a wikinnovation ecosystem for a quadruple helix ecosystem
DESCRIPTION
TRANSCRIPT
Seminary-Workshop
A Wikinnovation Model Three approaches to reinforce Quadruple Helix connections
putting the citizen in the center of an open and
participatory innovation system
Amalio Rey & Ines Skotnicka
Concepts, models, metaphors...
All we are going to present are METAPHORS
that can serve as an inspiration for
empower the participation of the civil
society in the innovation processes
Amalio Rey e Ines Skotnicka - www.emotools.com
THREE PROPOSITIONS
• Innovation 2.0 and Social Media tools: Principles of 2.0 innovation or “Wikinnovation” according to the eMOTools model. Use of Social Media to build bottom-up, participative and open communities to innovate at a local and regional scale.
• Design Thinking: Thinking like designers as a methodology for innovation and to create open spaces to integrate proactive citizens in the QH system. Networking based on „weak links‟ and serendipity. Empathy, Experimentation spaces, collaborative Prototyping and Integrative Thinking to solve “wicked” social problems.
• Hybridization: Audacious blending of concepts, disciplines, markets, cultures and sectors as a source of disruptive innovations. Managing diversity and paradox interactions among agents weakly connected.
Amalio Rey e Ines Skotnicka - www.emotools.com
1) The quadruple helix: citizens, social
society and users: Proposition:
Civil Society has a strong role to play in increasing effective innovation in cities.
Four innovation actors with chains oriented in the same
direction
The Actors of Innovation: the « Quadruple Helix » Four main actors interacting dynamically between themselves in the various steps of the innovation cycle: - Government: The State - Science: The Science & Technology Community - Business: The Industry - Society at large: The consumer, the market, the people = citizens / users
Amalio Rey e Ines Skotnicka - www.emotools.com
CIVIL SOCIETY
Users and clients Citizens
BUSINESS Innovation
SOCIAL Innovation
Opportunities and problems
Amalio Rey e Ines Skotnicka - www.emotools.com
Quadruple Helix
“Consumers need to be more involved in
product and marketing development; not only in
those industries that have been doing so for
decades (the typical Fast Moving Consumer
Goods: P&G, Unilever) but also in the typical
B2B sectors of construction, energy equipment
or advanced materials”
Bax & Willems
Open Declaration on European Public Services: three core
principles
The declaration has been presented at the 5th ministerial e-government
conference in Malmo on Nov 20, 2009
• Transparency: all public sector organizations should be “transparent by default”
and should provide the public with clear, regularly-updated information on all aspects of
their operations and decision-making processes. When providing information, public
sector organizations should do so in open, standard and reusable formats (with, of
course, full regard to privacy issues).
• Participation: government should pro-actively seek citizen input in all its activities
from user involvement in shaping services to public participation in policy-making. The
capacity to collaborate with citizens should become a core competence of
government.
3. Empowerment: public institutions should seek to act as platforms for public
value creation. In particular, government data and government services should be made
available in ways that others can easily build on. Public organisations should enable all
citizens to solve their problems for themselves by providing tools, skills and
resources.
Amalio Rey e Ines Skotnicka - www.emotools.com
2) Wikinnovation Model: Web 2.0 and Innovation Ecosystems
Web 1.0 vs. Web 2.0
WEB 1.0 WEB 2.0
• Only reading 1. Read-write-collaborate
• Individual intelligence 2. Collective intelligence
(only-for-experts) (wisdom of the crowds)
• Control 3. Freedom, self- regulation
• Passive attitude 4. Participation
• Licensed technologies 5. Standard applications
• Impersonal 6. Human, personal, informal
• Version management 7. Perpetual Beta
• Turn-key solutions 8. Do it yourself!
• Opacity 9. Transparency
Amalio Rey e Ines Skotnicka - www.emotools.com
WIKI-ENTERPRISE
The company characterized by Wiki-style, the 2.0 philosophy participant and Social Web tools user and that embraces the habits of open,
empathic, integral and participative management style.
Amalio Rey e Ines Skotnicka - www.emotools.com
“INNOVATION 2.0” – the Emotools model inspired on Web
2.0 paradigm. It consists on six attributes:
1) PARTICIPATIVE
2) GENUINE
3) COLLABORATIVE
4) OPEN
5) EMPATHIC
6) INTEGRAL
This six attributes includes 18 principal characteristics.
Amalio Rey e Ines Skotnicka - www.emotools.com
Attitude 2.0 = Enterprise 2.0
Amalio Rey e Ines Skotnicka - www.emotools.com
THE STAR
Amalio Rey e Ines Skotnicka - www.emotools.com
The Bonsai
Amalio Rey e Ines Skotnicka - www.emotools.com
BOTTOM-UP APPROACH The best initiatives, that last in time, are those
started from the bottom through voluntary
mobilization of the people.
“that seems pretty but
is it practical and
viable?”
Yes!!
Amalio Rey e Ines Skotnicka - www.emotools.com
Collective Intelligence = ¡¡viable!!
