TheWeeknd’s website

By Jake LeatTask 5

Album CoversThe Weeknd’s album cover for ‘TRILOGY’ is very traditional for his music genre and it represents the artist perfectly. In music videos, he doesn’t look at the camera a lot, he usually looks in a different direction but you are still able to see his face. This album cover shows his face but again, he isn’t looking at the camera. There is also a lot of women in the videos being shown in a very sexual manner, there is a women in the album cover but you can’t really see her which is contrasted with the actual music videos. The lighting is very similar to the music videos as the lighting is very dark and there is just enough light to see some features on the artists face.

This is The Weeknd’s music videos remain the same through out the two different albums. However the album covers are slightly contrasting, but the main picture of the artist includes the same aspects which are the dark clothing and facing a different direction, although on this picture he is actually looking at the camera rather than away from it. He is still based in the middle of the frame however the background is much more bright and not just black and white. The background is on the streets but is blurred, there is often shots like this towards the start or end of the video and the shot is usually a focus pull. Another difference between the two album covers is the difference in size of the artist and album name. In ‘TRILOGY’, the artists name is much bigger than the album name. On the other hand, the album on the left ‘KISS LAND’ is much larger the artists name. this could be because the artist is much more known now as his first album was successful.

TheWeeknd’s website

As soon as you click onto The Weeknd’s website, there is an instant pop-up of his latest single which is ‘often’

When you click ‘close’ on the video, you see his website. Below the big banner, there are loads of links which you can click on such as – music, tour, shop, Facebook, Twitter, Instagram and more.

As you scroll down the website, there are many photos, the first few are of him performing.

As you get further down the page, he begins to thank fans and show his clothing range, including women in minimal clothing with cleavage showing.

As you click on some of these subtitles, it takes you to a different part of the website or whole new site together. When you click music it takes you to iTunes where you can buy his music.

The Weeknd also uses his website to inform his fans on his upcoming events. When you click on this it take you where to buy tickets.

Music videos, images and associations

Similar artist

Drake is a rapper which is a different style of music than The Weeknd, however they have collaborated a fair few times with the main collaboration being ‘crew love’ which is on drakes album ‘Take Care’. Their music videos are also very similar including many of the same characteristics being women, alcohol, drugs and party.

Another artist similar to The Weeknd is ‘PARTYNEXTDOOR’ who are a new upcoming artist who are recently being discovered. They are signed onto Drake’s music label ‘OVO sound’ . They are inbetween Drake and The Weeknd’s style, they rap but they are also quite slow as well. They have got a video for their song featuring Drake which is ‘recognise’. This video is also typical as it includes women alcohol and the artist showing his wealth.

Conclusion

From doing this task, it has allowed me to learn a little bit more information about the artist and his style. It has reinforced my knowledge of his favoured shot types which is mid/close up shots. This is because his music and lyrics are quite deep and meaningful so these shot types enable you to see the emotion he is showing.

I have also watched music videos from similar artists in a similar music genre or even artists he has worked with. By doing this, it shows me different aspects of TheWeeknd as he is involved in different songs other than his own so it is interesting to she what shots are used. It is more than often the same.

In every song that The Weeknd appears in, there is always a similar use of drugs, alcohol and women. Artist are usually drinking or having a party. We usually see them smoking weed and this is often in the lyrics as well. But sexual language is included in every song and in videos there is at least one woman being shown in a sexual mannor.