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PACE DAYSSept-29th, 2014A350 XWB Configurator –Entry into service of Airbus’s aircraft and cabin definition tool

September 29, 2014PACE DAYS-Sept.29th-30th 2014

A350 XWB Product offer Documentation, Data & Tools

Marianne Cormery & Jean-Noël Raynaud

© AIRBUS S.A.S. All rights reserved. Confidential and proprietary document.

Table of Contents


A350 XWB Program Status

A350 XWB Customization policy

PACE ConfiguratorProject historyConvergence & Deployment CDC & high rendering

Conclusion and Vision


Table of Contents






1-Industrial

2-Business4-Offer

3-Contractual



An ambitious, shorter ramp-up and industriallead-time of 8 months

A customization policy based on a catalogue ofpre-defined options

A customer guidance toolA leaner and more efficient customer definition process



A350 XWB Customization policyA350 XWB Offer Catalogue

Innovative & market oriented A350 XWB product offer

Door Cabin packagesY/C, PY/C and P/C seats with In-Flight entertainment & connectivity

Trim & Finish

Seats, IFE, Galleys, gains, Neli, lavatories, stowage & doghouses,…

A/C systems, lighting, Emergency equipment, Fly-Smart, CIDS, placards & markings, air conditionning,…



A350 XWB Customization policyThe A350 XWB Configurator

Guide the customer and capture the customer cabin definition

ADD and ADD-Annexes

A350 XWB configurator

1- Select the cabin packages, the cabin monuments and equipment

2- Select the cabin monuments and equipment options

Generate the 2D cabin layout

Generate the definition documents / get 3D visualization



Contract DefinitionMarketing & Sales Realization In Service

Memorandum of Understanding (MOU) Purchase Agreement (PA) Cabin Definition Freeze (CDF) Entry Into Service (EIS)

Sales mock-up xx x x

A350 Configurator x xx xx (x) x

Toolset targetSupport

Aircraft selling

Support Aircraftcontract in

compliance withcustomisation policy

Market catalogue solutions ensuring

maximum re-use and on-time definition

freeze

Limit the customisation to ease the realization

phase

Help customer tomonitor configuration

of its A/C

ADD & ADD-Annexes x xx xx

xxCustomerDefinition

Center (CDC)x xx xx

Customization tool set aims at covering the whole configuration process, from initial marketing phase to in-service activity

A350 XWB Customization policy An integrated customization process



A350 XWB Customization policy An integrated customization process

Contract DefinitionMarketing & Sales

MOU PA CDF

KOM TCM CDF

CDC

Combine the best of standard catalogue elements to demonstrate the endless creative possibilities:• Example of cabins• Different cabin modules and

combinations of options, trim, finish & lighting

• Everything on display would promoting creative re-use of our catalogue of pre -developed solutions

VIRTUAL EXPERIENCE SHOWROOM

Full data compatibility between configurator and high end rendering toolsHigh end Photorealistic renderingsImmersive experience

Catalog of pre -developed options

Interactive Rendering capabilities

A350 Configurator



• Better customer guidance for Marketing proposals in line with catalogue offer and Customer Definitions

• Better decision control on customization deviation

• De-risk the ramp-up through maximum package reuse

• Speed up and reduce workload to achieve on time Cabin definition freeze

• Up sell options Customisation Revenue

• Way of Working effect• Accelerate CDF decision making through visualisations• Compensate the limitations of catalogue approach by illustrating the thousands of pre-developed packages available• Improve Airbus image through innovative and modern tools• Give access the customer the capability to investigate and finalize its own cabin layouts within pre-defined solutions

• Demonstration of the benefits of the extended enterprise model

• Efficient marketing increasing their return on investment

• Configurator is the virtual showroom whereas the CDC is the physical showroom

A350 XWB Customization policy A350 Configurator provides overall benefits

Airlines

SuppliersAirbus



Table of Contents







Layout

Project HistoryBenefits versus customer definition process

Lean selection of cabin customization within the A350 XWB configurator

HTML + PDF



Full scope of cabin & aircraft systems configuration covered in 2D and 3D State-of-the-art 3D cabin fly through Real customer guidance to ensure re-use

Customer-oriented with intuitive interface Access to customers Stronger, quicker and more visible cabin definition

Capacity to upload out-of catalogue selection

Faster & secure customization validation Pre-developed options Automatic generation of customer documents

Knowledge based rule management

Project History Benefits versus a standard cabin layout tool



Project HistoryKey functionalities

Generation of complete and accurate cabin layouts

Customize cabin commodities and systems Galley, lavatory, Seat, IFE, …

Allow Cabin re-configuration

Provide for 3D visualization & movie generation

Generate diverse reports

Central data management3D data as master for configuration process



Project HistoryGlobal view

Project Kick Off

V1 –PLC7.1Configurator delivery: PLC6.2 iso-functionality (layout + galley configuration)

V2 PLC7.2configurator delivery: monuments configuration & E/E (Project closure)

2D & 3D Data integration & maturation: catalogue seats, galleys pre-configurations, stowage, …

EIS to A350 XWB customer facing team with Data update and management, PLC7.4 deployment, Definition documents delivery,..

