a uthoriz id anti-counterfeit proactive system

AuthorizIDAnti-counterfeit Proactive System

in technical collaboration with Techno-Sciences Inc, USA

[email protected] Proprietary Information

141/A Great Western Building,Medows Street Ext Fort, Mumbai-400023Website: www.e14tech.ine-Mail: [email protected]: +91-9820 315 314Fax: +91-22-22831652

Counterfeiting On The Rise

Fake goods sales has been estimated to rise

by 20% YOY

In India counterfeit sales are projected to

reach Rs.55,000cr by 2013

FMCG Sector - maximum losses of up to 45%

with an average loss of 25% market share

Pharma - 12-25% of medicines made in India

are estimated to be fake

Globally fake drug industry totals to $90 billion


Duplicates & Deceptions

Existing Counterfeited products:

128 ‘known versions’ of Parachute hair Oil

113 versions of Fair & Lovely Creams

44 copies of Vicks VapoRub

38 versions of Clinic Plus Shampoos


Counterfeiting Effects

Loss in Market Share

Companies are losing market share to counterfeit products

every passing day

Harming the Users

Due to sub-standard quality; consumers commonly suffer health

complications or in extreme cases it has caused loss of lives

Brand Reputation

Bad consumer experience on using duplicates; affects brand

reputation and can cause serious loss of hard-earned consumer

confidence to the company


Counterfeiting Costs

ProductsFair & Lovely

Parachute Hair Oil

Vicks VapoRub

Abbott India

Estimated Annual Sales

Rs. 1675cr Rs. 500cr Rs. 380cr Rs. 11,700cr

Estimated loss in revenues

Rs. 400cr

Rs. 120crRs.

100crRs.

1100cr

Possible Revenue Gain (Just10% counterfeiting prevention)

Rs. 40cr Rs. 12cr Rs. 10cr Rs. 10cr

Trying to fight counterfeiting for the past few years, Pharma & FMCG

companies have now assigned budgets to setup dedicated teams

With limited resources, the limiting factor still remains information about

location and type of duplication


Current Solutions - Holograms

Common belief exists that holograms cannot be counterfeited

Several straightforward and inexpensive ways exist to copy

holograms

Costs

Cost of well designed holograms can range from 5p to 20p per

print

Companies often need to introduce changes in their designs to

stay ahead of counterfeiters which attracts more fixed costs

Adds another process to the packaging line

Lack of infrastructure to verify authenticity of a hologram


Current Solutions – Design Renewals

Companies sometimes change logos and packaging

designs to give a fresh look to an existing product

More often than that, companies make minor

changes to product packaging to stay ahead of

counterfeiters

Costs

Huge costs are involved – designing costs, new

machinery, clearing old inventory

Distributors regularly need to be kept informed

about new changes, which can prove difficult in a

country like India with remote towns and villages


Current Solutions - Barcodes

Barcodes are increasingly becoming mandatory by government

agencies, but they still lack any authentication or verification use

Recently introduced 2D barcodes provide good logistical fidelity

Barcodes still largely remain tools to increase efficiency and

tracking capability

Barcodes are the easiest to counterfeit since even the most basic

printers now have inbuilt barcode printing capability

Small distributors and retailers lack the infrastructure to

authenticate barcodes


AuthorizID – anti-counterfeit proactive system

AID system empower end consumers with an easy way to verify

authenticity of his/her product anytime from anywhere

Along with the manufacturing date and M.R.P. a unique AID

numerical code is printed on each item

Consumers can simply verify the authenticity of a product by

sending a SMS

If a code is found to be a fake, customer is informed not to use the

product and customer info is sent right away to the company


AuthorizID – Features

Almost impossible to create a fake AID code – 1 in 10 Trillion codes

100% accuracy guaranteed

Unlike holograms doesn’t involve any additional steps during

packaging

In most cases system is deployed with no running or overhead costs

Manufacturers will automatically receive detailed reports about any

counterfeit product detected

Saves additional cost of holograms and complicated ink designs

which have to be constantly changed to avoid copying


AuthorizID – Technology

AID servers provide unparalleled security for each and every product

manufactured

A Centralized Database System (CDS) and Automated Response

Engine (ARE) together create a low maintenance authorization service

Will be compatible with GS1 product serialization for Pharma sector


An encrypted database file is provided to

the manufacturer with AID codes for every

batch

This file is then loaded onto AID printer

which prints an unique AID code on each

strip/packet

Company Info

E14 Technologies Pvt. Ltd. has a primary goal to develop new and

exciting products for rapidly developing markets, particularly India.

Our aim is to develop products that combine state of the art

technology, simplicity of design, function and have a mass appeal.

Core Businesses:

Pharmaceutical Inspection & Automation Systems

Product Verification Systems

Healthcare

Technology tie-up with Techno-Sciences Inc – RnD company based

in USA in business for more than 35 years


Conclusion

AuthorizID – anti-counterfeit proactive system

Provides consumer protection against counterfeits

Helps catch counterfeiters

Boost sales and regain market share

Market Edge

Product differentiation

Brand owners can enhance the safety and well-being of consumers

while regaining market value and increasing sales

Maximize efficiency of product distribution channel by using

detailed feedback


a uthoriz id anti-counterfeit proactive system

Documents

market share companies

packaging designs

average loss

crestimated loss

new changes

yoyin india counterfeit

product packaging

pharma fmcg companies