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CHARTERED WEALTH MANAGER® (CWM®) is a Wealth Management Certification that comprehensively deals with all aspects of wealth management

like Investment Strategies, Life Cycle Management, Intergenerational Wealth Transfer, Relationship Management, Behavioural Finance,

Alternative Products, Real Estate Valuation and Global Taxation.

ICICIdirect Centre for Financial Learning

The American Academy of Financial ManagementTM is a worldwide Board of Standards and Financial Professional Organisation, offering exclusive

certified designations, charters, and masters certification to candidates who meet the required high standards. AAFM India Pvt. Ltd. is the standard

settings body for providing CWM certification in India.

Highlights of AAFM®

Founded in the Year 1996 | 3,00,000 + Certificants Globally | 50,000 + CHARTERED WEALTH MANAGERS® Globally

Member Presence in 151+ Counties | Offices in 17 Countries | AAFM® works with more than 800 universities worldwide

About AAFM

About CWM® Certification

ICICIdirect Centre for Financial Learning (ICFL) is an educational initiative of ICICI Securities Limited.

Our premium education programmes range from skill enhancement programmes for investors and

traders to career-oriented certification programmes for students and professionals in areas of

Capital Markets, Financial Planning and Wealth Management.

We strive to offer the best in class financial learning programmes, through one of the most superior

and practical learning approach that has benefited more than 50,000 individuals till date.

India, as an economy, has embarked on a high growth trajectory which results in higher GDP with higher disposable income in the hands of individuals. This, coupled with India's growing interaction with developed nations, has exposed Indians to the global financial service standards. These, and many more favourable factors, have given rise to an untiring demand for specialised financial services which match the growing aspirations of young & emerging India.The CWM® certification has emerged as a respected standard to justify an individual's proficiency in understanding Wealth Management Services and render world class wealth management solutions to affluent clients with the highest standards of integrity.

The cornerstone of a successful wealth management firm comes from the confidence that it is able to earn from

its clients. These clients entrust their financial desires and aspirations with the firm through professional wealth

managers representing the firm. It is imperative that wealth managers should have the highest levels of

professional integrity backed by a deep understanding of investment solutions that cater to the exclusive needs

of affluent individuals.

CWM® certification reinforces the high competency levels of wealth managers and hence, is fast gaining

acceptance amongst many reputed wealth management firms.

Ashish KehairExecutive Vice President & Head-Wealth ManagementICICI Securities Ltd.

Anup BagchiMD & CEO, ICICI Securities Ltd.

CWM® Certification is awarded by AAFM® US, International Boards of Standards and Financial Professional Organisation

The certification is accepted globally without any territorial limitations

CWM® certification is recognised by top companies around the world

AAFM works with over 800 business schools worldwide

CWM® members are present in 151+ countries

CWM® Credentials

With the growth in GDP and rising income levels, India is witnessing a strong growth in the number of High Net Worth

Individuals. Credit Suisse, in its Global Wealth Report 2012, estimates that there are 1,58,000 millionaires in India which are

likely to rise to 2,42,000 by 2017 requiring a minimum 10,000 Wealth Managers in India just to manage clients relationships.

Besides this, CWM® certificants would also be required in Banking, Wealth Advisory Firms, AMCs, Broking, Insurance and

Financial Advisory businesses.

Source: Credit Suisse, Global Wealth Report 2012

Demand in India for CWM® Certification

Provide advice on Wealth Management, Financial Planning, PMS, Estate Planning, Investment Planning,

Personal Taxation, Retirement etc.