Thanks to Internet we can identify, establish contacts between the
individual “wise man”, generate the interactions and get add value
through the synthesized results of collective wisdom.
Amalio Rey e Ines Skotnicka - www.emotools.com
The Participation Rule:
Think of the participation as an opportunity!, not a menace :
The Innovation is not a thing of the experts, not anymore!!
Amalio Rey e Ines Skotnicka - www.emotools.com
The social pyramid is changing:
1º) The base of the pyramid is widening
2º) The top the pyramid becomes a “bottle neck”
3º) There are tension to reverse the pyramid
Amalio Rey e Ines Skotnicka - www.emotools.com
“Do it yourself!” rule
Instead of hiring anything out (to make decision, to buy, to sell, to design, to write, to record, to innovate, etc.), get
find the best tools for do it you yourself
New leadership
Role of “FACILITATOR” (change agent)
•
Amalio Rey e Ines Skotnicka - www.emotools.com
Co-creation + Selfservice Michael Arrington, from
TechCrunch, bored of waiting for
some Web-oriented device at
really low cost, has designed the
one (hoping that someone will
produce it).
But he won´t work alone; he has
asked his (quite a lot) followers.
Final result of this collaborative
product design will be free to
reproduce by any manufacturer.
The aim: ultralight tactile
device, with Linux OS at less
then 200$.
New power of user as prosumer
Amalio Rey e Ines Skotnicka - www.emotools.com
Marketplaces of ideas
Open collaboration network
e.Lilly
Collective internal prediction of
pharmaceutical products before FDA
certification
Multinational Lilly has a prediction division
that prepares stock analysis of
pharmaceuticals to be or not certified for
the market by FDA
Collective intelligence (wisdom of the crowds)
Amalio Rey e Ines Skotnicka - www.emotools.com
Crowdsourcing to volunteers (pro-am)
Amalio Rey e Ines Skotnicka - www.emotools.com
Companies start to evaluate a possible R&D
model ceasing the current resource-
intensive approach(researchers, proper
labs) and focusing on external challenges
coordination.
To change the current “know -how” search
into efficient “know-who” discovery.
Open Innovation =
From know- how
to Know-who
Amalio Rey e Ines Skotnicka - www.emotools.com
i-COSYSTEM
New dynamic i-cosystem
display (ecosystem of
innovation) with the
agents
complementary to the
enterprise (research
centres, inventors, other
companies)
Amalio Rey e Ines Skotnicka - www.emotools.com
Open designs = mashups culture
We should take a look on data, applications,
pieces and half-products already present on
the market and then start to design from the
beginning with proper technologies (licence-
based technologies)
Amalio Rey e Ines Skotnicka - www.emotools.com
• R& D traditional: internal
• Co-development: R&D
with external collaboration
alongside the chain of
value.
• Organisational
Innovation:Any person of
the organisation interior
participates in R&D
processes(ex. Kaizen)
• Do it
yourself:Development by
a group or community of
users, guides but not
controlled (open source)
Amalio Rey e Ines Skotnicka - www.emotools.com
Social Media Tools How to generate conversation to innovate with users and citizens?
Enter to a conversation, by Alberto Ortiz de
Zarate:
“It´s impossible to control the Internet communications.
Its preferable to enter to this conversation than to
try to avoid it.” (ALORZA).
It is not the same talk to the network
that talk in the network (networked)
Amalio Rey e Ines Skotnicka - www.emotools.com
Build the conversational company
The company worths what its conversations means.
Natural
Dialogue
P2P
Pay attention
Empathy
Multichannel
Porosity
Networks
Participation
Critical factors of
the
conversation:
• Receiver
• Channel
• Style
• Transmitter
Amalio Rey e Ines Skotnicka - www.emotools.com
3.- Empathy = Design Thinking
EMPAHTIC INNOVATION To be empathic with a user during
innovation process. To make an enterprise human-centred
connecting with others´experiences.
Amalio Rey e Ines Skotnicka - www.emotools.com
The space to experiment and Co-create with real users
in their real surroundings, where the users are
connected to the researchers, public companies and
organizations. All focused on looking for joint solutions
and new products, services or business models
The LL are also “open and participative innovation” -
they contribute to development of new innovation
systems where the users and citizens take active role
and not only the passive receptors of innovations.
http://www.openlivinglabs.eu/
LIVING LABS
Amalio Rey e Ines Skotnicka - www.emotools.com
Observe, don´t ask!!: Living labs
Does it market research, like always, serve us?
¿Questionnaires, interviews, focus groups?
“Do not spend time on market research, but launch as early
as possible in alpha or beta versions. Keep improving
the product in the open.
(LOIC LE MEUR - Seesmic founder)
LIVING LABS
It´s better to observe what the clients really buy than to
analyse what they say they buy.
¡¡Observe, don´t ask!!
