a · web viewbrief for pr agency one a bout the company y our products / services, annual turnov...
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Brief for PR Agency OneAbout the company Your products / services, annual turnover, who owns the company etc.
About the marketThe market your company is in and where your company ranks within that market:
CompetitorsWho are your competitors?
ObjectivesWhat are your commercial objectives and KPIs?
AudienceWho would you like to reach through PR (customers / Government/ your own employees / a potential buyer for your business)?
Methods and channelsWhat methods or channels are you currently using to market your business?
Your targetsWhat targets would you like to achieve from PR – what would success look like to you?
Your budgetWhat budget do you have for PR and over what time period this can be spent?
Your timelineWhen would you like PR activity to begin?