Provide advice on Debt, Real Estate, Mutual Funds, Alternative Investment Products, Derivative Strategies

and understand the client’s different behaviour towards investment

Develop ability to manage Cross Border Investments

Conduct Equity Research, recommend investments and portfolio management strategies to the clients

Start catering to HNI & UHNI clients along with your existing clientele

Develop, implement and review Wealth Plans for clients

Build Competence to Manage Wealth

Skills required to succeed in the industry: Product Knowledge

Customer Management & understanding of Client Psychology

Soft Skills & Selling Skills

Understanding of Financial Markets & Competition

Business Understanding

Job ProfilesMARKET SEGMENTS

BANKING

JOB PROFILES

Priority / Premier Banking, Private Clients, Wealth Management, Investments, Liabilities, Financial Planning, Bank Assurance, Product Management, Client Servicing, Operations

Institutional Channel Sales, Fund Management, Retail Sales, Investor Relationship, Marketing, Operations, Client Servicing

Wealth Management, Equity Analyst, Research, Institutional Sales, Retail Sales, Sub-Broker Channel, Portfolio Manager, Operations

Institutional Channel Sales, Managing Agent & Retail Channels, Corporate Broking, Product Management, Operations, Client Servicing

Practice as an Independent Financial Advisor, or for Boutique outfits providing comprehensiveWealth Management

WEALTH ADVISORYFIRMS / OUTFITS

AMC

BROKING

INSURANCE

ADVISORYBUSINESS

Wealth Management, Research, Relationship Managers, Portfolio Manager, Client Servicing

Who should apply for CWM® Certification?

1. Working Professionals

Existing Relationship Managers in Wealth Management / Private Banking who wish to enhance their knowledge and achieve a professionally recognised international certification

Product heads and managers who wish to learn or reinforce all the technical aspects of their business

IT professionals seeking to enhance their domain skills

Executives in Banks, NBFCs, Broking Houses, Mutual Funds, Insurance and Distribution houses

2. Students

Pursuing / completed B.Com / BMS / BBA / BBI / BAF / BFM / M.Com

Other Undergraduates / Graduates seeking careers in finance

MBA / CA / CA Inter / Law

Other Graduation and Post-Graduation students seeking to make a career in Financial Advisory Services

3. Self Employed

Professionals who manage HNI clients

Independent financial advisors

Insurance and Mutual Fund advisors

Others who wish to enhance their technical skills in Wealth Management

Curriculum The CWM® curriculum is divided in two levels. A candidate needs to appear for two exams. Details of the curriculum are given below:

Unit 1

Unit 2

Unit 3

Unit 4

Unit 5

Unit 6

Unit 7

Unit 8

Unit 9

Unit 10

Overview of Indian and Global Financial System

Concept of Wealth Management

Life Cycle Management

Measuring Investment Returns in Wealth Management

Investment Vehicles of Wealth Management

Managing Investment Risk in Wealth Management

Indian Tax Laws

Legalities in Wealth Management

Role of Wealth Management in Banking

Inter generational Wealth Transfer & Tax Planning

Level 1 : Foundation Level

Unit 1

Unit 2

Unit 3

Unit 4

Unit 5

Unit 6

Unit 7

Unit 8

Unit 9

Unit 10

Level 2: Advanced Level

Equity Analysis

Use of Alternative Products in Wealth Management

Use of Behavioral Finance in Wealth Management

Real Estate Valuation and Analysis

Loan & Debt Management

Portfolio Management Strategies

Relationship Management by a Wealth Manager

International Taxation and Trust Planning

Wealth Management Planning

Advanced Wealth Management

Examination FormatLevel

Foundation Course

Advanced Wealth Management

2 Hours

3 Hours

MCQ’s (Objective)

MCQ’s (Objective)

Level Type Duration Examination Type Examination Pattern

1

2

1 Mark - 30 Questions2 Marks - 15 Questions4 Marks - 10 QuestionsTotal Marks - 100

1 Mark - 40 Questions2 Marks - 30 Questions4 Marks - 15 QuestionsTotal Marks - 160

Project Work

Stage 1At the completion of Level 1 - Project 1The candidates need to get a Data Gathering Sheet Filled by one person. The data gathering sheet basically finds out the current financial position of the client and also their financial goals. Ideal person who fills this sheet should be married person with kids and currently employed.Note: The contact details of the client are not required while filling the Data Gathering Sheet.