Amalio Rey e Ines Skotnicka - www.emotools.com
Design Thinking
The methodology of problem solving applicable to any scope that requires a creative approach, and that is based on the following principles:
1. Empathy: a deep, empathic and multidisciplinary observation of the users needs, including their emotions.
2. Imagination: “the optimistic” search of creative solutions; being inspired more by the imagination (“the desirable focus”) than by the analytical thought (“the probabilistic focus”) without prejudging anything in advance.
3. Experimentation: the visualization of possible alternatives of solution by means of the experimentation; it´s a game and a construction of visual and emotional stories (storytelling) in cooperation with the users.
4. Collaborative Prototypes: the use of techniques of collaborative prototypes to generate models that help to visualize the alternatives and to validate them in team.
5. Integrating thinking: the capacity of integration and synthesis of the factors that affect the user experience
6. Iterative learning: the iteration of the process “observe-create-prototype-validate” whichever times is necessary = the innovation is also a “trial-failure” exercise
Amalio Rey e Ines Skotnicka - www.emotools.com
Design Thinking: Principles
Amalio Rey e Ines Skotnicka - www.emotools.com
Observe, don´t ask.
So called Design Thinking facilitates quite useful tools to be more
empathic and to understand the others.
Amalio Rey e Ines Skotnicka - www.emotools.com
Design Thinking: method
Amalio Rey e Ines Skotnicka - www.emotools.com
Innovation by doing: Action vs.
Paralysis Too much information (infoxication) can make harm to the
innovation spirit:
• “If I had known that that was so complicated, I would never create this
successful company” • “To create very innovative company it is
convenient to be a little ignorant and a little wakiedoodle”
Amalio Rey e Ines Skotnicka - www.emotools.com
AGILITY = continuous Innovation
The contents are dynamic, in constant change, movement,
because the participation of communities modifies them, during
an agile and continuous process ( so called“perpetual Beta”),
instead of the typical cycle of “versions management” which has
always predominated in the software industry.
Amalio Rey e Ines Skotnicka - www.emotools.com
The logic on the bottom of
“experimentation”
• COMPLEXITY: there is more and more complicated to anticipate what is
going to prevail in the market
• AGILITY: The rapidity and agility are basic factors.
• CREATIVITY: The excessive scheduling, focused only on “looking for” reduces the company´s creativity.
• CONDITIONAL TOLERANCE: The users and clients are much more
prepared and open to participate. Now they are more tolerant to the
imperfections if the company takes them in real consideration.
• PARETO: 20% of final improvement of a product or service can take, as it says the Law of Pareto, 80% of the project´s time. For that reason it´s
better to place in the market a product just 80% “perfect” but in a 20% of
the time.
Amalio Rey e Ines Skotnicka - www.emotools.com
Find it, not only search for... Be systematical with your
discovers!!
Amalio Rey e Ines Skotnicka - www.emotools.com
4.- Hybridization
TO HYBRIDIZE or “HYBRIDIZATION”
Hybridization is an innovation but on a huge scale … it´s an answer to the excess
of the specialization on the market or within
some area of the knowledge.
It is to combine(mix) at least two
concepts, products or knowledge areas, but the ones between that there weren´t
any previous connection.
Amalio Rey e Ines Skotnicka - www.emotools.com
THE “ MEDICI EFFECT”
Going into the so called
INTERSECTION, the Medici
Effect is generated (Florence
S-XV) More different (diverse) pieces
you use, you will
MULTIPLICATE the innovation
instead of sum it.
Amalio Rey e Ines Skotnicka - www.emotools.com
The multidisciplinary science is rising…
“The science of one sole discipline is dead.
The mayor part of the civilisation advanced
includes the multiply disciplines. There is
even less frequent to see academic studies signed by one sole person. But it´s quite
common to see studies realised by different
areas researchers.”
ALAN LESHNER
CEO
American Association for the Advancement of Science
SEARCH SOLUTION FAR AWAY... LEAVE THE
COMMON SOLUTIONS APART
If you are writing a travel guide, look
for the inspiration in cook books.
Or the next time you are preparing a
meal, look for the inspiration in a
travel guide.
Amalio Rey e Ines Skotnicka - www.emotools.com
One wonderful PARADOX…
“More qualifications of diverse
fields you have, the more
capacity to use a common
sense” (ANTONI FLORES)
Amalio Rey e Ines Skotnicka - www.emotools.com
Hybridadors: “Renaissance Men”
The persons that are predisposed to
“waste their time” on apparently
irrelevant things. Irrelevant to their
work.
Just because they are curious.
Amalio Rey e Ines Skotnicka - www.emotools.com
Is it easy to work out?
OF COURSE NOT!!
Try a thing you haven't done three times. Once, to get over the fear of
doing it. Twice, to learn how to do it. And a third time to figure out
whether you like it or not.
VIRGIL THOMSON (at the age of 93)
Amalio Rey e Ines Skotnicka - www.emotools.com
¡¡THANK YOU!!
If you´d like to follow our Wikinnovation
methodology, please visit:
www.emotools.com