a world without mobile phones
TRANSCRIPT
A World Without
MOBILE PHONES
How will Businesses
Communicate?
How will she remember things?
How will they Gossip?
How will they share Gossip?
How will the romance
continue when they are apart?
How much will their lives change without
a MOBILE PHONE?
How much will their lives change without
a MOBILE PHONE?Can they Imagine that life?
How much will their lives change without
a MOBILE PHONE?Can they Imagine that life?Can they survive it?
730 MN TV VIEWERS
181 MN PRINT READERS
159 MN RADIO LISTNERS
176 MN INTERNET USERS
900 MN MOBILE USERSMins / Day. Source Nielsen Study
98 MIN: TV
32 MIN: NEWSPAPERS
44 MIN: MAGAZINES
61 MIN: RADIO
70 MIN: INTERNET
160 MIN: SMARTPHONESMins / Day. Source WSJ/ India Youth Study
72 MINS ONLINESMART PHONE USERS SPEND
BROWSING38 MINS
ONLINE APPS38 MINS
APP
The birth of a new medium
900 MN
160MIN
MOBILE USERS
SPENT ON SMARTPHONES
Lets understand this medium
better
Very soon this is a possibility?
Are there any dumb phones?
The BIG Divide
ALL PHONES that can do more than calling
ARE SMART!
Is the User Getting Smarter Or the Device?
TechnologyForm
FactorsConsumption
PatternsScreen Sizes
MOBILE is Challenging MARKETERS
We are MOBILE IMMIGRANTS
MOBILE NATIVES!
APP
MOBILE NATIVES
MOBILE IMMIGRANTS
Mobile Apps BrowserINTERFACE INTERFACE
MOBILE NATIVES
MOBILE IMMIGRANTS
Mobile Phone PC/LaptopDEVICE DEVICE
How Important is a Mobile Asset for your
Brand Communication?
2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q120
30
40
50
60
70
80
Desktop
Mobile
Mobile Traffic has already surpassed Desktop Traffic
Mobile is a Mass Medium
All your Audience is on Mobile
There are dozens of form factors
Content Consumption is different
Building Mobile Assets is Key for Brand Success
1
2
3
4
5
The Next Big Question for Marketers
HOW DO I USE MOBILE EFFECTIVELY AS A MEDIUM?
ROI?
MARKETING ON MOBILE
SIMPLE RULES FOR10
YOUR AUDIENCE IS NOT MICROMAX OR IPHONE OR ANDROID OR JAVAS.
THEY ARE REAL PEOPLE WITH REAL NEEDS
ADVERTISING IS DELIVERED ON A SCREEN SEEN ONLY BY THE USER
MOBILE IS A PERSONAL MEDIUM
ALL PHONES ARE SMART OR DUMB!
THERE ARE NO SMART PHONES
OR DUMB PHONES
NOT JUST MEDIA DATA, TELCO DATA TOO!
LOOK FOR DATA WHEN MEDIA
PLANNING
BRANDS CAN COMMUNICATE RICH, EVOCATIVE MESSAGES
RICH MEDIA SOLUTIONS ON MOBILE!
NO ACCIDENTAL CLICKS!
IMPRESSIONS STILL COUNT!
YES! YOU CAN GET PEOPLE TO FILL FORMS TOO!
MOBILE OFFERS WONDERFUL
PERFORMANCE!
BOTH INVENTORY AND AUDIENCE
TARGETING TOOLS ON
MOBILE!
COUNT EVERY PENNY!
TRACKING AS GOOD AS ON THE WEB