201420112010 2012 20152013

Deployment towards airlines & suppliersImprove Definition documents generation & data basis management

Convergence project: Airbus deployment of PACE configurator

Harmonisation project: Secure a unique A350 XWB offer data-basis



Project HistoryGlobal view

Project Kick Off





201420112010 2012 20152013



Project HistoryA350XWB Configurator Maturity Ramp-Up


MSN02

Airline

2 Go or around 35 000 Data to continuously check & manage !

2012-2013


Convergence & deploymentGlobal view

Project Kick Off





201420112010 2012 20152013



Convergence & deployment Data Management


KickOff

ITCM(Out of

catalogue) CF

Marketing Phase

CDFTCM

(Catalogue)Out-Of catalogue

Selection

BFE seats Integration Phase Definition Phase

ACS Seats Integration Phase

CatalogueSelection

Customer Customization Process

Data management and customer definition process are closely related

A350XWB Configurator

Production of layouts with Generic seats data

Integration of Out of Catalogue data

Integration of CatalogueSeats/IFE data *

*if not yet available

Integration of potential changes

Preparation of cabin & Emergency Equipment layouts and all Definition Documents (DD)

Potential Update of layouts versus changes


Data Process

Contractual Documentation Production

Layout & DD become contractual

2014


Convergence & deployment Seat data integration process


4 weeks* 4 weeks 8 weeks

2D Drawings in DXF format with indication of Seat Ref. Point (SRP), Cushion Ref. Point (CRP) and Eyes Ref. Point (ERP) and range of seat pitch

List of all seats variant

3D Model Mat A for all seats variants

3D Model Mat B 3D Model Mat C

Standard & Options features List

A350XWB ConfiguratorCDRPDRATM CGI

CGI: Configurator Gate Implementation

Mat.C

Mat.A

Mat.A

Seat Data management is the key activity: integrating a new seat means storing and checking all 2D and 3D geometrical data concerning 15 up to 30 seats variants

2014


Convergence & deployment Out-of catalogue seat data process


1 month*

Customer Customization Process *at the latest

2D top view drawings of the BFE seat footprint inside the cabin

layout including X/Y position, seat pitch and identification of all seat

variants

2D side and cross section view drawing for all seats variants


Out-of catalogue data package shall be provided by the supplier one month at the latest before ITCM. In case of not delivered in due-time, the back-up catalogue product will be automatically selected

Technical coordination

meeting (ITCM)

Out-of catalogueSelection

Out-of catalogueData Package

delivery

implementation

3D model if available

2014


Convergence & deployment Available A350 XWB catalogue seats


A rich catalogue offer comprising 10 seats is available within the configurator with most of 3D data

2014


Convergence & deploymentGlobal view

Project Kick Off





201420112010 2012 20152013

Deployment towards airlines & suppliersImprove Definition documents generation & data basis management

Convergence project: Airbus deployment of PACE configurator




Convergence & deployment Documentation & configurator synchronization


Synchronization is key between ADD-Annex documentation and the Configurator based on a common offer data basis

2014-2015



Convergence & deployment Convergence plan


2014 2015 2016 2017

EIS A380PLC 7.4

EIS A350PLC 7.4

DM A320PLC 7.5

PLC 7.5

A380

A350

A320

A330

PLC 7.6

EIS A320PLC 7.6

Data Migration

PLC 7.7

DM A330PLC 7.6

EIS A330PLC 7.7

Data Migration

Stop PLC 6

PLC 7.8

Stop PLC 6

PACE

PLC 7.5 PLC 7.6 PLC 7.7 PLC 7.8

Stop PLC 6EIS A320PLC 7.4

Since 2014, cross-program deployment of the PCL7.4 configurator



CDC & High renderingThe A350 XWB Customer Definition Centre is …

... the A350 XWB product showroom supporting unique A350 XWB definition through a purposely designed array of dedicated zones.

Full scope of customisation displayed through hardware and Virtual Reality (VR)

Showrooms with products supplied and presented by partner Airbus Contracted Suppliers (ACS) and SFE Suppliers

Meeting rooms with large Virtual Reality screens used in conjunction with the A350 XWB Configurator in 2D and 3D mode

Functional “Play Rooms” for Galley, Lavatory, IFE, Connectivity and Cabin Operational Applications

Large mock-up areas for fully integrated A350 XWB cabin mock-ups Trim & Finish Design Studio with adjacent Lighting Mock-up (LMU)

CDC-See, feel, test and compare the entire spectrum of the A350 XWB product selection in a unique customer experience.


CDC & High-rendering


• Colored elements• Simplifies light

• Textured elements• Shader materials• Dedicated light• Reflexion

• Realistic 3D representation

• Snapshot• Walk through movie


CDC & High-rendering


• Colored elements• Simplifies light

• Textured elements• Shader materials• Dedicated light• Reflexion • Photo realistic

rendering


CDC & High-renderingSpecific customer support :2D & 3D geometrical data & rendering



Table of Contents







Conclusion & vision

Performant and reliable configurator


Standards for A350 XWB product offer documentation:• Quality

• Performance

• Customer first

Electronic and interactive A350 XWB offer documentation eADD



© Airbus S.A.S. All rights reserved. Confidential and proprietary document. This document and all information contained herein is the sole property of AIRBUS. No intellectual property rights are granted by the delivery of this document or the disclosure ofits content. This document shall not be reproduced or disclosed to a third party without the express written consent of AIRBUS S.A.S. This document and its content shall not be used for any purpose other than that for which it is supplied. The statementsmade herein do not constitute an offer. They are based on the mentioned assumptions and are expressed in good faith. Where the supporting grounds for these statements are not shown, AIRBUS S.A.S. will be pleased to explain the basis thereof.AIRBUS, its logo, A300, A310, A318, A319, A320, A321, A330, A340, A350, A380, A400M are registered trademarks.