Stage 2At the completion of Level 2 - Project 2AAFM India will send a case study and candidate needs to send a “Wealth Plan” on the case study sent. A sample Wealth Plan would be sent to the Candidates.

Time Frames:Project 1• Candidates enrolling through compulsory pathway need to submit the project 1 within 30 days after completion of Level 1 Exam.• Candidates enrolling through experience pathway need to submit the project 1 before appearing for the level 2 exam.• Candidates who do not submit the project work would not be allowed to appear for the CWM® examination as the case may be.

Fees, Eligibility and Pathways

Pathways

Eligibility

Not required As per Pathway

As per Pathway

Registration Pathway

Heads Resident Indian Candidate

Experience PathwayCompulsory PathwayCorporate Member Pathway

Work Experience

Examination

Minimum 10 + 2 for registration#

Minimum Graduation and Minimum 3 years of relevant work experience

3 Yrs

`10000 `10,000 `5000Registration Fee*

`5000 `5000 `5000Courseware Fee*

#Minimum Graduation to hold the certification*All fees are exclusive of taxes; fee payable to AAFM India

Candidate should be an employee / associate / advisor etc. of the Corporate Member of AAFM India

Fee Payable to AAFM India

Level 2 onlyLevel 1 & 2

Why learn from us?

The CWM® certification is designed to give a learning experience which only an Industry Practitioner can offer:

1. Learn from the Practitioners of Wealth Management

Learning from an educational wing of ICICI Securities Limited is a different experience altogether. You will experience an

excellent blend of academics and some of the best industry practices related to Wealth Management. This blend will

ensure that you experience a highly practical and in-depth learning.

2. Industry Experienced Faculty

Our Faculty comprises highly qualified and industry experienced practitioners, with the expertise and a natural flair for

teaching.

3. Internships in Wealth Management Industry to imbibe Practical Knowledge

Internships* are offered to candidates who truly want to experience the world of Wealth Management. You get a chance to

work closely with some of the best Wealth Management Professionals in your period of internship.

*Please refer to the terms & conditions on our website

Our Authorised Financial Learning Partner / Business Associate

BENGALURUAddress: ICICIdirect Centre for Financial Learning, 2nd Floor, No.50, Little Plaza, Cunningham Road, Bengaluru - 560095Phone: 080 49228916 / 17

PUNEAddress: ICICIdirect Centre for Financial Learning, Ground floor, SANAS Memories, Fergusson College Road, Near Deendayal Hospital, Pune - 411004Phone: 020 40009246 / 48

HYDERABADAddress: ICICIdirect Centre for Financial Learning,1st Floor, 6-3-111, Amrutha Mall, Somajiguda, Hyderabad- 500082Phone: 040 60020036 / 37 / 38 / 39

KOLKATAAddress: ICICIdirect Centre for Financial ICICI Securities Ltd Flat no 21, 2nd- Floor Parijath Building 24A Shakespeare Sarani, Kolkata - 700017, Contact 9230700996 / 9230700997

MUMBAIAddress: ICICIdirect Centre for Financial Learning, 2nd Floor, Patel Complex, Liberty Garden Rd., Off S.V. Road, Malad West, Mumbai - 400064Phone: 022 65900141 / 168 / 169

DELHI Address: ICICIdirect Centre for Financial Learning, 2E/ 22, Ground Floor,Jhandewalan Extension, New Delhi - 110055Phone: 011 43251018 / 26

Our Regional Offices

Website: learning.icicidirect.com, SMS - EDU CWM to 5676766

ICICI Securities Ltd.( I-Sec). Registered office of I-Sec is at ICICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate, Mumbai - 400020, India, Tel No : 022 - 2288 2460, 022 - 2288 2470. The contents herein above shall not be considered as an invitation or persuasion to trade or invest. These programmes do not guarantee any job or placements with ICICI Group or any other organization. Participants should make independent judgment with regard suitability, profitability, and fitness of any program offered herein above. I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon.