a2 media studies evaluation

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  • ASMediaStudiesEvalua/onAnnaBenne3

  • Inwhatwaydoesyourmediaproductuse,developorchallengeformsandconven/onsofrealmediaproducts?

    Ourdocumentary,en/tlediDownload,focusedonthevariousissuessurroundingillegaldownloadingintodayssocietyandtheeectsithasonthemusicindustry.Wedecidedthatthetargetaudienceforourdocumentarywouldbe1624yearoldswhohaveaninterestinmusic,andthema3erofillegaldownloadingmaybeatopicthatconcernsthem.ALersomeresearch,wedecidedthatthebestchanneltoairourdocumentarywouldbeChannel4,sincethe

    documentarieshaveasimilartargetaudience.TherearemanyChannel4documentariesthatdealwithissuesinthemediaregardingtechnologyandmusic,sincethesearetopicsthatinterestthetargetaudience.ExamplesofthesedocumentariesshownonChannel4canbefoundon

    h3p://www.channel4.com/programmes/tags/documentariesandincludethefollowing/tles;

    SteveJobs:iChangedtheWorld HowHipHopChangedtheWorldLove,Virtually

    Beingonthesamechannelwiththesametargetaudience,ourdocumentaryisconven/onalinthesensethatitfollowsthesamethemeregardingbothmusicandtechnologyinthesubjectma3erofillegaldownloading.WehaveevenfollowedApplesconven/onofusingiinfrontofitsproducts,sincetheiPodisbyfarthemostcommonmp3playerandisusedbymanytoplayillegallydownloadedmusicon.

    A2MediaStudiesEvalua/on

  • Inwhatwaydoesyourmediaproductuse,developorchallengeformsandconven/onsofrealmediaproducts?

    Forinspira/on,wefounddocumentariesaboutthesamesubject.Astudentdocumentaryen/tledDownloaded:AShortDocumentaryonMediaPiracyandPanoramasAretheNetPoliceComingforYou?whichairedonBBC1.(Bothofthesecanbewatchedviatheplaybu3onsonthepreviewsonthispage.)BecauseDownloadedwasastudentdocumentary,itwouldgaveusafewideasforoutownstudentdocumentary.SincePanoramaisaseriesofpopulardocumentariesthatfollowmanyofthecodesandconven/onsoftypicaldocumentariesandwasaimedatanaudienceofyoungadults,weuseditinordertogetanideaofwhatarealdocumentaryshouldlooklike.

    A2MediaStudiesEvalua/on

    Panorama:AretheNetPoliceComingforYou?OnWatchDocumentary.com

    The/tlesequenceofPanoramasdocumentarywasverydrama/c,withaurryofcutawaysandaneec/vevoiceoverwhichwasampliedbyafastpacedmusictrack.Theseconven/onsareverycommonacrossTVdocumentaries,andsincewewantedtofollowtheseconven/ons,wedecidedtogiveourdocumentarythatsimilareec/veedgebyusingasmuchfastshotsofbackgroundfootageaspossibleintheopening30seconds,whilethenarratoronthevoiceovergaveinforma/onaboutthedocumentary.Wedecidedtouseafast,catchy,electronictrackasourbackgroundmusicinordertogetthea3en/onoftheaudienceandalsotokeepthepaceofthedocumentary.

    Downloaded:AShortDocumentaryonMediaPiracyOnYouTube

  • Inwhatwaydoesyourmediaproductuse,developorchallengeformsandconven/onsofrealmediaproducts?

    Theprofessionalinterviewsareoneofthemostcrucialpartsofadocumentary.TheyoLenuseaxedcameramediumcloseupofthesubjectwhoissatinanappropriateenvironmentfortheireldofwork.Weusedatripodtostandthecameraatasucientdistancetogetamediumcloseupshotandthoughtcarefullyaboutthemiseensceneintheframe.Typically,aworking,ocetypeenvironmentisused,withcomputersanddesksinthebackground.Thiswasanappropriatesetupforthreeofourfourinterviews,sowedidthis.

    A2MediaStudiesEvalua/on

    NameandProfession

    ArKcleaboutillegaldownloadingonscreenrelatestotopicofdocumentary

    MediumCloseUpofsubject

    Workingenvironmentcreatedwithmiseenscene.Computers,desksetc

    Whendisplayingthe/tleofthedocumentary,itneedstobeeec/veandmemorable.Manydocumentarieschoosetodisplaytheir/tlesbysimplytypingthem.Wedecidedthatthiswasabe3erop/onthatwri/ngit,becausethedocumentaryisabouttechnologyandwewantedtokeeptothatsleek,moderntheme.Wetookinspira/onfromApplessimplis/cdesignbyjustusingwhitetextonblack(whichisverystriking,andusedinPanorama),aswedecidedthislookedmuchmoreprofessionalthanusinganycoloursorshapes.

    BlackBackground

    WhiteText

    BlackBackground

    WhiteText

  • Inwhatwaydoesyourmediaproductuse,developorchallengeformsandconven/onsofrealmediaproducts?

    InalloftheTVdocumentariesthatwewatchedforresearch,alargeamountofbackgroundfootagewasused,breakingupfootageandillustra/ngwhatpeopleweresaying,keepingthea3en/onoftheaudience.Followingthisconven/on,welmedalotofourownbackgroundfootageonanythingtodowithmusicdownloading.WelmedthingssuchasCDs,musicmagazines,mp3playersandwebsites/soLwarefordownloadingmusic.Wegotsomeshotsthatweresimilartothoseinotherdocumentaries.

    A2MediaStudiesEvalua/on

    Extremecloseupshotofguitar

    Inordertointroducetheinterviewee,theirnameandprofessionislabelledonscreenforashortperiodof/mewhentheyrstappear.Weusedwhitefontsinceitkeptconsistentwiththe/tle,andmostimportantlyshowedupontheposi/ononscreen.Itisveryimportantthattheaudienceisabletoreadthetext,asitisimportantinforma/on.Beforetheinterview,itisacommonconven/oninTVdocumentariestogiveanintroductoryshot.Anextremecloseupofamusicianplayingaguitarwasusedto

    introduceaninterviewinPanorama whichwasverysimilarto

    oneweused tointroducetheguitaristfromthe studentbandweinterviewed. Introductoryshotsare

    relevanttothe intervieweesprofession,soaguitarist playingaguitarseemedappropriate.

  • Inwhatwaydoesyourmediaproductuse,developorchallengeformsandconven/onsofrealmediaproducts?

    Oneofthewaysthatourdocumentarydevelopedconven/onsofrealdocumentarieswasinthewaythatitwaspresented.DocumentariesoLenhaveanonscreenpresenter,presen/ngthedocumentaryandinterviewingpeople.However,wedecidedthatitwouldbemuchmoreeec/vetocreateourdocumentaryaroundelementsoftheexpositorymode,witha

    hiddennarrator.Thismakesitmorepersonal,sincetheviewerisaddressed directly.Insteadofapersonaskingques/onsonscreenforourvoxpops, wedecideditwouldlookmuchbe3erifwetypedtheques/onsoutonan iPodTouch,apopularmp3playerthatmanyoftheillegaldownloaders

    use tolistentotheirmusicon.Wefeltthatthiswasappropriatesinceittsin withthetopicandtheaudiencemaybeabletorelatetoit.Welmedin darknesssothatthecontrastbetweentheblacktextonthewhitebacklight wouldbebothreadableanddrama/c.

    A2MediaStudiesEvalua/on

    ExtremeCloseUpofiPod

    Textisclearandreadable

    Asacutaway,wedecidedtobecrea/veandincludesomethingthatwehadntseeninanydocumentariesthatwehadstudied.Wecreatedabasicstopmo/onanima/onofCDspilingupinaspiral,bytakingphotosofeachframe,thenplayingtheminquicksuccession.Webelievethatthiswouldgrabthea3en/onoftheaudience.

  • Inwhatwaydoesyourmediaproductuse,developorchallengeformsandconven/onsofrealmediaproducts?

    Asourdocumentarywasquiteconven/onal,wewantedtokeepconsistentandmakeourradiotrailerconven/onalaswell.Firstofall,welistenedtosomestudentradiotrailerstoseewhatworkedwellandwhatwasntaseec/ve.Welistenedoutforthingslikecontent(narra/on/quotes),length,musicandpace.WesearchedonYouTubeandfoundaprofessionalradiotrailerbytheBBCpromo/ngthenewseriesofDoctorWho.Eventhoughweweremakingadocumentary,notascidrama,anditwastobeairedonchannel4,wes/llfoundthisaneec/veexampleofapromo/onalradiotrailer.

    A2MediaStudiesEvalua/on

    DoctorWhoS6RadioTrailerOnYouTube

    Welikedhowtheradiotrailerstartedowithdrama/cmusic,whichbuiltuptension,andthenusedquotesfromtheprogram,sowedidthisinourownradiotrailer.Thepurposeoftheradiotraileristoadver/sethedocumentary,grabbingthea3en/onofthetargetaudience,leengthemknowwhatitsaboutandmostimportantlyinformingthemofthe/meanddatethatthedocumentarywillbeaired.Wemadesurethatwehadalloftheseconven/ons.

    LiketheDoctorWhoradiotrailer,thenarratorwasprofessionalandspokeclearly.Themusicinthebackgroundcouldbeheardbutthesoundlevelswereadjustedsothatitdidnotdistractfromthescript.Wetriedourhardesttodoallofthisinourown.

  • Inwhatwaydoesyourmediaproductuse,developorchallengeformsandconven/onsofrealmediaproducts?

    Magazinear/clestypicallyfeaturesomecommonconven/ons,whicharelabelledabove.Weresearchedvariousdierentmagazinear/clestomakesurethatweincludedalltheessen/alcodesandconven/ons.Thear/cletotheleLisanar/clepublishedinRadioTimes,adver/singtheseriesCasualty1907.Thisisusefulsincewedecidedtopublishourownmagazinear/cleinthesamemagazine.Ourlayoutisveryconven/onal,usingcolumnsbrokenupbysec/onsforquotes(whichwegaveadierentcolourtostandoutandbreakupthepage)andimagesfromthedocumentaryitself.However,themajorityofthear/clesthatwelookedatseemedtofollowablackonwhitethemewhereaswewentfortheopposite.Wefeltthatwhiteonblacklookedstrikingandfollowedthedrama/cthemeweweregoingfor.Weusedaccentsofbluetakenfromtheimagetogivesomecolour.Wemadesurethatalloftheinforma/onwasavailableandeasilyaccessiblethedate,/meandchannelareseparatedbylinestostandout,andthe/tleisboldandconsiderablylargerthantherestofthetext.

    A2MediaStudiesEvalua/on

    RadioTimesArKcleforCasualty1907

    Quotes

    Imagesfromdocumentary

    Pagenumber

    Date,Time&Channel

    IntroducKon

    Subheading

    Title

    Mainimage

  • Howeec/veisthecombina/onofyourmainproductandancillarytexts?

    WechosetoairourdocumentaryonChannel4inordertoreachourtargetaudienceof1624yearolds,sinceChannel4hostsarangeofsimilardocumentariesthatappealtothesametargetaudience.Thisiswhywefeltitappropriatetochoosethischannel.

    A2MediaStudiesEvalua/on

    UnliketheBBC,Channel4donothavetheirownradiosta/on,sowecouldnotkeepconsistentinthisdecision.Alterna/vely,wefoundthatCapitalFM,oneofBritainslargestradiosta/ons,appealedtoourtargetaudience.Withalargeaudienceoflisteners,weweresuretopromoteandadver/seourdocumentarywell.

    Wepromotedourdocumentaryinamagazinear/cleforRadioTimes.ThisisbecauseRadioTimesisverywellknowninBritainforpublishingar/clesaboutdocumentaries,andcouldencourageawideaudiencetowatchit.

  • Whathaveyoulearnedfromyouraudiencefeedback?

    Weproducedsomeques/onnairesforourdocumentary,radiotrailerandmagazinear/cletogetanideaofwhattheaudiencewantedfromthem.Weaskedques/onsaboutthekindofthingsthatweshouldincludeinthemediaproductsinordertoappealtothetargetaudience,forexamplewhatkindsoftopicssh