a2 media studies - production log

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Production Log

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Page 1: A2 Media Studies - Production log

Production Log

Page 2: A2 Media Studies - Production log

Our footage gathering lasted a duration of four consecutive days; we were successfully able to collect all footage in accordance to the planning, amongst three environments: within a public park, streets and house scenario. In accordance to our planning, the footage required to incorporate numerous camera angles, movements and shot(such as high angle shots, pan motions and mid shots). Which had the purpose of visually conveying the lyrical tempo within the song.

However, within scenes featuring the interior of a house. The footage was noticeably saturated via a yellow colouring. This was apparent due to the usage of artificial light; compensating for the lack of natural lightning. Whereby, we acknowledged that to overcome this issue, a re-shoot would be necessary; executed in brighter periods of the day to convey the theme of daytime(which the lyrics make reference to morning periods). In addition, we had intervened with weathering conditions in relation to the outdoor environments, which were harmful to our recording equipment. Meaning our footage gathering was postponed to a later time within the day, luckily we avoided additional lighting insufficiency. Moreover, within the recordings of public areas, many shootings were interrupted via pedestrians within the camera frame, in regards to pedestrian disruption, we had to reshoot scenarios on various occasions; delaying our schedule even more.

Notably, we did not differentiate from our filming schedule; obtaining all footage accurately in relation to what we had planned.

Filming

Page 3: A2 Media Studies - Production log

Our editing process of the production prolonged a duration of three days. Within the first day of editing, footage was aligned in a chronological format, and was synced to the audio appropriately. Where the footage would visualise the assigned lyrics, within the song. In further development of the production, the second day of editing consisted of footage transitioning and basic screen effects such as marginalising the canvas(creating a theatrical sense of the production). Moreover, into the third day of editing, there was an implication of advanced effects and overlaying nulls in relation to the canvas. Whereby, canvas distortion, slowed motion and audio synced transformation tools were implemented into the music video. Additionally, as the last day within the editing process, refinements of the music video were made; focused upon the continuity of the music video to enhance the visual aspects of the video. It is notable that all editing processes were executed within the singular application: Adobe After Effects, which the program provides an advanced suite of effects within a user-friendly interface; allowing ease-of-use.

However, during stages of rendering, the music video failed to export due to an application error within ‘Adobe After Effects’; preventing the export of a project due to insufficient RAM availability. To overcome this issue, more RAM was installed into the computer machine, allowing the render to be successful, in the desired resolution.

Editing

Page 4: A2 Media Studies - Production log

Our photo gathering prolonged a duration of two consecutive days; we were successfully able to obtain photos of subjects that were collectively discussed within our pre-production stages. Whereby, photos were taken within four environments: within a public park, on streets, inside of housing and inside a green-screen facility(school). In accordance to our planning, the photos had to capture the artist posing to what he is conveyed and suggested as within the music video production. In attempt to reinforce the artists image from the viewer's perspective.

In accordance to our planning, no alterations were made when gathering the photos. However, lightning sufficiency lacked within the green-screen facility. To compensate for the dull colouring, we had to utilize fluorescent lighting to achieve natural colouring of the images. Whereby, previous implications of artificial lighting(of duller brightnesses), deprived vibrancy and introduced a yellow saturation to the image.

Photoshoot