal'in to eachother& then someone can hold a product in their hand(
)e would suest that it would be best to limit product placement to the setitsel" and the lare .C screens that were commissioned "or this purpose(
This way& the advertisin will be more outriht and honest and will notimpact the story tellin and emotional nature o" the stories bein "eatured(0iven the nature o" the show& we run the ris' o" cheapenin the entireviewin experience i" we are not care"ul(
#ny %dea o" interation can be share , implement out with mutual
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UP TO TR) SO.ETHING
/n-CON$ENTION ,?
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INTEGR TE* PRO.OTIONS P RTNERS
/&&u&ar Sr.ic /o"$anis
Cheaper 1ates Toll 2umber
Shoots outside their "ranchises/near theirhoardins
Eucationa& Institutions
#dmissions
Tuition Fee
Scholarships
2oo71rin)s
Carried/consumed by the 1esearch Team
)ater bottles on the host3s table/in"ront o" thepanelists
Socia& Mia
Coverae
Stories3 Submission
Auto"o8i&
Vehicle ta'in the researchers to di4erentplaces
Vehicle ta'in the host to di4erent locations
Wrist Watchs7Accssoris7/&othin'
5ost
1esearch Team
E&ctronic Ga'ts
1esearch team3s
Cell phones
.aptops
Voice 1ecorders
Tra.&
#irline 6air7travel to be shown8
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ENCOUR GING PRO*UCT
P, CE.ENT 0EC USE(((
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ENCOUR GING PRO*UCT P, CE.ENT
0EC USE1
#aha97e7Sa"ar will be stron on audience interaction: theenactments will be spontaneous and true and this willenhance brand recall with viewers
5iher audience involvement in #aha97e7Sa"ar will trierloner recall
The audiences3 a;nity/recall "or the brand will be muchhiher "or #aha97e7Sa"ar as opposed to a daily soap
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,et2s Ta!k3